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 * WHAT IS BIG TV?
 * Speakers
 * Agenda
 * Who Attends
 * Sponsors
 * Pricing
 * AWARDS
 * REGISTER NOW



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OVERVIEW

2023 has become a year of both expected and surprising twists. Whether they’re
specific to the media business (writers and actors strikes, struggling streaming
bundles, the galloping rate of cord-cutting, data fragmentation and measurement)
or part of the bigger picture (sustainability, DEI, quiet quitting), Cynopsis’
two-day Big TV Conference offers senior executives the chance to find actionable
solutions. Thought leaders from networks, agencies, brands, tech and research
companies will share cutting-edge strategies for achieving, maintaining and
measuring success.




SPEAKERS

 * SAVANNAH CHRISLEY
   
   Reality TV Star
   
   
 * KEYNOTE
   
   
   JAMIE LUMLEY
   
   Sector Analyst
   Third Bridge Group Limited
   

 * DANA MCGRAW
   
   SVP, Audience Modeling & Data Science
   Disney Advertising
   

 * MAURA GRAY
   
   SVP, Marketing
   Chicken Soup For The Soul
   

 * ALBERT THOMPSON
   
   Managing Director, Digital Innovation
   Walton Isaacson
   

 * SEHO LEE
   
   Head of Strategic Verticals Sales
   Uber
   

 * DENISE OCASIO
   
   Executive Director, Investment
   Mindshare
   

 * BETSY PAYNTER
   
   Director, US Media
   Heineken
   

 * FALON FATEMI
   
   CEO
   Fireside
   

 * DREW CORRY
   
   SVP, Group Director, Strategic Investment and Media Research
   MAGNA
   

 * RICH FRANKEL
   
   Global Creative Director
   Spotify
   

 * HALI ANASTOPOULO
   
   Co-Founder / Chief Creative Officer
   Get Me Out Productions
   

 * JOHN VILADE
   
   VP, Head of Sales
   Premion
   

 * SEAN CUNNINGHAM
   
   President & CEO
   VAB
   

 * KAREN GRAY
   
   EVP, Human Resources and Head of DEI
   A+E Networks
   

 * PAUL EPSTEIN
   
   Executive Producer & Showrunner of premium nonfiction TV
   
   

 * ANGELINA ENG
   
   VP, Measurement, Addressability and Data Center
   IAB
   

 * WILL HEINS
   
   Partner
   Brandtech
   

 * CHRISTINE GUILFOYLE
   
   President
   SEEHER at Association of National Advertisers
   

 * TRAVIS SCOLES
   
   Senior Vice President, Advanced Advertising
   Paramount
   

 * JASON HOWELL
   
   VP Sales, Media & Entertainment
   Kochava
   

 * ARTIS JOHNSON
   
   Business Partner, Human Resources
   TV One
   

 * DAVID KARABINAS
   
   CEO
   Texas Crew Productions
   

 * NICKY LORENZO
   
   SVP, Executive Creative Director
   305Worldwide
   

 * LUKE KELLY-CLYNE
   
   Co-Head, Hartbeat Independent
   Hartbeat
   

 * GREG MILLER
   
   Vice President, Account Director
   Eicoff
   

 * TONY MARLOW
   
   Chief Marketing Officer
   LG Ad Solutions
   

 * ERIN COLTON
   
   Reporter
   News 12 Networks
   

 * LAURA MICHALCHYSHYN
   
   Chief Creative Officer
   Blue Ant Media
   

 * TARYN CROUTHERS
   
   President
   ATTN:
   

 * ANDREA ZAPATA
   
   EVP, Head of Ad Sales Research, Measurement and Insights
   Warner Bros Discovery
   

 * RACHEL HERSKOWITZ
   
   SVP, Content Partnerships
   iHeartRadio
   

 * STEVE REYNOLDS
   
   President
   Imagine Communications
   

 * LAURA MARKS
   
   Professor
   Simon Fraser University
   

 * ED MCELVAIN
   
   EVP, Director of P3
   MediaHub
   

 * JULIA MOONVES
   
   SVP, Advertising Sales & Brand Partnerships
   pocket.watch
   

 * COURT STROUD
   
   Writer and Founder
   The Cledor Group
   

 * MONICA WILLIAMS
   
   SVP, Digital Products and Operations
   NBCUniversal
   

 * JASON THIBEAULT
   
   Executive Director
   Streaming Video Technology Alliance (SVTA)
   

 * TRAVIS WINKLER
   
   GM of Video & Audio
   Bloomberg Media
   

 * BRIAN LIN
   
   SVP, Product Management
   TelevisaUnivision
   

 * NANDO VILA
   
   Head of Studio
   Exile Content Studio
   

 * ERIN FIRNENO
   
   VP, Business Intelligence
   Advertiser Perceptions
   

 * DARREN SHERRIFF
   
   VP, Advertising Technology Solutions
   FOX Corporation
   

 * ANN HAILER
   
   President of Broadcast
   Locality
   

 * JASON SWARTZ
   
   VP, Advanced Advertising, New Business, And National Sales
   New York Interconnect
   

