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AGENDA AT A GLANCE
Download Brochure
PRE-CONFERENCE WORKSHOPS
Monday, February 3, 2025
9:00 a.m.–5:30 p.m. PT
Pre-Conference & General Conference On-Site Registration
10:00 a.m.–12:00 p.m. PT
WORKSHOP A
Mastering Employer Brand Storytelling: Crafting Narratives That Attract Talent
(Read More)
This workshop offers an invaluable opportunity to learn how to craft authentic
and compelling narratives that resonate with top talent. Through practical
exercises, you’ll discover how to transform your company’s unique values and
culture into stories that attract, engage, and retain the right people. Whether
you're a seasoned recruiter or new to employer branding, this workshop will
empower you to elevate your brand’s voice.
Session 1 (30 mins):
Introduction to Employer Brand Storytelling
- Overview of storytelling’s role in employer branding.
- How to find and develop stories that resonate with potential employees.
- Group Exercise: Identify key moments and stories that define your company’s
values.
Session 2 (30 mins):
Storytelling Structures
- Explore different narrative frameworks (e.g., growth, belonging).
- Breakout Exercise: Draft brand stories using different structures and present
to the group for feedback.
Session 3 (30 mins):
Activating Your Story Across Platforms
- Storytelling through various media (video, social, internal communications).
- Create a content calendar to align storytelling with hiring objectives.
Closing (30 mins):
Q&A and Next Steps
- Reflections, feedback, and actionable strategies for incorporating
storytelling into your brand strategy.
Why Attend?
Attending this workshop will equip you with the storytelling techniques needed
to build a distinctive employer brand. You'll leave with actionable strategies,
ready-to-use frameworks, and a clear understanding of how to connect with talent
in a way that sets your company apart. Don’t miss out on learning how to turn
your brand’s culture into a powerful narrative that drives recruitment success.
(Read Less)
Bryan Adams
CEO and Founder
HappyDance
10:00 a.m.–12:00 p.m. PT
WORKSHOP B
The Ultimate Outcomes: Positive and Fair Candidate Experience (Read More)
Measuring recruiting activities and their outcomes is important for TA leaders
and their teams. How many candidates are visiting our careers site and how many
are applying? What are the differences between hourly and professional
candidates and how does that impact recruiting processes and resources?
While long-time recruiting and hiring metrics like Time to Fill, Time to Hire,
and many others may still be recruiting canon, ultimately, business leaders want
to know whether we are hitting our hiring goals to grow and sustain our
business. That’s the ultimate outcome.
But what can we do about the 90% who aren’t offered the job? It’s all about
delivering positive and fair candidate experiences throughout the candidate
journey for all job types across multiple demographics, which isn’t easy to do.
Don’t miss this insightful and interactive TA Week workshop with Kevin Grossman,
ERE Media VP of Research. Kevin will share the latest CandE Benchmark Research,
break down what the highest rated employers are doing to improve their candidate
experience, and conduct small group exercises to develop personalized recruiting
strategies and tactics for key demographic groups. Key takeaways will include:
* Understanding that those who are hired will always be much more willing to
refer others—over 80% more willing in our research—they will also have a
better overall experience—an over 70% better experience. And one in every
three to four hires is an internal candidate.
* Understanding the perennial differentiators of consistent and timely
communications from pre-application to onboarding and consistent and timely
expectation setting about the entire recruiting process.
* Understanding how CandE Winners, companies with above-average ratings in our
annual research, consistently deliver positive and fair candidate
experiences.
* Understanding the positive return on these candidate journey outcomes
includes the candidates’ willingness to apply again, refer others, be brand
advocates, and even be customers for consumer-based businesses.
(Read Less)
Kevin Grossman
VP, Research
CandE Benchmark Research
10:00 a.m.–12:00 p.m. PT
WORKSHOP C
How to Leverage AI for Employer Branding (Part I) (Read More)
With the proliferation of AI and LLM features into the HRTech scene, it's time
to take a look at how responsible AI can meet creative strategy to elevate
talent acquisition and employer brand. In this hands-on workshop, dive into the
intersection of AI and employer branding, exploring practical, ethical AI
applications that fuel authenticity, efficiency, and engagement in talent
attraction. Led by industry experts, this workshop equips talent acquisition
leaders and employer brand professionals with actionable skills to ethically
harness AI’s power for crafting brand narratives, building prompt precision, and
personalizing candidate experiences.
This immersive session starts with an AI primer, guiding you through the
essentials of Generative AI and Large Language Models (LLMs), demystifying the
difference and showcasing how each brings unique advantages to branding. Then,
learn the art of ethical implementation with discussions on AI's responsible
use, unveiling insights for identifying and aligning AI with your brand's core
values and DEI goals.
The journey continues with AI-powered tools that revolutionize content creation,
engage diverse talent pools, and bring personalized brand stories to life.
Through case studies and interactive demos, see real-world examples of AI
enhancing employer branding. We’ll also dig into the essential do’s and don'ts,
navigating the ethical nuances of AI to ensure every step is aligned with trust
and transparency.
By the end, attendees will develop AI-enhanced candidate personas, media
strategies, and a future-ready AI roadmap. Join us to gain forward-thinking
insights, a toolkit of practical AI strategies, and a clear path for integrating
AI into your brand’s future—while always keeping your organization’s integrity
at the forefront.
--------------------------------------------------------------------------------
Takeaways:
* Explore ethical, AI-driven employer branding techniques that resonate with
top talent.
* Gain skills in prompt crafting for effective, brand-aligned AI communication.
* Discover tools and best practices to avoid common pitfalls and implement AI
responsibly.
* Design an AI roadmap tailored to your employer brand, ready for the future of
talent acquisition.
