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Text Content

SpeakersAgendaSponsorsFAQ


the product conference

Agenda
Register TODAY


THE VIRTUAL CONFERENCE FOR
‍SOFTWARE PRODUCT
MANAGERS


OCTOBER 18


2022 VIRTUAL CONFERENCE

3PM GMT/11AM EST/8AM PT

5+ hours of keynotes, interactive Q&As, 1:1 networking, & exclusive content to
help you build, launch, & scale world-class software products.
Register TODAY




ATTENDEES


2000+


VIRTUAL EVENTS NPS


67


DAY


1


SPEAKERS


9


SESSIONS


15+


GOOD TIMES


∞




KNOW YOU’RE
DOING THINGS RIGHT

Few of us went to school for Software Product Management. It wasn't even a
widely understood field when we were starting our careers. It's still
misunderstood! We want to excel at our jobs and build products that people love
to use, but wondering if "am I doing this right?" can be confusing and
demoralizing.

Don't waste your time and resources. You've worked too hard not to become the
best Product Manager you can be.

We’ve put our own unique spin on a “virtual conference” that includes
thought-provoking talks, interactive Q&A’s, professionally compiled notes, an
exclusive podcast series, video networking, and more so you can learn not just
on the day, but well beyond.
‍
Who's behind INDUSTRY? Read our story.


GAIN MORE INFLUENCE

Get internal stakeholders to think like product people and buy in to what the
customer truly needs. As a result, you'll get more time from your engineers,
budget for new tools and find more time to focus on higher-level strategy


KNOW THAT YOU ARE SPENDING TIME AND MONEY ON THE RIGHT THINGS

Be more confident about testing your ideas, prioritizing your features,
understanding data, building out your roadmap, and ultimately, managing your
products and team better.


LEVEL-UP YOUR SKILLS AND ENHANCE YOUR CAREER

Get exposed to new ways of thinking about creating products, replete with
actionable steps that you can immediately bring back to the office.


FIND YOUR TRIBE

There are few places to connect with product people like you from around the
world. At INDUSTRY Virtual, you have a chance to take part in “face to face”
video networking sessions with other product people from around the world -- and
stay in touch well beyond in our exclusive Slack community.


BE ON THE INSIDE

You've read the best product books. Listened to the best product podcasts. But
have you ever wanted to connect with the people behind those and ask them,
"Yeah, but what about my situation?" At INDUSTRY Virtual, you can.








GAIN MORE INFLUENCE

Get internal stakeholders to think like product people and buy in to what the
customer truly needs. As a result, you'll get more time from your engineers,
budget for new tools and find more time to focus on higher-level strategy


KNOW THAT YOU ARE SPENDING TIME AND MONEY ON THE RIGHT THINGS

Be more confident about testing your ideas, prioritizing your features,
understanding data, building out your roadmap, and ultimately, managing your
products and team better.




LEVEL-UP YOUR SKILLS AND ENHANCE YOUR CAREER

Get exposed to new ways of thinking about creating products, replete with
actionable steps that you can immediately bring back to the office.




FIND YOUR TRIBE

There are few places to connect with product people like you from around the
world. At INDUSTRY Virtual, you have a chance to take part in “face to face”
video networking sessions with other product people from around the world -- and
stay in touch well beyond in our exclusive Slack community.




BE ON THE INSIDE

You've read the best product books. Listened to the best product podcasts. But
have you ever wanted to connect with the people behind those and ask them,
"Yeah, but what about my situation?" At INDUSTRY Virtual, you can.



Watch short video


MEMORIES FROM
2019





SPEAKERS


More to be announced...

ALFONSO DE LA NUEZ

Co-Founder & Co-CEO


USERZOOM


SHORT BIO

Alfonso de la Nuez is the Co-CEO of UserZoom, a company pioneering Experience
Insights Management (XIM) to help companies leverage experience insights into
better digital user experiences and, ultimately, drive business growth. Before
founding UserZoom, he worked for companies such as Dell Computers, Icon Medialab
(now LBi / Digitas), and Proxicom’s venture in Spain (now Indra).


OCT 18


VIRTUAL SUMMIT



ALFONSO DE LA NUEZ

Co-Founder & Co-CEO at UserZoom

More info...


