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THREE TOP HEALTH SYSTEM MARKETERS SHARE THE LATEST TRENDS IN MARTECH

December 28, 2021


// By Brian Griffin // The growth of MarTech is revolutionizing health care
marketing. In this article, you will learn how marketing experts at leading
health systems use the latest MarTech tools to communicate more effectively with
key audiences, grow patient volumes, and demonstrate marketing’s value to the
C-suite. Marketing technology (MarTech) is changing fast. Read More


WHEN LIFE DOESN’T IMITATE ART: HOW HOSPITAL TV SHOWS SET CONSUMER EXPECTATIONS —
AND HOW TO BRIDGE THE GAP

December 24, 2021


// By Richard L. Cohen // A satirist once said, “Life doesn’t imitate art; it
imitates bad television.” While doctor shows aren’t necessarily bad TV, they do
present an idealized portrait of hospital care, and reality is often very
different. I am a medical television junkie. Starting with ER seemingly forever
ago, I have watched Read More


STRATEGIES FOR MAKING VACCINE MANDATES WORK

December 23, 2021


With the ongoing public health threat posed by COVID-19, a growing number of
hospitals, health systems, and medical groups are adopting employee vaccine
mandates. The opposition this has generated among some groups of medical workers
and the general public make crafting mandate communications and messaging
critically important for health care marketers. At Geisinger Health in Read More


WHY INVESTING IN PATIENT RETENTION IS AS IMPORTANT AS INVESTING IN PATIENT
ACQUISITION — AND HOW TO MAKE THE CASE WITH DATA

December 21, 2021


// By Jane Weber Brubaker // If acquiring a new customer is up to 25 times more
expensive than retaining an existing one[1], why is so much attention paid to
patient acquisition and so little to retention? Even the definition of “new
patient” is relative. At what point does a former patient who has leaked Read
More


SIX IMPACT TRENDS FOR 2022: HEALTH CARE’S TRANSFORMATION JOURNEY CONTINUES

December 17, 2021


// By Lindsay R. Resnick // The ability to attract, activate, and guide
consumers through health care’s labyrinth depends not only on reimagining the
business of health care but building relationships of value and trust that
result in inspired, confident customers. Health care transformation was all the
buzz throughout 2021. To be transformed means to Read More


INDUSTRY LEADERS REFLECT ON THE UNIQUE CHALLENGES OF 2021

December 16, 2021


“For two years, marketing and communication professionals have faced the
excruciating crisis of a pandemic nothing fully prepared us for,” says Rhoda
Weiss, president of the Rhoda Weiss Consulting Group. “We’re changing how and
from where we work, balancing dichotomies of layoffs and staff shortages,
experiencing colleague and personal burnout, dealing with new and conflicting
Read More


CONSUMER VOICE IS ESSENTIAL TO LAUNCH OF MEDICARE ADVANTAGE PRODUCT

December 10, 2021


// By Sheryl S. Jackson // There’s no substitute for market research when
launching a new product and designing a campaign to support it. Advocate Aurora
Health relied heavily on consumer research to support the launch of its Medicare
Advantage plan.  The success of Advocate Aurora Health’s launch of a Medicare
Advantage product can be Read More


FAMILY CAREGIVERS ARE VITAL, BUT OFTEN UNDERAPPRECIATED

December 9, 2021


Family caregiving is an emotionally charged issue that creates an opportunity
for providers to create highly engaged and valued relationships. As the shift to
value-based care gains momentum and more health systems participate in
accountable care organizations and hospital-sponsored Medicare Advantage plans,
management of services related to seniors and their caregivers has great
potential to Read More


WVU CANCER INSTITUTE TAKES LUNG CANCER SCREENING MOBILE WITH LUCAS PROGRAM

December 8, 2021


// By Althea Fung // In a rural state with the highest smoking rates in the
country, lung cancer screening is a critical need. WVU Cancer Institute built on
its legacy of finding new ways to serve remote areas and offer patient
education. Lung cancer is the leading cause of cancer death in West Virginia,
Read More