Part I: Responsible AI in Employer Branding (Morning Session 10:00-12:00)
* Introduction to AI
* Introduction to AI in Employer Branding
* Hands-on Exercise: Identify areas in your current employer branding strategy
where AI could be ethically implemented
* AI-Powered Employer Brand Enhancement
* The Do's and Don'ts of AI in Employer Branding
* Diving Deeper Into The Art of Prompt Engineering
(Read Less)
Crystal Lay
Chief People Officer & CEO
GBS Worldwide
12:00 p.m.–1:00 p.m. PT
Pre-Conference Workshop Attendee Lunch
1:00 p.m.–3:00 p.m. PT
WORKSHOP D
Conscious Inclusion in Hiring Practices (Read More)
Your facilitator, Brooks E. Scott, the Chief Culture Curator of Merging Path
Coaching, is a professionally certified Executive Coach and Interpersonal
Communications expert specializing in management and leadership training, all
with a focused lens of diversity and inclusion. He delivers conversational-style
workshops designed to provide an open space to explore identity themes and
topics.
Conscious Inclusion in Hiring Practices is a 120-minute training and discussion
to provide leaders with a new perspective on creating inclusion in their hiring
process. From the creation of the job descriptions, to our interview questions,
to the evaluation of individuals in our hiring process; this course will serve
to cover four objectives:
* Clarifying your criteria for hiring
* Writing and communicating job descriptions in an inclusive way
* Considerations of bias in your hiring process
* Creative ways for sourcing underrepresented talent
Join us for an active discussion as we move through this program together as a
team. All participants are strongly encouraged to come prepared to set their
work aside so we can powerfully engage with each other.
(Read Less)
Brooks E. Scott
Chief Culture Curator
Merging Path Coaching
1:00 p.m.–3:00 p.m. PT
WORKSHOP E
Beyond the Surface: Diving into Deep Web Sourcing and Automation for Talent
Discovery (Read More)
What if the perfect candidate for your role isn’t on LinkedIn? What if they’re
hidden in plain sight—buried in the comment sections of niche blogs, mentioned
in obscure meeting minutes, or captured in the attendee lists of industry
events? The overabundance of content means that sourcing the right talent
demands precision, ingenuity, creativity, and the ability to look past the
obvious to search beyond the surface.
Join Shally Steckerl for an electrifying 2-hour deep dive into advanced
techniques that redefine what’s possible in talent discovery. Shally will reveal
strategies to uncover untapped talent pools by harnessing the full power of the
deep web, unconventional platforms and simple automations.
Key Takeaways:
* Crack the Deep Web Code: Learn to search where others don’t, from image and
video metadata to blog post comments, mailing list archives, and user groups.
* Master Peer Regression: Identify influencers and thought leaders, then track
down their hidden networks to find their peers, and collaborators.
* Reverse-Engineer Talent Profiles: Discover the language candidates use to
describe themselves, their work, and their communities, and use it to refine
your searches.
* Turn Old Data into Gold: Use modern natural language search techniques to
surface candidates from ATS systems, databases, and even hidden corners of
LinkedIn.
* Automate for Scale: Apply cutting-edge automation to streamline your sourcing
efforts without sacrificing precision.
In this session, Shally will equip you with hacks that transcend Boolean logic
and tap into unconventional data sources, giving you a competitive edge in any
market. Walk away with strategies you can implement immediately, and tools to
build pipelines of talent you didn’t even know existed.
Are you ready to move beyond the surface and revolutionize your sourcing game?
This is your opportunity to explore the future of talent discovery with one of
the industry’s most innovative minds.
(Read Less)
Shally Steckerl
Senior Talent Acquisition Consultant
Oak Ridge National Laboratory
1:00 p.m.–3:00 p.m. PT
WORKSHOP F
How to Leverage AI for Employer Branding (Part II) (Read More)
This cutting-edge workshop offers a unique blend of theoretical knowledge and
practical application in leveraging AI for employer branding. You'll gain
hands-on experience with the latest AI tools and techniques, learn to craft
AI-powered narratives that resonate with top talent, and develop strategies for
responsible AI integration in your employer branding efforts.
Part II: Practical Application and Strategy (Afternoon Session 1:00 - 3:00 PM)
AI-Enhanced Employer Brand Storytelling
* Leveraging AI to uncover unique brand stories and employee experiences
* Techniques for using AI to craft compelling narratives that resonate with top
talent
* Workshop Activity: Use AI tools to develop a brand story and receive peer
feedback
AI-Driven Candidate Persona and Media Planning
* Utilizing AI for data-driven insights into your ideal candidates
* Creating detailed candidate personas to inform your employer branding
strategy
* Leveraging AI to develop targeted paid media plans
* Hands-on Exercise: Develop AI-enhanced candidate personas and draft a paid
media plan for your organization
Measuring AI Impact on Employer Brand
* Introduction to AI-driven sentiment analysis for employer branding
* Techniques for using AI to analyze Glassdoor and third-party review sites
* Strategies for leveraging insights to improve employer brand reputation
* Interactive Demo: Using AI tools for real-time sentiment analysis of employer
reviews
* Group Activity: Design an AI-powered employer brand dashboard
Future-Proofing Your AI Employer Branding Strategy
* Emerging trends in AI and their potential impact on employer branding
* Strategies for staying ahead of the curve and continuously innovating
* Collaborative Exercise: Create a roadmap for integrating AI into your
long-term employer branding strategy
Q&A and Action Planning
* Open forum for questions and discussions
* Develop personalized action plans for implementing their AI instance and
membership as a TAWeek Workshop Attendee
By attending, you'll be at the forefront of the AI revolution in talent
acquisition, equipped with the skills to:
* Ethically harness AI to enhance your employer brand
* Create compelling, AI-driven narratives that attract and engage top talent
* Develop data-driven candidate personas for targeted branding strategies
* Measure and optimize the impact of AI on your employer brand
Don't miss this opportunity to revolutionize your employer branding approach and
stay ahead in the competitive talent market. Join us to unlock the full
potential of AI in shaping your organization's future workforce!
(Read Less)
Crystal Lay
Chief People Officer & CEO
GBS Worldwide
4:30 p.m.–5:30 p.m. PT
Welcoming Fiesta + Exhibit Area Preview (Read More)
Join us for this welcoming fiesta San Diego style! Exhibit areas will open for
attendees to explore.