 * PAM ZUCKER
   
   Chief Strategy Officer
   IAB
   

 * KEITH KAZERMAN
   
   President of Streaming
   Locality
   

 * JEREMY HERBERT
   
   VP, Marketing
   We Buy Any Car
   

 * LYNN LEAHEY
   
   Editorial Director
   Cynopsis
   

 * JC MILLS
   
   President and Head of Content
   Cineflix Productions
   

 * YAKIRA YOUNG
   
   Content Manager
   AdMonsters, AdExchanger
   

 * SARINA ROMA
   
   EVP, Originals
   Boardwalk Pictures
   
   






AGENDA

 * Wednesday, Sep 27
 * Thursday, Sep 28

 1.  9:00 am - 10:00 am
     
     
     REGISTRATION OPENS & NETWORKING BREAKFAST
     
     
 2.  10:00 am - 10:20 am
     
     
     KEYNOTE SESSION WITH JAMIE LUMLEY, THIRD BRIDGE GROUP LIMITED
     
     
     
     Tech, media and telecommunications analyst Jamie Lumley will take us
     through how changes in consumer preferences and viewing habits, as well as
     churn dynamics between platforms and other entertainment media, ultimately
     impact the viability of different business models for streaming.  

 3.  10:20 am - 10:45 am
     
     
     FINDING A CROSS-PLATFORM MEASUREMENT FIT
     
     
     
     It’s clear that in the new – and ever-changing – TV landscape, we need
     accurate cross-platform measurement to keep up with viewing behavior. With
     an increasing number of options to help media buyers determine who’s
     watching and where, we’ll explore the data and tools that are available
     now, and in the pipeline.

 4.  10:45 am - 11:05 am
     
     
     CTV’S RESILIENCE: REFLECTING ON 2023, CHARTING 2024'S PATH FOR ADVERTISERS
     
     
     
     As we head into the final stretch of 2023, the advertising outlook is
     looking up as brands seize opportunities with increased consumer spending
     during the holiday season and into the new year — and CTV remains a bright
     spot, attracting a growing share of ad dollars.
     
     In this enlightening discussion, John offers a retrospective on the
     resilience of CTV advertising in 2023. He'll delve into the acceleration of
     convergence and provide an insider's perspective on what’s top of mind for
     advertisers. Additionally, he'll shed light on what lies ahead for CTV
     planning and buying in 2024, as we gear up for a busy election season and
     the thrill of the Olympics.

 5.  11:05 am - 11:25 am
     
     
     NETWORKING BREAK
     
     
 6.  11:25 am - 11:50 am
     
     
     ADVERTISING, SUPERCHARGED
     
     
     
     NBCU’s Power Break produces data-informed Pause Ads to dynamically
     customize a brand's message…WBD and GroupM’s Diverse Voices Accelerator
     provides organic sponsorship opportunities…Disney’s Audience Graph and
     Clean Room technology enables brand partners to reach across the company’s
     touch points in a relevant way. These are just three examples of an
     industry in overdrive to connect advertisers and consumers – take a look
     under the hood at inspiring innovations.

 7.  11:50 am - 12:15 pm
     
     
     STREAMING'S NEW WAVE
     
     
     
     Amid heated streaming video competition, subscription burnout, and
     increased churn, streamers need new strategies to attract and retain
     customers. Improving the viewer experience can mean embracing new
     technologies for faster compression and delivery, experimenting with
     short-form video, gaming,  release strategies, and more. This is the panel
     to dive into for insights on how to find and keep audiences in the
     sink-or-swim streaming world.  

 8.  12:15 pm - 12:30 pm
     
     
     WHY DEMANDING TRANSPARENCY FROM THE WALLED GARDENS CAN’T WAIT
     
     
     
     Recent digital ad fraud and campaign violations have again pulled into
     sharp focus the lack of campaign transparency among the walled gardens. Who
     loses? Marketers, who rely upon campaign accuracy, transparency, and, most
     importantly, performance to drive their KPIs, as well as premium video
     platforms whose inventory is planned, sold and measured on a different
     standard. We’ll highlight these most recent violations and show how they
     are not only fraudulent, but are putting marketers and their brands in
     reputational and legal peril. We’ll share the four demands advertisers
     should be making of these platforms to put themselves on a path to full
     transparency and greater business growth.

