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Leadership Conference for those Building the Future with Location Analytics

SpeakersAgendaSponsorLocation
WebinarsGet Tickets


Leadership Conference for those Building the Future with Location Analytics


PLACER
DISCOVER


December 10, 2024
Pier Sixty, Chelsea Piers, New York
Get Your Tickets Now
Get Your Tickets Now
Our Sponsors & Partners




2024 FEATURED SPEAKERS

Join industry experts, market leaders, and researchers at Placer.ai and beyond
to gain valuable insights.
See All Speakers
Alicia LeBeouf
Head of Industry I Retail & Marketplaces
,
Meta
Barry Frey
President & CEO
,
DPAA
Chip Harding
EVP, Simon Media & Experiences
,
Simon Property Group
Cynthia Pearl
SVP, Visionary Insights Group
,
JLL
Daniel Radek
President
,
First Washington Realty
Erica Aylward
VP of Data & Research
,
Jamestown
Hans Fischmann
VP of Product Management
,
RRD
Lÿden Foust
Founder & CEO
,
Spatial.ai
See All Speakers


AGENDA

10:00 am
Welcome Reception + Breakfast
11:00 am
Golden Owl Hall
Retail Reinvented: 2024's Biggest Lessons and the Future of Commerce
Join us for the keynote fireside chat with Alicia LeBeouf, Head of Industry I
Retail & Marketplaces at Meta, as she shares her unique insights into the
evolving world of retail. Reflecting on 2024, we will uncover the most important
lessons from retail performance, surprising trends, and exciting innovations
that shaped the industry this year. We'll explore how consumers have changed,
what this means for future retail strategies, and the evolving role of social
media in shaping the customer journey. We will also dive into the balance
between digital and physical retail, omnichannel strategies, and highlight
brands that are leading the charge in this space. Learn from her vision of what
the ideal physical retail experience should look like and get a glimpse into
Meta’s perspective on the next wave of retail innovation. To wrap it all up,
Alicia will share her bold predictions for retail in 2025, offering valuable
insights that will inspire and guide the path forward for brands and businesses.
Alicia LeBeouf, Meta

Ethan Chernofsky, Placer.ai, Moderator
In Partnership with


11:00 am
Golden Owl Hall
Retail Reinvented: 2024's Biggest Lessons and the Future of Commerce
All
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Join us for the keynote fireside chat with Alicia LeBeouf, Head of Industry I
Retail & Marketplaces at Meta, as she shares her unique insights into the
evolving world of retail. Reflecting on 2024, we will uncover the most important
lessons from retail performance, surprising trends, and exciting innovations
that shaped the industry this year. We'll explore how consumers have changed,
what this means for future retail strategies, and the evolving role of social
media in shaping the customer journey. We will also dive into the balance
between digital and physical retail, omnichannel strategies, and highlight
brands that are leading the charge in this space. Learn from her vision of what
the ideal physical retail experience should look like and get a glimpse into
Meta’s perspective on the next wave of retail innovation. To wrap it all up,
Alicia will share her bold predictions for retail in 2025, offering valuable
insights that will inspire and guide the path forward for brands and businesses.
Alicia LeBeouf
Head of Industry I Retail & Marketplaces, Meta
Ethan Chernofsky
SVP Marketing, Placer.ai, Moderator



Read More
In Partnership with


Alicia LeBeouf
Head of Industry I Retail & Marketplaces, Meta
Ethan Chernofsky
SVP Marketing, Placer.ai, Moderator




In Partnership with


11:40 am
White Owl
Navigating Retail's Future: Essential Insights on Trends and Mobile Data
CRE, Retail
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Engage in a dynamic dialogue about the future of retail, exploring emerging
trends in grocery, luxury, and retailtainment sectors. We'll examine the impact
of mobile data on real estate and business planning, and discuss how to
determine when this information truly drives success. Join us to gain actionable
insights that will help you navigate the rapidly changing retail landscape and
make informed decisions for your business.
James Cook, JLL

Cynthia Pearl, JLL
In Partnership with


11:40 am
White Owl
Navigating Retail's Future: Essential Insights on Trends and Mobile Data
CRE, Retail
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Engage in a dynamic dialogue about the future of retail, exploring emerging
trends in grocery, luxury, and retailtainment sectors. We'll examine the impact
of mobile data on real estate and business planning, and discuss how to
determine when this information truly drives success. Join us to gain actionable
insights that will help you navigate the rapidly changing retail landscape and
make informed decisions for your business.
James Cook
Americas Director of Research, Retail, JLL
Cynthia Pearl
SVP, Visionary Insights Group, JLL



