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 * Home
   
 * Nanichi Atabey
   
 * Digital Products
   
   
    * 
      Business Innovation
       * 
         Digital Business
          * SWOT Retail
          * Digital Behaviors
          * Strategy Execution
      
       * 
         Web3 Strategies
          * Green Web3
          * NFT Biz Cases
      
       * 
         Green DeepTech
          * Startup Funding
   
    * 
      Human-Centered AI
       * 
         AI Product Design
          * Human Factors in AI
          * AI Design Patterns
          * Conversational AI
          * Ethical AI
      
       * 
         GenAI Products
          * GenAI in Product LC
      
       * IoT Product Design
       * Smartwatch UX
   
    * 
      Experience Strategies
       * 
         Nudging by Design
          * AR Try-On Strategies
          * Higher Online Sales
          * Interactive Displays
          * Customer Loyalty
          * Behavioral Econ
          * MaaS Platforms
          * Game Design
      
       * 
         VR Experiences
          * MR Workshop
          * VR Exhibition
          * VR Conference
          * VR Meditation
      
       * 
         User Exp Design
          * Transcend
          * DroneX
          * Natural
          * 
            Visual Designs
             * UI Concept Map
             * VD Process
      
       * 
         No-Code Apps
          * Case Study: Xplore
      
       * 
         Employee Experience
          * Miro Community
          * EX Template

 * Innovation Workshops
   
   
    * 
      Futures Design
       * Strategic Foresight
       * Sustainability ZH
   
    * 
      Tech Risk Perception
       * Case Study
       * Book Review
       * Lectures Series
       * digital xchange
   
    * 
      Thought Leadership
       * SparkX Newsletter
   
    * Previous Workshops

 * About
   
   
    * 
      Founder
       * 
         Interests
          * Female Leadership
          * Dominican Cuisine
          * Contemporary Jazz
          * Cultural Heritage
          * Open-Air Festivals
          * Discovery Travels
          * Carbon Neutrality
          * NFT Art Collection
          * Cyber-Resilience
          * Innovation Awards
          * Business Books
          * DigitalX Events
          * Formula E/1
          * Networking
          * Ad astra
      
       * Blog
   
    * Projects Led
    * Credentials
    * Digital Tools
    * CliftonStrengths

 * Contact
   
 * その他
   
    * Home
    * Nanichi Atabey
    * 
      Digital Products
       * 
         Business Innovation
          * 
            Digital Business
             * SWOT Retail
             * Digital Behaviors
             * Strategy Execution
         
          * 
            Web3 Strategies
             * Green Web3
             * NFT Biz Cases
         
          * 
            Green DeepTech
             * Startup Funding
      
       * 
         Human-Centered AI
          * 
            AI Product Design
             * Human Factors in AI
             * AI Design Patterns
             * Conversational AI
             * Ethical AI
         
          * 
            GenAI Products
             * GenAI in Product LC
         
          * IoT Product Design
          * Smartwatch UX
      
       * 
         Experience Strategies
          * 
            Nudging by Design
             * AR Try-On Strategies
             * Higher Online Sales
             * Interactive Displays
             * Customer Loyalty
             * Behavioral Econ
             * MaaS Platforms
             * Game Design
         
          * 
            VR Experiences
             * MR Workshop
             * VR Exhibition
             * VR Conference
             * VR Meditation
         
          * 
            User Exp Design
             * Transcend
             * DroneX
             * Natural
             * 
               Visual Designs
                * UI Concept Map
                * VD Process
         
          * 
            No-Code Apps
             * Case Study: Xplore
         
          * 
            Employee Experience
             * Miro Community
             * EX Template
   
    * 
      Innovation Workshops
       * 
         Futures Design
          * Strategic Foresight
          * Sustainability ZH
      
       * 
         Tech Risk Perception
          * Case Study
          * Book Review
          * Lectures Series
          * digital xchange
      
       * 
         Thought Leadership
          * SparkX Newsletter
      
       * Previous Workshops
   
    * 
      About
       * 
         Founder
          * 
            Interests
             * Female Leadership
             * Dominican Cuisine
             * Contemporary Jazz
             * Cultural Heritage
             * Open-Air Festivals
             * Discovery Travels
             * Carbon Neutrality
             * NFT Art Collection
             * Cyber-Resilience
             * Innovation Awards
             * Business Books
             * DigitalX Events
             * Formula E/1
             * Networking
             * Ad astra
         
          * Blog
      
       * Projects Led
       * Credentials
       * Digital Tools
       * CliftonStrengths
   
    * Contact






MERGING TECH & INNOVATION FOR OUR SUSTAINABLE FUTURE


STRATEGY, RESEARCH & DESIGN






INNOVATION.TECH.
SUSTAINABILITY

AtabeyX is a startup at the nexus of innovation, technology, and sustainability.
We are dedicated to creating transformative digital experiences that foster
customer engagement and drive business growth. 

