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Breaking news: imaware acquires binx health's consumer testing business. Learn
more

Breaking news: imaware acquires binx health's consumer testing business. Learn
more

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September 7, 2023

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THE FUTURE OF AT-HOME HEALTH TESTING: HOW POWERED BY IMAWARE IS LEADING THE WAY

The plug-and-play testing solution connecting partners and patients.


Contents
The surging demand for at-home testingPower growth with Powered by imawareHow
Powered by imaware WorksPartner with us
Contents
The surging demand for at-home testingPower growth with Powered by imawareHow
Powered by imaware WorksPartner with us
Key takeaways
Copy
 * Driven by technological advancements and the pandemic, user demand for
   personalized and remote healthcare services is growing. 
 * Powered by imaware offers an easy solution for businesses seeking to
   incorporate at-home testing into their services, enabling partners to improve
   patient engagement, outcomes and satisfaction.
 * Facilitating seamless connections between partners and patients, Powered by
   imaware's white-label tests are backed by science and technology.


THE SURGING DEMAND FOR AT-HOME TESTING

User demand for personalized and remote products and services is growing, driven
by technological advancements and exacerbated by the recent pandemic, which
necessitated changes to many areas, including the health industry. Telehealth
and at-home testing have seen a particular boost in use, only continuing to grow
more popular as testing devices have become more portable and user-friendly and
biomarker abilities have advanced.  

At-home testing provides an easy solution to insightful health data for those
who struggle to access in-person testing facilities, those with chronic
conditions requiring constant monitoring, and those simply wanting to take the
next step in their health and wellness care. Businesses throughout the health
and wellness market can use at-home testing to create a more personalized,
engaging and thorough patient experience.

‍


POWER GROWTH WITH POWERED BY IMAWARE

What about businesses that wish to add at-home testing to their capabilities but
lack a sophisticated testing infrastructure? Powered by imaware was crafted as
the solution. 

With a plug-and-play at-home test kit structure, partners can build the tests of
their users' dreams without the heavy lifting. 

 


THE POWERED BY IMAWARE ADVANTAGE



‍

‍CONNECTING PARTNERS AND PATIENTS

Powered by imaware is the connective tissue that joins partners with their users
through critical health data collected from the comfort of home. We power
partners' growth with white-label tests that create new revenue and cost savings
opportunities while improving patient outcomes, engagement and satisfaction. 

A partnership comes with more than just at-home tests — all of Powered by
imaware's operations are driven by four fundamental values:    

‍

1. PARTNER CENTRIC

imaware's testing infrastructure is designed to supplement partner services and
elevate their offerings, helping partners reach deeper engagement with patients
and ultimately guiding individuals toward better health outcomes.

‍

2. PASSIONATE PEOPLE

In addition to testing capabilities, our partners gain a devoted team with
invaluable expertise dedicated to patients and partners receiving a top-tier
experience. Partners can consider us an extension of their team.

‍

3. ROOTED IN SCIENCE & TECHNOLOGY

imaware is CLIA-certified, CAP-accredited, HIPAA and SOC2-compliant, and led by
science. At the intersection of personal health data and technology, our tests
work with market innovations like wearables, machine learning and wellness apps
to provide endless cutting-edge health experiences.

‍

4. PERFORMANCE DRIVEN 

Everything we do creates a measurable impact for our partners and their
patients. We are driven by improving outcomes, reducing the cost of care
delivery, creating new revenue opportunities for our partners and increasing
patient/clinician satisfaction.

‍


HOW POWERED BY IMAWARE WORKS

imaware's goal has always been to empower individuals to take control of their
health. Now, Powered by imaware is here to help partners do the same with their
patients. From the carefully crafted biomarker menu, partners can select the
health metrics that matter most to their audience, whether that means monitoring
vitamin levels, cardiovascular health and diabetes risk or screening for
prostate cancer, sexually transmitted diseases and more. 

‍


FOLLOW OUR SEAMLESS PROCESS



‍

STEP 1: CHOOSE YOUR CUSTOM PANEL

imaware serves a wide range of partners, and with it comes a wide range of user
needs, so partners can choose from an extensive biomarker menu (over 100!) to
build the ideal at-home test. 

From wellness markers and standard health checkups to sexual health and genetic
testing, imaware's biomarker menu is ready to meet user needs.

‍

STEP 2: APPLY YOUR BRANDING

Partners can easily brand their own test packaging and any other collateral with
just a few clicks.  

‍



‍STEP 3: EMPOWER YOUR AUDIENCE

imaware's user-friendly workflows are simple, streamlined and supported by a
whole team, so partners don't have to worry about user experience.

‍

STEP 4: DELIVER IMPACTFUL HEALTH DATA

Our API delivers HIPAA-compliant and physician-reviewed results in both an
easy-to-understand format for patients and a downloadable PDF format for
healthcare professionals.   

‍


LEVERAGE OUR PLATFORM

Powered by imaware's fully integrated partner API is the backend that manages
our end-to-end user journey, offering businesses a powerful infrastructure that
connects customers to top-tier labs. 

Platform capabilities include:

 * Managing patient records
 * Ordering tests for patients and retrieving results reports
 * Receiving updates on test status changes in near-real-time 

Partners can be confident with the safety of patient health data as imaware
maintains HIPAA and SOC2 level compliance to ensure high-level security measures
are in place.

‍


ENABLE THE USER JOURNEY

With Powered by imaware, partners can target all stages in the user journey with
a custom approach, creating an excellent patient experience from beginning to
end:  

 1. Awareness: Market activation, user education and biomarker collection
 2. Screening: Health data analysis and user risk identification
 3. Treatment: Diagnosis, treatment advice and continuous monitoring

‍


PARTNER WITH US

As health technology like at-home testing continues to grow within the industry,
there is no end in sight for the profound impact it can have on the care
experience as a whole. With biomarkers designed to serve a range of patient
requirements and user wellness goals, Powered by imaware is leading the way with
at-home testing opportunities. 

Discover how Powered by imaware can benefit your business today.

Learn more today


REFERENCES/SOURCES




Mairi Sutherland

Mairi is a content strategist with a passion for imaware’s partner and patient
outcomes, translating digital health trends for your business.

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