explore.averydennison.com Open in urlscan Pro
151.101.194.51 Public Scan

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Submitted URL:
https://app.rbis-go.averydennison.com/e/er?utm_campaign=AD0116_DEC_2022_AVER_RBIS_Digital_Solutions_Jersey-GEN-4-A&utm_medium=email&ut...
Effective URL:
https://explore.averydennison.com/jersey-demo/p/1?section=contact&utm_campaign=AD0116_DEC_2022_AVER_RBIS_Digital_Solutions_Jersey-...
Submission: On April 12 via manual (April 12th 2023, 7:27:37 am UTC) from HK — Scanned from DE

Form analysis
1 forms found in the DOM

Name: digitaljersey3 — POST https://tracking.averydennison.com/e/f2

<form class="contactForm elq-form" id="digitaljersey3" action="https://tracking.averydennison.com/e/f2" method="post" name="digitaljersey3">
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            <div class="col-sm-12 col-xs-12">
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              <label class="elq-label " for="fe2945">Last Name <span class="elq-required">* </span>
              </label>
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            <div class="col-sm-12 col-xs-12">
              <div class="row">
                <div class="col-xs-12">
                  <div class="field-control-wrapper">
                    <input type="text" class="elq-item-input" name="lastName" id="fe2945" required="" value="" style="width:100%;">
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            <div style="text-align:left;" class="col-sm-12 col-xs-12">
              <label class="elq-label " for="fe2946">Email Address <span class="elq-required">* </span>
              </label>
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            <div class="col-sm-12 col-xs-12">
              <div class="row">
                <div class="col-xs-12">
                  <div class="field-control-wrapper">
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    <div class="row">
      <div class="grid-layout-col">
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            <div style="text-align:left;" class="col-sm-12 col-xs-12">
              <label class="elq-label " for="fe2949">Company size <span class="elq-required">* </span>
              </label>
            </div>
            <div class="col-sm-12 col-xs-12">
              <div class="row">
                <div class="col-xs-12">
                  <div class="field-control-wrapper">
                    <select class="elq-item-select" id="fe2949" name="companySize" style="width:100%;" required="" data-value="">
                      <option value="" disabled="disabled" selected="selected">Please select </option>
                      <option value="100 or less">100 or less </option>
                      <option value="100 - 999">100 - 999 </option>
                      <option value="1,000 - 10,000">1,000 - 10,000 </option>
                      <option value="10,000+">10,000+ </option>
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    <div class="row">
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            <div style="text-align:left;" class="col-sm-12 col-xs-12">
              <label class="elq-label " for="fe2950">Business Country/Region <span class="elq-required">* </span>
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            <div class="col-sm-12 col-xs-12">
              <div class="row">
                <div class="col-xs-12">
                  <div class="field-control-wrapper">
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                      <option value="" disabled="disabled" selected="selected">Please select </option>
                      <option value="United States">United States </option>
                      <option value="United Kingdom">United Kingdom </option>
                      <option value="Canada">Canada </option>
                      <option value="India">India </option>
                      <option value="Netherlands">Netherlands </option>
                      <option value="Australia">Australia </option>
                      <option value="South Africa">South Africa </option>
                      <option value="France">France </option>
                      <option value="Germany">Germany </option>
                      <option value="Singapore">Singapore </option>
                      <option value="Sweden">Sweden </option>
                      <option value="Brazil">Brazil </option>
                      <option value="">-------------- </option>
                      <option value="Afghanistan">Afghanistan </option>
                      <option value="Åland Islands">Åland Islands </option>
                      <option value="Albania">Albania </option>
                      <option value="Algeria">Algeria </option>
                      <option value="American Samoa">American Samoa </option>
                      <option value="Andorra">Andorra </option>
                      <option value="Angola">Angola </option>
                      <option value="Anguilla">Anguilla </option>
                      <option value="Antarctica">Antarctica </option>
                      <option value="Antigua and Barbuda">Antigua and Barbuda </option>
                      <option value="Argentina">Argentina </option>
                      <option value="Armenia">Armenia </option>
                      <option value="Aruba">Aruba </option>
                      <option value="Austria">Austria </option>
                      <option value="Azerbaijan">Azerbaijan </option>
                      <option value="Bahamas">Bahamas </option>
                      <option value="Bahrain">Bahrain </option>
                      <option value="Bangladesh">Bangladesh </option>
                      <option value="Barbados">Barbados </option>
                      <option value="Belarus">Belarus </option>
                      <option value="Belgium">Belgium </option>
                      <option value="Belize">Belize </option>
                      <option value="Benin">Benin </option>
                      <option value="Bermuda">Bermuda </option>
                      <option value="Bhutan">Bhutan </option>
                      <option value="Bolivia">Bolivia </option>
                      <option value="Bosnia and Herzegovina">Bosnia and Herzegovina </option>
                      <option value="Botswana">Botswana </option>
                      <option value="Bouvet Island">Bouvet Island </option>
                      <option value="Brit/Indian Ocean Terr.">Brit/Indian Ocean Terr. </option>
                      <option value="Brunei Darussalam">Brunei Darussalam </option>
                      <option value="Bulgaria">Bulgaria </option>
                      <option value="Burkina Faso">Burkina Faso </option>
                      <option value="Burundi">Burundi </option>
                      <option value="Cambodia">Cambodia </option>
                      <option value="Cameroon">Cameroon </option>
