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IT STARTS WITH A SINGLE SEED.




BEESANDAPPLE PROJECT

TAKING STEPS EACH DAY TOGETHER TO MAKE THE WORLD A BETTER PLACE

The BEESandAPPLE project is one of the biggest bee conservation initiatives ever
to be launched in Europe. Our goal is to plant thousands of hectares of
beautifully blooming flower meadows to create new habitat for billions of bees.
The bee is essential for life on Earth. This humble creature symbolizes the
importance of changing the way we think across all sections of society. A more
responsible use of nature’s resources is more important now than ever.



Saving the bees means saving the whole planet. And that’s why we need to keep
the bees buzzing!



The purpose of the BEESandAPPLE project is to give the bees a voice and to
inspire people from all different countries to get involved. We want everyone to
know how easy it is to make a difference. If we all pull together, we can make
the world a better place every day! We are currently focusing on initiating,
shaping and embedding change throughout society in order to increase
environmental protection and promote sustainable living. We all need to be aware
of how important a healthy ecosystem is for our lives and for future
generations. The world is changing and we have a responsibility to charter a
course towards a bright and healthy future.

Many prominent celebrities have been lending their support to this society-wide
project, including tennis pro Dominic Thiem, four-time Formula 1 world champion
Sebastian Vettel, German top model Charlott Cordes, Hollywood star tattoo artist
Mario Barth, NHL striker Marco Rossi (currently playing for Minnesota Wild),
two-time ski world champion Lizz Görgl, rock’n’roll and folk singer Andreas
Gabalier, Austrian content creator Lisa-Marie Schiffner, footballer for FC
Bayern Munich Carina Wenninger, award-winning chef Andreas Döllerer and football
coach Franco Foda.




SOME HIGHLIGHTS OF THE BEESANDAPPLE PROJECT






BEE GOOD-AWARD 2022

AWARDED TO ELĪNA GARANČA

A great voice for the bees: Opera star Elīna Garanča honored with the BEE GOOD
Award 2022! The Latvian mezzo-soprano pays a huge amount of attention to nature
away from the big stages of this world and exemplifies that the responsible use
of natural resources begins in one’s own family.




FLOWER SEEDS FOR POPE FRANCIS

The BEESandAPPLE project has made its way to the Vatican where it is flying the
flag for sustainability and conservation. Initiator of the project Manfred
Hohensinner presented Pope Francis with the flower seeds from Austria as a
symbol of the responsibilities we must honour towards creation. After the
presentation, a flower meadow was planted in the garden of the Austrian Embassy
to the Holy See in Rome to create a beautifully blooming habitat for bees in the
Eternal City.




BEESANDAPPLE LAUNCHED IN GERMANY

BEESandAPPLE launched on 27 April in Munich under the banner “Keep the Bees
Humming”, a one-of-a-kind initiative giving everyone in Germany the chance to
get involved and help bee habitats blossom across the country. The aim of the
new initiative is to raise awareness about the importance of biodiversity for
the future of our planet, to empower regional producers for “Agriculture 2.0”
and to make Germany more self-sufficient in the cultivation of fruit and
vegetable. After all, our future depends on our ability to establish
agricultural practices that meet the needs of society and conserve resources –
for and with the people.




THE EUROPEAN PARLIAMENT BECOMES THE LATEST PARTNER TO JOIN THE PROJECT!

Protecting bees and creating new habitats for pollinators are two key objectives
of the EU’s European Green Deal.

Now that the European Parliament has become an official project partner, the
BEESandAPPLE project is able to play an important role in the EU’s efforts to
restore balance to our ecosystems.

More information



MIT DEM LADEN DES VIDEOS STIMMEN SIE DER DATENSCHUTZERKLÄRUNG VON YOUTUBE ZU.

Video laden



THE FIRST BEE GOOD AWARD GOES TO STING AND TRUDIE!

The project BeesAndApple and the „We for Earth“ movement honored the singer
Sting and his wife Trudie with the first BEE GOOD AWARD. Sting and Trudie got
the award for their life’s work achievement in commitment to a better,
healthier, fairer and more sustainable world hosting and protecting bee colonies
for decades and years to come. Sting says: “We need to protect the bees to
protect ourselves. They are our friends.” Watch the whole video and learn how
Sting and Trudie protect bee colonies and work towards a more sustainable world!




GLOBALLY UNIQUE: THE SEBASTIAN VETTEL BEE HOTEL

Sebastian Vettel builds his first race car bee hotel together with Styrian
elementary school kids.




HUNGARIAN F1 GRAND PRIX: SPORT SIGNAGE JOINS THE BEESANDAPPLE INITIATIVE

Take a look behind the scenes of the new partnership!




MEET OUR AMBASSADORS




ANDREAS DÖLLERER

AWARD-WINNING CHEF

“In the edible garden on the steep slopes behind our restaurant, we grow herbs,
fruit and rare regional vegetables that bring almost forgotten flavours back
onto the plate and into the glass. It is important to me to preserve this
biodiversity. We have 15 beehives, and our garden is literally buzzing with
activity. I love being a BEESandAPPLE ambassador, because it reflects my
personal commitment to preserving nature and biodiversity for future
generations.”

 

#BEEsustainable

More about Andreas Döllerer



ANDREAS GABALIER

ROCK’N’ROLL AND FOLK SINGER

“If you want to change the world, you have to start in your own back garden!
Protecting nature demands a worldwide response, but it starts with each and
every one of us. The more we appreciate the diverse natural beauty we see every
day at home and in the world around us, the better we understand how important
it is to get involved. I want nature’s unique beauty to be available to future
generations as well, and that’s why I support the BEESandAPPLE project.”