JJ RORIE

Author


IMMUTABLE: 5 TRUTHS OF GREAT PRODUCT MANAGERS


SHORT BIO

Innovative product executive with over 18 years of experience leading product
development and management from conception through implementation. Proven track
record in a variety of industries including healthcare, financial services,
technology and media.


OCT 18


VIRTUAL SUMMIT



JJ RORIE

Author of IMMUTABLE: 5 Truths of Great Product Managers

More info...


TIFFANY DOCKERY

Director of Product Management


ETSY


SHORT BIO

Tiffany Dockery is currently Director of Product Management for Visual Discovery
at Etsy. She previously worked as a Senior Product Manager at Amazon and HBO and
as a Product Area Lead at Spotify. She completed her Masters of Business
Administration at the Yale School of Management. At Yale, she was a co-leader
for the Yale Global Social Enterprise, where she helped lead a class of 25
students to Nicaragua to provide free pro-bono consulting to social enterprises
in the country. She was also a co-leader for Q+, Yale SOM’s LGBTQA Alliance, and
sat on the Dean's Diversity Task Force.


OCT 18


VIRTUAL SUMMIT



TIFFANY DOCKERY

Director of Product Management at Etsy

More info...


PARTHO GOSH

Senior Director, Product Growth


HOOTSUITE


SHORT BIO

Partho Ghosh is a customer-obsessed, data-informed Product Executive that
specializes in Product-Led Growth and creating measurable Product processes that
lead to explosive growth.


OCT 18


VIRTUAL SUMMIT



PARTHO GOSH

Senior Director, Product Growth at Hootsuite

More info...


MICHELLE PARSONS

Chief Product Officer


HINGE


SHORT BIO

Michelle Parsons is a leader in the product industry with strong proficiency in
search, discovery, and personalization at some of the top tech organizations.
She believes in inspiring and pushing her team to ask the right questions and
come up with creative solutions to solve big problems. She is currently the
Chief Product Officer at Hinge, leading product, design, and research across
growth, core experience, recommendations, and engagement messaging. With the
team currently doubling in size, she and her team are working to build bold,
strategic visions that will create meaningful impact.


OCTOBER 18


VIRTUAL SUMMIT



MICHELLE PARSONS

Chief Product Officer at Hinge

More info...


JUSTIN BAUER

SVP, Product


AMPLITUDE


SHORT BIO

A product and analytics thought leader who has experience scaling organizations
from startup through scaleup. He builds teams that develop deep customer
understanding and craft inspiring visions to create innovative product
experiences that users love.


OCTOBER 18


VIRTUAL SUMMIT



JUSTIN BAUER

SVP, Product at Amplitude

More info...




OCTOBER 18


2022 VIRTUAL CONFERENCE

3PM GMT/11AM EST/8AM PT

5+ hours of keynotes, interactive Q&As, 1:1 networking, & exclusive content to
help you build, launch, & scale world-class software products.
Register TODAY



INDUSTRY
‍KEYNOTES
ON DEMAND

Watch all videos




WHAT
ATTENDEES
SAY ABOUT US‍

“I have attended INDUSTRY for the past 2 years and it continues to be the most
valuable conference I have ever attended. They had to kick us out of the
auditorium this year, because we didn't want it to end.”

JOHN HAGGERTY

Product Manager, InboxDollars Inc.

"EXCELLENT conference for product professionals - first class in every way. One
of the best conferences I've ever been to, and I've been going to conferences
for 20+ years!”

DAVID ROBASKA

MSTS, Sr. Product Manager

"The Creators of this conference thought about everything. That made it a
fantastic experience. Many opportunities to learn, network, and be among peers
going through similar challenges."

JUSTIN COFFIN

Home Depot Product Manager

"The go-to conference for Product People."

ANALISA MEYER

Product Manager, Stretto






This was my first INDUSTRY event and the speakers were fantastic. I thought it
was not only very well organized, but the content was very actionable and
insightful. It was also validating and encouraging to hear from and "be around"
attendees and speakers that understand the struggles of PM.

MANDY BALLINGER

Director of Operations at NextChapter

It was my third INDUSTRY and I'm an absolute fan. The content is great, the
speaker only high quality and I learned that much every time.

