userpilot.com Open in urlscan Pro
2600:9000:2156:f000:1b:ae42:a40:93a1  Public Scan

Form analysis
5 forms found in the DOM

GET https://userpilot.com/blog/

<form id="form" action="https://userpilot.com/blog/" method="get" data-hs-cf-bound="true">
  <input id="popup-search" type="search" name="s" placeholder="Search">
  <button id="popup-search-button" type="submit" name="search">
    <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:svgjs="http://svgjs.com/svgjs" version="1.1" width="512" height="512" x="0" y="0" viewBox="0 0 56.966 56.966" style="enable-background:new 0 0 512 512"
      xml:space="preserve">
      <g>
        <path xmlns="http://www.w3.org/2000/svg"
          d="M55.146,51.887L41.588,37.786c3.486-4.144,5.396-9.358,5.396-14.786c0-12.682-10.318-23-23-23s-23,10.318-23,23  s10.318,23,23,23c4.761,0,9.298-1.436,13.177-4.162l13.661,14.208c0.571,0.593,1.339,0.92,2.162,0.92  c0.779,0,1.518-0.297,2.079-0.837C56.255,54.982,56.293,53.08,55.146,51.887z M23.984,6c9.374,0,17,7.626,17,17s-7.626,17-17,17  s-17-7.626-17-17S14.61,6,23.984,6z"
          fill="#ffffff" data-original="#000000" style=""></path>
      </g>
    </svg>
  </button>
</form>

---

POST #

<form method="POST" action="#" id="poptinFormSubmitf693dc8a84145" data-hs-cf-bound="true" role="form">
  <div class="draggable resizable moved ui-selecting"
    style="text-align: center !important; font-size: 36px !important; line-height: 1.2 !important; left: 168.969px !important; top: 34px !important; width: 567px !important; height: 57px !important; z-index: 4 !important; cursor: auto !important; outline: 0px !important;"
    tabindex="152" data-z-index="4" data-editor-id="25" aria-label="Get our free email course&nbsp;with 11 tried &amp; trusted tactics to improve your onboarding and become a specialist.">
    <div class="froala-element-boundry" style="position:absolute !important;width:567px !important;height:57px !important;">
      <div class="froala-boundry-inside" style="width: 567px !important; height: 57px !important; min-height: 57px !important; min-width: 567px !important;">
        <div class="froala-editor-text fr-box fr-inline" data-hold-style="strong" dir="ltr" style="position: absolute !important; font-size: 24px !important; height: 59px !important; cursor: auto !important; color: rgb(255, 255, 255) !important;"
          data-font-size="18px">
          <p style="text-align: left !important; cursor: auto !important;"><span style="font-size: 18px !important;">Get <strong style="">our free email course&nbsp;</strong>with 11 tried &amp; trusted tactics to <strong style="">improve your
                onboarding</strong> and become a specialist.</span></p>
        </div>
      </div>
    </div>
  </div>
  <div class="draggable resizable poptin-form-submit-button moved ui-selecting" id="poptinFormSubmitText"
    style="line-height: 56px !important; left: 556.312px !important; top: 104.625px !important; color: rgb(58, 58, 60) !important; font-size: 36px !important; text-align: center !important; width: 172px !important; height: 43px !important; padding: 0px !important; z-index: 100 !important; cursor: pointer !important; outline: 0px !important;"
    tabindex="-1" data-z-index="4" data-move="5" data-editor-id="145" data-initial-left="556.296875" data-bg="rgb(255, 90, 133)" title="Submit" data-title="Submit">
    <div class="froala-editor-button fr-box fr-inline poptin__animated animate__tada" dir="ltr"
      style="cursor: pointer !important; height: 43px !important; line-height: 28px !important; border-radius: 2px !important; background-color: rgb(255, 90, 133) !important; background-image: initial !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important; width: 100% !important;"
      data-poptin-animate="tada">
      <p style="cursor: pointer !important;"><span style="font-size: 14px !important; cursor: pointer !important;"><strong style="cursor: pointer !important;"><span
              style="font-family: Montserrat !important; cursor: pointer !important; color: rgb(255, 255, 255) !important;">Get Access</span></strong></span></p>
    </div><input type="submit" class="poptin-form-submit-button" id="poptinFormSubmitButton" value="Submit" aria-label="Get Access" style="cursor: pointer !important;" role="button" tabindex="153">
  </div>
  <div style="left: 157.172px !important; top: 104.469px !important; width: 390px !important; z-index: 4 !important; height: 43px !important; cursor: auto !important; outline: 0px !important;"
    class="inputs-container type-horizontal type-vertical moved ui-selecting" tabindex="-1" data-z-index="4" data-editor-id="38" data-form-orientation="vertical">
    <div class="froala-editor-input fr-box fr-inline" dir="ltr" style="width: 100% !important; cursor: auto !important;" tabindex="-1" contenteditable="false">
      <div class="form-input-class" contenteditable="false" id="poptinDesignInputTextFieldEmail" style="width: 100% !important; margin-bottom: 10px !important; padding-right: 5px !important; padding-left: 5px !important; cursor: auto !important;"
        data-first-last="last" data-even-odd="odd" data-width="100"><input id="poptinDesignInputTextFieldEmail" class="poptin-design-fields-form" name="poptinDesignInputTextFieldEmail" type="email" placeholder="Enter Your Email:*"
          style="width: 100% !important; height: 43px !important; font-size: 14px !important; font-family: Montserrat !important; border-radius: 2px !important; padding-right: 5px !important; padding-left: 5px !important; cursor: auto !important; background-image: initial !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important; background-color: rgba(255, 255, 255, 0.1) !important; color: rgb(230, 230, 230) !important;"
          value="" data-gramm_editor="false" data-height="43" autocomplete="off" data-gramm="false" data-kwimpalastatus="false" data-dashlane="false" data-action-validate="true" required="required" aria-required="true" tabindex="150"
          aria-label="Enter Your Email:*"></div>
    </div>
  </div>
  <div class="draggable froala-image-wrapper moved" id="draggable" style="z-index: 4 !important; height: 104px !important; width: 104px !important; left: 33px !important; top: 40px !important;" data-width="185" data-height="185" tabindex="-1"
    data-editor-id="76" data-z-index="4">
    <div class="froala-element-boundry" style="position:absolute !important;"><img style="opacity: 1 !important; height: 104px !important; max-height: 185px !important; width: 104px !important; max-width: 104px !important;"
        src="data:image/png;base64,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"
        class="froala-editor-img fr-fil fr-view fr-dib" id="m32erdv6ak" alt="Get emails course" tabindex="151"></div>
  </div>
</form>

