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ETBRANDEQUITY MEDIA & ENTERTAINMENT AWARDS

13 Feb 2025
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 * Category
 * Entry Guidelines
 * Judging Criteria
 * More
    * T&C
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AWARD CATEGORIES

 * You can enter into any of the award categories, in 3 different category
   sections: Industry, Campaign, Promo Awards
 * There is no overall limit in the submission of the same piece of work, as
   long as the chosen categories are relevant.
 * There is no overall limit in the submission of the same piece of work, as
   long as the chosen categories are relevant.
 * The competition is open to campaigns/ promo/ teasers/ trailers (implemented
   only for Indian markets) created, published, and promoted between 1st October
   2023 to 30th November 2024. Campaigns/ promo/ teasers/ trailers that were
   initiated before the given timeline, but had a major portion of their work
   completed between 1st October 2023 to 30th November 2024 are eligible to
   apply and nominate their entries. Impact of the campaign/ promo/ teasers/
   trailers should be within this defined period and no results after 30th
   November 2024.will be considered for the jury's evaluation.
 * An entry will be deemed accepted only after the entry fee as prescribed has
   been received. Tax Invoice will be shared only after the release of the
   payment (Not on the basis of PO/RO)


INDUSTRY AWARDS

Explanation


NOMINATION FEE

Coverage


USE OF TELEVISION BY AUTOMOTIVE BRAND

This category celebrates TV ad campaigns from brands in the Automotive sector.
It focuses on innovative and impactful use of TV advertising to maximise reach,
engage the target audience, drive brand awareness, and meaningful consumer
action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY BFSI BRAND

This category celebrates TV ad campaigns from brands in the BFSI sector. It
focuses on innovative and impactful use of TV advertising to maximise reach,
engage the target audience, drive brand awareness, and meaningful consumer
action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY CONSUMER DURABLE/ ELECTRONICS BRANDS

This category celebrates TV ad campaigns from brands in the Consumer Durable/
Electronics sector. It focuses on innovative and impactful use of TV advertising
to maximise reach, engage the target audience, drive brand awareness, and
meaningful consumer action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY EDUCATION BRAND

This category celebrates TV ad campaigns from brands in the Education sector. It
focuses on innovative and impactful use of TV advertising to maximise reach,
engage the target audience, drive brand awareness, and meaningful consumer
action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY FINTECH BRAND

This category celebrates TV ad campaigns from brands in the Fintech sector. It
focuses on innovative and impactful use of TV advertising to maximise reach,
engage the target audience, drive brand awareness, and meaningful consumer
action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY FMCG- FOOD BRAND

This category celebrates TV ad campaigns from brands in the FMCG- food sector.
It focuses on innovative and impactful use of TV advertising to maximise reach,
engage the target audience, drive brand awareness, and meaningful consumer
action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY FMCG- PERSONAL CARE BRAND

This category celebrates TV ad campaigns from brands in the FMCG- personal
sector. It focuses on innovative and impactful use of TV advertising to maximise
reach, engage the target audience, drive brand awareness, and meaningful
consumer action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY FMCG- BEVERAGE BRAND

This category celebrates TV ad campaigns from brands in the FMCG- beverage
sector. It focuses on innovative and impactful use of TV advertising to maximise
reach, engage the target audience, drive brand awareness, and meaningful
consumer action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY RETAIL- FASHION, BEAUTY & LIFESTYLE BRAND

This category celebrates TV ad campaigns from brands in the Retail- Fashion,
Beauty & Lifestyle sector. It focuses on innovative and impactful use of TV
advertising to maximise reach, engage the target audience, drive brand
awareness, and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


USE OF TELEVISION BY TRAVEL, TOURISMS, HOSPITALITY BRAND

This category celebrates TV ad campaigns from brands in the Travel, tourism, and
Hospitality sectors. It focuses on innovative and impactful use of TV
advertising to maximise reach, engage the target audience, drive brand
awareness, and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


CAMPAIGN AWARDS

Explanation


NOMINATION FEE

Coverage


EMAIL MARKETING

This category recognizes an email marketing campaign to promote content that was
released on digital media platform/ TV. The campaign will be evaluated on the
innovative and impactful strategies demonstrated by the influencers to achieve
awareness, create buzz, and generate views for the title.