(Read Less)
DAY 1 — GENERAL CONFERENCE
Tuesday, February 4, 2025
8:30 a.m.–6:30 p.m. PT
On-Site Registration + Exhibit Areas Open
9:00 a.m.–9:35 a.m. PT
OPENING KEYNOTE
Finding Your Gravity: Balancing Purpose, Passion, and Play in Talent Acquisition
(Read More)
Chad MacRae, VP People at VAST, where he contributes to the mission of enabling
long-term living in space through the development of artificial gravity space
stations, kicks things off with the opening keynote at TA Week. This session
will inspire you with insights into finding purpose, passion and play in talent
acquisition. Chad will share his outside-the-box thinking that has propelled him
and his talent attraction team out of this world.
(Read Less)
Chad MacRae
VP People / Talent Acquisition Team
VAST
9:40 a.m.–10:20 a.m. PT
The Power of Positive Psychology in Employer Brand and Recruitment Marketing
Messaging (Read More)
Imagine the impact of recruitment marketing messages that spark curiosity,
inspire action, and build lasting trust. In this engaging main stage
session, Crystal Miller Lay, an award-winning employer brand leader with a
background in brand, behavioral, and Industrial/Organizational Psychology, will
demonstrate how leveraging the principles of Positive Psychology can drive
candidate behavior, transforming the efficacy of your employer brand strategy
and recruitment marketing campaigns.
Drawing from research-backed insights, compelling stats, and real-world case
studies, Crystal will explore how to shift from transactional messaging to
emotionally resonant storytelling that aligns with what today’s job seekers are
truly looking for: growth, purpose, and belonging. You’ll learn how to inspire
candidates and employees by crafting campaigns that connect authentically,
ignite intrinsic motivation, and foster long-term loyalty.
Three takeaways you’ll walk away with:
1. The Science of Messaging That Works: Learn how intrinsic motivators like
purpose, belonging, and growth can be operationalized in your employer brand
messaging.
2. Tools to Move the Needle: Explore practical frameworks and tools to embed
Positive Psychology principles into recruitment marketing and employer brand
campaigns.
3. Proven ROI Strategies: Understand how to measure the impact of
psychologically informed messaging through key metrics and adapt these
strategies to your organization’s unique needs.
Whether you’re looking to stand out in a crowded talent market, attract diverse
talent, or amplify your team’s impact, this session will leave you inspired and
armed with actionable insights to reimagine what’s possible in employer
branding. Together, let’s shape a world where work—and the messaging around
it—is as empowering as it is transformative.
(Read Less)
Crystal Lay
Chief People Officer & CEO
GBS Worldwide
SRSC
(Read More)
Welcome to the RECRUIT Stage at TA Week SD 2025! Your host Dwane Lay, CXO of
GBS Worldwide will kick things off in the Sunset Ballroom.
(Read Less)
Dwane Lay
CXO
GBS Worldwide
TALENT SOURCING
(Read More)
Welcome to the SOURCE Stage at TA Week SD 2025!
(Read Less)
Keirsten Greggs
Founder
TRAP Recruiter
EBRANDCON
(Read More)
Welcome! Your dynamic emcees Maren Hogan and Chris Long will host speakers on
the BRAND Stage!
(Read Less)
Chris Long
Founder
Elev8
Maren Hogan
CEO
Red Branch Media
10:40 a.m.–11:20 a.m. PT
Recruiting on a Shoestring Budget (Read More)
From large companies to small startups, in today's economy so many of us are
operating on a shoestring budget when it comes to finding the right talent at
the right time. How do you recruit effectively, even without a big budget? In
this session, you'll hear strategies to increase engagement and bring attention
to your brand when you are operating on a limited budget. Jamie will share tips
for success in finding great talent despite a small budget from leveraging
employees to using technology to your advantage. Join us to learn actionable
takeaways any small team can incorporate.
(Read Less)
Jamie Starner
TA Operations & Technology Manager
Swire Coca-Cola
10:40 a.m.–11:20 a.m. PT
Leading to Success: Getting More Out of Your Sourcing Team (Read More)
Sourcing teams can be the engines that drive recruiting success or missed
opportunities waiting to be fixed. Many TA leaders struggle to fully harness the
potential of these critical specialists. This session provides a practical guide
to building and leading a sourcing team that delivers results and transforms
your talent acquisition function.
You will learn:
* Team Roles: Clearly define the responsibilities of sourcers and ensure
seamless collaboration with recruiters.
* Attracting Sourcers: Where to find skilled sourcers, what makes them stand
out, and how to attract and retain the best.
* Strategic Sourcing: When and where sourcing delivers the highest value and
how to integrate it effectively into hiring strategies.
* Measuring Performance: How to track results with the right metrics and prove
the value of sourcing beyond filling roles.
* Boosting Productivity: Tips to balance workloads, maintain motivation, and
create accountability in any environment, including remote teams.
* Avoiding Pitfalls: Key challenges sourcing leaders face and proven solutions
to overcome them.
Whether you want to improve team structure, increase engagement, or achieve
better results, you will leave with practical solutions to make it happen. Join
this session to unlock the full potential of your sourcing team.
(Read Less)
Shally Steckerl
Senior Talent Acquisition Consultant
Oak Ridge National Laboratory
10:40 a.m.–11:20 a.m. PT
How to Avoid the Top 10 Employer Branding Mistakes (Read More)
"Smooth seas don’t make good sailors.” In order to innovate, we need to take
calculated risks, fail quickly, learn from mistakes and get right back up again.
Many of us are self-taught, and are often the sole SME at our company. And
unlike other professionals like dentists and financial advisors, we don’t get a
specialized degree or license to practice employer branding.
Yet none of us are alone. We are a community of professionals who generously
share our experiences and lessons learned—including those lessons that we’ve
learned the hard way!
In this session, you’ll learn how to spot 10 common mistakes in employer
branding, so that you can avoid them and take an alternative, more successful
path. You’ll walk away from this session with more confidence so that you
continue to take calculated risks as you innovate and sail your way to employer
brand glory! Ahoy!