MAGI ERBER

Product Manager at HiveMQ

I thoroughly enjoyed my first INDUSRTY conference, and the virtual format worked
incredibly well. Thanks to the whole team in putting together an awesome event!
Am definitely looking forward to next years event!

JAVIER INCHAUSTI

Product Manager at RACV

The event exceeded all my expectations. The sessions were really good and I
found almost all topics to be very useful for our projects and teams.

DAVID ALVAREZ

Business Analysis Director at Zemoga

EXCELLENT conference for product professionals - first class in every way. One
of the best conferences I've ever been to, and I've been going to conferences
for 20+ years!

DAVID

MSTS

Speakers were inspiring; content useful; conference was energizing. Great to
have a conference specifically for product management!

CINDY

New Innovations




NOTES TO
KEEP

Solving one of the biggest anxieties that conference-goers typically have,
INDUSTRY Virtual attendees are provided with INDUSTRY Notes. These are a
comprehensive set of notes for every session emailed to you immediately after
the event. It even includes summarized Key Takeaways so that you can be fully
prepared for that presentation to your boss when you get back to work.

Send notes from last year


Download


WHAT TO
EXPECT





PACKED AGENDA

INDUSTRY Virtual features product leaders presenting on a range of topics that
will challenge and inspire software Product Managers who build, launch, and
scale world-class products.




2 DAYS (& MORE)

Conveniently scheduled over two days, you can make the most of INDUSTRY and stay
for the full program or choose to pop in and out when it suits you. Afterwards,
you’ll keep learning from an exclusive, attendee-only Rocketship.FM podcast
series and stay connected with your fellow attendees in our Slack community.




TALK SHOP

Conference Plus attendees will get to participate in the interactive “Talk Shop”
Q&A session, where speakers are interviewed and attendees have the opportunity
to ask questions and discuss with others the merits and applications of what was
presented.




INTERACTION

During every main stage session, you'll be able to chat live with other
attendees from around the world. Share your opinion and learn from real-world
experiences of your peers.





1:1 NETWORKING

INDUSTRY Virtual features a sophisticated networking feature that pairs you up
with other attendees for a video chat. Have a lot in common? Simply hit
'connect' to share your details.





VIRTUAL 
EXHIBITORS

Visit virtual exhibitor booths anytime during the conference to learn about the
latest Product Management tools and get exclusive offers and discounts to your
favorite products.









PACKED AGENDA

INDUSTRY Virtual features product leaders presenting on a range of topics that
will challenge and inspire software Product Managers who build, launch, and
scale world-class products.




ONE DAY, AND BEYOND

Conveniently scheduled over one day, you can make the most of INDUSTRY and stay
for the full program or choose to pop in and out when it suits you. And
afterwards, you’ll stay connected with your fellow attendees in our Slack
community.




TALK SHOP

All attendees will get to participate in the interactive “Talk Shop” Q&A
session, where speakers are interviewed and attendees have the opportunity to
ask questions and discuss with others the merits and applications of what was
presented.




INTERACTION

During every main stage session, you'll be able to chat live with other
attendees from around the world. Share your opinion and learn from real-world
experiences of your peers.




1:1 NETWORKING

INDUSTRY Virtual features a sophisticated networking feature that pairs you up
with other attendees for a video chat. Have a lot in common? Simply hit
'connect' to share your details.




VIRTUAL EXHIBITORS

Visit virtual exhibitor booths anytime during the conference to learn about the
latest Product Management tools and get exclusive offers and discounts to your
favorite products.




WORKSHOPS


For Conference Plus pass holders only, will take place on Monday


SEPTEMBER 21



one day before the main conference begins in downtown Cleveland. Please keep in
mind that these sessions will sell out.


1.


TRANSITIONING TO PRODUCT LEADERSHIP BOOTCAMP

CHRISTIAN IDIODI

Partner at Silicon Valley Product Group



This half-day workshop experience is specifically designed to help aspiring or
new product leaders truly understand the role of product leadership, and help
them find their footing to start strong and set themselves up on a path to
success.