---

POST https://userpilot.com/blog/wp-comments-post.php

<form action="https://userpilot.com/blog/wp-comments-post.php" method="post" id="commentform" class="comment-form row" data-hs-cf-bound="true">
  <div class="col-xs-12 col-sm-6"><input id="author" class="style1" name="author" type="text" placeholder="Enter your Name..." value="" size="30"></div>
  <div class="col-xs-12 col-sm-6"><input id="email" class="style1" name="email" type="text" placeholder=" Enter your e-mail..." value="" size="30"></div>
  <div class="col-xs-12"><textarea id="comment" class="style1" name="comment" placeholder="Enter your comment..." rows="5" maxlength="65525" required="required"></textarea></div>
  <p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes"> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time
      I comment.</label></p>
  <div class="col-xs-12"><input name="submit" type="submit" id="submit" class="button-style2" value="Send"> <input type="hidden" name="comment_post_ID" value="5022" id="comment_post_ID">
    <input type="hidden" name="comment_parent" id="comment_parent" value="0">
  </div>
</form>

---

POST /blog/empty-state-time-to-value/?__s=e74snph6p1a8yv6gedos&utm_source=drip&utm_medium=email&utm_campaign=Why+even+big+companies+don%27t+know+their+activation+rate+%F0%9F%A4%B7%E2%80%8D%E2%99%80%EF%B8%8F#gf_1