Key Takeaways:
1. What are the most 10 common mistakes within the employer brand space
2. Specific tactics to change course to avoid the mistake and take an alternate
route
3. Benefits of taking the alternate route so that you're ultimately more
successful in your role
(Read Less)
Allison Kruse
Head of Global Employer Brand
Baxter
11:30 a.m.–12:00 p.m. PT
The Art & Science of Talent: How Asana Redefines Data-Driven Recruiting (Read
More)
Is recruiting an art or a science? At Asana, it’s both. In this fireside chat,
JuliAnna Dunning, Head of TA Ops & Strategy at Asana, and Leigh Miller, Head of
Talent Advisory at Gem, explore how Asana leverages data to drive smarter
decisions while keeping the candidate experience at the heart of their strategy.
From forecasting to capacity planning, learn how to operationalize data without
losing the human touch in recruiting.
(Read Less)
Leigh Miller
Senior Customer Talent Advisor
Gem
JuliAnna Dunning
Head of Talent Operations & Strategy
Asana
11:30 a.m.–12:00 p.m. PT
Bridging the Gap: Turning Gen Z Talent Trends into Recruitment Action Plans
(Read More)
Gen Z candidates are reshaping the recruitment landscape with high expectations
for rapid employer response times, an increasing reliance on AI in their job
search, and a tendency to keep searching for opportunities even after accepting
offers. In this session, RippleMatch will unveil the latest data on how Gen Z
approaches their job hunt and what drives their decisions. You’ll leave with the
most up-to-date insights on Gen Z talent trends, along with clear, actionable
steps to integrate into your recruitment strategy, helping you attract and
retain this new generation of top talent.
(Read Less)
Kate Beckman
Director, Community & Insights
RippleMatch
11:30 a.m.–12:00 p.m. PT
What 1 Million Job Candidates Are Really Telling Us (Read More)
Candidates have complex interactions with career sites during their application
journey. In this session, you'll gain insights into the process based on 1
million candidate data points--from jobseekers' initial interest through the
pre-apply, job search, and application stages. Find out what is important to
jobseekers during these stages, including how satisfied they are with their
ability to access required information and how easy it is to search for, find
and apply for the roles they want. The findings revealed here will explain how
to successfully drive candidate conversions and accelerate hiring by focusing on
the underlying non-linear journeys that prospective jobseekers take when
interacting with career sites and the application process. In this session,
attendees will:
* * Find out how to measure career site traffic and improve the candidate
experience.
* Understand strategies for leveraging intelligent career sites that will
drive conversions of visitors to apply.
* Learn how to align your hiring process with what job seekers expect and
manage accelerated hiring cycles.
(Read Less)
Dominic Toledo
Chief Revenue Officer
Clinch
12:00 p.m.–1:00 p.m. PT
Networking Lunch and Explore the Exhibit Areas
1:10 p.m.–1:50 p.m. PT
AI Is Revolutionizing Human-Centric Recruitment: Improving Candidate Engagement
and Streamlining Hiring (Read More)
In this session, Adam will discuss:
- Getting to know your companies TA/candidate experience goals
- AI is evolving in the recruitment space and what it means for the future of
human-centric practices.
- AI is Shaping the Candidate Experience and Redefining Hiring Practices
- AI can improve recruitment outcomes, both for candidates and recruiters, while
maintaining empathy and a human-centered approach.
(Read Less)
Adam A. Artar
Global Talent Business Partner
ResMed
1:10 p.m.–1:50 p.m. PT
Engaging with Talent Leveraging X Advanced Search (Read More)
Discover the power of X formerly known as Twitter's Advanced Search feature.
Tailored for intermediate/advanced professionals, you will learn to move beyond
traditional keyword searches. Explore crafting Boolean strings for all areas of
talent. This session will equip you with skills to engage inclusively, building
a robust talent network reflective of varied backgrounds and experiences.
Key Takeaways:
* Advanced Boolean Mastery: Hone your expertise in constructing nuanced Boolean
strings
* Diving Deeper with X Built-in search feature: Identify candidates based off
their currently employer, title and interest.
* Personalized Outreach Approaches: Acquire techniques for personalized and
respectful candidate outreach, enhancing response rates and building
meaningful connections
(Read Less)
Blair Fambro
Manager, Pipeline Strategy & DEI
The Hershey Company
1:10 p.m.–1:50 p.m. PT
Pitfalls to Avoid During Internal Employer Brand Activation (Read More)
Employer Brand activation is more than just an external effort. A successful
strategy must also resonate internally, building genuine advocacy among
employees and aligning company culture with the brand message. In this session,
Chloé Rada, a seasoned leader in Recruitment Operations and Employer Branding,
shares insights from her ongoing work at ZoomInfo, where she is actively driving
an Employer Brand refresh. Chloé will explore common mistakes companies make
when activating their Employer Brand internally and how to avoid them to ensure
long-term success.
KEY TAKEAWAYS:
* Internal Alignment First: How to ensure alignment between leadership, HR, and
employees before launching an external brand refresh.
* Navigating Change Resistance: Strategies for addressing pushback and
fostering engagement across all levels of the organization.
* Balancing Consistency and Flexibility: How to maintain a cohesive brand
message while allowing room for individual expression and feedback.
* Engaging Employees as Brand Advocates: Techniques to encourage employees to
actively embrace and champion the employer brand.
(Read Less)
Chloé Rada
Senior Director, Talent Acquisition
ZoomInfo
2:00 p.m.–2:40 p.m. PT
From Recognition to Fulfillment: Employee Engagement & Retention Strategies
(Read More)
Talent teams have always cared about retention but prioritizing employee
engagement programs that can boost talent retention are increasingly more
important for the success of TA. In this session, Orlando will cover three key
areas:
* The Power of Recognition
* From Feedback to Fulfillment
* The Innovation Equation
(Read Less)
Orlando Haynes
North American Talent Acquisition Lead & Program Manager
The Mosaic Company
2:00 p.m.–2:40 p.m. PT
Targeted Sourcing in the AI Age (Read More)
While AI is not coming for all of our jobs, those TA professionals that learn
how to truly leverage AI will set themselves apart in how they attract, engage,
and convert passive talent into candidates. Join Aaron as he shares insights on
how AI is transforming talent acquisition - from streamlining processes to
uncovering hidden gems in the candidate pool. Prepare to discover how the fusion
of human intuition and artificial intelligence is creating a new breed of
sourcing superheroes.
