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2023 CX IMPERATIVES
Scaling-Up: Designing Tomorrow’s Experiences Today
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2023 CUSTOMER EXPERIENCE IMPERATIVES

To meet the expectations of today’s consumers, you need to start asking the big
questions. How do you want your customers to feel? How can you make their lives
better? And how can you grow your interactions into relationships?

The 2023 Customer Experience Imperatives will help you navigate the current
marketing landscape by looking at your whole organization, evaluating your
existing technology and data assets, and changing how you think about commerce.

We’ll also explore how to combat headwinds like residual pandemic effects,
economic uncertainty, and privacy regulations, which are all raising the stakes
on decision-making and investments.

 

IMPERATIVE ONE
FUTURE-PROOF YOUR ORGANIZATION

Bridge people and technology under a shared vision for customer experience. How
can your CX tech stack and the people who build it work together
cross-functionally?

 

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IMPERATIVE TWO
REIMAGINE YOUR EXISTING DATA AND TECH

Create consistent, personalized experiences by taking a closer look at your data
strategy and resources. What is the most efficient way to achieve your vision?
It doesn’t always require more procurement.

 

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IMPERATIVE THREE
MAKE EVERY EXPERIENCE A PATH TO COMMERCE

CX transformation is a journey, and innovation needs to be a part of every step.
What kinds of interactions can be reimagined as commerce transactions?

 

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