<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_1" id="gform_1"
  action="/blog/empty-state-time-to-value/?__s=e74snph6p1a8yv6gedos&amp;utm_source=drip&amp;utm_medium=email&amp;utm_campaign=Why+even+big+companies+don%27t+know+their+activation+rate+%F0%9F%A4%B7%E2%80%8D%E2%99%80%EF%B8%8F#gf_1" novalidate=""
  data-hs-cf-bound="true">
  <div class="gform_body gform-body">
    <div id="gform_fields_1" class="gform_fields top_label form_sublabel_below description_below">
      <div id="field_1_1" class="gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_1_1"><label class="gfield_label" for="input_1_1">Email</label>
        <div class="ginput_container ginput_container_email">
          <input name="input_1" id="input_1_1" type="email" value="" class="large" tabindex="49" placeholder="Your email address" aria-invalid="false">
        </div>
      </div>
      <div id="field_1_2" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_1_2"><label class="gfield_label" for="input_1_2">Comments</label>
        <div class="ginput_container"><input name="input_2" id="input_1_2" type="text" value="" autocomplete="new-password"></div>
        <div class="gfield_description" id="gfield_description_1_2">This field is for validation purposes and should be left unchanged.</div>
      </div>
    </div>
  </div>
  <div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_1" class="gform_button button" value="GET PRODUCT RANTZ" tabindex="50"
      onclick="if(window[&quot;gf_submitting_1&quot;]){return false;}  if( !jQuery(&quot;#gform_1&quot;)[0].checkValidity || jQuery(&quot;#gform_1&quot;)[0].checkValidity()){window[&quot;gf_submitting_1&quot;]=true;}  "
      onkeypress="if( event.keyCode == 13 ){ if(window[&quot;gf_submitting_1&quot;]){return false;} if( !jQuery(&quot;#gform_1&quot;)[0].checkValidity || jQuery(&quot;#gform_1&quot;)[0].checkValidity()){window[&quot;gf_submitting_1&quot;]=true;}  jQuery(&quot;#gform_1&quot;).trigger(&quot;submit&quot;,[true]); }">
    <input type="hidden" name="gform_ajax" value="form_id=1&amp;title=&amp;description=&amp;tabindex=49">
    <input type="hidden" class="gform_hidden" name="is_submit_1" value="1">
    <input type="hidden" class="gform_hidden" name="gform_submit" value="1">
    <input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
    <input type="hidden" class="gform_hidden" name="state_1" value="WyJbXSIsIjAyNDNkZjZhNjBiYjM0YWI3MGE3MmQ5NzcyMTY1NjM3Il0=">
    <input type="hidden" class="gform_hidden" name="gform_target_page_number_1" id="gform_target_page_number_1" value="0">
    <input type="hidden" class="gform_hidden" name="gform_source_page_number_1" id="gform_source_page_number_1" value="1">
    <input type="hidden" name="gform_field_values" value="">
  </div>
</form>

---

POST /blog/empty-state-time-to-value/?__s=e74snph6p1a8yv6gedos&utm_source=drip&utm_medium=email&utm_campaign=Why+even+big+companies+don%27t+know+their+activation+rate+%F0%9F%A4%B7%E2%80%8D%E2%99%80%EF%B8%8F#gf_3