(Read Less)
Aaron Kraljev
Talent Attraction Leader
National Veterinary Associates
2:00 p.m.–2:40 p.m. PT
Energize Your Career: Eaton's EVP Launch Story (Read More)
Hear how Eaton, a 100-year old manufacturing company, revamped their EVP from
concept through activation to attract a new talent audience globally.
Eaton, a 90,000-employee global power management company, refreshed and launched
our EVP in March 2024. Being known as a traditional manufacturing company we
needed to re-brand ourselves as an employer to attract new talents, including
engineers. We refreshed our EVP to align with our corporate direction, wrote a
manifesto and turned it into a video, developed a recruitment marketing campaign
based off this new direction, made our employees the center of the campaign, and
then launched the program globally. In this session Kristin will share:
* How to collaborate with marketing, comms, HR and TA to align the EVP across
departments
* Creating a manifesto
* Building out a campaign that will resonate with your target audience
* Launching an EVP (internally and externally)
* Build a team of brand ambassadors to help share your EVP story
(Read Less)
Kristin Oravec
Global Employer Brand Leader
Eaton
2:50 p.m.–3:20 p.m. PT
Navigating Tomorrow: Social Sourcing Strategies for 2025 and Beyond (Read More)
Traditional candidate sourcing methods are no longer enough to tackle talent
attraction in 2025. Uncover how a proactive approach through social media can
bridge the gap left by conventional techniques. Learn how you can reach untapped
talent pools, engage active and passive candidates, and transform your sourcing
strategy for the future.
(Read Less)
Jeff Chapman
Director of Sales
CareerArc
2:50 p.m.–3:20 p.m. PT
Innovating Talent Acquisition from Req to Select with AI (Read More)
Even in today’s modern job market, both recruiters and candidates still face
significant challenges throughout the hiring process. And a modern job market
requires new approaches to old challenges.
Talent intelligence and AI can help with that.
Talent acquisition is well-positioned to benefit from AI, whether it be
automating manual tasks — like candidate sourcing, scheduling, feedback cycles,
and more — to helping recruiters focus on finding the best-fit talent for their
organizations.
In this session, we’ll discuss AI’s full potential to transform the recruiting
process from enhancing candidate experiences to empowering recruiters.
You’ll learn how:
* AI empowers recruiters to overcome common obstacles, such as outdated
employee profiles and cumbersome ATS systems.
* Talent intelligence streamlines hiring, enabling recruiters to efficiently
create qualified pipelines and consistently track candidates' progress.
* Technology can provide more personalized candidate experiences tailored to
candidates’ skills and potential.
* AI automates repetitive tasks, reducing administrative burden for recruiters
and giving candidates smoother application processes.
* To balance internal and external hiring — making the best possible build,
buy, or borrow decisions for talent.
* Real-time market data can inform hiring strategies down to a skills level.
Join us to discover how AI can revolutionize talent acquisition.
(Read Less)
2:50 p.m.–3:20 p.m. PT
Transforming the Modern Day Candidate Journey: Balancing AI and Automation with
Human-Centered Engagement (Read More)
In today’s digital age, it's easy to get swept up in the latest trends of
automation and AI. But the real magic of recruitment still lies in connecting
with people on a human level. This session will push you to rethink the
conventional approach and offer a fresh take on crafting a candidate experience
that truly stands out. We’ll dive into how to thoughtfully incorporate AI
without losing the personal touch. This talk will blend technology with
behavioral insights to design a candidate journey that’s as memorable as it is
effective.
What You Will Learn:
1. The Psychology of Attraction: Discover the psychological factors that
influence candidate behavior. You'll learn how to build a brand that
emotionally engages potential hires, converting passive interest into
enthusiastic applications.
2. Crafting Meaningful Touchpoints: Find out how small, meaningful moments can
elevate the candidate experience. Learn how to infuse surprise and delight
into your recruitment process, ensuring it’s remembered long after the hire.
3. Human-First Tech: Explore how AI and tech can do more than just streamline
processes – they can enhance the human side of recruitment. We’ll discuss
how to balance automation with personalized interactions to create a smooth,
yet highly personal candidate journey.
4. The Impact of Storytelling: Master the art of storytelling in employer
branding. Learn how to weave your company’s narrative into a compelling
message that resonates with top talent.
5. Recruitment’s Future: Get ahead of the curve with insights into the future
of employer branding and candidate experience. Learn how to stay competitive
by leveraging emerging trends and technology.
Why Attend?
If you're ready to shake up traditional recruitment tactics, this talk is for
you. We’ll cut through the noise of AI trends and uncover the true secret to a
standout candidate experience. By combining psychology, tech, and storytelling,
you'll learn how to craft a recruitment strategy that not only attracts top
talent but also leaves a lasting impact.
Expect to walk away with fresh perspectives, actionable takeaways, and renewed
inspiration to elevate your employer brand and candidate experience to new
heights online.
(Read Less)
Bryan Adams
CEO and Founder
HappyDance
3:30 p.m.–4:15 p.m. PT
Afternoon Networking Break in the Exhibit Areas
4:15 p.m.–4:55 p.m. PT
Showcase Showdown (Read More)
In this fast-paced "Sponsor Showcase Showdown" speakers will have 7 minutes to
showcase what each amazing exhibitor has to offer. Get ready for a showdown on
the main stage!
Featured participants include:
SparcStart - Maury Hanigan, CEO -"The ROI Calculator for Recruitment Marketing"
Balance Staffing - Joel Steadman, President
APTMetrics - Tim Lee-Thorp, Marketing Director
(Read Less)
Joel Steadman
President
Balance Staffing
Maury Hanigan
CEO
SparcStart
Tim Lee-Thorp
Marketing Director
AptMetrics
4:55 p.m.–5:30 p.m. PT
Rethinking Recruitment: Bold Strategies to Break, Rebuild, and Future-Proof
Talent Acquisition (Read More)
Traditional recruitment methods aren’t working—and maybe never did. It’s time to
stop playing by the old rules and rethink everything. In this session, we’ll
disrupt the status quo with bold, future-proof strategies designed to transform
your talent acquisition approach. You’ll learn how to embrace diverse
recruitment models, tear down outdated hiring processes, and expand Talent
Acquisition’s role to drive greater impact. No matter your role in TA, this
session will equip you with practical tools to solidify your role as a strategic
business partner that your business can't live without.