                      <option value="Cape Verde">Cape Verde </option>
                      <option value="Cayman Islands">Cayman Islands </option>
                      <option value="Central African Republic">Central African Republic </option>
                      <option value="Chad">Chad </option>
                      <option value="Chile">Chile </option>
                      <option value="China">China </option>
                      <option value="Christmas Island">Christmas Island </option>
                      <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands </option>
                      <option value="Colombia">Colombia </option>
                      <option value="Comoros">Comoros </option>
                      <option value="Congo">Congo </option>
                      <option value="Congo, The Dem. Republic Of">Congo, The Dem. Republic Of </option>
                      <option value="Cook Islands">Cook Islands </option>
                      <option value="Costa Rica">Costa Rica </option>
                      <option value="Côte d'Ivoire">Côte d'Ivoire </option>
                      <option value="Croatia">Croatia </option>
                      <option value="Cuba">Cuba </option>
                      <option value="Cyprus">Cyprus </option>
                      <option value="Czech Republic">Czech Republic </option>
                      <option value="Denmark">Denmark </option>
                      <option value="Djibouti">Djibouti </option>
                      <option value="Dominica">Dominica </option>
                      <option value="Dominican Republic">Dominican Republic </option>
                      <option value="Ecuador">Ecuador </option>
                      <option value="Egypt">Egypt </option>
                      <option value="El Salvador">El Salvador </option>
                      <option value="Equatorial Guinea">Equatorial Guinea </option>
                      <option value="Eritrea">Eritrea </option>
                      <option value="Estonia">Estonia </option>
                      <option value="Ethiopia">Ethiopia </option>
                      <option value="Falkland Islands">Falkland Islands </option>
                      <option value="Faroe Islands">Faroe Islands </option>
                      <option value="Fiji">Fiji </option>
                      <option value="Finland">Finland </option>
                      <option value="French Guiana">French Guiana </option>
                      <option value="French Polynesia">French Polynesia </option>
                      <option value="French Southern Terr.">French Southern Terr. </option>
                      <option value="Gabon">Gabon </option>
                      <option value="Gambia">Gambia </option>
                      <option value="Georgia">Georgia </option>
                      <option value="Ghana">Ghana </option>
                      <option value="Gibraltar">Gibraltar </option>
                      <option value="Greece">Greece </option>
                      <option value="Greenland">Greenland </option>
                      <option value="Grenada">Grenada </option>
                      <option value="Guadeloupe">Guadeloupe </option>
                      <option value="Guam">Guam </option>
                      <option value="Guatemala">Guatemala </option>
                      <option value="Guinea">Guinea </option>
                      <option value="Guinea-Bissau">Guinea-Bissau </option>
                      <option value="Guyana">Guyana </option>
                      <option value="Haiti">Haiti </option>
                      <option value="Heard/McDonald Isls.">Heard/McDonald Isls. </option>
                      <option value="Honduras">Honduras </option>
                      <option value="Hong Kong">Hong Kong </option>
                      <option value="Hungary">Hungary </option>
                      <option value="Iceland">Iceland </option>
                      <option value="Indonesia">Indonesia </option>
                      <option value="Iran">Iran </option>
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                      <option value="Kazakhstan">Kazakhstan </option>
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                      <option value="Kiribati">Kiribati </option>
                      <option value="Korea (South)">Korea (South) </option>
                      <option value="Kuwait">Kuwait </option>
                      <option value="Kyrgyzstan">Kyrgyzstan </option>
                      <option value="Laos">Laos </option>
                      <option value="Latvia">Latvia </option>
                      <option value="Lebanon">Lebanon </option>
                      <option value="Lesotho">Lesotho </option>
                      <option value="Liberia">Liberia </option>
                      <option value="Libya">Libya </option>
                      <option value="Liechtenstein">Liechtenstein </option>
                      <option value="Lithuania">Lithuania </option>
                      <option value="Luxembourg">Luxembourg </option>
                      <option value="Macau">Macau </option>
                      <option value="Macedonia">Macedonia </option>
                      <option value="Madagascar">Madagascar </option>
                      <option value="Malawi">Malawi </option>
                      <option value="Malaysia">Malaysia </option>
                      <option value="Maldives">Maldives </option>
                      <option value="Mali">Mali </option>
                      <option value="Malta">Malta </option>
                      <option value="Marshall Islands">Marshall Islands </option>
                      <option value="Martinique">Martinique </option>
                      <option value="Mauritania">Mauritania </option>
                      <option value="Mauritius">Mauritius </option>
                      <option value="Mayotte">Mayotte </option>
                      <option value="Mexico">Mexico </option>
                      <option value="Micronesia">Micronesia </option>
                      <option value="Moldova">Moldova </option>
                      <option value="Monaco">Monaco </option>
                      <option value="Mongolia">Mongolia </option>
                      <option value="Montserrat">Montserrat </option>
                      <option value="Morocco">Morocco </option>
                      <option value="Mozambique">Mozambique </option>
                      <option value="Myanmar">Myanmar </option>
                      <option value="N. Mariana Isls.">N. Mariana Isls. </option>
                      <option value="Namibia">Namibia </option>
                      <option value="Nauru">Nauru </option>
                      <option value="Nepal">Nepal </option>
                      <option value="Netherlands Antilles">Netherlands Antilles </option>