We offer digital products & business innovation strategies by leveraging expert
advice & latest technological & sustainability trends transforming customer
behavior, forms of competition, data generation & usage, innovation, and value
creation at scale.






FOUNDER




"I am passionate about contributing towards a sustainable future; a future we
create today with our ideas, our joint efforts, and collective persistence.
Let's make our visions possible."
Dr. Johanny A. Pestalozzi

Founder & CEO at AtabeyX | Global Community Lead at Miro | The Sustainability
Lab Prize Winner | TEDxSpeaker | Futurist & Tech Entrepreneur | EMBA UZH
Candidate | Cyberbullying Resilience Advocate 



🇨🇭🇩🇪 🇪🇺 🇩🇴 




COMPETENCIES


PRODUCT STRATEGY




 * Product vision, strategy & roadmapping

 * Market research and competitive analysis

 * Business, technology & customer trends analysis

 * Product business cases & plans

 * Go-to-market (GTM) strategies

 * Stakeholder workshop facilitation, in-person & online/hybrid setups


PRODUCT MANAGEMENT




 * Product lifecycle management from vision to launch to phase-out 

 * Agile/Scrum & hybrid project management methodologies, PMP® DASSM® PMI-OTI™ 

 * Documentation of product specifications & requirements, backlog/features
   prioritization

 * Product metrics & analytics: defining & tracking product success performance

 * Training & knowledge management



BUSINESS ANALYSIS




 * See DeepTech & Sustainability Ventures and Web3 Business Strategies

 * Leveraging artificial intelligence and reviewing investment news & scientific
   publications, to identify impactful business opportunities at the
   intersection of DeepTech & sustainability

 * Familiar with the PMI Business Analysis approach, namely:

 * Needs Assessment: understanding a business problem or opportunity and
   evaluating various inputs to help develop an effective solution

 * Planning: establishing tools, policies, and procedures for the requirements
   management plan, requirements traceability, change management, document
   control, and acceptance criteria

 * Analysis: requirements management activities, e.g., elicitation, analysis,
   decomposition, acceptance, approval, specification, and validation of the
   requirements for a product or project

 * Traceability and Monitoring: managing the life cycle of requirements, e.g.,
   continuous monitoring and documenting of requirements as well as the
   communication of the requirements status to stakeholders

 * Evaluation: assessment of how well the delivered solution fulfills the
   requirements and meets the business need, e.g., testing the solution,
   determining if there are gaps, and obtaining sign-off


PROJECT MANAGEMENT




 * Strategize & implement ways of working with the team, manage project changes,
   artifacts, and ensure knowledge transfer

 * Lead, build & mentor teams, address and remove project impediments, negotiate
   agreements, and collaborate with stakeholders

 * Plan & manage communications, budget, procurement & resources, schedules,
   quality & scope of products/deliverables, and phase closure/transitions

 * Evaluate and deliver project benefits & value, support organizational change,
   plan & manage project compliance

 * Agile/Scrum & hybrid project management methodologies, PMP® DASSM® PMI-OTI™ 



AI & EMERGING PRODUCTS 




 * Prompt engineering with AI chatbots (e.g., OpenAI ChatGPT, Google Gemini,
   Microsoft CoPilot, for product & project management tasks' completion

 * Strategic selection & application of AI-powered tools across the product
   management life cycle

 * Design & roll out of AI-literacy/AI-tools-adoption programs in teams

 * Human-centered AI product design, technology acceptance & risk perception
   management/digital trust & AI ethics (SME/Thought Lead)

 * Generative AI use cases/product discovery, business value & product strategy
   sprints

 * No-code AI-app development

 * Metaverse/VR & AR experience strategies & business cases with NFTs/Web3
   digital collectibles 


INNOVATION MANAGEMENT




 * Design thinking & design sprints, innovation management

 * Innovation trends analysis across industries

 * Strategic foresight/futures design



UX/UI WEB & MOBILE PRODUCT DESIGN




 * User experience (UX/UI) strategy, research, and design, e.g., customer
   interviews, usability testing/UAT, surveys, SEO optimization, A/B testing,
   (qualitative & quantitative UX methods)