(Read Less)
Michelle Brooks
Chief People and Culture Officer
Security Compass
5:30 p.m.–6:30 p.m. PT
Networking Party in the Exhibit Areas
DAY 2 — GENERAL CONFERENCE
Wednesday, February 5, 2025
7:30 a.m.–8:30 a.m. PT
Outdoor Yoga Class Hosted by Talivity (Read More)
Find your balance in Paradise with a morning yoga class sponsored by our
Wellness Partner, Talivity. Space is limited! A sign up will be provided to
registered attendees in advance of the class.
(Read Less)
9:00 a.m.–4:00 p.m. PT
Coffee + Explore the Exhibit Areas
9:25 a.m.–10:05 a.m. PT
OPENING KEYNOTE
The Talent Advisor - How to Move at The Speed of Business (Read More)
Take everything you know or think you know about being a “trusted advisor” of
the business and throw it out the window. It is no longer about kissing up, but
actually showing up – every single day. Still want to know more?
In this enlightening talk, Michael Goldberg will show you the unique
relationships between the business and the recruiting function. How recruiting
is the tip of the spear and lines itself to marketing and growing the
organization at scale. This discussion is very interactive. No only will you
hear about how Michael has helped his team members become talent advisors, but
also from you. Join us.
(Read Less)
Michael Goldberg
Senior Director of Talent Acquisition and Sourcing
U.S. Renal Care
SRSC
TALENT SOURCING
EBRANDCON
10:15 a.m.–10:55 a.m. PT
Revolutionizing Talent Engagement: A BECU Case Study (Read More)
Join us for an in-depth exploration of BECU’s groundbreaking approach to talent
engagement. Discover how integrating critical components into a cohesive
strategy can transform prospects into top-tier candidates.
Key Components:
* Talent Intelligence: Harnessing data to drive strategic talent decisions.
* Recruiting Operations (HR Tech): Streamlining the recruitment lifecycle with
innovative technology.
* Omni-Channel Recruitment Marketing: Engaging potential candidates through
diverse, targeted channels.
* Employee Referral Programs: Amplifying reach and trust through employee
networks.
* Internal Candidate Journey: Nurturing internal talent for optimal role
alignment.
* Talent Sourcing: Proactively identifying and attracting industry-leading
talent. Unified Vision: Envision a seamless integration of these elements,
functioning as a singular, dynamic force within your organization.
Learning Outcomes:
* Strategic Execution: Learn BECU’s ‘big rock’ method for achieving significant
outcomes with minimal resources.
* Intelligent Engagement: Understand how BECU’s use of talent intelligence
transforms initial meetings into strategic partnerships.
* Candidate Experience: Gain insights into BECU’s creation of a transparent,
engaging candidate journey.
* AI in Recruitment: Explore how BECU leverages AI to refine recruitment
communications and avoid the trap of FOMO.
* Empathetic Marketing: Discover BECU’s empathetic approach to recruitment
marketing, focusing on the candidate’s perspective.
This presentation will share BECU’s success story and provide actionable
strategies to elevate your talent engagement process.
(Read Less)
Marvin Smith
Senior Manager Talent Acquisition
BECU
10:15 a.m.–10:55 a.m. PT
Leveraging Open Sourcing Intelligence Tools (OSINT) (Read More)
Unlock the power of Open Source Intelligence (OSINT) and gain a competitive edge
in talent acquisition. In this dynamic conference session, Shally will dive
into the art and science of ethically sourcing, analyzing, and applying
actionable intelligence about key stakeholders. Stay ahead of the curve by
mastering the latest OSINT tools and techniques tailored specifically for
corporate recruiters. Join us for an immersive journey into the world of OSINT
and revolutionize your recruitment game like never before!
(Read Less)
Shally Steckerl
Senior Talent Acquisition Consultant
Oak Ridge National Laboratory
10:15 a.m.–10:55 a.m. PT
The New Employer Brand Blueprint: Unifying DEI, Talent Attraction, and Workforce
Engagement (Read More)
In this session, Charlotte Marshall—one of the world’s leading employer brand
experts and co-author of the industry-shaping Give & Get Employer Branding—will
introduce the New Employer Brand Blueprint. Drawing from her experience building
employer brands at seven Fortune 500 companies, Charlotte will reveal how she
was finally able to unlock the full value of employer brand at Intuitive by
unifying Diversity, Equity, and Inclusion (DEI), talent attraction, and
workforce engagement into one activation.
Guided by the Give & Get philosophy, this session will show you how to activate
a highly strategic employer brand that deeply resonates with both current
employees and potential candidates—and galvanizes employees to protect and
champion company culture, especially during periods of high growth.
Key takeaways include:
* Building a unified strategy that aligns DEI initiatives with employer
branding to drive diversity and inclusion across the employee lifecycle.
* Creating a candidate experience that reflects your organizational values,
attracting talent that matches your culture and long-term goals.
* Enhancing workforce engagement through internal activations that foster
loyalty, belonging, and productivity.
With deep expertise and a transformative approach, Charlotte will provide the
new roadmap for activating a powerful employer brand that goes far beyond talent
attraction—fueling engagement and creating lasting cultural impact.
(Read Less)
Charlotte Marshall
Director, People Brand and Diversity Attraction
Intuitive
11:05 a.m.–11:35 a.m. PT
Quality over Quantity: How to Double Qualified Applicants from Your Career Site
(Read More)
Applicants from organic career site visits are 3X more likely to be hired than
those from paid ads. Career site visitors are genuinely interested in your
brand, but unfortunately over 95% leave without applying, and more than half
take no action at all. This drop-off forces employers to overspend on job
advertising to reach hiring goals.
But what if you could tap further into the 95% who are not applying, and get the
most interested and qualified candidates to apply?
Join this session to learn how to transform your career site into a
high-conversion engine, double qualified job applications, and reclaim job
advertising budget for better ROI on your hardest-to-fill roles. We’ll break
down why career site visitors are leaving without applying, share proven
strategies to drive a 5x–10x increase in career site leads, and show real-world
examples of employers who’ve reduced reliance on job boards while improving
conversion to hire.