TRANSITIONING TO PRODUCT LEADERSHIP BOOTCAMP

with

Christian Idiodi



So few Product Managers have had distinctive training on what it means to
actually be a Product Manager. Most ultimately figure it out by trial-and-error
— while doing their best to learn by turning to books, blogs, podcasts… or even
going deeper with seeking out mentors and coaches. However, even when they feel
like they've finally figured things out… they sometimes get that itch. They
realize that they ultimately want to be a Product Leader. Unfortunately, what
got those Product Managers to where they are today… won't necessarily get them
to be that thriving Product Leader in the future. That's where this workshop
comes in. This half-day workshop experience is specifically designed to help
aspiring or new product leaders truly understand the role of product leadership,
and help them find their footing to start strong and set themselves up on a path
to success.

After taking this interactive workshop, you will understand the following:


 * The role that product leadership in technology companies.
   
 * The difference between Leadership vs Management
   
 * How the job of a Product Leader shifts from an Individual Contributor to a
   Coaching role.
   

You will also be able to master key aspects of the role, including:


 * Coaching Product people
   
 * Managing staffing issues and complexities
   
 * Onboarding new hires
   
 * Leading with Context – with Vision, Strategy, Objectives
   
 * Building culture
   

This workshop is specifically designed for:


 * Aspiring product leaders
   
 * New product leaders
   
 * Veteran product leaders
   
 * Product Managers looking for growth in their career.

‍

CHRISTIAN IDIODI

Partner


SILICON VALLEY PRODUCT GROUP


SHORT BIO

Christian has been a product leader for over 15 years, building teams and
developing enterprise and consumer products that have shaped companies such as
CareerBuilder and Merrill Corporation as well as clients such as PayPal, Etsy,
Starbucks, Dell, and Macy’s. Christian is passionate about helping companies
implement the discipline of product management to build world-class products and
new technologies. Before joining Silicon Valley Product Group, Christian was the
Global Head of Product for Merrill Corporation.


SEP 19-21


CLEVELAND, OHIO

This half-day workshop experience is specifically designed to help aspiring or
new product leaders truly understand the role of product leadership, and help
them find their footing to start strong and set themselves up on a path to
success.

learn more


1.


STRATEGY X TACTICS = PRODUCT MOMENTUM

SEAN FLAHERTY

Executive VP, Innovation at ITX



Losing sight of the difference between strategy and tactics can cripple your
product. In this 4-hour workshop, you'll learn how to increase adoption, drive
engagement, and more consistently create value for your users. Then, you'll roll
up your sleeves to craft a powerful vision for your product which ties directly
to your strategy.


STRATEGY X TACTICS = PRODUCT MOMENTUM

with

Sean Flaherty



Losing sight of the difference between strategy and tactics can cripple your
product. In this 4-hour workshop, you'll learn how to increase adoption, drive
engagement, and more consistently create value for your users. Then, you'll roll
up your sleeves to craft a powerful vision for your product which ties directly
to your strategy.





In this half-day workshop, 25-year product innovation veteran, professor, and
speaker Sean Flaherty will guide you through a paradigm-shifting framework that
will drive clarity around your product vision and strategy—while aligning and
motivating your team.





By the end of the workshop, you will understand how you can create a measurable
pathway to product success through the trust, loyalty, and advocacy of your
users.





Product Managers and Product Owners will learn how to:


 * Reengineer the way you drive forward to create success for your product.
   
 * Measure your user relationships more thoughtfully.
   
 * Diagnose the issues that are standing in your way.
   

Product organization leaders and team managers will learn how to:


 * Empower your team(s) to innovate more purposefully.
   
 * Assess the potential of your team(s) with a new perspective.
   
 * Learn how to use language to improve your culture.
   

Sean will explain his Product Momentum framework and deliver hands-on, practical
tools for the following:


 * Differentiating your product strategy from your product tactics to make you a
   more powerful product leader.
   
 * Articulating your product vision in with a crystal-clear framework that you
   will be able to share easily with your team(s).
   
 * Define strategic success metrics, which will help you articulate how your
   product will differentiate itself.
   
 * Define product trust, loyalty, and advocacy metrics to align your team(s)
   strategically.
   
 * Create a diagnostic measurement system for your team(s) so they will know
   when they are off track and whether it is a “strategic problem” or a
   “tactical problem.”
   

Who should attend:


Product Managers, Product Leaders, and those transitioning into Product
Leadership.