COMMUNICATING EMPLOYEE VACCINE MANDATES: A FORMULA FOR SUCCESS

December 6, 2021


// By Brian Griffin // With the ongoing public health threat posed by COVID-19,
a growing number of hospitals, health systems, and medical groups are adopting
employee vaccine mandates. The opposition this has generated among some groups
of medical workers and the general public make crafting mandate communications
and messaging critically important for health care Read More


VIEW FROM THE C-SUITE: A LOOK BACK AT THE CHALLENGES AND OPPORTUNITIES OF 2021
FROM FIVE INDUSTRY LEADERS

December 4, 2021


// By Rhoda Weiss, Ph.D. // As we approach the two-year mark of the pandemic,
it’s clear that the crisis has forged strong alliances across the industry.
Leaders have come together to share best practices and help one another address
challenges common to all. For two years, marketing and communication
professionals have faced the excruciating Read More


FAMILY CAREGIVERS: AN UNTAPPED RESOURCE IN VALUE-BASED CARE

December 2, 2021


// By Marlene Kurban // More than 50 million Americans — one in five — provide
unpaid care for their loved ones valued at $950 billion annually. But their
contributions to reducing the total cost of care are often overlooked and
undervalued by health systems. As the shift to value-based care gains momentum
and more Read More


RETAIL HEALTH IS EXPANDING INTO UNCHARTED TERRITORY

December 2, 2021


“Traditional primary care is being disrupted, right in front of our eyes,” says
sales and marketing consultant James A. Gardner. “Blink and I suspect you soon
won’t recognize it.” Here’s an excerpt from Gardner’s new article: Look around
and new competitors, new thinking, and new delivery models are seemingly
everywhere. Venture-backed startups, large employers, government Read More


AI AN ESSENTIAL TOOL IN MANAGING VACCINE-RELATED CALL INFLUX

November 18, 2021


If you’ve called any business in the past 18 months, you’ve probably heard a
cheerful robotic voice apologizing for the hold every 30-60 seconds due to
“unusually high call volume.” In some industries, call volume to call centers
jumped over 600 percent from normal levels, while agent call capacity dropped by
20 percent, according to Read More


THE CRUCIAL INTERSECTION OF PUBLIC HEALTH AND CLINICAL CARE

November 11, 2021


COVID testing. Vaccines. Health equity. Do they fall under public health or
clinical care? In most cases, it’s both, or should be. The gap between
hospital-based clinical care and public health is shrinking, as community health
initiatives increasingly focus on wellness and prevention. Health systems
typically function as separate entities. Nationwide, the drive for revenues and
Read More


HOW NEMOURS CHILDREN’S HEALTH IS RECONCEPTUALIZING THE WHOLE CONCEPT OF CARE

November 4, 2021


Dr. Larry Moss, president and CEO of Nemours Children’s Health, shares a story
about one of his patients as a way to explain the strategy behind the
organization’s new brand, “Well Beyond Medicine,” launched in mid-September.
Early in his career as a surgeon, Moss was called to the ED to evaluate a
10-year-old boy, Wendell, Read More


FREE RESEARCH REPORT: 2021 PATIENT ACCESS JOURNEY REPORT

November 1, 2021


// Sponsored Post //

Kyruus’ 5th annual patient access survey of 1,000 people shows that consumers
increasingly utilize, and prefer, digital access channels—a consistent trend
over the past five years. The findings also illuminate the multitude of factors
consumers consider when looking for a new provider or service, where they go for
information, and trends in how they prefer to book appointments.