Read More
In Partnership with


James Cook
Americas Director of Research, Retail, JLL
Cynthia Pearl
SVP, Visionary Insights Group, JLL



In Partnership with


Purple Owl
Engaging Consumers at Scale with Large-Format LED Media
Advertising, CRE, Retail
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Explore the transformative power of large-format LED media in the retail and
property development sectors. Join industry experts to understand how
advertising can effectively fund new development, enhance consumer engagement
and the immense value this media brings to brand and agencies.
Barry Frey, DPAA

Chip Harding, Simon Property Group

Pete Simon, SNA Displays

Dan Hight, Placer.ai, Moderator
In Partnership with


11:40 am
Purple Owl
Engaging Consumers at Scale with Large-Format LED Media
Advertising, CRE, Retail
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Explore the transformative power of large-format LED media in the retail and
property development sectors. Join industry experts to understand how
advertising can effectively fund new development, enhance consumer engagement
and the immense value this media brings to brand and agencies.
Barry Frey
President & CEO, DPAA
Chip Harding
EVP, Simon Media & Experiences, Simon Property Group
Pete Simon
Director of Sales, Northeast OOH & Malls, SNA Displays
Dan Hight
VP Advertising & Media Partnerships, Placer.ai, Moderator

Read More
In Partnership with


Barry Frey
President & CEO, DPAA
Chip Harding
EVP, Simon Media & Experiences, Simon Property Group
Pete Simon
Director of Sales, Northeast OOH & Malls, SNA Displays
Dan Hight
VP Advertising & Media Partnerships, Placer.ai, Moderator

In Partnership with


Silver Owl
Turning Data into Decisions – How Top Companies Leverage Location Intelligence
TBD
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Discover how two industry-leading companies are transforming their operations
and strategies using location data to make smarter, data-driven decisions. In
this session, we’ll dive into real-world examples of how these businesses have
harnessed location intelligence.
To Be Announced
In Partnership with


11:40 am
Silver Owl
Turning Data into Decisions – How Top Companies Leverage Location Intelligence
TBD
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Discover how two industry-leading companies are transforming their operations
and strategies using location data to make smarter, data-driven decisions. In
this session, we’ll dive into real-world examples of how these businesses have
harnessed location intelligence.
To Be Announced





Read More
In Partnership with


To Be Announced





In Partnership with


12:20 pm
Refreshment Break
12:40 pm
White Owl
Is a Consumer's Store Experience More Important than their Digital Experience?
Advertising, Retail, CPG
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
In the marketing world, there is a lot of buzz around consumer experience and a
lot of (justifiable) investment in CDPs. But shopping at a brand's retail
location is still the number one experience that a consumer will remember about
a brand (and how they feel when they use the products they've purchased). In
this session, let's explore ways of bringing that personalized consumer
experience to the retail experience (and not in a creepy Tom Cruise Minority
Report kind of way).
Kevin Ching, Placer.ai
In Partnership with


12:40 pm
White Owl
Is a Consumer's Store Experience More Important than their Digital Experience?
Advertising, Retail, CPG
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
In the marketing world, there is a lot of buzz around consumer experience and a
lot of (justifiable) investment in CDPs. But shopping at a brand's retail
location is still the number one experience that a consumer will remember about
a brand (and how they feel when they use the products they've purchased). In
this session, let's explore ways of bringing that personalized consumer
experience to the retail experience (and not in a creepy Tom Cruise Minority
Report kind of way).
Kevin Ching
SVP, Retail, Restaurant & Advertising, Placer.ai




Read More
In Partnership with


Kevin Ching
SVP, Retail, Restaurant & Advertising, Placer.ai




In Partnership with


Purple Owl
Retail Real Estate in 2025: Navigating Challenges and Seizing Opportunities
CRE, Retail, Civic
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
With retail property segments experiencing their strongest fundamentals in over
two decades, Discover's Owner/Operator panel will delve into the key challenges
and opportunities that retail landlords will encounter in 2025 and beyond. Join
Ben Witten, Placer.ai’s Head of Real Estate, as we explore the evolving
landscape of retail real estate, offering insights and strategies to thrive in
the future market.
Daniel Radek, First Washington Realty