‍

SEAN FLAHERTY

Executive VP, Innovation


ITX


SHORT BIO

Sean Flaherty joined ITX Corp. in 1999 as a managing partner and EVP of
Innovation. In that role, he directs his energy at the intersection of software
product development, human motivation, and organizational leadership. At the
core of Sean’s belief system is a passion for understanding human motivation –
i.e., what makes humans tick. A self-proclaimed “motivation nerd,” Sean’s
intellectual pursuits are embedded in his professional goals. At ITX, he is
primarily motivated by helping clients solve complex business problems with
technology so that they can move, touch, and inspire the world.


SEP 19-21


CLEVELAND, OHIO

Losing sight of the difference between strategy and tactics can cripple your
product. In this 4-hour workshop, you'll learn how to increase adoption, drive
engagement, and more consistently create value for your users. Then, you'll roll
up your sleeves to craft a powerful vision for your product which ties directly
to your strategy.

learn more


1.


RADICAL CANDOR: CREATING A CULTURE OF FEEDBACK

MELISSA ANDRADA

Radical Candor Coach



We believe that the relationships you have with other team members is at the
center of your success — individually and collectively. And, at the heart of
these relationships is Radical Candor, the ability to Care Personally at the
same time that you Challenge Directly.


RADICAL CANDOR: CREATING A CULTURE OF FEEDBACK

with

Melissa Andrada



At the heart of these relationships is Radical Candor, the ability to Care
Personally at the same time that you Challenge Directly.




Radical Candor really just means saying what you think while also giving a damn
about the person you’re saying it to. Why is it so rare, and why does such a
simple thing feel so radical?




At our Radical Candor workshop, we will:

• Introduce the core concepts - what is Radical Candor and why is it important?

• Build a shared vocabulary, an important step in helping us begin to transform
our culture

• Talk through some of the challenges we face in creating a Radically Candid
culture

• Practice giving, receiving and observing feedback

• Learn practical, actionable tips to help us get started immediately




The goals of this workshop are to help us:

• Create a culture of feedback.

• Support each team member in achieving their fullest potential.

• Drive results collaboratively.




Radical Candor will help you do the best work of your lives, and build the best
relationships of your career.

‍

MELISSA ANDRADA

Coach


RADICAL CANDOR


SHORT BIO

Melissa Andrada is a creative DEI strategic advisor, leadership coach,
motivational speaker and workshop facilitator collaborating with organizations
to design a more loving and equitable society. Melissa was the COO & Chief
Learning Officer of Learnerbly, a VC-backed startup based in London that helps
fast-growing tech companies and creative agencies accelerate the growth of their
people. She frequently gives interactive motivational keynotes focused on
empowering marginalized communities (LGBTQ2IA+, women, people of color) and
influencing allies to care at organizations.


SEP 19-21


CLEVELAND, OHIO

We believe that the relationships you have with other team members is at the
center of your success — individually and collectively. And, at the heart of
these relationships is Radical Candor, the ability to Care Personally at the
same time that you Challenge Directly.

learn more


CANCELED


DUE TO COVID-19

THE TIMES CENTER
MANHATTAN

The global edition of INDUSTRY, held in Cleveland, has been canceled.

However, INDUSTRY Virtual is a go!
REGISTER TODAY


CANCELED


DUE TO COVID-19

THE TIMES CENTER
MANHATTAN

The global edition of INDUSTRY, held in Cleveland, has been canceled.

However, INDUSTRY Virtual is a go!
REGISTER TODAY


SUPERPASS


SEP 19 (2 WORKSHOPS), 20 & 21

$2095



Price increases
December 1st.

Includes everything from CONFERENCE, plus your choice of two (2) half-day
workshops, held on Monday September 19th.

Register today!


ATTENDEE
HIGHLIGHTS



2019

"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland
Public Auditorium to talk product.For three days, the conference was buzzing
with an all-star lineup of product managers, leaders, and luminaries from over
30 countries discussing the latest methods, tools, and frameworks to build,
launch, and scale software products."

ISAAC SORSA

Alpha

read highlights


2018

"Overall, I left this conference exhausted from all the learning and humbled by
the collective wisdom of the speakers, attendees, organizers, and sponsors. As a
newbie, I felt welcomed and accepted from the start. It was a great experience,
and I’d recommend INDUSTRY to any new or experienced product manager."