                      <option value="New Caledonia">New Caledonia </option>
                      <option value="New Zealand">New Zealand </option>
                      <option value="Nicaragua">Nicaragua </option>
                      <option value="Niger">Niger </option>
                      <option value="Nigeria">Nigeria </option>
                      <option value="Niue">Niue </option>
                      <option value="Norfolk Island">Norfolk Island </option>
                      <option value="Norway">Norway </option>
                      <option value="Oman">Oman </option>
                      <option value="Pakistan">Pakistan </option>
                      <option value="Palau">Palau </option>
                      <option value="Palestinian Territory, Occupied">Palestinian Territory, Occupied </option>
                      <option value="Panama">Panama </option>
                      <option value="Papua New Guinea">Papua New Guinea </option>
                      <option value="Paraguay">Paraguay </option>
                      <option value="Peru">Peru </option>
                      <option value="Philippines">Philippines </option>
                      <option value="Pitcairn">Pitcairn </option>
                      <option value="Poland">Poland </option>
                      <option value="Portugal">Portugal </option>
                      <option value="Puerto Rico">Puerto Rico </option>
                      <option value="Qatar">Qatar </option>
                      <option value="Reunion">Reunion </option>
                      <option value="Romania">Romania </option>
                      <option value="Rwanda">Rwanda </option>
                      <option value="Saint Kitts and Nevis">Saint Kitts and Nevis </option>
                      <option value="Saint Lucia">Saint Lucia </option>
                      <option value="Samoa">Samoa </option>
                      <option value="San Marino">San Marino </option>
                      <option value="Sao Tome/Principe">Sao Tome/Principe </option>
                      <option value="Saudi Arabia">Saudi Arabia </option>
                      <option value="Senegal">Senegal </option>
                      <option value="Serbia and Montenegro">Serbia and Montenegro </option>
                      <option value="Seychelles">Seychelles </option>
                      <option value="Sierra Leone">Sierra Leone </option>
                      <option value="Slovak Republic">Slovak Republic </option>
                      <option value="Slovenia">Slovenia </option>
                      <option value="Solomon Islands">Solomon Islands </option>
                      <option value="Somalia">Somalia </option>
                      <option value="Spain">Spain </option>
                      <option value="Sri Lanka">Sri Lanka </option>
                      <option value="St. Helena">St. Helena </option>
                      <option value="St. Pierre and Miquelon">St. Pierre and Miquelon </option>
                      <option value="St. Vincent and Grenadines">St. Vincent and Grenadines </option>
                      <option value="Sudan">Sudan </option>
                      <option value="Suriname">Suriname </option>
                      <option value="Svalbard/Jan Mayen Isls.">Svalbard/Jan Mayen Isls. </option>
                      <option value="Swaziland">Swaziland </option>
                      <option value="Switzerland">Switzerland </option>
                      <option value="Syria">Syria </option>
                      <option value="Taiwan">Taiwan </option>
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                      <option value="Tanzania">Tanzania </option>
                      <option value="Thailand">Thailand </option>
                      <option value="Timor-Leste">Timor-Leste </option>
                      <option value="Togo">Togo </option>
                      <option value="Tokelau">Tokelau </option>
                      <option value="Tonga">Tonga </option>
                      <option value="Trinidad and Tobago">Trinidad and Tobago </option>
                      <option value="Tunisia">Tunisia </option>
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                      <option value="Turkmenistan">Turkmenistan </option>
                      <option value="Turks/Caicos Isls.">Turks/Caicos Isls. </option>
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                      <option value="Ukraine">Ukraine </option>
                      <option value="United Arab Emirates">United Arab Emirates </option>
                      <option value="US Minor Outlying Is.">US Minor Outlying Is. </option>
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                      <option value="Uzbekistan">Uzbekistan </option>
                      <option value="Vanuatu">Vanuatu </option>
                      <option value="Vatican City">Vatican City </option>
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                      <option value="Viet Nam">Viet Nam </option>
                      <option value="Virgin Islands (British)">Virgin Islands (British) </option>
                      <option value="Virgin Islands (U.S.)">Virgin Islands (U.S.) </option>
                      <option value="Wallis/Futuna Isls.">Wallis/Futuna Isls. </option>
                      <option value="Western Sahara">Western Sahara </option>
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                      <option value="Zambia">Zambia </option>
                      <option value="Zimbabwe">Zimbabwe </option>
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              <div class="row">
                <div class="col-xs-12">
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                    <h4 class="elq-heading form-element-form-text">By submitting this form, I agree to the
                      <a style="text-decoration: underline !important; color: white;" href="https://www.averydennison.com/en/home/legal-and-privacy-notices.html">privacy policy and terms &amp; conditions.</a>
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                    <div class="single-checkbox-row row">
                      <input type="checkbox" name="trendsInsights" id="fe2952">
                      <label class="checkbox-aligned elq-item-label" for="fe2952">I would like to receive communications about Trends &amp; Insights </label>
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                <div class="col-xs-12">
                  <div>
                    <div class="single-checkbox-row row">
                      <input type="checkbox" name="optIn" id="fe2953">
                      <label class="checkbox-aligned elq-item-label" for="fe2953">I would like to receive all communications from Avery Dennison RBIS </label>
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    </div>
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</form>

