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Text Content

Full Funnel Measurement for Optimized Results. Get the Guide>
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WHAT'S HOLDING BACK YOUR VIDEO AD PERFORMANCE?


IS IT THE AUDIE|

Unification matters. Know the impact of creatives and media on outcomes, with
iSpot.


Control the Streaming Chaos With Unified Ad Measurement
Explore Streaming Solutions


FRAGMENTED VIEWING AND DATA PUTS ROAS AT RISK

Scattered Audiences 12 TV services used by the average viewer
Rising Media Costs 41% Increase in media costs and rising
Growing Competition 650k Creatives aired last year
ROI Struggles 73% of marketers struggle with ROI


END-TO-END MEASUREMENT


MARKETING SILOS HINDER SUCCESS. MEASURE EFFECTIVENESS ACROSS THE FULL AD
LIFECYCLE, ONLY WITH ISPOT.

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THE ONLY PROVIDER OF END‑TO‑END VIDEO AD MEASUREMENT

Creative Audience Outcomes


CREATIVE

Double down on winning creatives (and stop the losing ones). Stop missing the
mark. Drive brand lift and purchase intent with fast creative testing.
Learn More

We've been able to learn instantly some valuable insights that we've implemented
into our creative formula moving forward... If we're not scoring high, then we
need to completely rethink our creative formula.
Media Director,
Balance of Nature


AUDIENCE

Cut excess frequency and waste, prevent unseen ads, allocate with precision
across linear and streaming.
Learn More

Whether you're a brand, agency, or publisher, there's never been a better time.
iSpot has been and is a great data enabler and partner for us. Through their
dashboards, through their data feeds, it's completely transformed our
organization and how we think about media.
Head of Marketing,
DriveTime


OUTCOMES

Don't spend on non-performing ads. Know the factors that drive ROAS. Maximize
results with immediate audience insights.
Learn More

We implemented conversion data [with iSpot] and that's given us a full funnel
look at not just visits, but at down funnel metrics like leads, add to carts...
and ultimately conversions.
Director of Customer Acquisition,
SimpliSafe


GET AN EDGE ON THE COMPETITION WITH EVERY SECOND OF TV AD ACTIVITY AT YOUR
FINGERTIPS

iSpot measures creative effectiveness, impressions, performance and
second-by-second attention of all ads leveraging a proprietary ad catalog,
exclusive access to 83M smart TVs and set-top boxes and direct integrations with
400+ streaming platforms and DSPs. Get a leg up on the competition with insight
into all ad creative in your category and competitive benchmarking.

67K Advertisers
2.5M Creatives
$563B Ad Spend
71T Impressions
49B Attributed Conversions
83M TVs & Set Top Boxes


THIS WEEK'S MOST SEEN TV AD


BURGER KING TV SPOT, 'HOW IT SHOULD BE DONE'

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THIS WEEK'S MOST SEEN TV AD METRICS

3.6K Airings
$10.1M TV Ad Spend
661M Impressions
111 Attention Index
1.53% Interruption Rate
Today Last Airing Date
View All Top Ads


RELIABLE DATA AND METHODOLOGIES,
MRC‑ACCREDITED
AND JIC‑CERTIFIED

TRUSTED BY

10/10
10 of the top 10
advertisers
85/100
85 of the top 100
advertisers
750+
Brands, agencies and
media companies

More Customers



LATEST RESOURCES



Article

HOW BALANCE OF NATURE BOOSTS CONVERSIONS WITH CREATIVE OPTIMIZATION AND AUDIENCE
TARGETING

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Article

REACHING FEMALE NFL FANS BEYOND GAME DAY

Read More


Event

MEDIAWEEK 2024

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