Michael Puline, ShopCore Properties

Erica Aylward, Jamestown

Ben Witten, Placer.ai, Moderator
In Partnership with


12:40 pm
Purple Owl
Retail Real Estate in 2025: Navigating Challenges and Seizing Opportunities
CRE, Retail, Civic
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
With retail property segments experiencing their strongest fundamentals in over
two decades, Discover's Owner/Operator panel will delve into the key challenges
and opportunities that retail landlords will encounter in 2025 and beyond. Join
Ben Witten, Placer.ai’s Head of Real Estate, as we explore the evolving
landscape of retail real estate, offering insights and strategies to thrive in
the future market.
Daniel Radek
President, First Washington Realty
Michael Puline
VP of National Accounts, ShopCore Properties
Erica Aylward
VP of Data & Research, Jamestown
Ben Witten
Head of Real Estate, Placer.ai, Moderator

Read More
In Partnership with


Daniel Radek
President, First Washington Realty
Michael Puline
VP of National Accounts, ShopCore Properties
Erica Aylward
VP of Data & Research, Jamestown
Ben Witten
Head of Real Estate, Placer.ai, Moderator

In Partnership with


Silver Owl
Unlocking New Possibilities: Placer.ai's Latest Product Releases
All
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Be the first to explore Placer.ai’s newest product innovations in this
comprehensive session that unveils exciting new tools designed to elevate your
location intelligence. From Map Studio to the Esri Analytics Bundle, Markets,
and Retail Sales, we’ll demonstrate how each new product release can empower
your business with accurate visualization and decision-making capabilities.
Ofir Lemel, Placer.ai

Roie Dushnitsky, Placer.ai
In Partnership with


12:40 pm
Silver Owl
Unlocking New Possibilities: Placer.ai's Latest Product Releases
All
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Be the first to explore Placer.ai’s newest product innovations in this
comprehensive session that unveils exciting new tools designed to elevate your
location intelligence. From Map Studio to the Esri Analytics Bundle, Markets,
and Retail Sales, we’ll demonstrate how each new product release can empower
your business with accurate visualization and decision-making capabilities.
Ofir Lemel
CPO & Co-Founder, Placer.ai
Roie Dushnitsky
VP Product, Delivery, Placer.ai



Read More
In Partnership with


Ofir Lemel
CPO & Co-Founder, Placer.ai
Roie Dushnitsky
VP Product, Delivery, Placer.ai



In Partnership with


1:20 pm
Lunch + Networking
2:30 pm
Golden Owl Hall
Navigating the Future: Placer.ai 's Vision for 2025 and Beyond
Hear from Placer.ai's CEO & Co-Founder, Noam Ben-Zvi, as he unveils our
visionary roadmap for 2025 and groundbreaking new releases. Discover how we are
shaping the future of location analytics with cutting-edge technology and
innovative solutions. Be the first to explore our strategic initiatives aimed at
transforming the way businesses understand and leverage location data. Gain
insights into the next chapter of Placer.ai's evolution and learn how our
advancements will redefine industry standards.
Noam Ben-Zvi, Placer.ai
In Partnership with


2:30 pm
Golden Owl Hall
Navigating the Future: Placer.ai 's Vision for 2025 and Beyond
All
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Hear from Placer.ai's CEO & Co-Founder, Noam Ben-Zvi, as he unveils our
visionary roadmap for 2025 and groundbreaking new releases. Discover how we are
shaping the future of location analytics with cutting-edge technology and
innovative solutions. Be the first to explore our strategic initiatives aimed at
transforming the way businesses understand and leverage location data. Gain
insights into the next chapter of Placer.ai's evolution and learn how our
advancements will redefine industry standards.
Noam Ben-Zvi
CEO & Co-Founder, Placer.ai




Read More
In Partnership with


Noam Ben-Zvi
CEO & Co-Founder, Placer.ai




In Partnership with


3:10 pm
White Owl
Maximizing Retail Revenue with Programmatic In-Store Advertising: Turning Foot
Traffic into Profit
Advertising, Retail, CPG
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
This session will explore how retailers and brands can use location intelligence
from Placer.ai to attract high-value customers, improve in-store experiences,
and drive revenue through programmatic advertising. The discussion will focus on
turning foot traffic data into actionable insights for contextual advertising at
the point of purchase, enhancing both customer experience (CX) and profit
margins.
Hans Fischmann, RRD
In Partnership with