<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_3" id="gform_3"
  action="/blog/empty-state-time-to-value/?__s=e74snph6p1a8yv6gedos&amp;utm_source=drip&amp;utm_medium=email&amp;utm_campaign=Why+even+big+companies+don%27t+know+their+activation+rate+%F0%9F%A4%B7%E2%80%8D%E2%99%80%EF%B8%8F#gf_3" novalidate=""
  data-hs-cf-bound="true">
  <div class="gform_body gform-body">
    <div id="gform_fields_3" class="gform_fields top_label form_sublabel_below description_below">
      <div id="field_3_1" class="gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_3_1"><label class="gfield_label" for="input_3_1">Email</label>
        <div class="ginput_container ginput_container_email">
          <input name="input_1" id="input_3_1" type="email" value="" class="large" placeholder="Your email address" aria-invalid="false">
        </div>
      </div>
      <div id="field_3_2" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_3_2"><label class="gfield_label" for="input_3_2">Comments</label>
        <div class="ginput_container"><input name="input_2" id="input_3_2" type="text" value="" autocomplete="new-password"></div>
        <div class="gfield_description" id="gfield_description_3_2">This field is for validation purposes and should be left unchanged.</div>
      </div>
    </div>
  </div>
  <div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_3" class="gform_button button" value="GET PRODUCT RANTZ"
      onclick="if(window[&quot;gf_submitting_3&quot;]){return false;}  if( !jQuery(&quot;#gform_3&quot;)[0].checkValidity || jQuery(&quot;#gform_3&quot;)[0].checkValidity()){window[&quot;gf_submitting_3&quot;]=true;}  "
      onkeypress="if( event.keyCode == 13 ){ if(window[&quot;gf_submitting_3&quot;]){return false;} if( !jQuery(&quot;#gform_3&quot;)[0].checkValidity || jQuery(&quot;#gform_3&quot;)[0].checkValidity()){window[&quot;gf_submitting_3&quot;]=true;}  jQuery(&quot;#gform_3&quot;).trigger(&quot;submit&quot;,[true]); }">
    <input type="hidden" name="gform_ajax" value="form_id=3&amp;title=&amp;description=&amp;tabindex=0">
    <input type="hidden" class="gform_hidden" name="is_submit_3" value="1">
    <input type="hidden" class="gform_hidden" name="gform_submit" value="3">
    <input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
    <input type="hidden" class="gform_hidden" name="state_3" value="WyJbXSIsIjAyNDNkZjZhNjBiYjM0YWI3MGE3MmQ5NzcyMTY1NjM3Il0=">
    <input type="hidden" class="gform_hidden" name="gform_target_page_number_3" id="gform_target_page_number_3" value="0">
    <input type="hidden" class="gform_hidden" name="gform_source_page_number_3" id="gform_source_page_number_3" value="1">
    <input type="hidden" name="gform_field_values" value="">
  </div>
</form>

---

Text Content

BLOG
 * Product
    * Product Analytics
    * User Engagement Experiences
    * User Feedback Tools

 * Solutions
    * User Onboarding
    * Feature Adoption
    * Customer Retention
    * Account Expansion
    * In-App Communication & Marketing
    * Self Service Support & On-Demand Help

 * Roles
    * Product Growth
    * Product Marketing
    * Product Management
    * UX Design

 * Customers
 * Pricing
 * Resources
    * Blog
    * Product Adoption School
    * Product Heroes
    * Webinars
    * Product Drive Conference
    * State of SaaS Onboarding Research – Report
    * Case Studies
    * Help Center

 * Free Trial


 * Product
    * Product Analytics
    * User Engagement Experiences
    * User Feedback Tools

 * Solutions
    * User Onboarding
    * Feature Adoption
    * Customer Retention
    * Account Expansion
    * In-App Communication & Marketing
    * Self Service Support & On-Demand Help

 * Roles
    * Product Growth
    * Product Marketing
    * Product Management
    * UX Design

 * Customers
 * Pricing
 * Resources
    * Blog
    * Product Adoption School
    * Product Heroes
    * Webinars
    * Product Drive Conference
    * State of SaaS Onboarding Research – Report
    * Case Studies
    * Help Center

 * Free Trial

Log in GET A DEMO





 * Too long, didn’t read? Grab our Summary:
 * What is time to value?
 * How Autopilot replaced their empty states with meaningful examples
 * How WeWork found a shortcut to their “Aha! Moment” and reduced time to value
 * What should you be doing right now to reduce time to value and increase day 1
   retention?
 * Wrapping it up

Log in Get a Demo


 * Product
   * Product Analytics
   * User Engagement Experiences
   * User Feedback Tools
 * Solutions
   * User Onboarding
   * Feature Adoption
   * Customer Retention
   * Account Expansion
   * In-App Communication & Marketing
   * Self Service Support & On-Demand Help
 * Roles
   * Product Growth
   * Product Marketing
   * Product Management
   * UX Design
 * Customers
 * Pricing
 * Resources
   * Blog
   * Product Adoption School
   * Product Heroes
   * Webinars
   * Product Drive Conference
   * State of SaaS Onboarding Research – Report
   * Case Studies
   * Help Center
 * Free Trial