What You’ll Take Away:
* The critical reasons behind career site drop-offs—and how to fix them
* Strategies to double applicant volume from career sites while improving
applicant quality
* Insights into optimizing job ad budgets by focusing on high-quality sources
(Read Less)
Sam Fitzroy
CEO and Co-founder
Dalia
11:05 a.m.–11:35 a.m. PT
Beyond the Buzzwords: How Authenticity, Visibility, Credibility, and
Connectivity Drive Recruitment Marketing Success (Read More)
In a world of flashy recruitment technologies and marketing trends, how can
organizations cut through the noise and focus on what truly matters to today’s
candidates? Join Heather and Ruth from Recruit Rooster as they dive deep into
the four key pillars that drive meaningful recruitment marketing and employer
branding: authenticity, visibility, credibility, and connectivity.
This session will move beyond high-level theory to offer actionable insights
rooted in their extensive work with Fortune 500/1,000 companies. Heather and
Ruth will explore how to authentically represent your employer brand, ensure
your messaging is visible in the right channels, build credibility with
candidates through transparency and trust, and foster long-lasting connections
that keep your talent pipeline engaged.
Through case studies, data-driven insights, and forward-thinking strategies,
they’ll debunk common myths, share emerging trends, and reveal how leading
companies are winning top talent by mastering these four critical elements.
Whether you’re looking to refine your current recruitment marketing approach or
adopt new technologies, this presentation will provide the tools and knowledge
you need to build a stronger, more connected, and trustworthy employer brand.
(Read Less)
Heather Hoffman
Chief Operating Officer
Recruit Rooster
Ruth Toombs
Sales Manager
Recruit Rooster
11:05 a.m.–11:35 a.m. PT
Brands with Brandon: The Blueprint for Employer Branding Success (Read More)
In this session, Brandon will unveil the blueprint for building a compelling
employer brand that attracts, engages, and retains top talent. Takeaway
actionable strategies and insights to design an authentic brand that resonates
with candidates and strengthens your talent acquisition efforts.
(Read Less)
Brandon Jeffs
Director of People and Talent
TLDR
11:45 a.m.–12:45 p.m. PT
Networking Lunch and Explore the Exhibit Areas
12:55 p.m.–1:35 p.m. PT
Strategies for Attracting and Hiring Early Career Talent (Read More)
This session will explore effective strategies for elevating your employer brand
and creating strong entry points for early career talent. Participants will
discover how to enhance their organizational reputation through targeted
messaging and the development of an external recognition approach that leverages
key partnerships. As well as offer recommendations of how to outline a
comprehensive engagement strategy that identifies and addresses the needs of
early career candidates, ensuring a seamless recruitment process and a welcoming
experience that effectively attracts top talent. Attendees will leave with
actionable insights and practical solutions to strengthen their approach to
early career talent acquisition.
(Read Less)
Ashley Eng
Senior Director, Early Careers & University Relations
Cencora
12:55 p.m.–1:35 p.m. PT
How to Build a Sourcing Strategy end-to-end to Find Diverse Talent (Read More)
In this session, Kenzie will share tactics to find and engage
underrepresented talent. She will discuss the cultural landscape using data
storytelling and market intelligence, utilizing inclusive vocabulary and
organizational goals. Attendees will learn how to plan and execute a strategy
using primary sourcing channels, inclusive job descriptions, partnerships and
events as well as bias mitigation and effective messaging and sourcing
techniques. Join this session to learn how to actively seek out diverse talent
pools through targeted sourcing strategies, broaden your search beyond
traditional channels to reach candidates from underrepresented demographics and
actively work to build sustainable connections and nurture your network to
further the continuous journey that allows underrepresented talent to feel
valued and welcome.
(Read Less)
Kenzie Snowdon
Talent Inclusion Partner
Expedia Group
12:55 p.m.–1:35 p.m. PT
Elevate Your Strategy in 2025 (Read More)
In this case study session, attendees learn about making "Sheetz" happen -
growing from a team of one to building one of the industry’s leading Recruitment
Marketing and Employer Brand (RMEB) functions. Megan Claar, Recruitment
Marketing & Employment Brand Manager, will offer insights into how she gained
buy-in from the boardroom and demonstrated the value of a strong, metrics-based
approach to modern talent attraction. You’ll learn her approach to defining
success through a multi-layered strategy and integrating technology to
streamline recruitment processes. Along the way, she'll share her lessons on
navigating challenges like budget constraints to building a thriving team that
has supported Sheetz’s growth to 775+ stores nationwide.
(Read Less)
Megan Claar
Recruitment Marketing & Employment Brand Manager
Sheetz
1:45 p.m.–2:25 p.m. PT
Recruitment Advertising: 25 Million Worth of Lessons (Read More)
Join Alistair from RedDot as he shares lessons learned from his most recent $25
million recruitment marketing spend across multiple industries. It includes
everything you already know, plus three things you didn't.
(Read Less)
Alistair Neal
Recruitment Marketing Strategies
RedDotMedia
1:45 p.m.–2:25 p.m. PT
It's Sourcing Magic! Revealing the Secrets to Finding Talent (Read More)
In this session you will learn some of the newest tips, tricks and tools to take
your recruiting and sourcing to the next level. Tips will include Boolean use to
tear apart any social site. Tricks how to get info from a site even when it's
blurred. Tools that can do it all, for free or low cost. All this and more.
(Read Less)
Dean Da Costa
Senior Staff Talent Acquisition
Lockheed Martin
Steve Levy
Co-Founder and Advisory Board Member
ATAP
1:45 p.m.–2:25 p.m. PT
Emoting Brand through Your Career Site (Read More)
* Building Emotional Connections: Create a career site that resonates with
candidates by showcasing your company’s culture, values, and unique stories.
* Design and Content Strategies: Balance impactful design and authentic
content, such as employee stories and multimedia, to captivate talent.
* Measuring Impact: Understand key metrics and tools to evaluate the
effectiveness of your career site in attracting and engaging top candidates.
