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DON’T JUST PREDICT USER INTENT…REACT TO IT. 




FORMOTIV PROVIDES 1ST PARTY BEHAVIORAL DATA AND INTENT SCORES TO ENABLE
INTUITIVE DIGITAL EXPERIENCES THAT REACT, NUDGE, OR INTERVENE BASED ON USER
INTENT, IN REAL-TIME.  



BOOK MY LIVE DEMO
How It Works



1

MORE BEHAVIORAL DATA THAN EXISTING SOLUTIONS

1

PREDICTIVE MODEL ACCURACY

1

APPLICATIONS ANALYZED

1

BEHAVIORAL DATA POINTS CAPTURED


INTENT DATA + REAL TIME DIGITAL BEHAVIORAL SCIENCE = INTUITIVE ONLINE
EXPERIENCES



AS USERS ENGAGE WITH YOUR DIGITAL FORMS AND APPLICATIONS, THEY LEAVE BEHIND
BEHAVIORAL BREADCRUMBS THAT TELL A STORY ABOUT THEIR INTENT. 

ForMotiv captures hundreds of these unique behavioral cues, comprised of
thousands of behavioral micro-expressions, while a user is actively filling out
a form or application. Our solution is able to read this “digital body language”
and translate it into intent data to precisely predict user intent such as
genuine, confused, or risky customers. From there, we enable companies to create
dynamic experiences that adapt and nudge users, in real-time, based on their
behavior to drive the desired outcome. 

We call this Behavioral Intelligence.



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How It Works

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FORMOTIV'S PROPRIETARY BEHAVIORAL INTENT DATASET HAS 10X MORE DATA THAN EXISTING
CLICKSTREAM SOLUTIONS




Discuss Data Dictionary


EXAMPLE USE CASES FOR INSURANCE ANALYTICS



MARKETING & CX

 * Lead Scoring
 * Remarketing Intelligence
 * Dynamic Experiences


Learn More

RISK & FRAUD

 * Real-Time Risk Scoring
 * Predict Nondisclosure
 * Bot Detection


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UNDERWRITING

 * Accelerated Underwriting
 * Intent Scoring
 * Dynamic Friction


Learn More

DATA SCIENCE

 * Digital Behavioral Science for Intent Scoring
 * Raw Behavioral Data
 * Real-Time Deterministic Signals


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AGENT DISTRIBUTION

 * Lead Scoring & Prioritization
 * Agent “Gaming”
 * Agent Benchmarking


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CLAIMS ANALYTICS

 * Predict FNOL
 * Claims Fraud
 * Claims UX


Learn More



DID LEMONADE KILL THE COMBINED RATIO?

Why you should (and shouldn’t) be worried about Lemonade


Read

TOP 6 USE CASES OF PREDICTIVE ANALYTICS IN INSURANCE

The State of AI in the Insurance Industry Today


Read

WHAT IS DIGITAL BEHAVIORAL INTELLIGENCE?

Learn why ignoring user behavior is killing your business


Read


HEAR WHAT OUR CUSTOMERS THINK...



“I see dozens of companies a week and only with ForMotiv have I seen true
industry-defining technology. The underlying platform of DBI applies to a myriad
of use cases in the fraud and security space.”

Bob Stasio

Managing Director, DreamIt Ventures

“You tell us when our agents are representing themselves better than our
company. We’ve never had oversight like this because, frankly, we didn’t know it
existed.”

Mark B.

Director of Underwriting, Fortune 100 insurance Carrier

“The ability to collect this kind of behavioral intelligence, in real-time, is
amazing. Not only have we uncovered crucial behavioral data we never knew about
before, but we’ve been able to pass known outcomes to ForMotiv and are now
predicting these outcomes as the applicants are filling out the forms. It’s very
slick.”

Natalia S.

Head of Marketing, Global Insurance Company







NEW EBOOK | PREDICTING INTENT: HOW DIGITAL BEHAVIORAL SCIENCE IS CHANGING
UNDERWRITING IN 2022



User Behavior Analytics and Behavioral Intelligence™ are at the forefront of
every major corporation’s digital transformation efforts. Understanding your
user’s behavior allows you to not only optimize their digital experience but
understand customer intent to help increase conversions and reduce risk and
fraud. In this EBOOK we discuss the evolution and future of behavioral analytics
and why it’s crucial for companies to begin adopting their behavioral
intelligence strategy now before it’s too late.


Download EBOOK

START COLLECTING BEHAVIORAL INTENT DATA
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