Text Content

Triggers

Our market-leading portfolio of digital triggers utilizes a broad set of
innovations across our trim products including labels, tags, and smart
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possibilities are endless

Digital Solutions

When everything’s connected, possibilities are endless

Explore #EndlessPossibilities for your brand. Connect with an Avery Dennison
expert now

Connect

Avery Dennison Digital Solutions has been created to help brands and retailers
address urgent challenges across value chains in fashion and apparel. Climate
change, operational inefficiency, new legislations, counterfeiting and emerging
technology are all driving the need for future-proofed business models. An
intelligent product ecosystem is everything. Digital Solutions provides the
flexible suite of products you need to stay ahead of the industry’s key trends.

• Supply chain visibility and efficiency • Sustainability, traceability and
circularity • Digital consumer engagement • Future of retail • Personalization
and customization

Our Digital Solutions portfolio is a digital ecosystem capable of delivering
Digital Product Passports. It combines digitized triggers, a range of
applications, and our data system, atma.io connected product cloud. Together,
these tools grant you access to a world of smarter consumer engagement, improved
supply chain visibility, and a more accountable, traceable, and circular
approach to fashion.

Your passport to possibility

Digital Solutions

Unlocks creative, ethical and business possibilities across a garment's
lifecycle, with the industry's trusted partner.

Digital Solutions Portfolio

Data

Our cloud-based solution, atma.io connected product cloud, allows for a constant
flow of data between the physical and digital worlds. This means that each
garment you produce can be duplicated as a digital twin that follows its
real-world counterpart throughout every stage of its lifecycle. This is the
future of information management. When supplemented with atma.io's AI-driven
analytics, you can access real-time insights to help you manage inventory,
market your goods and limit your impact on the environment.

Applications

Connecting the world of data back to you and your customers, our applications
are designed to serve the apparel industry throughout its digital renaissance.
These are the tools that allow you to leverage the information within Digital
Product Passports and to start achieving your desired outcomes. We have a range
of applications available. Create experiences, drive value, manage supply
chains, give new life to old inventory… the possibilities are endless.

Imagine what your brand could do Watch This Little Label

↑

Get in contact, and find out how Digital Solutions can help your business.

We’re here to make it happen. Contact an Avery Dennison Expert today.

Ready to take your brand forward with Digital Solutions? Find out more by adding
your details below.

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

YOUR PASSPORT TO POSSIBILITY

Unlocks creative, ethical and business possibilities across a garment's
lifecycle, with the industry's trusted partner.

Digital Solutions Portfolio

Digital Solutions

Connect

Explore #EndlessPossibilities for your brand. Connect with an Avery Dennison
expert now

When everything’s connected, possibilities are endless

Digital Solutions

• Supply chain visibility and efficiency • Sustainability, traceability and
circularity • Digital consumer engagement • Future of retail • Personalization
and customization

Triggers

Our market-leading portfolio of digital triggers utilizes a broad set of
innovations across our trim products including labels, tags, embellishments and
packaging. Each trigger is detected by a scanner or a smart device helping to
maintain visibility of your products throughout their lifecycles, as well as
creating new opportunities for rewarding consumer encounters. With such a wide
range of triggers available, you can be sure you will find the right solution
for your brand, your partners and your customers.

Data

Our cloud-based solutions, atma.io connected product cloud, allow for a constant
flow of data between the physical world and the digital realm. What this means
is that each garment you produce can be duplicated as a digital twin that
follows its real-world counterpart throughout every stage of its lifecycle. This
is the future of information management. When supplemented with AI-driven
analytics, it can provide real-time insights to help you manage inventory,
market your goods and limit your impact on the environment.

