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THINK WITH GOOGLE



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VISUAL STORIES

Bite-size visual stories for busy marketers, driven by trending topics and data
from Google.


YEAR IN SEARCH 2021

By understanding the top search trends of 2021, marketers can get brands ready
for the year ahead.


EVERYTHING A MARKETER NEEDS TO KNOW ABOUT MACHINE LEARNING

Prepare your organization to integrate machine learning into your marketing with
this practical guide.


STARTING AN INCLUSIVE MARKETING PANEL? THESE GOOGLERS HAVE NOTES TO SHARE

Two inclusive marketing leads have advice for those thinking about how to bring
more perspectives into the feedback process.


HOW CONNECTED TV MAKES PRIMETIME PERSONAL

According to YouTube trends and new research, connected TV is not only changing
viewer behavior — it’s changing the definition of TV as we know it.


READY TOGETHER: RETHINKING CONSUMER CONNECTIONS

We brought together Walgreens CMO Patrick McLean and WPP EVP Sanja Partalo to
talk about how they’re rethinking consumer connections to be ready for the
future.


151M NEXT-GEN TRAVELERS WILL REIGNITE THE TRAVEL INDUSTRY

Discover the key insights that will help reimagine the future of travel.


THE FUTURE OF RETAIL HANGS ON THESE 4 PURCHASE BEHAVIORS

Be ready for retail’s next wave with this insights-packed guide.


7 GEMS FROM 2020’S MOST EFFECTIVE YOUTUBE CAMPAIGNS

Explore award-winning video ads that drove business results, and lessons on why
they shined bright.


READY TOGETHER: RETHINKING DIGITAL TRANSFORMATION

We brought together 7-Eleven CMO Marissa Jarratt and 360i President Abbey
Klaassen to reveal how automation helps them meet customers on their terms.


COULD MICRO-INFLUENCERS HELP COUNTER VACCINE HESITANCY?

Research suggests micro-influencer marketing could be a powerful way to
encourage vaccine uptake.


3 BIG REASONS WE’RE FEELING DIGITAL VIDEO

Discover the mindsets and emotions driving the streaming boom.


READY TOGETHER: RETHINKING OPERATING MODELS

We brought together Kellogg’s North America CMO and Leo Burnett’s CSO to talk
about how they’re rethinking traditional brand-agency models to be ready for the
future.


WHAT BILLIONS OF BAD ADS TAUGHT US

Meet the teams and technology behind milestone moments in ads safety.


ARE ADS INCLUSIVE YET? UNFORTUNATELY NOT

Despite some improvement, nuanced portrayals of identity are still hard to find.


SERVING UP WELL-BEING DURING MEALTIME IN 2020 AND BEYOND

Get to know the food trends brands should be prepared for in 2021.


HOW AR IS CREATING HIGHLY PERSONAL BRAND EXPERIENCES

Marketers are using augmented reality to reinvent the digital store.


3 STRATEGIES FOR A STANDOUT 2020 HOLIDAY SHOPPING SEASON

Here’s how to prepare your digital storefront for this year’s holiday shopper.


DIGITAL STORIES DRIVE THE AUTO INDUSTRY FORWARD IN THE PANDEMIC

Retailers across industries have acted swiftly to open digital stores, and now,
new car buyers want auto brands to do the same. Changing behavior and rising
demand for a frictionless auto buying experience are revolutionizing an industry
over 100 years old.


CMOS: THE GOOD, THE BAD, AND THE OPPORTUNITY FOR REINVENTION

For years, the influence of the CMO role has been in decline. But as more brands
fast-track digital transformation in response to the extraordinary challenges of
2020, these senior leaders have an opportunity to rise to the occasion by
reinventing themselves and, in the process, growing their businesses.


12 NEW WAYS WE’RE USING SEARCH TO EXPRESS HOW WE FEEL

Conveying affection online is one of the novel challenges of the COVID-19 era.
And people are searching for ways to express how they feel.


HOW GOOGLE SIGNALS REVEAL SHIFTS AND SURGES IN DEMAND

To be ready for tomorrow, brands should keep a close eye on what’s happening
today. But first, they need to know what to look for.


THE MAKINGS OF A TRULY INCLUSIVE CAMPAIGN

What makes an advertising campaign authentically inclusive? We looked at three
to find out.


WHY YOU NEED TO UNBIAS YOUR BUSINESS

When it comes to inclusion, research shows that transparency around diversity
data is an important step toward lasting change.


WITH AUTOMATION, BRANDS CAN SEE TOMORROW’S MARKET

From tiny fluctuations to seismic shifts in demand, understanding what matters
to people — and creating meaningful messages at scale — has always been a
critical marketing challenge. Automation gives brands the ability to be ready
for what’s next.


DIGITAL-FIRST BRANDS RAISE THE BAR FOR FINANCIAL SERVICES PROVIDERS

Digital-first brands are raising the bar for all financial services providers,
signaling a watershed moment in the industry.


HOW THE “NEAR OUTDOORS” TRAVEL TREND IS HELPING US IN 2020

It’s time to reimagine travel for the unimaginable.

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Year in Search 2021