 * Rapid testing/experimentation of innovation strategies & digital business
   models

 * Wireframing & prototyping (Figma, Miro, Adobe XD)

 * Customer loyalty programs: design & metrics, incl. behavioral economics
   principles & gamified experiences


PRE-SALES & SALES




 * Elaboration of responses to RFPs & technical sales strategies, B2B, B2C

 * Presenting to senior stakeholders

 * Client relationship management

 * Storytelling & public speaking, incl. presenting at conferences & panel
   discussions

 * Leads generation & sales outreach, incl. networking, community building &
   engagement



TEAM COACHING & LEADERSHIP




 * Team coach, adaptive & transformational lead

 * Stakeholder management & communication across different business functions,
   incl. digital products, marketing, software development, and sales

 * Complex problem-solving, strategic & critical thinking



VIEW A SELECTION OF DIGITAL PRODUCTS & SERVICES



PORTFOLIO


Web3 Product Targeted for Switzerland & The European Union



PLAY FOR THE PLANET!

Join THE metaverse for wellness, nature protection & adventure. Solve exciting
quests & earn exclusive rewards.

Nanichi Atabey (from the Indigenous Taíno language, “dear Mother Earth”) is a
Zurich-based pre-seed startup that offers premium play-to-earn-&-conserve
virtual reality games leveraging Web3 customer loyalty programs that promote
environmental stewardship & wellness, sustainability engagement in teams, and
enhanced employee experiences while providing unique Ad spaces for select
brands. 

By partnering with us, companies can strategically showcase their CSR impact &
performance as well as their innovative products & services, boost brand
engagement with customers, and attract top talents across millennials, GenZ &
GenX.

This is accomplished by leveraging pioneering sustainability-centered metaverse
& Web3 communities that champion biodiversity protection & CO2 offsetting
initiatives worldwide. 

Join us on this journey! 

Learn More





EXPERIENCE STRATEGY


DIGITAL BUSINESS INNOVATION


HUMAN-CENTERED AI PRODUT DESIGN


WORKSHOP FACILITATION


DEEPTECH & SUSTAINABILITY


FUTURES DESIGN


NO-CODE DEVELOPMENT


TECH RISK PERCEPTION


THOUGHT LEADERSHIP


PROJECTS OVERVIEW




TESTIMONIALS





Partner Content

TEDXBLED TALK




TEDxBled took place on March 18th, 2012 in Slovenia under the theme of
Inspire.Change.Impact. In the spirit of ideas worth spreading, TEDx is a program
of local, self-organized events that bring people together to share a TED-like
experience. At a TEDx event, TEDTalk videos & live speakers combine to spark
deep discussions & connections in a small group of participants. Watch Johanny
Pestalozzi's TEDx Talk  "From simple ideas to big transformations." 



View Project Documentation (Spanish) - Read Project Brief (Spanish)

Watch Talk



View Project Album



View Tour Album





PARTNERS






PROFESSIONAL NETWORKS








Subscribe to SparkX



SUBSCRIBE TO SPARKX


CURATED TOP CONTENT ON TECH & INNOVATION, SUSTAINABILITY, CULTURE &
ENTREPRENEURSHIP, WITH A SWISS FLAIR. 🇨🇭






Join the Community



JOIN DEEPTECH & SUSTAINABILITY VENTURES


THINK TANK DEDICATED TO DRIVING INNOVATION AND FOSTERING ENTREPRENEURSHIP AT THE
INTERSECTION OF DEEPTECH & SUSTAINABILITY.




CONTACT



DR. JOHANNY A. PESTALOZZI



EMBA UZH CAND. PMP® DASSM® 




 * Experienced product & project lead consulting global brands & institutions
   across multiple industries, including SaaS, retail, banking, education &
   professional services.

 * Reliable business partner with 12+ years of practice working in
   corporate/matrix organizations, research institutions, NGOs, and startup
   environments.

 * Professional innovation workshop facilitator and SME in technology
   acceptance/risk perception management & communication.

 * Solid track record transforming complex information into structured,
   strategic, and pragmatic actions that deliver + ROI.

 * Professional training from world-leading business schools, incl. Columbia,
   Harvard, and MIT.

 * PMP® DASSM® PMI-OTI™ 

 * Seasoned guest speaker at key conferences in 12+ countries, incl. USA,
   Germany, and Switzerland.



LinkedIn - Twitter - YouTube

johanny.pestalozzi@atabeyx.com


Schedule a Meeting





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