Applications

Connecting the world of data back to you and your customers, our applications
are designed to serve fashion and apparel throughout its digital renaissance.

These are the tools that allow you to leverage the information within Digital
Product Passports and to start achieving your desired outcomes. We have a range
of applications available, including white-label platforms that you can adapt to
your brand. Create experiences, drive value, manage supply chains, give new life
to old inventory… the possibilities are endless.

Imagine what your brand could do Watch This Little Label

↑

We’re here to make it happen. Contact an Avery Dennison Expert today.

Ready to take your brand forward with Digital Solutions?

Find out more by adding your details below.

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Download

Take a step into the future of fashion and apparel

Download our guide to Digital Solutions

Supply Chain Visibility

Track your garment’s journey – at every step.

Avery Dennison’s Digital Solutions empowers you with new levels of information,
giving you insights you can act on throughout your global supply chain. You get
greater visibility on your garments from creation, through retail and
distribution, and even into your consumer’s wardrobe. The result? Better
efficiency and accuracy at every stage. Embrace complete supply chain
visibility. Connect with an Avery Dennison expert to find out more.

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Supply Chain Visibility

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Radio Frequency Identification (RFID) is the most cost-effective wireless
digital ID technology capable of broadening the scope of the IoT to trillions of
simple everyday items, enabling businesses, organizations and consumers to
identify, authenticate, track, sense and engage with each item seamlessly.
Proven by having connected tens of billions of items over the past few years,
RFID is now ready to connect the trillions to come.

Innovating the future

Radio Frequency Identification (RFID)

“We wanted to remove any customer dissatisfaction due to out-of-stock items or
missed sales due to inventory not being accurately represented in our stock
file. Stocktakes can be done daily now instead of on a twice yearly basis which
enables us to provide accurate stock updates to our customers in real time.
Having control over the majority of our supply chain due to owning our own
factories, made the implementation of RFID an obvious choice in achieving these
goals.”

Amelia Adey, loss prevention and compliance manager at KOOKAI Australia

EXPLORE JERSEY

Track your garment’s journey – at every step.

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

GDPR

COOKIE POLICY

Get in contact, and find out how Digital Solutions can help your business.

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Connect

How it works

Avery Dennison Digital Solutions is the apparel industry's digital ecosystem. It
combines triggers, applications, and our atma.io connected product cloud as one
integrated, configurable solution suitable for any brand on any scale, anywhere
in the world. Scannable triggers activate applications via Avery Dennison’s
connected product cloud, atma.io, to unlock deeper insights and a world of
possibilities:

Make better decisions for your brand, your customers and the planet Watch Avery
Dennison Traceability and Transparency

↑

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more

Radio Frequency Identification (RFID) is the most cost-effective wireless
digital ID technology available. It is capable of digitally integrating
trillions of everyday items, broadening the scope of the IoT and allowing
brands, suppliers and consumers to identify, track and engage with products like
never before. Proven by having connected tens of billions of items over the past
few years, RFID is now ready to connect trillions more. Speak to one of our
experts to find out more.

Radio Frequency Identification (RFID).

“We wanted to remove any customer dissatisfaction due to out-of-stock items or
missed sales due to inventory not being accurately represented in our stock
file. Stocktakes can be done daily now instead of on a twice-yearly basis which
enables us to provide accurate stock updates to our customers in real time.
Having control over the majority of our supply chain due to owning our own
factories made the implementation of RFID an obvious choice in achieving these
goals.”

Amelia Adey, loss prevention and compliance manager at KOOKAI Australia

Automatically register inventory changes in real time

Improve inventory management, reduce waste and operate with more agility

Trace product information such as authenticity, place of origin, and date of
manufacture

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Download

Our report exposes the real cost of supply chain waste and sets out the five key
opportunities for businesses to make a positive impact on people, the planet and
the bottom line.

The Missing Billions Report

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Sustainability. Circularity. Traceability.

Whether outlining how a specific garment was produced, how it should be looked
after, or even providing a consumer with information on how an item should be
properly disposed of, our Digital Solutions offer a gateway to a more
sustainable future for fashion. Through digitally connected labelling, we help
you tell a comprehensive story for every garment you produce, ensuring that your
products can continue on their circularity journey.

Power reuse, recycling, and resale - know a product’s origin, composition, and
authenticity

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Sustainability. Circularity. Traceability.

Whether outlining how a specific garment was produced, how it should be looked
after, or even providing a consumer with information on how an item should be
properly disposed of, our Digital Solutions offer a gateway to a more
sustainable future for fashion. Through digitally connected labelling, we help
you tell an end-to-end story for every garment you produce, ensuring that your
products can continue on their circularity journey. Find out how you can lead
positive change in the fashion industry. Connect with an Avery Dennison expert
now.