₹ 20000 (exclusive of GST)

National


CAMPAIGN ON TV TARGETTING MILLENIALS

This category celebrates TV ad campaigns by brands targeting Millennials. It
focuses on innovative and impactful use of TV advertising to maximize reach,
engage target audiences, drive brand awareness, and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


CAMPAIGN ON TV USING CELEBRITY PERSONALITIES

This category recognizes TV advertising campaigns by brands that have used
Celebrity Personalities. It focuses on innovative and impactful use of TV
advertising to maximize reach, engage target audiences, drive brand awareness,
and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


MULTI TVC CAMPAIGN ON TV

This category recognizes TV advertising campaigns by brands that have used
Multiple TV commercials. It focuses on innovative and impactful use of TV
advertising to maximize reach, engage target audiences, drive brand awareness,
and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


CROSS PLATFORM CAMPAIGN ON TV

This category recognizes TV advertising campaigns by brands that have used 2 or
more mediums, with TV being the key medium. It focuses on innovative and
impactful use of TV advertising to maximize reach, engage target audiences,
drive brand awareness, and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF GEC FOR BRAND PROMOTION (HINDI)

This category recognizes TV advertising campaigns by brands that have used GEC
(Hindi) for promotion. It focuses on innovative and impactful use of TV
advertising to maximize reach, engage target audiences, drive brand awareness,
and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF GEC FOR BRAND PROMOTION (NON HINDI)

This category recognizes TV advertising campaigns by brands that have used GEC
(Non-Hindi) for promotion. It focuses on innovative and impactful use of TV
advertising to maximize reach, engage target audiences, drive brand awareness,
and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTISLISATION OF GEC FOR BRAND PROMOTION (ENGLISH)

This category recognizes TV advertising campaigns by brands that have used GEC
(English) for promotion. It focuses on innovative and impactful use of TV
advertising to maximize reach, engage target audiences, drive brand awareness,
and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTLISATION OF NEWS CHANNEL FOR BRAND PROMOTION

This category recognizes TV advertising campaigns by brands that have used News
Channel for promotion. It focuses on innovative and impactful use of TV
advertising to maximize reach, engage target audiences, drive brand awareness,
and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF KIDS CHANNEL FOR BRAND PROMOTION

This category recognizes TV advertising campaigns by brands that have used the
Kids Channel for promotion. It focuses on innovative and impactful use of TV
advertising to maximize reach, engage target audiences, drive brand awareness,
and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF CRICKET ON TV FOR BRAND PROMOTION

This category recognizes TV advertising campaigns by brands that have used
Cricket for brand promotion. It focuses on innovative and impactful use of TV
advertising to maximize reach, engage target audiences, drive brand awareness,
and meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF NON CRICKET SPORTS ON TV FOR BRAND PROMOTION

This category recognizes TV advertising campaigns by brands that have used
Non-Cricket Sports for brand promotion. It focuses on innovative and impactful
uses of TV advertising to honor campaigns that have effectively maximized reach,
engaged the target audience, boosted brand awareness, and driven meaningful
consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF INFOTAINMENT CHANNEL FOR BRAND PROMOTION

This category recognizes TV advertising campaigns by brands that have used
Infotainment Channels for brand promotion. It focuses on innovative and
impactful uses of TV advertising to honor campaigns that have effectively
maximized reach, engaged the target audience, boosted brand awareness, and
driven meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF MUSIC CHANNEL FOR BRAND PROMOTION

This category recognizes TV advertising campaigns by brands that have used Music
Channels for brand promotion. It focuses on innovative and impactful uses of TV
advertising to honor campaigns that have effectively maximized reach, engaged
the target audience, boosted brand awareness, and driven meaningful consumer
action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF TV SHOW FOR BRAND INTEGRATION