 9.  12:30 pm - 1:25 pm
     
     
     NETWORKING LUNCH ON EDISON ROOFTOP
     
     
 10. 1:25 pm - 1:45 pm
     
     
     COMING SOON FROM ISPOT.TV
     
     
 11. 1:45 pm - 2:10 pm
     
     
     THE NEXT BIG THING IN REALITY TV
     
     
     
     We’ve come a long way from “Candid Camera,” one of the earliest examples of
     reality TV (what would Allen Funt have made of “MILF Manor”?). Relationship
     and dating shows dominate right now, taking up and estimated 39% of the
     field, but there are always new concepts in the pipeline. Producers offer
     their takes on what it takes to make a show a hit, and where they see the
     genre headed.

 12. 2:10 pm - 2:25 pm
     
     
     CYNOPSIS NEWS QUIZ
     
     
     
     We know you read it. We know you love it. We know your inbox wouldn’t look
     right without Cynopsis landing in it, every day at 3AM. So who knows
     Cynopsis best? Let’s find out, shall we? Test your knowledge of media news
     AND Cynopsis with the CYN News Quiz. If you win, there’s a prize in it for
     you (several, in fact!)

 13. 2:25 pm - 2:45 pm
     
     
     NETWORKING BREAK
     
     
 14. 2:50 pm - 3:10 pm
     
     
     UNLOCK THE POWER OF LOCAL TV: COMBINING THE VALUE OF BROADCAST AND
     STREAMING
     
     
     
     The combination of local broadcast and streaming TV offers immense value to
     advertisers by delivering highly-targeted and engaged audiences at scale
     across specific geographic areas. Join Locality’s Ann Hailer, president of
     broadcast, and Keith Kazerman, president of streaming, in this 20-minute
     Q&A session and learn how unlocking the power of local builds awareness
     within key markets, strengthens connections with customers, and drives
     outcomes.

 15. 3:10 pm - 3:35 pm
     
     
     HOW TO REACH SUSTAINABILITY GOALS
     
     
     
     Streaming accounts for an estimated 3-4% of the world’s carbon footprint,
     according to Laura Marks, co-author of “Streaming Media’s Environmental
     Impact,” so media businesses are increasingly taking steps to reduce
     energy. There are a variety of approaches to take to achieve sustainability
     goals - like MiQ’s partnership with streaming tech provider SeenThis to
     future-proof clients’ creative, and Viant Technology’s integration with
     Scope3 for supply chain emissions data - and different methods for
     measuring success. Our panel will lay out options for making the planet a
     better place.

 16. 3:35 pm - 4:00 pm
     
     
     COST-EFFECTIVE PROGRAMMING: GETTING MORE WITH LESS
     
     
     
     Global demand for new streaming video entertainment has stopped growing,
     according to Parrot Analytics, which along with the proliferation of new
     streaming services has made big budget content unsustainable for many. But
     premium content doesn’t have to come with a sky-high price tag. Producers
     and programmers share strategies for getting more with less.

 17. 4:00 pm - 5:00 pm
     
     
     COCKTAIL HOUR, SPONSORED BY LOCALITY
     
     
 18. 5:00 pm - 8:00 pm
     
     
     BEST OF THE BEST AWARDS PROGRAM
     
     
     VISIT THE SITE

 1.  9:30 am - 10:15 am
     
     
     REGISTRATION & NETWORKING BREAKFAST
     
     
 2.  10:20 am - 10:45 am
     
     
     WHEREFORE ART THOU, GEN Z?
     
     
     
     US adults ages 18- 24 spend less time watching traditional TV than any
     other age group, according to eMarketer. They still spend plenty of time
     watching video, of course, on YouTube, Instagram and TikTok. But what kinds
     of digestible content most effectively engages these digital natives, when
     and where is the optimal time to reach them, and what new opportunities
     should savvy marketers be on the lookout for? We’ll explore how to capture
     – and keep – the interest of this diverse demo with immense buying power.

 3.  10:45 am - 11:05 am
     
     
     DEMYSTIFYING THE MYTH, HOW OUTCOMES-BASED MEASUREMENT IS CHANGING THE
     METRICS OF TV
     
     
     
     Publishers and broadcasters are increasingly finding modern methods of
     measurement are the key to thriving in today’s advertising ecosystem. From
     outcomes-based measurement to incrementality, learn how publishers are
     finding success and tapping into new structures for implementation and
     growth.

 4.  11:05 am - 11:30 am
     
     
     NETWORKING BREAK
     
     
 5.  11:30 am - 11:55 am
     
     
     PAY ATTENTION!
     
     
     
     The advent of third-party cookie-depreciation has more marketers are
     exploring attention-based measurement to determine an ad's impact on
     viewers and optimize performance. What are the metrics available to brands
     to measure and interpret attention? How can attention solutions be used to
     improve brand performance? Here’s where you’ll find out.

 6.  11:55 am - 12:15 pm
     
     
     TRIVIA GAME, BROUGHT TO YOU BY NEW YORK INTERCONNECT!
     
