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MARKET RESEARCH COMPANY SPECIALISING IN CONSUMER INSIGHT AND CONSULTANCY
SERVICES

Market research company CARD Group Research & Insight is dedicated to delivering
accurate customer insight to enhance strategic decision-making for brands,
products and services.

Established in 2003, we operate across the UK, Europe, and beyond, offering a
comprehensive suite of services designed to help businesses thrive in today’s
competitive landscape.

We are committed to facilitating a deeper understanding of customer behaviour.
Our unique approach combines conscious and subconscious methods to ensure the
most accurate and actionable results, empowering our clients to make more
informed business decisions.

Our market research company services include the following:

 * Brand research and brand tracking
 * New and existing product development research
 * Advertising campaign concept testing and evaluation
 * Event evaluation
 * Customer surveys
 * Customer satisfaction surveys
 * Employee surveys

If you are considering engaging a market research company, please get in touch
today to learn more about how our customer insight and consulting service can
help you grow your business.


LATEST ACTIVITIES

All the latest events, news and work from CARD Group Research & Insight right
here.
Click through for more details


CASE STUDY

BOLSTER COMMUNITY


NEWS

SUPPORTING OUR COLLEAGUES TO WORK WELL AND LIVE WELL


EVENT

SPONSORING THE REMARKABLE MARKETING AWARDS 2024

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OUR SERVICES

BRAND RESEARCH AND BRAND TRACKING

Our brand evaluation system is vital for assessing how effectively your brand
meets its goals. We employ innovative techniques and technology to track and
analyse the ongoing success of your brand strategy and provide detailed insights
into customer engagement and brand perception.

 

NEW PRODUCT DEVELOPMENT RESEARCH

We offer extensive expertise in new product development research which is
crucial for testing initial concepts with target markets, developing value
propositions, and effectively marketing new or updated products. Our consumer
insights help clients navigate challenges throughout the product development
process, optimising opportunities and ensuring evidence-based, data-driven
decisions.

Our expertise includes gathering data and extracting actionable customer
insights for packaging, service, delivery, brand, and company reputation.

 

ADVERTISING CAMPAIGN EVALUATION & CONCEPT TESTING

Understanding the effectiveness of advertising campaigns is vital for optimising
future efforts. Our advertising research delves into both conscious and
subconscious responses to gauge the impact of your campaigns on your audience
and providing the necessary evidence for marketing ROI.

 

EVENT EVALUATION

Our event evaluation services help organisers produce events that attract
maximum attendees. We gather key attendee analytics to generate insights for
reports that inform event strategy, ensuring future events are even more
successful.

 

CUSTOMER SURVEYS

Customer surveys are instrumental in understanding how customers perceive your
products or services. As a customer research company, we gather intelligence on
customer needs and challenges to help businesses, across a broad range of
industries, create positive experiences that retain existing customers and
attract new customers.

 

EMPLOYEE SURVEYS

Employee surveys provide valuable insights into how to attract, train, retain,
and reward employees. Understanding employee satisfaction and engagement levels
is crucial for organisational success. Our survey solutions ensure your
employees feel heard, fostering a more productive work environment.


CASE STUDIES


CASTLEREAGH BOROUGH COUNCIL

CASTLEREAGH, NOTHERN IRELAND


BOLSTER COMMUNITY

NORTHERN IRELAND


ANTRIM BOROUGH COUNCIL

ANTRIM, NORTHERN IRELAND

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> Innovation is key to our success

Albert Hamilton
CEO
CARD Group Research & Insight

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Why choose us?

Our commitment to innovation and accuracy has made us a trusted partner for
brands seeking actionable insights. We use quantitative and qualitative data
collection methods, grounded in degree-level statistical and psychological
expertise, ensuring the correct methodology is applied.

Our processes adhere to ISO quality standards and comply with the Market
Research Society Code of Conduct and ESOMAR best practices, ensuring top quality
service.

As a full-service market research company, our analytical and customer insight
services include:

 * Qualitative research: Depth Interviews, focus groups, ethnography and more
 * Quantitative research: Customer surveys, face to face surveys, online surveys
   and more
 * Advertising evaluation: Digital imagery



 

Industry Expertise

We serve a diverse range of industries including, but not limited to:

 *  Shopping centre market research
 *  Retail
 *  Leisure and hospitality
 *  Travel and tourism
 *  Town centre research
 *  Business Improvement District (BID)
 *  Local government research / public sector
 *  Event evaluation
 *  Food market research
 *  Care Homes
 *  Banking market research



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High-quality consumer insights are essential for improving customer experience
strategies. Understanding consumer expectations, perceptions and trends enables
businesses to tailor their marketing strategies effectively.

Identification of key gaps in a marketing strategy, understanding where to focus
marketing efforts, acting swiftly on those customer insights and adjusting
propositions for products and services will help you achieve objectives such as
increased brand awareness, growth and sales.



 

Contact Us

Get in touch with CARD Group Research & Insight, a full-service market research
company, today to learn more about our services.


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