Product Experience


WANT SHORTER TIME TO VALUE AND 2X ACTIVATION? HERE’S WHAT YOU NEED TO REPLACE

Emilia
January 5, 2022

9 min read




CONTENTS

 * Too long, didn’t read? Grab our Summary:
 * What is time to value?
 * How Autopilot replaced their empty states with meaningful examples
 * How WeWork found a shortcut to their “Aha! Moment” and reduced time to value
 * What should you be doing right now to reduce time to value and increase day 1
   retention?
 * Wrapping it up

Remember that time in an art class when you were given a blank piece of paper
and told to draw whatever you want?

If you weren’t a creative genius (or that one classmate always trying to
impress) you probably sat for a couple of minutes, pondering to great lengths:
“Where do I start?”

A similar experience happens in many SaaS products.

And it makes nearly a third of your users drop out before they have even
started!

Shiv Patel, Product Manager and co-founder at Autopilot, a marketing automation
platform actually explained it in his Product Drive talk:



He calls the phenomenon “fear of the white canvas” and it is dangerously
extending your time to value (TTV).

Simply put: you are scaring your users away by showing them a blank dashboard
and zero instructions after they sign up.

Your job as a Product Marketing Manager is to reduce the time it takes for them
to reach those “Aha!” moments -ideally on the first day- and take away any
friction that may cause them to go somewhere else.

So how do you make sure you don’t scare your users away?

How do you show the user value…before they even sign up, and then make sure the
product meets their expectations?

In this post we will explain to you how to replace the daunting empty canvas
with engaging, personalized templates and double your activation rates just like
Shiv did!

We will also go over some examples from Shiv’s experience as a project manager
at WeWork and as the Co-founder at Autopilot, why time to value and first-day
retention are important, and what tactics you can use to address them.


TOO LONG, DIDN’T READ? GRAB OUR SUMMARY:

Here are a few actionable takeaways from this post you may want to implement:

– demonstrate the value of your product to a potential user even before the user
signs up, on your website – with interactive assets.

– add a welcome screen and ask your users for their use case – to allow them to
‘choose their own journey’

– fill the empty states with relevant templates to reduce the Time to Value

– guide the users through the process of filling those templates with their own
data the key activation points for their use case with interactive, personalized
onboarding.


WHAT IS TIME TO VALUE?

So – you must have heard of this ‘empty state’ or ‘blank canvas’, right?

This is the first thing that most users see when they sign up for an app:



Source: LinkedIn.com

An empty dashboard.

Wow, I am so excited to discover new groups now…oh wait.

This is the digital equivalent of being invited to a party, going to the venue,
and seeing an empty room.

Would you hop on the floor and start dancing?



I’m guessing it’s a no.

What does this have to do with time to value?

TTV is how quickly you can give your users what they are looking for.

So, if they are constantly facing empty states with no guidance, it will take
much longer for them to solve their business needs-and hurt your bottom line.

The shorter your TTV, the more likely it is that your new users will reach your
activation points and make it past the free trial period.

Which for you means more $$$.

In the case of Shiv Patel and the months after founding Autopilot, his TTV was
way too long.

How long?

About 1 week (and 8 steps from sign-up) to get to the Aha! moment.

Let’s see what Shiv did to reduce his TTV and how you can too.


HOW AUTOPILOT REPLACED THEIR EMPTY STATES WITH MEANINGFUL EXAMPLES

Autopilot is a marketing automation tool that allows marketers to visualize
their customer’s journey, and create marketing messages along the way.

However, in the early days, 50% of new users never continued after the free
trial.

Here is why:

When people finally went through the 8 steps after the signup, all they got to
was an empty page.



Source: Shiv Patel

Remember the fear of the empty canvas?

People who got to this point simply didn’t know where to start. Just like the
pre-schooler in an art class.

The people who stuck around and played with the tool didn’t reach their
activation point until the end of the 30-day trial.

So Shiv realized that:

 * Their ideal user was someone who wanted to be taught the possibilities of
   their product without figuring it out on their own.
 * They needed to see the possibilities before they signed up to understand how
   they could solve their use case.