     
 7.  12:15 pm - 1:00 pm
     
     
     NETWORKING LUNCH ON EDISON ROOFTOP
     
     
 8.  1:00 pm - 1:20 pm
     
     
     ARTIFICIAL INTELLIGENCE: IT'S PERSONAL
     
     
     
     Personalized, relevant content is the goal for brands now, and artificial
     intelligence plays a key role. Companies are using AI to predict what
     consumers want to watch, eat, drink, and drive, reaching and engaging with
     their target audiences faster and more effectively. Learn how to leverage
     the power of AI to build the kind of personal connections with consumers
     that drive business growth. 

 9.  1:20 pm - 1:45 pm
     
     
     REACH OUT AND TOUCH SOMEONE: THE NEW INTERACTIVE PROGRAMMING
     
     
     
     The NHL has a metaverse hub that lets fans connect and communicate with
     each other. “Come Mine With Me,” a new take on reality show “Come Dine With
     Me,” enables players around the world to design and build a dinner party
     from scratch. Fireside, co-founded by Mark Cuban, powers brands, franchises
     and IP owners to own and deepen the relationship with their fans. These are
     just three examples of how technology is being used in exciting new ways to
     allow companies to reach out to audiences like never before. In this
     session, you’ll get a peek at what game-changers are doing right now.

 10. 2:05 pm - 2:25 pm
     
     
     FINDING – AND RETAINING – THE EMPLOYEES YOU NEED NOW
     
     
     
     The pandemic shifted the power dynamic in the hiring process, where even
     amid layoffs the best-qualified candidates may come to the table with the
     upper hand. How can businesses attract top talent without breaking the
     bank? What unexpected avenues can lead to the best prospects? How can
     demands be met creatively? Find out what matters most to job-seekers, and
     how to make it happen.

 11. 2:25 pm - 2:45 pm
     
     
     NETWORKING BREAK W/DRINKS
     
     
 12. 2:45 pm - 3:05 pm
     
     
     WHAT A BRAND WANTS
     
     
     
     Between evolving consumer behavior, new technology, privacy concerns and
     economic uncertainty, marketers are facing challenges about where, and how,
     to invest. We’ll hear from brand experts about how to succeed in a Web3
     world. 

 13. 3:05 pm - 3:25 pm
     
     
     FIRST PARTY DATA DO'S AND DON'TS
     
     
     
     The evolution of addressable TV and the sophisticated datasets available
     now can maximize investment by offering more precise attribution and avoid
     wasted impressions. With the phase-out of third-party cookies, what are the
     technologies, like data clean rooms, that offer insights in a
     regulation-compliant way? We’ll explore the tools that drive real outcome
     behaviors.

 14. 3:25 pm - 3:45 pm
     
     
     FEEL THE CHURN: STRATEGIES FOR BOOSTING SUBSCRIBER ENGAGEMENT
     
     
     
     Viewers report the process of finding something to watch is a bigger issue
     than the cost of their video services, according to a study from TiVo. Yet
     keeping viewers subscribed means keeping them happy, so finding a solution
     to the content discovery headache is essential. Hear about the features
     some services are employing to attract new subs and reduce churn.






WHO ATTENDS

Executives with titles ranging in levels from Managers to Senior Directors and
SVP’s, and primary job functions focused on media buying & planning,
programming, strategy, research, sales and marketing, will once again have
access to fresh thinking aimed at driving success in every corner of the
business.

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!



SPONSORED BY

The Advertising Research Foundation (ARF)







PAST COMPANIES







PRICING


 * ALL-ACCESS PASS
   
   $899
   expires 09/15/2023
   
   Includes access to the two-day conference AND Best of the Best evening awards
   ceremony on 9/27.
   
   Expires 09/27/2023
   $1050
   Register


 * GENERAL PASS
   
   $699
   expires 09/15/2023
   
   Includes access to the two-day conference. This does not include the Best of
   the Best evening awards ceremony.
   
   Expires 09/27/2023
   $850
   Register


 * BRAND & AGENCY PASS
   
   $425
   expires 09/28/2023
   
   Includes access to the two-day conference. This does not include the Best of
   the Best evening awards ceremony.
   
   Register




©2023 Access Intelligence, LLC.
Privacy Policy | Diversity Inclusion & Equity | Accessibility Statement

SIGN UP FOR CONFERENCE UPDATES


SPONSOR

Interested in sponsoring this year’s BIG TV Conference? 

Contact Albert Nassour, Executive Director of Sales at
anassour@accessintel.com


CONTACT US

Have a question? Email us at events@cynopsis.com or call 1-800-777-5006.

Programming Questions? Contact Lynn Leahey at lleahey@accessintel.com.





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SISTER SITES

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 * THAT BIG TV CONFERENCE 2023


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