GDPR

COOKIE POLICY

Power reuse, recycling and resale - know a product’s origin, composition, and
authenticity

Get in contact, and find out how Digital Solutions can help your business.

Connect

Find out how you can lead positive change in the fashion industry. Connect with
an Avery Dennison expert now.

Communicate your values and demonstrate your commitment to sustainability

Signify product authenticity and composition information to support circularity

Trace each garment’s impact from source to end of life

Avery Dennison Digital Solutions utilizes triggers, applications and our atma.io
connected product cloud, linking everything throughout your supply chain and
enabling anything. As a provider able to offer you this complete solution, we
are uniquely positioned to deliver Digital Product Passports for your garments,
turning sustainable ideas into impactful realities.

How it works

Make better decisions for your brand, your customers and the planet Watch Avery
Dennison Traceability and Transparency

↑

Shay Sethi, CEO, Ambercycle

“….A Digital Care Label is essential to embracing the broader vision for
circularity, as it enables a more streamlined and scalable way for us to
regenerate material. As we built the physical infrastructure to take in and
reprocess material, we knew we had to think about the digital infrastructure to
enable full circularity…”

Digital Solutions can help evolve your business. Find out more by adding your
details below.

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Watch our short film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Communicate your values and demonstrate your commitment to sustainability

Signify product authenticity and composition information to support circularity

Trace each garment’s impact from source to end of life

Avery Dennison Digital Solutions utilizes triggers, applications and our atma.io
connected product cloud, linking everything throughout your supply chain and
enabling anything. As the only provider able to offer you this complete
solution, we are uniquely positioned to deliver Digital Product Passports for
your garments, turning sustainable ideas into impactful realities.

How it works

Make better decisions for your brand, your customers and the planet Watch Avery
Dennison Traceability and Transparency

↑

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Watch the film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Shay Sethi, CEO, Ambercycle

Digital Solutions can help evolve your business. Find out more by adding your
details below.

GDPR

COOKIE POLICY

Digital Consumer Engagement

Get closer to your consumer. Let your garments tell your story.

Avery Dennison Digital Solutions opens the door to a world of consumer
engagement opportunities at the point of sale and beyond. Tell your brand and
product stories, share your values and vision, offer care instructions,
cross-sell ranges and discover new insights that shape your brand … the
possibilities are endless. Start building stronger, longer-lasting relationships
with your customers. Connect with an Avery Dennison expert to learn more.

According to Statista, mobile internet traffic accounts for almost 55 percent of
total web traffic, and this figure is growing all the time. The rising
popularity of QR codes, mobile payment methods and social commerce is having a
massive impact on the way brands interact with consumers.

Scroll to find out more.

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Supply Chain Visibility

Brand discovery Brand story Social media

Speed to purchase Self service check out

Personalised experience Augmented reality gaming Personalised offers

Peer-to-peer sharing Social media

Care and content Product journey transparency How & where to recycle

Authentication Proof of authentication Blockchain Transparency

GDPR

COOKIE POLICY

Digital Consumer Engagement

Digital

Consumer Engagement

Digital Solutions

Get closer to your consumer. Let your garments tell your story.

Connect

Take engagement beyond point of sale and create new experiences with every
product

Help consumers care for products throughout the product lifecycle

Establish a digital link for each product between your brand, supply chain, and
consumers

Digital triggers such as QR codes, NFCs, and Smart Embellishments are connected
to your garments via tags, trims, embellishments, or labels. Your customers can
scan these triggers using their smartphones in order to redirect to a customized
white-label application that best serves your objectives. When every product is
given a soul, a whole new Direct to Consumer channel opens up for your brand and
your customers to explore.

How Digital Consumer Engagement works

Jan van Hövell, Founder, Klabu Foundation

“It’s a great privilege to work with Avery Dennison on our mission to set up
sports clubs with young refugees. During the entire process, from creation to
promotion of the kits linked to the sports clubs, Avery Dennison has been
advising and supporting us to reach the highest standard. Thanks to them, we’re
able to multiply our impact”

Digital Solutions can help evolve your business. Find out more by adding your
details below.

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Maurizio Donadi, Founder, Transnomadica

The opportunity here is to marry heritage with technology. The solutions used in
this project can inspire brands to explore the positive effects technology can
have on fashion businesses, particularly in enabling greater transparency

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Watch our short film

Klabu is bringing joy and community to refugees through sport; an initiative we
are proud to support through the provision of digitally connected
embellishments. Watch the short film and learn more about Klabu's impact.

The Spirit of Kalobeyi

Take engagement beyond point of sale and create new experiences with every
product

Help consumers care for products throughout the product lifecycle

Establish a digital link for each product between your brand, supply chain, and
consumers

Digital triggers such as QR codes, NFCs, and Smart Embellishments are connected
to your garments via tags, trims, embellishments, or labels. Your customers can
scan these triggers using their smartphones in order to redirect to a customized
white-label application that best serves your objectives. When every product is
born digital , a whole new Direct to Consumer channel opens up for your brand
and your customers to explore.