This category recognizes Integration by brands on TV Shows for brand promotion.
It focuses on innovative and impactful uses of TV advertising to honor campaigns
that have effectively maximized reach, engaged the target audience, boosted
brand awareness, and driven meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF TV FOR PRODUCT LAUNCH

This category recognizes TV advertising campaigns by brands that have used it
for their product launch. It focuses on innovative and impactful uses of TV
advertising to honour campaigns that have effectively maximised reach, engaged
the target audience, boosted brand awareness, and driven meaningful consumer
action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF TV FOR PRODUCT RE-LAUNCH

This category recognizes TV advertising campaigns by brands that have used it
for their product re-launch. It focuses on innovative and impactful uses of TV
advertising to honor campaigns that have effectively maximized reach, engaged
the target audience, boosted brand awareness, and driven meaningful consumer
action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF TV FOR FESTIVE MARKETING CAMPAIGN

This category recognizes TV advertising campaigns by brands that have kept
festival season/ special occasion in mind to promote the product/ service. It
focuses on innovative and impactful uses of TV advertising to honor campaigns
that have effectively maximized reach, engaged the target audience, boosted
brand awareness, and driven meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF TV FOR SEASONAL MARKETING CAMAPIGN

This category recognizes TV advertising campaigns by brands that have used
season as a motive to promote their product/service. It focuses on innovative
and impactful uses of TV advertising to honor campaigns that have effectively
maximized reach, engaged the target audience, boosted brand awareness, and
driven meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF TV FOR MOVIE PROMO

This category recognizes the use of TV to promote the movie promo. It focuses on
innovative and impactful uses of TV advertising to honor campaigns that have
effectively maximised reach, engaged the target audience, boosted brand
awareness, and driven meaningful consumer action.

₹ 20000 (exclusive of GST)

National


UTILISATION OF TV TO PROMOTE CSR CAMPAIGNS

The category recognizes the utilization of TV to promote a CSR campaign by the
brand to raise social and environmental awareness in the country. It focuses on
innovative and impactful uses of TV advertising to honor campaigns that have
effectively maximized reach, engaged the target audience, boosted brand
awareness, and driven meaningful consumer action.

₹ 20000 (exclusive of GST)

National


BRAND PROMOTION (PRODUCT OR SERVICES) ON DIGITAL MEDIA PLATFORMS

This category recognizes a marketing campaign to promote audio/video content
(non-TVC) that was released on digital media platforms. The campaign will be
evaluated for innovative and impactful strategies that were leveraged on the
digital media platforms to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


VIRAL VIDEO

This category recognizes a marketing campaign to promote audio/video content
(non-TVC) created by an organization that went viral and created a buzz among
customers/audiences. The campaign must have at least 1 million views on any
digital media platform. The campaign will be evaluated for innovative and
impactful strategies showcasing impact in terms of the number of views/ likes/
shares, audience engagement activities, etc. that were leveraged on the digital
platforms to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


BRAND INTEGRATION ON WEB ORIGINAL

This category recognizes the brand integration in audio/video content (non-TVC)
created by an organization. The brand should be integrated into content, in a
way that feels natural and seamless rather than forced or overtly promotional.
It should aim to enhance the storytelling experience while simultaneously
promoting the brand. The integration will be evaluated for innovative and
impactful strategies leveraged on the streaming platforms (including YouTube) to
generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


BRAND PLACEMENT

This category recognizes the idea communicated through or within a web original
content released on streaming platforms (including YouTube), subtly promoting
the product/service for commercial purposes while delivering relevant content.
The campaign communication should be an indirect interaction with the target
audience. The placement will be evaluated for innovative and impactful
strategies leveraged on the streaming platforms to generate buzz, awareness, and
other business results.

₹ 20000 (exclusive of GST)

National


WEB SERIES MARKETING CAMPAIGN

This category recognizes a marketing campaign executed to promote an OTT title
on any digital media platform. The campaign will be evaluated for innovative and
impactful strategies that were leveraged by production houses and streaming
platforms to promote the show on digital media platforms to create a huge buzz
for it.

