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08-06-2024ENGINES OF GROWTH


NETFLIX’S VIDEO GAME STRATEGY COMES INTO FOCUS

Downloads for Netflix games have been growing as the company is betting on
gaming related to its reality TV shows.

[Photos: JESHOOTS.COM/Unsplash; Netflix]

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BY Janko Roettgers3 minute read

To Netflix, video games are a bit like the Japanese market.

When the streaming giant entered the country close to a decade ago, it faced
significant headwinds from established local competitors. Then, it learned the
language, refined its content strategy, and started signing up millions of
Japanese subscribers.

As the company is working on making its mark in gaming, it is treating the genre
just like an international market, explained co-CEO Greg Peters during the
company’s recent Q2 2024 earnings call. “You can think about Japan or India,”
Peters said. “We continually iterate. We refine our programming based on the
signals we get from our members.”

Since debuting the gaming feature in 2021, Netflix has launched around 100
titles. And it’s not slowing down any time soon: Peters told investors last
month that the company has another 80 games in development. The company also
just hired former Epic Games executive Alain Tascan as its new President of
Games, further signaling how serious it is about making a dent in the $193
billion global market. 

In contrast to its regular, detailed updates on video viewing, Netflix hasn’t
shared any data about the success of its gaming initiative yet. However,
third-party data points suggest things are indeed moving in the right direction:
The company’s 10 most popular mobile games have been downloaded a combined 68
million times to date, according to estimates from mobile app intelligence
company Appfigures.

Netflix owes its biggest success in gaming so far to the Grand Theft Auto
franchise. The company rereleased three GTA mobile titles at the end of last
year, resulting in a massive spike of more than 22 million downloads across all
of its titles in December, according to Appfigures. “Heading into that holiday
season of 2023 with the GTA releases, the Netflix catalog was lucky to break
three million monthly downloads,” says Appfigures Head of Insights Randy Nelson.
“Since that massive marketing move, we haven’t seen monthly downloads below five
million.”

But it’s not just crime that pays for Netflix. The 10-most-popular titles to
date also include a puzzler, a tower defense game, a soccer simulation, and a
car racing title, as well as two games specifically related to Netflix shows:
Stranger Things: 1984 has seen around four million downloads, while a Too Hot to
Handle game attracted close to six million downloads, according to Appfigures
estimates.




Netflix now wants to lean even further into such tie-in games. “Our opportunity
to serve super fandom with games is really remarkable,” said co-CEO Ted Sarandos
during the same earnings call. “Being able to take a show and give the superfan
a place to be in between seasons, and to be able to use the game platform to
introduce new characters and new storylines or new plot twist events: It’s a
really great opportunity.”

The company launched last year a dedicated Netflix Stories app to double down on
narrative games related to reality shows like Too Hot to Handle, Love is Blind,
and Selling Sunset, and now plans to add one new story-based game to the app per
month.

It’s not the first time Netflix has tried its hand at interactive storytelling.
Even before launching its first mobile game, the streamer experimented with a
number of interactive shows that could be played with a TV remote. But while
titles like Black Mirror: Bandersnatch garnered significant media attention,
most interactive titles never really took off with viewers; adults in particular
didn’t seem to care for the multiple-choice questions and branched narratives of
these titles. The company has since discontinued the initiative.

That’s not to say Netflix has given up on gaming on the TV altogether. The
company has been testing cloud gaming, which allows subscribers to play more
full-featured video games directly on their smart TV—and which, crucially, can
be accessed within the streaming app. (Mobile app store policies require that
Netflix offer its games via Google’s and Apple’s storefronts.) Netflix now
offers 10 cloud-ready games to a subset of subscribers in eight countries.

In the meantime, Netflix has begun to integrate some marketing for its mobile
games into its TV app, and is using QR codes to simplify discovery and
downloading from mobile app stores. However, there’s still no dedicated games
section in the company’s TV app—a missed opportunity, Nelson believes.

“Netflix Games now has something for everyone,” he says. “But the question
remains: How many subscribers are aware of this?”

Apply to the Most Innovative Companies Awards and be recognized as an
organization driving the world forward through innovation. Early-rate deadline:
Friday, August 23.


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ABOUT THE AUTHOR

Janko Roettgers is a San Francisco-based reporter who has written for Variety,
Protocol, and Gigaom, among other publications. More

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EXPLORE TOPICS

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personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.

View details
Consent


USE PROFILES TO SELECT PERSONALISED CONTENT

Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.