PATRICK FOLEY

Product Manager at Moraware

read highlights



ATTENDED BY





AGENDA



ROUNDTABLE DISCUSSIONS

6 small-group Roundtable Discussions will take place -- allowing attendees to
learn from each other on topics that include product strategy, product
leadership, experimentation, and others.


VIRTUAL EXPO

Just like at the in-person INDUSTRY, top companies with software products
catering to product people will be in attendance. Take time to visit their
virtual booths, ask questions, get product demos, and win prizes!




SPEED NETWORKING

At any time during INDUSTRY, you can be matched with your peers and take part in
brief 1:1 video networking sessions. Simply share your video and audio, press a
button, and connect! Have something in common? Press another button to share
your details.


TALK SHOP



An INDUSTRY-favorite, our Talk Shop sessions gives all attendees a chance to ask
their own questions to speakers in interactive Q&A sessions that take place
during each of the breaks throughout the experience.




VIRTUAL WORKSHOP

Superpass ticket holders can attend a 4-hour virtual workshop online led by a
renowned product leader. The date and more details of this session will be
announced in early 2022. Check out previous virtual workshops here.

Check out many of the Keynotes below (more to be announced soon). Keynotes will
kick off at 11am EST and finish up at around 6pm EST on both days. There will be
breaks after every 3 Keynotes, giving you a chance to check out the rest of the
conference activities.

OCTOBER 5
5
6
OCTOBER 6

LOOKING BACK & LOOKING AHEAD

KEN NORTON

Executive Coach to Product Leaders

Ken Norton has certainly seen some things in his rich, 25-year product career at
some of the best technology companies of the past and present -- including
Google, Yahoo, CNET, and elsewhere. Now serving as an Executive Coach to product
leaders, Ken shares his thoughts here on what's changed in the world of product
management -- and what may be changing in the future -- and why it's important
to know for our own product career journey.


LEADING TEAMS THROUGH CHANGE

MAMUNA OLIDIPO

Executive Coach to Product Leaders

With the last 18 months being quite the period of change, many leaders have been
focused to reflect on how they effectively lead and support their teams
meaningfully. There will be hits and misses but along the way, you learn. This
presentation centers around the understanding that when it comes to leading
through change, we can't simply focus on process, we must also remember to bring
the people along for the journey.


NAVIGATING THE PM STORM IN ROUGH CONDITIONS

VICTOR ORTIZ

VP, Product Management at Barnes & Noble

So often we hear awesome advice on how to devise a product strategy, create a
roadmap, focus on outcomes vs outputs, etc. that leaves us excited, invigorated,
and then… well, stuck. For many, the challenge is how to apply this great new
knowledge when conditions are dark, murky, and unclear. Perhaps you’re in an
organization that’s undergoing a digital transformation, or just completed an
agile transformation that’s still not quite agile, or you’re part of a feature
factory, the list goes on. This talk will explore some real-life examples of how
to find opportunities along the way to adapt the wisdom from some of our great
product thought leaders and celebrate small wins to build a foundation for
continued success.


PANDEMIC TECH: A PRODUCT PERSPECTIVE

JENNY WANGER

Director of Programs at Linux Foundation Public Health

What has it been like building the tech to fight COVID-19? Join Jenny Wanger as
she shares some of her experiences bringing a product manager's perspective to
technologies like exposure notification and vaccination certification. She'll
share some of what she's learned about building coalitions of people from around
the world, the role of product management in open source technology, and share a
few stories from the trenches of fighting a worldwide pandemic with tech.


PRODUCT STRATEGY IN THE REAL WORLD

LENNY RACHITSKY

Writer, Adviser & Investor

In this fireside chat, we'll discuss what product strategy actually means -- and
what it looks like when it's implemented. We'll dig into the story of Instant
Book -- a product that Lenny helped manage at Airbnb, which has grown to be a
critical piece of its business today. We'll even cover common traps, pitfalls,
and mistakes to avoid along the way.


And more to be announced soon!