₹ 20000 (exclusive of GST)

National


INFLUENCER MARKETING CAMPAIGN

This category recognizes an influencer marketing campaign to promote audio/video
content (non-TVC) that was released on any digital media platform. The campaign
will be evaluated on the innovative and impactful strategies demonstrated by the
influencers to achieve awareness, create buzz, and generate views for the title.

₹ 20000 (exclusive of GST)

National


SMALL BUDGET CAMPAIGN ON DIGITAL MEDIA PLATFORMS

This category recognizes a marketing campaign from an organization to promote
audio/video content (non-TVC) on any digital media platform within a budget of
INR 5 lakh. The campaign will be evaluated on innovative and impactful
strategies deployed on digital media platforms to promote the audio/video
content.

₹ 20000 (exclusive of GST)

National


PROGRAMME TITLE SEQUENCE

This category recognizes a program title/ sequence created for a TV Show/Web
Original Content. The sequence will be evaluated for its innovative storyline,
editing and ability to drive eyeballs and conversations around the TV Show/ Web
Original Content.

₹ 20000 (exclusive of GST)

National


CROSS PLATFORM MARKETING CAMPAIGN FOR WEB ORIGINAL

This category recognizes a marketing campaign to promote a Web Original across
digital media platforms (other than which one it is aired). The nominations must
highlight how the web original was marketed on two or more digital media
platforms with optimized budgets to engage target audiences and drive consumer
action. The campaign will be evaluated on innovative and impactful strategies
deployed on digital media platforms to promote the audio/video content.

₹ 20000 (exclusive of GST)

National


INTEGRATED MARKETING CAMPAIGN

This category recognizes a marketing campaign executed to promote TV/ web
original content on 2 or more mediums. The campaign will be evaluated for
innovative and impactful strategies that were leveraged across all the mediums
to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


IDENT

This category recognizes the Identity of Streaming Platforms/ TV Channels for
their innovative designs, artistic quality, and ability to resonate with target
audiences.

₹ 20000 (exclusive of GST)

National


BRAND PROMOTION ON AUDIO OR MUSIC STREAMING APPS

This category recognizes a marketing campaign executed to promote audio/music
content (non-TVC) created by an organization that was released on Audio/Music
Streaming platforms (including YouTube). The campaign will be evaluated for
innovative and impactful strategies that were leveraged on the Audio Streaming
platforms to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


SOCIAL GOOD CAMPAIGN

This category recognizes a marketing campaign executed on a Digital media
platform/ TV to promote a social good campaign that aims to raise awareness,
drive action, or advocate for positive changes related to social, environmental,
or humanitarian issues. The campaign will be evaluated for innovative and
impactful strategies that were leveraged across all the mediums to generate
buzz, and awareness, and other business results.

₹ 20000 (exclusive of GST)

National


MARKETING CAMPAIGN TO PROMOTE A TV CHANNEL/STREAMING PLATFORM

"This category recognizes a marketing campaign executed to promote a TV
Channel/Streaming platform created by an organization and released on any
digital media platform. The campaign will be evaluated based on the innovative
and impactful strategies employed on these platforms to generate buzz,
awareness, and measurable business results."

₹ 20000 (exclusive of GST)

National


SHORT FORMAT ADS

This category recognizes audio/video content (less than 60 seconds) that was
released on a TV/ digital media platform to promote a product, brand, or
service. The campaign will be evaluated based on the innovative, creative, and
impactful strategies employed on digital platforms to generate buzz, awareness,
and measurable business results.

₹ 20000 (exclusive of GST)

National


PERFORMANCE MARKETING CAMPAIGN

This category recognizes a marketing campaign whose result was based on the
quantifiable performance of the overall campaign implementation. The campaign
will be evaluated on quantifiable results that should be able to demonstrate an
increase in sales/lead generation, number of clicks/views, downloads, keywords
search, etc.