Download now »


CREATING A STRONG, UNIFIED BRAND ACROSS A LARGE NETWORK

October 28, 2021


How do you connect the dots between a health system, hospital, and its other
programs and services throughout the community, and ensure consumers know they
will continue receiving the same high-quality, personalized care throughout the
network? Recently, Providence successfully navigated this situation and launched
a new brand. Unifying the brand was among the initiatives Jigar Read More


GET THE INTERNAL COMMUNICATIONS RESOURCES YOU NEED TO HELP YOUR ORGANIZATION
SUCCEED

October 27, 2021


// By Jane Weber Brubaker // It’s hard enough to get marketing budget for
efforts directly tied to external goals in the strategic plan like patient
acquisition or physician referral growth. If the key to the success of any major
organizational initiative is keeping employees informed and aligned, what are
the best strategies for getting Read More


COMMUNICATING EMPLOYEE VACCINE MANDATES: A FORMULA FOR SUCCESS

October 26, 2021


Geisinger Health has implemented communications for the organization’s employee
vaccine mandate that have helped to increase compliance by 27% in just two
months. Learn about the effective strategies marketing leaders developed that
you can use at your organization.


A new Strategic Health Care Marketing webinar for health care marketers and
strategists

Presented on November 10, 2021

Your Presenters:

 * Don Stanziano, Chief Marketing and Communications Officer, Geisinger Health
 * Emile Lee, Vice President, Corporate Communications, Geisinger Health

Watch Now »


ATTENTION SHOPPERS! WHAT’S NEXT IN RETAIL HEALTH?

October 25, 2021


// By James A. Gardner // Unmet needs and unsolved problems always attract the
attention of growth-seeking business leaders. Many see primary care as an
exciting opportunity to compete, disrupt — and win. Traditional primary care is
being disrupted, right in front of our eyes. Blink and I suspect you soon won’t
recognize it. Look Read More


HOW HOUSTON METHODIST USED AI PHONE AUTOMATION TO MANAGE VACCINE-RELATED CALL
VOLUME

October 23, 2021


// By Althea Fung // If you’ve called any business in the past 18 months, you’ve
probably heard a cheerful robotic voice apologizing for the hold every 30-60
seconds due to “unusually high call volume.” In some industries, call volume to
call centers jumped over 600 percent from normal levels, while agent call
capacity dropped Read More


HOW TO BUILD AN EXTRAORDINARY PATIENT EXPERIENCE PROGRAM

October 21, 2021


“Truly exceptional patient experience programs thrive at the intersection of
culture, engagement, and experience,” says Sally Mildren of Boss Lady
Consulting. “This has played out in study after study by Monigle, PwC, McKinsey,
Medallia, and many others. Good experience equals growth — in revenue,
reputation, loyalty, satisfaction, and employee engagement. “Yet inconsistent
consumer experiences, misaligned Read More


WHEN PUBLIC HEALTH MEETS COLLABORATIVE CLINICAL CARE, GOOD THINGS HAPPEN

October 21, 2021


// By Marcia Simon, APR // “Medicine and public health share a common mission …
however, important differences have prevented their integration and effective
working collaboration,” says the author of a 2020 NIH publication: Covid-19: An
Imperative to Bridge the Gap Between Medicine and Public Health. The work of the
King County Hospitals for a Read More


IN SICKNESS AND IN HEALTH: NEMOURS CHILDREN’S HEALTH VISION GOES WELL BEYOND
MEDICINE

October 19, 2021


// By Jane Weber Brubaker // Dr. Larry Moss, president and CEO of Nemours
Children’s Health, shares a story about one of his patients as a way to explain
the strategy behind the organization’s new brand, “Well Beyond Medicine,”
launched in mid-September. Early in his career as a surgeon, Moss was called to
the ED Read More

1 2 3 … 41 Next »

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Recently Added

 * Three Top Health System Marketers Share the Latest Trends in MarTech December
   28, 2021
 * When Life Doesn’t Imitate Art: How Hospital TV Shows Set Consumer
   Expectations — and How to Bridge the Gap December 24, 2021
 * Strategies for Making Vaccine Mandates Work December 23, 2021
 * Why Investing in Patient Retention Is as Important as Investing in Patient
   Acquisition — and How to Make the Case with Data December 21, 2021
 * Six Impact Trends for 2022: Health Care’s Transformation Journey Continues
   December 17, 2021

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