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AMAZON ADS


YOUR BRAND.


THEIR WORLD.


HERE’S HOW YOUR AD EXPERIENCES CAN REACH AUDIENCES WHERE THEY SHOP, READ, LISTEN
AND WATCH.


AD PRODUCTS

Connect with customers through ads on and off Amazon.




BRAND SHOPPING EXPERIENCES

Bring your brand to life with engaging ways to interact with customers.




AD TECH

Use the right tools to help you plan, manage, measure and optimize your digital
marketing.






ADVERTISING FOR AUTHORS

Whether you’ve published one title or thousands, Amazon Ads offers unique
solutions for book publishers and authors.

Get started



ATTRACT READERS. BUILD FANS.
SELL BOOKS.

Start advertising books on Amazon with these guides and resources.

Learn best practices for marketing books, and start advertising today with our
guide for authors.

Here are our top tips for authors who want to get started with Amazon Ads.

Watch our video for an introduction on advertising your book with Sponsored
Products.


AMAZON ADS IS BACK AT CES

Join us in Las Vegas, 5–7 January 2023, for an Amazon Ads experience. Explore
our hands-on demos at the Connections Hub, learn about ambient intelligence in
our devices, and ride along with Alexa to personalize the automotive experience.

Schedule a tour





LET’S GO PLACES, TOGETHER

Reach new customers with Amazon Ads

LAUNCH YOUR FIRST CAMPAIGN

These four e-learning courses will show you everything you need to get started.

Learn more

ENHANCE YOUR KEYWORD STRATEGY

Here are three tips to help you select the right keywords for your campaigns.

Learn more

OPTIMIZE YOUR CAMPAIGNS

Understand the power of your brand impact with Amazon Ads measurement solutions.

Learn more





CONNECT WITH AUDIENCES THROUGH STREAMING

With more content and viewing options than ever before, discover how these
brands are engaging with their customers where they are.

Sling TV on creating buzz with can’t-miss live events and standing out in a
crowded space.

Paramount+ on boosting awareness of their series Halo and driving subscriptions
in Latin America.

Samsung on debuting products to millions with Twitch livestreams and Prime Video
campaigns in Italy.


ADVERTISING 101

Explore these resources for beginners to learn how to best use Amazon Ads
solutions.


WHAT IS MARKET SEGMENTATION?

Reach audiences with relevant and meaningful ads that they are more likely to
interact with.




GENERATE DEMAND FOR YOUR PRODUCTS

You’ve heard the term demand generation. Here’s why it’s so important.




EVERYTHING YOU NEED TO KNOW ABOUT CUSTOMER ENGAGEMENT

By cultivating customer engagement, brands can foster lasting loyalty and
excitement among customers.




MULTICHANNEL VS. OMNICHANNEL: WHAT IS THE DIFFERENCE?

Learn to navigate the ways brands engage with customers across shopping
experiences in person, online and everywhere else.




EDUCATION AND INSPIRATION

About us

Learn how Amazon Ads helps brands design advertising experiences that delight
customers and deliver results.

Insights

Take a deep dive into our courses, webinars, case studies, guides and research
to enhance your advertising strategy.

Blog

Understand the latest trends in advertising today through nuanced reporting,
in-depth profiles, industry analyses and Q&As with business leaders.

Learning console

Want to help grow your business? Browse our library of free courses for all
levels of advertisers.


AMAZON ADS FAQ

Welcome to Amazon Ads. To help you get started, we’ve answered some of the most
frequently asked questions from beginners.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help you achieve your
advertising goals, for registered sellers, vendors, book vendors, Kindle Direct
Publishing (KDP) authors, app developers and/or agencies (refer to each
product’s page for eligibility criteria). With our insights, reach, and premium
entertainment properties from music to streaming, you can connect with the right
audiences in the right places, both on and off Amazon.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored
Products, Sponsored Brands, Sponsored Display and Stores, visit the Register
page and choose one of the options to enrol.

Display ads, video ads, and ads run through the Amazon DSP can be managed
independently or with an Amazon Ads account executive. Contact us to get
started.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success.
Find out more about our ad products, read our blog, take learning console
courses and dive deep in our insights library.


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