₹ 20000 (exclusive of GST)

National


MEMES LED ORIGINAL WEB CONTENT PROMOTION

This category recognizes a marketing campaign that includes Memes or GIFs
related to promoting Web Original content (non-TVC) released on any digital
media platform. The campaign will be evaluated for innovative and impactful
strategies leveraged to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


LONG FORMAT ADS

This category recognizes audio/video content (more than 60 seconds) that was
released on any digital media platform to promote a product, brand, or service.
The campaign will be evaluated based on the innovative, creative, and impactful
strategies deployed on digital platforms to generate buzz, awareness, and
measurable business results.

₹ 20000 (exclusive of GST)

National


SHOW PROMOTION VIA PRINT

This category recognizes Web original content and TV Shows that have used Print
as a medium to promote their content. The content/show will be evaluated based
on innovative, creative, and impactful strategies to generate buzz, awareness,
and drive measurable business results.

₹ 20000 (exclusive of GST)

National


SHOW PROMOTION VIA OOH

This category recognizes Web original content and TV Shows that have used OHH as
a medium to promote their content. The content/show will be evaluated based on
innovative, creative, and impactful strategies to generate buzz, awareness, and
drive measurable business results.

₹ 20000 (exclusive of GST)

National, Regional


CONTENT MARKETING CAMPAIGN

This category recognizes a marketing campaign to promote a Web Original with
audio-video content to attract, inform, and retain target audiences. This
campaign leverages various formats, including gigs, behind-the-scenes content,
interactive elements, and user-generated contributions, to build brand
awareness, generate leads, and foster audience engagement.

₹ 20000 (exclusive of GST)

National


UTILISATION OF GAMIFICATION BY A PLATFORM/ BRAND

This category recognizes the strategic implementation of gamification techniques
by OTT platforms to promote a show/original. The initiative will be evaluated on
its innovative and creative use of gamification elements—such as challenges,
rewards, and interactive storytelling—to engage viewers and enhance user
experience. Additionally, the effectiveness of these strategies in generating
buzz, awareness, and measurable business results on digital platforms will be
key criteria for assessment.

₹ 20000 (exclusive of GST)

National


PUBLIC ANNOUCEMENT SERVICE

This category recognizes a marketing campaign executed on a Digital media
platform/ TV to promote a brand advertisement that provides important
educational information to the public. The campaign will be evaluated for
innovative and impactful strategies that were leveraged across all the mediums
to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


PROMO

Explanation


NOMINATION FEE

Coverage


PODCAST SHOW PROMOTION

The category recognizes a promo to promote a podcast show. It should primarily
focus to promote and increase awareness, engagement, and listenership for
specific episodes or the podcast as a whole. The promo will be evaluated for
innovative and impactful strategies leveraged on digital media platforms
(including YouTube) to generate buzz(attract new listeners and retain existing
ones), awareness, and other business results.

₹ 20000 (exclusive of GST)

National


NEWS CHANNELS PROMO

This category recognizes a Promo for a News Channel that was released on TV/
Digital Media Platforms. The Promo will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


INFOTAINMENT CHANNELS PROMO

This category recognizes a Promo for an Infotainment Channel that was released
on TV/ Digital Media Platforms. The Promo will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


CHILDREN CHANNELS PROMO

This category recognizes a Promo for a Children's Channel that was released on
TV/ Digital Media Platforms. The Promo will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


SPORTS CHANNEL PROMO

This category recognizes a Promo for a Sports Channel that was released on TV/
Digital Media Platforms. The Promo will be evaluated for its innovation and
creativity to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


MUSIC CHANNEL PROMO

This category recognizes a Promo for a Music Channel that was released on TV/
Digital Media Platforms. The Promo will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


REGIONAL CHANNEL PROMO

This category recognizes a Promo for a Regional Channel that was released on TV/
Digital Media Platforms. The Promo will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


GEC CHANNELS PROMO

This category recognizes a Promo for a GEC Channel that was released on TV/
Digital Media Platforms. The promo will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


STREAMING PLATFORMS PROMO

This category recognizes a Promo for a Streaming Platform that was released on
any digital media platforms. The campaign will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


FICTION SHOW PROMO

This category recognizes a Promo of a fiction show that was released on TV/
Digital Media Platforms. The campaign will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


SPORTS PROMO

This category recognizes a Promo of a sport that was released on TV/ Digital
Media Platforms. The campaign will be evaluated for its storyline, innovation
and creativity to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


PROMO FOR A NON FICTION/ REALITY SHOW

This category recognizes a Promo for a Reality Show that was released on TV /
digital media platforms. The Promo will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness and other business
results.