 

#BEEalocal

More about Andreas Gabalier



CARINA WENNINGER

FOOTBALLER FOR AS ROMA, ÖFB CAPTAIN

“I love how diverse my home country is, and I love experiencing unique
landscapes in the great outdoors. For me, it is really important to find high
quality, locally sourced food. The BEESandAPPLE initiative shows us how easy it
is to protect what really matters – the environment. As a project ambassador, I
hope that I can motivate others to make their own contribution.”

 

#BEEontheway

Carina Wenninger on Instagram



CHARLOTT CORDES

INTERNATIONAL TOP MODEL

“It is up to us to make a conscious choice to enjoy life sustainably. That is
what true luxury is all about – not excess and waste. The choices we make will
determine the future of the planet and improve our quality of life at the same
time. This is a once-in-a-lifetime opportunity, and I hope I can help raise
awareness as a BEESandAPPLE project ambassador.”

 

WordRap with Charlott Cordes

 

#BEEamazing

Charlott Cordes on Instagram



DOMINIC THIEM

TENNIS PRO & US OPEN CHAMPION

“We look to nature for sustenance, recreation and inspiration – our planet is
totally unique, and we should treat it that way. To live in harmony with nature,
we need to rethink our choices as a society. We can achieve amazing things when
each of us is willing to make even a small contribution. The BEESandAPPLE
initiative is a key step in the right direction.”

 

WordRap with Dominic Thiem

 

#BEEathiemplayer

More about Dominic Thiem



FRANCO FODA

FOOTBALL COACH

“Protecting bees is just like playing football – you can’t rely simply on luck;
you have to face the challenge of every match well-prepared. With the
BEESandAPPLE initiative, each of us can become the proverbial twelfth player
that gives ‘Team Bee’ the win. I am proud to support this initiative.”

 

#BEEaSupporter

Franco Foda on Facebook




LIZZ GÖRGL

SINGER, SPEAKER, AND TWO-TIME SKI WORLD CHAMPION

“As someone who is passionate about the outdoors, I find wildflower meadows some
of the most beautiful spectacles that nature has to offer. Wildflowers make for
more than just a pretty picture; they offer a valuable habitat, and we need more
of them to blossom all over the world. I became an ambassador for the
BEESandAPPLE project, because I want to keep the bees humming!”

 

#BEEactive

More about Lizz Görgl



LISA-MARIE SCHIFFNER

CONTENT-CREATOR ON TIKTOK AND INSTAGRAM

“My generation has the knowledge and the opportunity to live sustainably and to
conserve natural resources. And we don’t even need to make huge sacrifices in
the process; we just have to be willing to make some simple lifestyle changes. I
want to invite and motivate young people to take responsibility and make sure
everyone has a bright future ahead. It is up to us to be the change we want to
see. That is why I became an ambassador for the BEESandAPPLE initiative.”

 

#BEEthenextgeneration

Lisa-Marie Schiffner on Instagram



MARCO ROSSI

PRO HOCKEY PLAYER IN THE NHL

“When it comes to protecting bees, attack is still the best defence. It is up to
us to go on the offensive and create more habitat for the bees. I support the
BEESandAPPLE project because I am fascinated by the idea that we can change the
whole word with something as simple as a wildflower meadow.”

 

#BEEabuddy

More about Marco Rossi



MARIO BARTH

CELEBRITY TATTOO ARTIST

“It doesn’t matter whether you live in America or in Europe: We need the bees,
and the bees need a healthy environment. Together, we can make sure the future
of the planet is bright. With the BEESandAPPLE project, we are making
sustainability and environmental protection a lifestyle choice!”

 

#BEEborderless

More about Mario Barth



NIKLAS REGNER

GOLF PROFESSIONAL

„I grew up in Upper Styria and I am very close to nature. I get my strength from
long walks and mountain tours that let me enjoy nature. The protection of nature
is extremely important to me personally, which is why I can identify 100 percent
with the BEESandAPPLE society project. I’m happy that as an ambassador I can
help make the world a little better every day.“

More about Niklas Regner



SEBASTIAN VETTEL

FOUR-TIME FORMULA 1 WORLD CHAMPION

“Taking responsibility for the future doesn’t mean you have to sacrifice your
quality of life – it’s about finding sustainable ways to have fun. That way you
can enjoy life with a clear conscience and protect the environment at the same
time. I became an ambassador for the BEESandAPPLE project because I want
everyone to know that their actions can make a real difference.”

 

WordRap with Sebastian Vettel

 

#BEEahero

More about Sebastian Vettel



INITIATOR






FRUTURA

MANFRED HOHENSINNER, CEO

We were driven by our creativity, determination and enthusiasm when we founded
Frutura in 1999. These attributes have served us well in our mission to provide
Austria with the best fruit and vegetable produce possible while at the same
time doing our utmost to protect the environment. We are proud that we have
never strayed from this path and that we have achieved our goals. Today, my
daughter Katrin is upholding these values and steering the company towards a
bright future. She also firmly believes in the importance of never standing
still and of tirelessly pursuing the goals we have set ourselves. As the
initiators of the BEESandAPPLE project, our goal is to bring about a paradigm
shift in society – we want to heighten awareness of the importance of bees and
to re-establish their vital habitat. Only by taking small steps together can we
take a great leap forward and ensure our planet remains habitable for the
generations to come.

More



ESTABLISHED PARTNERS




PARTNERS AND SUPPORTERS





TOGETHER WE CAN CHANGE THE WORLD.


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FRUTURA OBST & GEMÜSE
KOMPETENZZENTRUM GMBH

+43 (0)3334 41800

office@frutura.com

Fruturastraße 1
8224 Hartl
Österreich


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