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Why media companies are still hybrid, four years since the pandemic started
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DIGIDAY+ MEMBER EXCLUSIVES

Member Exclusive

DIGIDAY+ RESEARCH DEEP DIVE: TIKTOK IS GETTING EVEN MORE MARKETING SPEND FROM
BRANDS AND RETAILERS

11 hours ago  •  4 min read
Member Exclusive

HOW MEDIA BUYERS VIEW THE RETAIL MEDIA LANDSCAPE — FROM AMAZON TO WALMART TO
WAWA

March 21, 2024  •  10 min read
Member Exclusive

RESEARCH BRIEFING: AGENCIES PREPARE TO SHIFT PLATFORM SPENDING IF TIKTOK BAN
PASSES

March 21, 2024  •  5 min read
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Modern Newsroom
Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still
have hybrid working models. Is this the new normal?

 * Member Exclusive
   Digiday+ Research deep dive: TikTok is getting even more marketing spend from
   brands and retailers
 * Life Beyond the Cookie
   Best Western overhauls its data ahead of a cookie-less future
 * Generative AI
   Dentsu’s incoming data, tech chief discusses how generative AI could shape
   the future
 * Gaming & Esports
   Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon
   Ads fold
   
 * Member Exclusive
   How media buyers view the retail media landscape — from Amazon to Walmart to
   Wawa
 * Sponsored
   How advertisers are building privacy-resilient data strategies
 * Member Exclusive
   Media Briefing: What to expect at the Digiday Publishing Summit, March 2024
   edition
 * Sponsored
   Why retail media’s future depends on first-party data integration and
   accuracy
 * Marketing on Platforms
   The Rundown: Everything you need to know about Reddit as the platform goes
   public
   

Latest News
 * Generative AI
   From GTC and GDC to Shoptalk: Major industry events put AI on center stage
   March 21, 2024  •  7 min read
 * Member Exclusive
   Research Briefing: Agencies prepare to shift platform spending if TikTok ban
   passes
   March 21, 2024  •  5 min read
 * Sponsored
   What digital marketers get wrong about personalization and what to do instead
   March 13, 2024
 * 
 * Strategizing for the Future
   How Fortune is expanding its European footprint
   March 20, 2024  •  4 min read
 * Sponsored
   Virtual event: How brands outside the gaming industry can tap into gaming
   audiences
   March 12, 2024
 * Marketing on Platforms
   How LinkedIn has quietly become the talk of the content creator community
   March 20, 2024  •  5 min read
 * The Programmatic Publisher
   Disney is rolling out DRAX Direct, a direct integration with the industry’s
   largest DSPs
   March 20, 2024  •  4 min read
 * Generative AI
   Why media agency execs are attending tech shows in greater numbers as AI
   disrupts their businesses
   March 20, 2024  •  4 min read




MEDIA

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The Programmatic Marketer

FREQUENCY MANAGEMENT IS CAPPING CTV AD SPEND

March 18, 2024  •  4 min read

Experts assert that buyers don’t have to accept trade-offs when it comes to
merging ad tech and TV.

Navigating Economic Instability

VOX MEDIA OFFLOADS OUTSPORTS TO Q.DIGITAL

March 18, 2024  •  5 min read

LGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media in an all-stock
equity deal. Q.Digital plans to grow Outsports’ audience by 20% and sell
sponsorships for its sports coverage.

Advertising around Politics

NEWS PODCASTS AND AD BUYERS HAVE YET TO SEE A PRESIDENTIAL ELECTION YEAR AD
SPEND BUMP

March 15, 2024  •  6 min read

Some news podcasts aren’t seeing a presidential year election bump in ad revenue
yet, likely due to audiences’ growing news aversion.




MARKETING

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Member Exclusive

MARKETING BRIEFING: MARKETERS TEST RETAIL MEDIA EVEN MORE AS THE THIRD-PARTY
COOKIE CRUMBLES

March 19, 2024  •  6 min read

For marketers who weren’t as keen to spend on retail media networks previously,
the first-party data pitch of retail media networks is now more appealing.

