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MARKETING91


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INFORMATIONAL POWER: DEFINITION, SOURCES AND IMPORTANCE

May 10, 2023 By Hitesh Bhasin Filed Under: MANAGEMENT

Informational power is a concept that is quickly becoming more relevant in
today’s world. It refers to the ability of an individual or organization to…



Read more »




REWARD POWER IN LEADERSHIP: DEFINITION AND EXAMPLES

May 6, 2023 By Hitesh Bhasin Filed Under: MANAGEMENT

Reward Power is the ability of a leader to give rewards to followers for meeting
organizational expectations. Rewards can include financial compensation,
recognition, promotions, or…



Read more »




EXPERT POWER: DEFINITION, EXAMPLES AND DEVELOPMENT

May 5, 2023 By Hitesh Bhasin Filed Under: MANAGEMENT

Expert power is the personal power derived from possessing specialized skills or
expert knowledge. For example, if someone has a great understanding of finance
or…



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LEGITIMATE POWER: DEFINITION, EXAMPLES, ADVANTAGES AND DISADVANTAGES

May 4, 2023 By Hitesh Bhasin Filed Under: MANAGEMENT

Legitimate power is a type of power that comes from one’s role or formal
position in an organization, such as being a manager or team…



Read more »




NIKE, ADIDAS, SHEIN, AND TEMU SENT LETTER FROM HOUSE CHINA COMMITTEE ABOUT
FORCED LABOR

May 3, 2023 By Hitesh Bhasin Filed Under: News

On Tuesday, the House Select Committee on the Chinese Communist Party (CCP)
leaders from both Republican and Democratic parties sent letters to the CEOs of…



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SAMSUNG BANS STAFF’S AI USE AFTER SPOTTING CHATGPT DATA LEAK

May 3, 2023 By Hitesh Bhasin Filed Under: News

The advanced abilities of generative AI are making their way into workplaces,
with AI chatbots aiding employees in focusing on important tasks instead of
mundane…



Read more »




AMAZON LAUNCHES FAST CHANNEL SERVICE ON FIRE TV

May 2, 2023 By Hitesh Bhasin Filed Under: News

Amazon has launched Fire TV Channels, a platform for hosting its free,
ad-supported TV (FAST). This platform will be available on Amazon’s Fire TV
devices…



Read more »




JIO FORAYS INTO VR WITH JIODIVE

May 2, 2023 By Hitesh Bhasin Filed Under: News

Jio, a telecommunications company, has recently introduced JioDive, a virtual
reality headset available on JioMart, their online store. This product is
designed to compete against…



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MYNTRA LAUNCHES PLATFORM TO TAP 10 MN NEW GEN-Z SHOPPERS IN 2 YEARS

May 2, 2023 By Hitesh Bhasin Filed Under: News

Myntra, an online retailer owned by Walmart, has launched a new fashion
experience called FWD, aimed at the Gen-Z demographic in India, where 20% of…



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KEVIN DURANT INKS LIFETIME DEAL WITH NIKE, THIRD NBA PLAYER TO GET THE HONOUR
AFTER MICHAEL JORDAN AND LEBRON JAMES

April 29, 2023 By Hitesh Bhasin Filed Under: News

Kevin Durant has signed a lifetime deal with Nike, making him the third NBA
player after Michael Jordan and LeBron James to do so. The…



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SONY POSTS RECORD OPERATING PROFIT ON GREAT PS5 SALES

April 29, 2023 By Hitesh Bhasin Filed Under: News

In March, Sony concluded its fiscal year with impressive results and achieved a
record operating profit of 1.21 trillion JPY ($8.9 billion, converted),
surpassing its…



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AMAZON INDIA BUYS MX PLAYER AT A MARKED-DOWN VALUE

April 29, 2023 By Hitesh Bhasin Filed Under: News

It is reported that Amazon India has acquired the OTT platform MX Player from
Times Internet Ltd. (TIL) after a series of negotiations. The acquisition…



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YOUTUBE MUSIC ADDS PODCASTS IN THE US

April 28, 2023 By Hitesh Bhasin Filed Under: News

YouTube Music has added podcasts as a new feature, fulfilling their promise.
Users in the US can access this feature by launching the Android or…



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PEPSI ONBOARDS SAMANTHA RUTH PRABHU AS ITS BRAND AMBASSADOR

April 28, 2023 By Hitesh Bhasin Filed Under: News

Pepsi has launched a new version of its brand campaign called “Rise Up, Baby!”,
which showcases the determined and fearless nature of youth through compelling…



Read more »




NIKE EXPANDS RELATIONSHIP WITH COGNIZANT TO MANAGE ITS GLOBAL TECHNOLOGY
OPERATIONS

April 26, 2023 By Hitesh Bhasin Filed Under: News

Nike and Cognizant have announced an expanded partnership that will see the
latter managing Nike’s global technology operations across its entire
enterprise. Cognizant, a technology…



Read more »


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Recent Posts
 * Informational Power: Definition, Sources and Importance
 * Reward Power in Leadership: Definition and Examples
 * Expert Power: Definition, Examples and Development
 * Legitimate Power: Definition, Examples, Advantages and Disadvantages
 * Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About
   Forced Labor

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