(Read Less)
Tina Bright
Head of Talent Acquisition
Golden State Foods
2:40 p.m.–3:10 p.m. PT
Social Strategies for Creating Authentic First Impressions with Gen Z (Read
More)
75% of the Class of 2024 read reviews of an employer before applying, and 73%
would be more likely to apply after seeing additional behind-the-scenes content
from an employer. As Gen Z reshapes the future of work and consumer behavior,
employers must rethink their approach to engagement. Employer branding isn’t
just about polished corporate messaging—it’s about authenticity and
storytelling, key elements of the creator economy. In this session, we’ll
explore strategies for creating authentic "first impressions" with early career
talent that resonate in a social ecosystem where discovery is king.
(Read Less)
Katherine Kelly
Chief Marketing Officer
Handshake
2:40 p.m.–3:10 p.m. PT
AI is an Assistant, Not an Alternative (Read More)
Successful talent acquisition is a lot more than just "recruiting." And an
AI-based process that consumes resumes and social media feeds isn't going to
suddenly build you a properly skilled workforce.
* AI-written job descriptions that aren't grounded in actual work analysis and
a company's role architecture can result in a skills mismatch and both
employee and manager frustration
* Keywords on resumes don't equal actual knowledge, skills and abilities
* AI doesn't eliminate bias; instead it can speed up the propagation of the
inherent biases that are unintentionally built into the various AI large
language models
So how can you optimize the enormous productivity gains from using AI tools
while leveraging the right amount of human oversight in your TA process? During
this session we will discuss this balance to help you:
* DESIGN your process to effectively identify the true requirements and
differentiators of success in a role
* BUILD the mechanisms that measure critical skills/competencies required upon
entry into targeted roles
* TRAIN both the TA professionals and the hiring managers on the proper use of
tools and how to interpret results
And of course, your Compliance department wants to verify there is proper human
oversight on any "black box" AI system to ensure that all parts of the talent
acquisition process are implemented in a fair, unbiased and legally defensible
manner.
We'll explore some real-world scenarios.
(Read Less)
Jamie Winter
VP, Talent Acquisition
APTMetrics
2:40 p.m.–3:10 p.m. PT
Bridging the Gap: Aligning Marketing and Talent Acquisition for an Authentic
Social Media Strategy (Read More)
In today's rapidly evolving landscape, decisions made at the highest levels
often ripple through the entire organization, profoundly impacting organization
culture and the employer brand. Too often, the disconnect between marketing,
communications, and talent acquisition teams leads to fragmented messaging,
diluted brand identity, and missed opportunities in talent attraction.
In this session, we'll explore the vital relationship between corporate
marketing, communications, and talent acquisition. We'll discuss how these
departments can work together to craft a cohesive, transparent social media
strategy that resonates with both current employees and potential candidates.
Join Shavon Banket, Senior Director of Strategic Content at Shaker Recruitment
Marketing for a conversational Q&A session with Rachel Duran, Head of Global
Employer Brand and Recruitment Marketing at HPE. Shavon’s expertise will be
joined with case studies and actionable insights from Rachel, where we’ll
explore real-world strategies for bridging these gaps. Join us to learn how to
turn cross-functional collaboration into a competitive advantage in the talent
market.
(Read Less)
Rachel Duran
Head of Global Employer Brand and Recruitment Marketing
Hewlett Packard Enterprise
Shavon Banket
Senior Director of Strategic Content
Shaker Recruitment Marketing
3:15 p.m.–3:45 p.m. PT
Afternoon Networking Break: Explore the Exhibit Areas
3:45 p.m.–4:25 p.m. PT
What You Do Makes a Difference: Here’s Why and How You Can Make an Impact with
Employer Branding (Read More)
In this session, Monica will explore the vital role talent acquisition plays in
a company's success, exploring key insights and practical strategies surrounding
best practices in attracting talent. Attendees will gain a deeper understanding
of the importance of employer branding. This presentation will feature
actionable takeaways.
(Read Less)
Monica Bowen
Vice President of Talent Acquisition
JAMS
4:30 p.m.–5:20 p.m. PT
CLOSING KEYNOTE PANEL
Pulling it All Together: TA Week Takeaways (Read More)
In this closing session, Maren Hogan pulls together the key takeaways for two
days of learning. Highlighting the most impactful stories and lessons shared by
speakers throughout the course of the muiltlple events.
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MODERATOR
Maren Hogan
CEO
Red Branch Media
Chris Long
Founder
Elev8
Dwane Lay
CXO
GBS Worldwide
Keirsten Greggs
Founder
TRAP Recruiter
5:20 P.M.–5:30 p.m. PT
TA Week Giveaways
POST-CONFERENCE WORKSHOPS
Thursday, February 6, 2025
10:00 a.m.–12:00 p.m. PT
WORKSHOP G
Live Sourcing Training: Source Talent in Real Time (Read More)
Learn advanced sourcing techniques to find the people you want, their contact
information, and engagement fodder. This training is focused solely on searching
for and engaging people using Booleans, multiple social media sites, online
sourcing platforms and tools (i.e., LinkedIn and Facebook, association and
conference sites, and even emojis). Yes, there will also be an appearance by
time savers like ChatGPT and many of its relatives. No presentations, no slides,
no exhaustive theory - just hands-on practice in training your brain to think
like the wise sourcer that so badly wants to make their presence known. Bring
your challenging roles and roadblocks...and be ready for sourcing success using
new creative and engaging methods. You won't believe how many people you've been
missing!
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Dean Da Costa
Senior Staff Talent Acquisition
Lockheed Martin
Steve Levy
Co-Founder and Advisory Board Member
ATAP
10:00 a.m.–12:00 p.m. PT
WORKSHOP H
How to Successfully Implement Strategies for Filling Hard-to-Fill Roles (Read
More)
Have you ever had a job you consider hard to fill? The thing is, hard to fill
doesn't always mean the same thing for everyone. Join fellow attendees to engage
with industry veteran Carrie Corbin, as she shares the "how to" details with an
expert who has navigated some of the harder to fill roles in our space (i.e.
global STEM roles to niche skilled trade with some high-volume thrown in for
fun!)
(Read Less)
Carrie Corbin
Managing Partner
Hope Leigh Marketing Group
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