Life Beyond the Cookie

AD EXECS ENTER CRUCIAL PHASE OF GOOGLE’S PRIVACY SANDBOX EXPERIMENTATION

March 19, 2024  •  5 min read

Ad execs are diving into three major areas of the Privacy Sandbox without
tweaking a thing. It’s all about tracking outcomes for them.

Special Projects

SPECIAL REPORT: THE THIRD-PARTY COOKIE PRIMER

March 19, 2024  •  1 min read

A catch-up on all things third-party cookies.



Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets
after a tumultuous 2023.

View Experience



FUTURE OF TV

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Member Exclusive

FUTURE OF TV BRIEFING: TV AD BUYERS AND SELLERS EXPECT A ‘SLOW, LONG UPFRONT’ —
FOR NOW

March 20, 2024  •  6 min read


This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early
expectations for this year’s upfront market.

Member Exclusive

FUTURE OF TV BRIEFING: HOW OUTCOME-BASED MEASUREMENT MAY FIGURE INTO THIS YEAR’S
UPFRONT MARKET

March 13, 2024  •  6 min read


This week’s Future of TV Briefing looks at how business outcome measurement and
guarantees may figure into this year’s upfront market.

Member Exclusive

FUTURE OF TV BRIEFING: HOW TV AND STREAMING COMPANIES’ ADVERTISING AND
SUBSCRIPTION BUSINESSES FARED IN Q4 2023

March 6, 2024  •  6 min read


This week’s Future of TV Briefing looks at what TV and streaming companies’
latest quarterly earnings reports indicate about the state of the business.




MEDIA BUYING

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Evolving Agencies

ASSEMBLY TIGHTENS UP GLOBAL, N. AMERICAN ROLES TO SPUR FASTER GROWTH

March 19, 2024  •  5 min read

Assembly is aligning some of its global structure to better fit its North
American organizational structure, by appointing a global chief client officer
and a global chief product officer.

Generative AI

AI BRIEFING: GALE DEBUTS GENERATIVE AI PLATFORM FOR MEDIA-BUYING

March 18, 2024  •  7 min read

Alchemy.AI was developed to be ISO-compliant and also adhere to strict data
standards in Europe and California. 

Member Exclusive

MEDIA BUYING BRIEFING: INFLUENCER AGENCIES PREP WORST-CASE SCENARIOS IF TIKTOK
GETS BANNED

March 18, 2024  •  6 min read

Influencer agencies are bracing for a potential TikTok ban that could disrupt
their client and creator partnerships – but many are putting contingency plans
in place as regulations unfold.





PODCASTS

View More
Strategizing for the Future

‘IT’S NOT JUST ABOUT THE RESULTS’: HOW VOX MEDIA’S CRO GEOFF SCHILLER IS
STRATEGIZING FOR AD SALES IN 2024

March 19, 2024  •  3 min read
Marketing on Platforms

‘THERE’S NO E-COMMERCE POINT-OF-SALE’: FARMER’S FRIDGE’S MARKETING DIRECTOR LIZ
MELLA HONES IN ON NON-TRADITIONAL TACTICS

March 12, 2024  •  3 min read
Marketing on Platforms

HOW ZOLA CMO VICTORIA VAYNBERG HAS INTRODUCED A NEW BRAND TO EXPAND ITS AUDIENCE

March 5, 2024  •  3 min read



RESEARCH

View More
Member Exclusive

DIGIDAY+ RESEARCH: PUBLISHERS SORT OUT THEIR REVENUE PRIORITIES FOR THE YEAR,
WITH DIRECT-SOLD ADS LEADING THE WAY

March 15, 2024  •  6 min read
Member Exclusive

RESEARCH BRIEFING: FACEBOOK LOSES FAVOR WITH PUBLISHERS, BRANDS AND AGENCIES

March 14, 2024  •  5 min read
Member Exclusive

DIGIDAY+ RESEARCH DEEP DIVE: AGENCIES HEAVILY FAVOR INSTAGRAM OVER FACEBOOK FOR
THEIR CLIENTS

March 8, 2024  •  4 min read


--------------------------------------------------------------------------------

Digiday Publishing Summit
Mar 25, 2024

The Digiday Programmatic Marketing Summit offers an influential group of
programmatic marketing leaders a chance to come together to discuss pain points,
pitch solutions and ultimately, make valuable business connections.

Learn More

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