How Digital Consumer Engagement works

Brand discovery Brand story Social media

Speed to purchase Self service check out

Care and content Product journey transparency How & where to recycle

Personalised experience Augmented reality gaming Personalised offers

Peer-to-peer sharing Social media

Authentication Proof of authentication Blockchain Transparency

According to Statista, 45% of the global population use a smartphone, and this
figure is growing year on year. The rising popularity of QR codes, mobile
payment methods and social commerce is affecting the way brands interact with
consumers.

Watch our film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Watch the film

Klabu is bringing joy and community to refugees through sport; an initiative we
are proud to support through the provision of digitally connected
embellishments. Watch the film and learn more about Klabu's impact.

The Spirit of Kalobeyi

Jan van Hövell, Founder, Klabu Foundation

Maurizio Donadi, Founder, Transnomadica

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Future of Retail

Insight statistics on the future of retail

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Supply Chain Visibility

16-34s in Europe and the U.S. are 61% and 34% more likely than 35-64s to say
they would desire a device tapping motion over scanning to open digital
experiences.

Fashion buyers who scan digital triggers often / regularly are 29% more likely
to do so for brand discovery experiences, and 25% more likely for proof of
garment authentication.

Only one-quarter of shippers surveyed stated that they had enough visibility
into their freight operations

Source: Avery Dennison x GWI, 2021

Rob Smith, Director Product and Sourcing, UpWest

“..Avery Dennison provides a platform that allows us to pique consumers’
interest, and is a game changer in terms of giving us another route to share our
story and our purpose.”

Create new experiences at retail – engaging the consumer and cutting friction to
purchase.

Technology can turn a simple garment into a meaningful experience. Consumers can
now scan Avery Dennison’s Digital Hang Tags and Digital Care Labels while
shopping or after they buy, accessing content that brings to life a garment’s
story and shares how to take great care of it. When a consumer knows a garment’s
journey and is invited to play their part, they’re more invested. This new
experiential digital marketing channel drives conversion in-store and builds
brand love.

Among those who haven’t used a fashion rental platform, 44% in China, 26% in
Europe and 28% in the U.S. are interested in using in the future.

26%

28%

44%

61%

34%

29%

25%

↑

Upwest x ReCircled Watch now

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PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Insight statistic on the future of retail

Source: Bain & Company, 2021

Digital Solutions can help evolve your business. Find out more by adding your
details below.

GDPR

COOKIE POLICY

Future of Retail

Create new experiences at retail – engaging the consumer and cutting friction to
purchase.

26%

44%

28%

61%

34%

29%

25%

↑

“....A Digital Care Label is essential to embracing the broader vision for
circularity, as it enables a more streamlined and scalable way for us to
regenerate material. As we built the physical infrastructure to take in and
reprocess material, we knew we had to think about the digital infrastructure to
enable full circularity...”

Upwest x Recircled Watch now

Shay Sethi, CEO, Ambercycle

Get in contact, and find out how Digital Solutions can help your business.

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Increase loyalty and spend, with on-demand manufacturing and customization.

Personalization boosts consumers’ emotional connection with the garments they
buy, making them part of their own story. Avery Dennison’s on-demand solutions
let your business offer personalization and customization – responsibly and
efficiently. There’s no need to take the risk of up-front order commitments.

Insight statistics on personalization and customization

Fashion buyers who scan digital triggers often / regularly are 11% more likely
than average to do so for personalized offers.

Source: Avery Dennison x GWI, 2021

11%

Source: Avery Dennison x GWI, 2021

41%

Customers are transforming products and tapping into their desire to send a
personalized message through their clothing and opening up the possibilities of
customization on an industrial scale.

On demand manufacturing is here

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Supply Chain Visibility

Personalization and Customization

Source: Avery Dennison x GWI, 2021

55%

In China personalization is key; they’re more likely than those in Europe (2x)
and the U.S. (55%) to say they want brands to offer customized / personalized
products.

41% of shoppers said they’d be likely to scan digital triggers for
personalization

55% of those aged 18-24 expect to be able to custom-design clothing in-store
within the next three years

Source: Microsoft and Forbes Insights, 2019

55%

We partnered with Veniceball to #ShowChiLove Watch now

↑

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Personalization and Customization

Avery Dennison’s on-demand solutions let your business offer personalization and
customization – responsibly and efficiently. There’s no need to take the risk of
up-front order commitments.

11%

55%

41%

GDPR

COOKIE POLICY

Increase loyalty and spend, with on-demand-manufacturing and customization.

Personalization boosts consumers’ emotional connection with the garments they
buy, making them part of their own story.