In response, Shiv’s team built a bunch of customer journey templates. They
segmented them by industry and use case and put them (for free) on their
website.



Source: Shiv Patel

Users could now explore a customer journey directly on the website before even
signing up. They could play around with them and even save them – which
compelled them to sign up for the app.

Autopilot then greeted the new user with the templates they already saved when
they finished the sign-up process.

They were showing the value of their product from the first interaction or
‘pre-boarding’ their users.

That way: Shiv eliminated the empty state, reduced the time to value and he even
got better leads. Plus they doubled their activation rates!

This is what we call real Product Led Growth.


HOW DO I SHOW THE VALUE OF MY PRODUCT TO A USER BEFORE THEY SIGN UP?

The lesson we can take away from here is that SaaS companies should let users
explore the core end-value ASAP- before they even sign up.

 1. Make the case studies, templates, and use cases for your product visible and
    accessible to anyone visiting your website.
 2. Then, include these assets in your onboarding as the first introduction to
    what users will be able to do with your product.

You are eliminating the fear of the white canvas while filling the empty space
with meaningful examples.

Users already know what they are getting into before they even download the app.

Now, some companies might already have all these assets on their website and
feel like their value is obvious.

If you fall into this category-please bear with us-here is another example of
how to reduce your TTV.


HOW WEWORK FOUND A SHORTCUT TO THEIR “AHA! MOMENT” AND REDUCED TIME TO VALUE



Source: Unsplash.com

So, where exactly does this brilliant idea of ‘pre-boarding’ users and removing
the empty states of Autopilot come from?

Well, remember the empty dance floor analogy? Shiv noticed an ’empty office
space’ phenomenon…when he worked as a Product Manager at WeWork London in 2018.

Despite the hype in the US – they found that the co-working space memberships
were not exactly flying off the shelves in the UK.

The UK freelancers were skeptical. But why?

Well, simply put: they didn’t see the benefits of working from a co-working
space over working from home.

Especially when they saw an empty office like in the photo above

Can you see the analogy between an empty co-working office and an empty state in
your app?

Since the whole upside of a co-working space over a home office was the
community, the potential member needed to see event rooms packed with people.

They needed to smell the coffee coming from the communal café, buzzing with
water cooler chats or it was likely they would miss the “Aha! moment.”

Showing them an empty office space didn’t do the trick when they expected to
work (and network!) in a bustling business community.

As luck would have it, WeWork partnered with (and eventually bought) the app
Meetup.

WeWork offered a free place to hold Meetup events and was able to generate a
whole new source of leads for their business.

Happy end of the story: a third of all attendees converted into subscription
holders.

They reached their “Aha! Moment” without even needing a personal tour.

Shiv reduced his time to value significantly by:

 * Showing the benefits of being part of a business community at the beginning
   of the customer journey.
 * Partnering with a clever company that helped fill in that empty space.


WHAT SHOULD YOU BE DOING RIGHT NOW TO REDUCE TIME TO VALUE AND INCREASE DAY 1
RETENTION?

The key for freelancers to reach their “Aha! Moment” so quickly at WeWork was an
amazing first introduction. From day 1 they were hooked.

Even though they didn’t know exactly how they could generate more business for
themselves, they saw the potential.

But can you hook people in even if they can’t figure out how to start using your
product?

Yes you can.

You just need a product experience that is:

 * Frictionless
 * Meets user expectations
 * Teaches them how to use the product all in quick-fire succession

In other words, a miracle for some companies.

Don’t worry, there are some steps you can be taking right now to increase your
day 1 retention and reduce your TTV.


START WITH A WELCOME SCREEN



Source: Codecademy.com- They even have an option for undecided users!

No seriously, a welcome screen might seem tacky but it can play a variety of
purposes.

 * You can ask the user about why they are in your app, ie: their use case.
 * The user answers and jumps into your product with an onboarding tailored for
   their specific use case.
 * The welcome screen can capture information to fine tune your user persona.
 * You can include questions asking their role, company size and years in the
   position. You can then use this info to help you fill in those empty spaces
   with templates that are exactly right for their persona and use case.
 * …and it lets the user know that you are there to guide them through their
   journey.