₹ 20000 (exclusive of GST)

National


SPECIAL EVENT PROMO

This category recognizes a Promo of a special event that was released on TV/
Digital Media Platforms. The campaign will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


PROMO FOR A SHOW/ SERIES (OTHER GENRES)

This category recognized a Promo for a Web Original/ TV show in the other genres
that was released on media platforms. The Promo will be evaluated for its
storyline, innovation and creativity to generate buzz, awareness and other
business results.

₹ 20000 (exclusive of GST)

National


NEWS/ CURRENT AFFAIRS PROMO

This category recognizes a Promo of a news/ current affairs that was released on
TV/ Digital Media Platforms. The campaign will be evaluated for its storyline,
innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


KID'S SHOW PROMO

This category recognizes a Promo of a kid's show that was released on TV/
Digital Media Platforms. The campaign will be evaluated for its innovation and
creativity to generate buzz, awareness, and other business results.

₹ 23000 (exclusive of GST)

National


MOVIE PROMO

This category recognizes a Promo for a movie that was released either directly
on streaming platforms or had a theatrical release. The Promo will be evaluated
based on storyline, innovative, creative, and impactful strategies to generate
buzz, and awareness, and drive measurable business results.

₹ 20000 (exclusive of GST)

National


PROMO FOR A DRAMA SHOW/SERIES

This category recognizes a Promo for a Web Original/TV show in the drama genre
that was released on media platforms. The Promo will be evaluated for its
storyline, innovation and creativity to generate buzz, awareness and other
business results.

₹ 20000 (exclusive of GST)

National


PROMO FOR A COMEDY SHOW/ SERIES

This category recognized a Promo for a Web Original/ TV show in the comedy genre
that was released on media platforms. The Promo will be evaluated for its
storyline, innovation and creativity to generate buzz, awareness and other
business results.

₹ 20000 (exclusive of GST)

National


PROMO FOR A ROMANCE SHOW/ SERIES

This category recognized a Promo for a Web Original/ TV show in the romance
genre that was released on media platforms. The Promo will be evaluated for its
storyline, innovation and creativity to generate buzz, awareness and other
business results.

₹ 20000 (exclusive of GST)

National


PROMO FOR A THRILLER SHOW/ SERIES

This category recognized a Promo for a Web Original/ TV show in the thriller
genre that was released on media platforms. The Promo will be evaluated for its
storyline, innovation and creativity to generate buzz, awareness and other
business results.

₹ 20000 (exclusive of GST)

National


DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMO

This category recognizes the utilization of TV/ digital media to promote
documentary or factual entertainment promo. The campaign will be evaluated for
its innovation and creativity to generate buzz, awareness, and other business
results.

₹ 20000 (exclusive of GST)

National


OTHERS

Explanation


NOMINATION FEE

Coverage


TEASER FOR A SHOW/ SERIES/ MOVIES

This category recognizes a Teaser to promote a show/series/movie that was
released on a TV/ digital media platform. The teaser will be evaluated for
storyline, innovation and impactful strategies that were leveraged on the
digital platforms to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


TRAILER FOR A SHOW/ SERIES/ MOVIES

This category recognizes a Trailer to promote a show/series/movie that was
released on a TV/ digital media platform. The trailer will be evaluated for
storyline, innovative and impactful strategies that were leveraged on the
digital platforms to generate buzz, awareness, and other business results.

₹ 20000 (exclusive of GST)

National


SPECIAL AWARDS

Explanation


NOMINATION FEE

Coverage


AGENCY OF THE YEAR

This is a derivative award and will be decided based on the points table. No
entries are invited for this category.