View details
Consent


MEASURE ADVERTISING PERFORMANCE

Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

View details
Legitimate interesthelp_outline


MEASURE CONTENT PERFORMANCE

Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

View details
Legitimate interesthelp_outline


UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT
SOURCES

Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

View details
Legitimate interesthelp_outline


DEVELOP AND IMPROVE SERVICES

Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

View details
Legitimate interesthelp_outline


USE LIMITED DATA TO SELECT CONTENT

Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).

View details
Legitimate interesthelp_outline

Vendor preferences

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CONFIRM OUR VENDORS

Vendors can use your data to provide services. Declining a vendor can stop them
from using the data you shared.

TCF vendors

help_outline


EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Non-precise location data,
Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic
identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ROQ.AD GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Privacy choices, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


INDEX EXCHANGE INC.

Cookie duration: 395 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


QUANTCAST

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BEESWAXIO CORPORATION

Cookie duration: 395 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADIKTEEV

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Users’ profiles,
Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


THE UK TRADE DESK LTD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EPSILON

Cookie duration: 184 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


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Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Non-precise location data,
Browsing and interaction data, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


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XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Users’ profiles, Privacy choices, Probabilistic
identifiers, IP addresses

more

Cookie duration resets each session.


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NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more




View details | Storage details | Privacy policylaunch
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, IP addresses

more




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Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, IP addresses

more




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Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data

more




View details | Privacy policylaunch
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: Precise location data, Device identifiers, IP
addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Browsing and interaction data, Privacy
choices, User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers,
IP addresses

more




View details | Privacy policylaunch
Consent


SHARETHROUGH, INC

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Browsing and interaction data,
Privacy choices, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


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GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers,
IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Probabilistic
identifiers, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Browsing and interaction data, Users’
profiles, Privacy choices, User-provided data, Probabilistic identifiers, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Privacy choices, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SONOBI, INC

Cookie duration: 60 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses

more




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ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Privacy choices, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP
addresses

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Privacy choices, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Privacy choices, User-provided data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, User-provided data, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, User-provided data, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MEDIA.NET ADVERTISING FZ-LLC

Cookie duration: 2190 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
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BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices, IP
addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
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SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


YIELDMO, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session.


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Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
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ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
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DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more




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ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, IP addresses

more

Cookie duration resets each session.


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Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

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ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


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CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session.


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SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


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IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


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DT EXCHANGE (FYBER MONETIZATION LTD.)

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Privacy choices, IP addresses

more

Uses other forms of storage.


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ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Privacy choices, IP addresses

more




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BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Non-precise location data,
Privacy choices, IP addresses

more

Cookie duration resets each session.


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TABMO SAS

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Uses other forms of storage.


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INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, Privacy choices, IP addresses

more




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WIZALY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, Browsing and interaction data,
Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


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JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Precise location data, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, IP addresses

more

Cookie duration resets each session.


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VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

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ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
User-provided data, IP addresses

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ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, IP addresses

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MOBFOX US LLC

Cookie duration: 14 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Probabilistic identifiers, IP
addresses

more

Cookie duration resets each session.


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EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Browsing and interaction data, Privacy
choices, IP addresses

more

Cookie duration resets each session.


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CELTRA INC.

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, IP addresses

more

Uses other forms of storage.


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MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices,
User-provided data, IP addresses

more

Uses other forms of storage.


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GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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INMOBI PTE LTD

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, User-provided data, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


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THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


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NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, IP addresses

more




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Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Uses other forms of storage.


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Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Cookie duration resets each session.


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Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


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Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses

more

Cookie duration resets each session.


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SEENTHIS AB

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses

more




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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

more




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Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Probabilistic identifiers, IP addresses

more




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ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers

more




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Consent


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices, IP
addresses

more

Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, IP addresses

more

Uses other forms of storage.


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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Privacy choices, IP addresses

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Users’ profiles, Privacy choices, User-provided
data, Probabilistic identifiers, IP addresses

more




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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, Privacy choices, User-provided data, IP addresses

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Users’ profiles, Probabilistic identifiers, IP
addresses

more

Uses other forms of storage.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Privacy choices, IP addresses

more

Uses other forms of storage.


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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Non-precise location data,
Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Probabilistic identifiers, IP addresses

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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

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more

Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session.


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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Device identifiers,
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more

Cookie duration resets each session.


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MOBKOI LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices, IP
addresses

more




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METRIXLAB NEDERLAND B.V.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, User-provided data, IP addresses

more

Uses other forms of storage.


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BYTEDANCE PTE. LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Privacy choices, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


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