Why wouldn’t you want this for your app?

Surprisingly though, despite the obvious benefits – our State of SaaS 2020 study
found that 40% of SaaS products don’t feature a welcome screen for new users at
all.



Source: Userpilot.com

This is less surprising when you consider that few SaaS businesses use code-free
tools to build these helpful UI elements on the go.

Would you like to quickly build a welcome screen like this straight from your
browser in less than 5 minutes?

Get your free consultation on what you should include in your first welcome
screen and start improving your day one retention.


CREATE CUSTOMIZED ONBOARDING + PRE-BOARDING

This is a pretty broad concept for addressing the first-day retention, but it
covers everything from your onboarding, feature walkthroughs, and onsite
resources.

Think of it as being dropped in the middle of a video-game without a tutorial.
You are probably going to die very quickly and rage-quit without a subtle
helping hand to show you the ropes.

You should be building these types of experience for your users to retain them
from day one:

 * Customized new user onboarding processes that help users reach the key
   activation points
 * Tooltip walkthroughs for the features most relevant to their use case
 * Retention strategies for disengaged users (e.g. not logging in, task
   abandonment).
 * A prominent Help Center and other user support resources



We practice what we preach. We try to fill all of our own empty spaces with
interactive checklists and walkthroughs so our users hit the ground running.

Speak with our product specialists and start building onboarding checklists like
this to stop wondering if your time to value is too long.

With these two strategies, you can start setting up a day 1 retention plan that
can apply to a variety of your new user segments.

 



Of course, Zapier has been so successful because they know their users aren’t
going to get through everything their first day. So they have created a
simplistic interface, an easy data upload process, a hands on walkthrough, and a
plethora of resources.

You too should be realistic about how much the user has to do themselves to get
the value.


WRAPPING IT UP

Based on Shiv’s experience at WeWork and Autopilot it is pretty safe to say that
by reducing your time to value and increasing day 1 retention, you can kickstart
your product growth engine.

Oh, and meet user expectations at the beginning of their journey.

Higher quality leads will equal more dedicated signups. With a more interactive
introduction you are right on your way to activating more users.

If you leave those empty states, before they come close to “aha,” they will say
“adios” and high tail it to one of your competitors.





Stay in the loop with out email course:

Get our free email course with 11 tried & trusted tactics to improve your
onboarding and become a specialist.

Get Access




Thank you!




About the author: 
 

Mark Gregory is a Content Marketing Manager at Userpilot. 

previous post next post


LEAVE A COMMENT CANCEL REPLY

Save my name, email, and website in this browser for the next time I comment.


Emilia



PRODUCT RANTZ

The coolest way to learn about Product Growth, Management & Trends. Delivered
fresh to your inbox, weekly.

Email

Comments

This field is for validation purposes and should be left unchanged.

 * 
 * 
 * 


GET THE INSIGHTS!

The fastest way to learn about Product Growth,
Management & Trends.

Email

Comments

This field is for validation purposes and should be left unchanged.



YOU MIGHT ALSO BE INTERESTED IN ...


5 CUSTOMER EDUCATION IDEAS TO REDUCE SAAS CHURN

Joe Daniels

February 7, 2020
12 min read


HOW TO IMPROVE PRODUCT EXPERIENCE AND SCALE YOUR SAAS

Joe Daniels

February 13, 2020
17 min read


3 PRODUCT EXPERIMENTS TO REDUCE PRODUCT CHURN

Joe Daniels

March 26, 2020
16 min read



PRODUCT

 * Growth Insights
 * Engagement Layer
 * User Sentiment
 * Free Trial

SOLUTIONS

 * User Onboarding
 * Feature Adoption
 * Customer Retention
 * Account Expansion
 * In-Product Communication
 * Scale Self-Service

ROLES

 * Product Marketing
 * Product Growth
 * Product Management
 * User Experience

RESOURCES

 * The Userpilot Blog
 * Product Adoption School
 * Product Drive
 * Case Studies
 * Help Center
 * Security at Userpilot
 * System Status

© 2022 Userpilot
Terms of Use Privacy policy


Notifications