PRACTICING THE FIVE BEDROCK SKILLS OF INNOVATORS & ENTREPRENEURS


BOB MOESTA

Co-Architect of the Jobs-to-be-Done framework, CEO of The Rewired Group

Join author and innovator Bob Moesta in this talk focused on the core skills
essential to innovate and build products and businesses. Through his decades of
experience developing over 3500 products and services, Bob has distilled his
knowledge into five core skills essential for innovation. This talk will not
only introduce you to these skills but will provide you an opportunity to
reflect on and learn from your own prior experience. Ultimately, you will leave
with a grasp of these five skills and how you can leverage them to make your own
progress.


OUTCOME OWNERSHIP AT SCALE


PAIGE COSTELLO

Product Leader, Core Product at Asana

Paige Costello, Core Product Leader at Asana, will share how to set teams up for
success by designing product processes that remove guesswork and drive better
alignment, autonomy, and, ultimately, impact.


RADICAL PRODUCT THINKING: HOW TO INNOVATE SMARTER AND BUILD WORLD-CHANGING
PRODUCTS


RADHIKA DUTT

Author of Radical Product Thinking: The New Mindset for Innovating Smarter

Methodologies such as Lean and Agile have taught us to harness the power of
iteration to innovate faster -- we've learned how to drive faster, but our
ability to set the destination hasn't kept pace. When we iterate in the absence
of a vision and strategy, our products and companies become bloated, fragmented,
and driven by irrelevant metrics. They catch “product diseases” which are often
fatal to innovation.

This talk introduces you to a radical and repeatable model for building
successful companies and delivering world-changing innovation. We’ll challenge
conventional wisdom about what makes a good vision and talk about where the
current mantras for product development fall short. You’ll walk away with
practical tools to develop a vision for the change you want to bring about in
the world and translate that systematically into reality.


SCALING ALONGSIDE GIANTS


RAY (JIAYI) CAO

Managing Director, Head of Global Product Strategy and Operations at TikTok

For brands, TikTok is the one platform where they can reach new, highly engaged
audiences, build brand affinity, and drive traffic off-platform. Our ad products
let brands express their content and voice creatively while maximizing the
unique values and opportunities with an always-on platform. For every minute and
every dollar, an advertiser spends with us, it could be spent somewhere else. In
this session, learn how we leaned in and doubled down on key product directions
that's unique to TikTok such as our creative solutions, vertical solutions,
branding ads, and our own self-serve platform. Learn how we optimize and scale
the performance and efficiency of our innovative and creative marketing
solutions. Experience first-hand why brands have come to choose TikTok as their
home, time and time again.


And more to be announced soon!




CONVINCE YOUR BOSS


You know that attending INDUSTRY Virtual will be a hugely impactful and valuable
experience, but that doesn’t mean the boss won’t need convincing. Don’t worry,
we’ve got your back. Check out this editable email template that will help you
communicate with your boss the benefits of attending.

get email template
Travelling information



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ACT FAST!

Register for a Plus pass before February and get Marty Cagan's new book early,
rather than waiting until after the conference!



SPONSOR SPECIAL


OCTOBER 18

FREE!


REGISTER TODAY!

Agree to share your contact details with the event sponsors and get your ticket
for free! Limited to the first 500 attendees - register soon!


See All Virtual Workshops
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GENERAL ADMISSION


OCTOBER 18

$99


REGISTER TODAY!

- Live access to over 5 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every keynote talk
- 6 months free access to INDUSTRY On Demand (featuring recordings of every main
stage talk)
- Access to live Q&A sessions with speakers


Register today!






GENERAL ADMISSION


OCTOBER 18

$99


REGISTER TODAY!

- Live access to over 5 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every keynote talk
- 6 months free access to INDUSTRY On Demand (featuring recordings of every main
stage talk)
- Access to live Q&A sessions with speakers


Register today!


SPONSOR SPECIAL


OCTOBER 18

FREE!


REGISTER TODAY!

Agree to share your contact details with the event sponsors and get your ticket
for free! Limited to the first 500 attendees - register soon!


See All Virtual Workshops
Register today!

No Worry Tickets
Change your mind within 30 days? No problem, we'll refund your ticket, no
questions asked.


the product conference
Presented by

Product Collective is headquartered in Cleveland, Ohio.


DON’T FORGET: OCTOBER
18, 2022 ONLINE VIRTUAL CONFERENCE


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