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ShutterstockBars of chocolate


HERE'S HOW MUCH MORE CHOCOLATE COSTS IN NYC THAN THE REST OF THE US

The city's cocoa tax is real.

Written by Christina IzzoMonday May 20 2024
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From rent to groceries to transportation, everything seemingly costs more in New
York City, and apparently our chocolate-eating habits are not exempt from that
fact. (NYC is one of the most expensive cities to be happy in the US, after all,
and what sparks more happiness than chocolate?)

RECOMMENDED: The 14 best chocolate shops in NYC for bars, bonbons and more

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According to a new report from consumer resource site CouponBirds, NYC residents
pay more for chocolate than the rest of the country—way more. In fact, a regular
old bar of chocolate will cost a New Yorker 20.66% above the national average,
per the study's findings. For example, when compared to the national average,
Hershey’s milk chocolate has a 23.11% price premium in New York City; Dove milk
chocolate Promises cost 30.62% more here and snack-sized Reese’s Peanut Butter
Cups are 22.49% higher.

For their report, the CouponBirds team researched the price by ounce of the most
popular chocolate products at Target in America's biggest cities using data from
Instacart. They then calculated the average price per ounce for each product by
brand for each city and state and compared them to the national average to find
the local premium on branded chocolate goods.

So what's the reason for the price discrepancy between NYC and other major
American cities? In New York, the price of cocoa beans reached a record $5,500
per metric ton in February, per the study. Gothamites also have to deal with
"grocers that face high rental and running costs in addition to the delivery
delays and limited storage space associated with an urban center of this
density." 

In fact, New York State overall is the second most expensive state in the
country when it comes to chocolate prices, with mark-ups being 10.70% higher
than the national average. The priciest chocolate-loving state? That designation
goes to Hawaii, with the cost of the sweet treat being 12.90% higher than the
national average of $0.75 per ounce. Meanwhile, chocolate is at its cheapest in
Rhode Island, New Hampshire and Maine, where it’s 3.64% less than the national
average. Lucky!

 * Christina Izzo

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