This is a derivative award

National


ADVERTISER/ BRAND OF THE YEAR

This is a derivative award and will be decided based on the points table. No
entries are invited for this category.

This is a derivative award

National

Nominate Now


For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan,
Head of Special Initiatives & Business Strategy, The Economic Times Business
Verticals


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We and our 755 partners store and access personal data, like browsing data or
unique identifiers, on your device. Selecting "I Accept" enables tracking
technologies to support the purposes shown under "we and our partners process
data to provide," whereas selecting "Reject All" or withdrawing your consent
will disable them. If trackers are disabled, some content and ads you see may
not be as relevant to you. You can resurface this menu to change your choices or
withdraw consent at any time by clicking the Show Purposes link on the bottom of
the webpage [or the floating icon on the bottom-left of the webpage, if
applicable]. Your choices will have effect within our Website. For more details,
refer to our Privacy Policy. List of Partners (vendors)
I Accept Reject All Show Purposes



ABOUT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent.
You may exercise your right to consent, based on a specific purpose below or at
a partner level in the link under each purpose. Some vendors may process your
data based on their legitimate interests, which does not require your consent.
You cannot object to tracking technologies placed to ensure security, prevent
fraud, fix errors, or deliver and present advertising and content, and precise
geolocation data and active scanning of device characteristics for
identification may be used to support this purpose. This exception does not
apply to targeted advertising. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
Allow All


MANAGE CONSENT PREFERENCES

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

STORE AND/OR ACCESS INFORMATION ON A DEVICE 626 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

List of IAB Vendors‎ | View Illustrations 

PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 731 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

 * USE LIMITED DATA TO SELECT ADVERTISING 564 PARTNERS CAN USE THIS PURPOSE
   
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   Advertising presented to you on this service can be based on limited data,
   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
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 * CREATE PROFILES FOR PERSONALISED ADVERTISING 468 PARTNERS CAN USE THIS
   PURPOSE
   
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   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
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 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 461 PARTNERS CAN USE THIS
   PURPOSE
   
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   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
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 * CREATE PROFILES TO PERSONALISE CONTENT 206 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
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 * USE PROFILES TO SELECT PERSONALISED CONTENT 179 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects. This can for example be used to adapt the
   order in which content is shown to you, so that it is even easier for you to
   find (non-advertising) content that matches your interests.
   
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 * MEASURE ADVERTISING PERFORMANCE 653 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
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 * MEASURE CONTENT PERFORMANCE 326 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
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 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 412 PARTNERS CAN USE THIS PURPOSE
   
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   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
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 * DEVELOP AND IMPROVE SERVICES 499 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
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 * USE LIMITED DATA TO SELECT CONTENT 108 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
   View Illustrations 

List of IAB Vendors‎

USE PRECISE GEOLOCATION DATA 233 PARTNERS CAN USE THIS PURPOSE

Use precise geolocation data

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

List of IAB Vendors‎

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 113 PARTNERS CAN USE
THIS PURPOSE

Actively scan device characteristics for identification

With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

List of IAB Vendors‎

ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 475 PARTNERS CAN USE
THIS PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

List of IAB Vendors‎ | View Illustrations 

DELIVER AND PRESENT ADVERTISING AND CONTENT 471 PARTNERS CAN USE THIS PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

List of IAB Vendors‎ | View Illustrations 

SAVE AND COMMUNICATE PRIVACY CHOICES 304 PARTNERS CAN USE THIS PURPOSE

Always Active

The choices you make regarding the purposes and entities listed in this notice
are saved and made available to those entities in the form of digital signals
(such as a string of characters). This is necessary in order to enable both this
service and those entities to respect such choices.

List of IAB Vendors‎ | View Illustrations 

MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 328 PARTNERS CAN USE THIS PURPOSE

Always Active

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

List of IAB Vendors‎

LINK DIFFERENT DEVICES 302 PARTNERS CAN USE THIS PURPOSE

Always Active

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

List of IAB Vendors‎

IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 445 PARTNERS CAN
USE THIS PURPOSE

Always Active

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

List of IAB Vendors‎
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