3:10 pm
White Owl
Maximizing Retail Revenue with Programmatic In-Store Advertising: Turning Foot
Traffic into Profit
Advertising, Retail, CPG
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
This session will explore how retailers and brands can use location intelligence
from Placer.ai to attract high-value customers, improve in-store experiences,
and drive revenue through programmatic advertising. The discussion will focus on
turning foot traffic data into actionable insights for contextual advertising at
the point of purchase, enhancing both customer experience (CX) and profit
margins.
Hans Fischmann
VP of Product Management, RRD




Read More
In Partnership with


Hans Fischmann
VP of Product Management, RRD




In Partnership with


Purple Owl
Doing Business in New York - The Projects, Opportunities, and Civic Leaders
Driving the Next Wave of Growth
Civic, Retail, CRE
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Manhattan and Brooklyn are primed for new investment. In this discussion, we'll
hear from leaders of New York City's Economic Development Corporation and the
Downtown Brooklyn Partnership about the projects, strategies, and incentives
they're putting in place to guide the next wave of economic growth. For CRE
professionals, this discussion provides insights into new business opportunities
and ways to partner with the economic development professionals driving change
in New York. For Civic leaders, you'll discover how your peers are leveraging
data to produce strategies, inform incentives, make investments, and measure
progress.
Melissa Pumphrey, NYC EDC

Emily Marcus, NYC EDC

Jarrod Grim, Downtown Brooklyn Partnership

Ian Ross, Placer.ai, Moderator
In Partnership with


3:10 pm
Purple Owl
Doing Business in New York - The Projects, Opportunities, and Civic Leaders
Driving the Next Wave of Growth
Civic, Retail, CRE
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Manhattan and Brooklyn are primed for new investment. In this discussion, we'll
hear from leaders of New York City's Economic Development Corporation and the
Downtown Brooklyn Partnership about the projects, strategies, and incentives
they're putting in place to guide the next wave of economic growth. For CRE
professionals, this discussion provides insights into new business opportunities
and ways to partner with the economic development professionals driving change
in New York. For Civic leaders, you'll discover how your peers are leveraging
data to produce strategies, inform incentives, make investments, and measure
progress.
Melissa Pumphrey
SVP, Economic Research & Policy, NYC EDC
Emily Marcus
SVP, Finance & Real Estate, NYC EDC
Jarrod Grim
VP, Real Estate & Economic Development, Downtown Brooklyn Partnership
Ian Ross
Head of Civic, Placer.ai, Moderator

Read More
In Partnership with


Melissa Pumphrey
SVP, Economic Research & Policy, NYC EDC
Emily Marcus
SVP, Finance & Real Estate, NYC EDC
Jarrod Grim
VP, Real Estate & Economic Development, Downtown Brooklyn Partnership
Ian Ross
Head of Civic, Placer.ai, Moderator

In Partnership with


Silver Owl
Site Selection MasterClass: Power and Future
All
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Join us for a dynamic session where we dive into Placer.ai’s Site Selection
tool, real-world use cases, and a glimpse into the future of this essential
functionality. We’ll showcase how location intelligence is transforming the way
businesses assess potential sites, ensuring better outcomes and faster
decision-making. Plus, you'll get an exclusive look at what’s coming next from
Placer.ai to take site selection to new heights.
Will Phillips, Placer.ai
In Partnership with


3:10 pm
Silver Owl
Site Selection MasterClass: Power and Future
All
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Join us for a dynamic session where we dive into Placer.ai’s Site Selection
tool, real-world use cases, and a glimpse into the future of this essential
functionality. We’ll showcase how location intelligence is transforming the way
businesses assess potential sites, ensuring better outcomes and faster
decision-making. Plus, you'll get an exclusive look at what’s coming next from
Placer.ai to take site selection to new heights.
Will Phillips
VP, Customer Success, Placer.ai




Read More
In Partnership with


Will Phillips
VP, Customer Success, Placer.ai




In Partnership with


3:50 pm
Refreshment Break
4:10 pm
White Owl
5 in 2025 – Expert Predictions
Retail, CRE, Finance, Restaurant
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
In this session, top industry researchers come together to share five key
predictions that will shape the future of these industries. Join us as we delve
into the trends that will drive growth, innovation, and transformation in the
coming year. From the rise of data-driven decision-making to changes in consumer
behavior, real estate dynamics, and the integration of new technologies, these
experts will provide actionable insights to help you prepare for what’s next.
Brandon Isner, Newmark

Erich Kahner, dunnhumby

David Croushore, AlixPartners

Ashley Robinson, The Seaker Group

Deborah Weinswig, Coresight Research

RJ Hottovy, Placer.ai, Moderator
In Partnership with


4:10 pm
White Owl
5 in 2025 – Expert Predictions
Retail, CRE, Finance, Restaurant
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
In this session, top industry researchers come together to share five key
predictions that will shape the future of these industries. Join us as we delve
into the trends that will drive growth, innovation, and transformation in the
coming year. From the rise of data-driven decision-making to changes in consumer
behavior, real estate dynamics, and the integration of new technologies, these
experts will provide actionable insights to help you prepare for what’s next.
Brandon Isner
Head of Research, Retail Capital Markets, Newmark
Erich Kahner
Customer Strategy & Insights Director, North America, dunnhumby
David Croushore
Director – Retail, AlixPartners
Ashley Robinson
CEO & Founder, The Seaker Group
Deborah Weinswig
CEO & Founder, Coresight Research
Read More
In Partnership with


Brandon Isner
Head of Research, Retail Capital Markets, Newmark
Erich Kahner
Customer Strategy & Insights Director, North America, dunnhumby
David Croushore
Director – Retail, AlixPartners
Ashley Robinson
CEO & Founder, The Seaker Group
Deborah Weinswig
CEO & Founder, Coresight Research
RJ Hottovy
Head of Analytical Research, Placer.ai, Moderator
In Partnership with


Purple Owl
Seeing the Full Picture: How Placer.ai's Partners Uncover Population and Market
Insights
Advertising, CRE, Civic
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Placer's industry-leading visitation data is a powerful tool for CRE, Retail,
and Advertising decision making which becomes more powerful when combined with
data that expands beyond the property. Discover's Placer Partner panel will
highlight three key data partners, discussing how they create the products
available to Placer customers and highlight ways you can put these solutions to
use in your own business.
Henry Moore, REsimplifi

Alex DeLoach, BCI

Pablo Gonzalez, STI

Lÿden Foust, Spatial.ai

Steve Banfield, Placer.ai, Moderator
In Partnership with


4:10 pm
Purple Owl
Seeing the Full Picture: How Placer.ai's Partners Uncover Population and Market
Insights
Advertising, CRE, Civic
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
Placer's industry-leading visitation data is a powerful tool for CRE, Retail,
and Advertising decision making which becomes more powerful when combined with
data that expands beyond the property. Discover's Placer Partner panel will
highlight three key data partners, discussing how they create the products
available to Placer customers and highlight ways you can put these solutions to
use in your own business.
Henry Moore
Founder & CEO, REsimplifi
Alex DeLoach
VP of CRE & Channel Sales, BCI
Pablo Gonzalez
VP of Marketing & Sales, STI
Lÿden Foust
Founder & CEO, Spatial.ai
Steve Banfield
VP, Business Development, Marketplace, Placer.ai, Moderator
Read More
In Partnership with


Henry Moore
Founder & CEO, REsimplifi
Alex DeLoach
VP of CRE & Channel Sales, BCI
Pablo Gonzalez
VP of Marketing & Sales, STI
Lÿden Foust
Founder & CEO, Spatial.ai
Steve Banfield
VP, Business Development, Marketplace, Placer.ai, Moderator

In Partnership with


Silver Owl
Placer Platform Fundamentals
All
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
A live session covering a few of the key features that Placer has to offer.
Jessica Sheard, Placer.ai
In Partnership with


4:10 pm
Silver Owl
Placer Platform Fundamentals
All
cre
retail
Restaurant
Real Estate
Finance
civic
cpg
Advertising
A live session covering a few of the key features that Placer has to offer.
Jessica Sheard
Senior Product Marketing Manager, Customer Training, Placer.ai




Read More
In Partnership with


Jessica Sheard
Senior Product Marketing Manager, Customer Training, Placer.ai





In Partnership with


5:00 pm
Cocktail Reception
Attend
Get your tickets now and join us at Placer Discover in New York.

Sponsor
Showcase your brand to the Placer community by sharing best practices as leaders
in your field.
Placer Discover New York

20
days
21
hours
27
minutes
19
seconds

Pier Sixty, Chelsea Piers, New York

Stay Tuned!
Whether you’re a real estate veteran, brand new to the scene, a Placer.ai user
or not - we can’t wait to show you what the future holds
Thank you!
Stay in the know about updates and future events.
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