Insight statistic on personalization and customization

Source: Avery Dennison x GWI, 2021

Only one-quarter of shippers surveyed stated that they had enough visibility
into their freight operations

Source: Avery Dennison x GWI, 2021

55%

Source: Microsoft and Forbes Insights, 2019

↑

We partnered with Veniceball to #ShowChiLove Watch now

Customers are transforming products and tapping into their desire to send a
personalized message through their clothing and opening up the possibilities of
customization on an industrial scale.

On demand manufacturing is here

Get in contact, and find out how Digital Solutions can help your business.

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

GDPR

COOKIE POLICY

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

GDPR

COOKIE POLICY

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Watch our short film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Watch our short film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our short film to see how we’re making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Watch our short film

Klabu is bringing joy and community to refugees through sport; an initiative we
are proud to support through the provision of digitally connected
embellishments. Watch our short film and learn more about Klabu's impact.

The Spirit of Kalobeyi

Watch our short film

Learn how digitally connected garments mean more efficient inventory management,
new consumer engagement opportunities and a more sustainable future for fashion.

This Little Label

Watch our short film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our short film to see how
we're unlocking a world of possibilities.

Traceability and Transparency

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights: How Digital Solutions is transforming apparel

From field to factory, throughout supply chains and retail channels, into
wardrobes and beyond – Avery Dennison Digital Solutions is transforming what’s
possible for apparel brands.

Here, you’ll find case studies, guides, testimonials and other helpful content
that can inspire your brand as you embrace the industry’s digital revolution.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Download

Our report exposes the real cost of supply chain waste and sets out the five key
opportunities for businesses to make a positive impact on people, the planet and
the bottom line.

The Missing Billions Report

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Get your copy now

In the latest issue of our trends and insights magazine, we examine the impact
of connected supply chains, factory automation and digital retail innovation on
the world of fashion and apparel.

Made to Mention, Volume 8: Connected demand

Insights: How Digital Solutions is transforming apparel

From field to factory, throughout supply chains and retail channels, into
wardrobes and beyond – Avery Dennison Digital Solutions is transforming what’s
possible for apparel brands.

Here, you’ll find case studies, guides, testimonials and other helpful content
that can inspire your brand as you embrace the industry’s digital revolution.

Take a step into the future of fashion and apparel.

Download

The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

DPPs: A springboard to supply chain efficiency

Download

Digital Consumer Behavior Report 2.0

Watch our short film

Learn how digitally connected garments mean more efficient inventory management,
new consumer engagement opportunities and a more sustainable future for fashion.

This Little Label

Watch our short film

Traceability and Transparency

Watch our short film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our short film to see how we’re making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Watch our short film

The Spirit of Kalobeyi

Watch our short film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Download

Our report exposes the real cost of supply chain waste and sets out the five key
opportunities for businesses to make a positive impact on people, the planet and
the bottom line.

The Missing Billions Report

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Watch video

The tools and data needed to comply with Digital Product Passports can also be
used to transform the way you manage your supply chains. Max Winograd, Avery
Dennison’s Vice President of Digital Solutions, explains how in this video.

DPPs: A springboard to supply chain efficiency

Download

An introduction to Digital Product Passports

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Massive regulatory changes are coming to the world of apparel which will have a
profound impact on the way brands must begin to operate. New laws and Digital
Product Passports will affect accountability, data handling and presentation,
supply chain management, material, and product transparency and so much more.

Download our Digital Product Passports: The Gateway to Fashion Eco-law
Compliance

Confirmed, proposed and recently implemented legislation

Key dates and deadlines, region by region

How you can seize opportunities as you adapt

The tools and the policies your brand needs to adopt

Download

Download Guide

Change is inevitable. So how prepared is your brand to adapt? ` Download our
guide and get the lowdown on:

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Download

Change is inevitable. So how prepared is your brand to adapt? Download our guide
and get the lowdown on:

Massive regulatory changes are coming to the world of fashion which will have a
profound impact on the way brands must begin to operate. New laws and Digital
Product Passports will affect accountability, data handling and presentation,
supply chain management, material, and product transparency and so much more.

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download our Digital Product Passports: The Gateway to Fashion Eco-law
Compliance

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Watch the film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Made to Mention, Volume 7: Connected Lifecycle

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

In this issue, we take stock of the progress our industry is making towards
transparency, traceability and waste management. Plus, if circularity is to
become a reality in apparel, we shine a light on the importance of end-to-end
visibility of garments throughout their lifecycles.

Download

Download Made to Mention, Volume 7: Connected Lifecycle

Watch our short film

Learn how this team collaborated to create commercially viable, products by
upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Download

Green Fashion Guide: Navigating the new legal landscape

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download Made to Mention, Volume 7: Connected Lifecycle

Download

Made to Mention, Volume 7: Connected Lifecycle

In this issue, we take stock of the progress our industry is making towards
transparency, traceability and waste management. Plus, if circularity is to
become a reality in fashion and apparel, we shine a light on the importance of
end-to-end visibility of garments throughout their lifecycles.

Download

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Made to Mention, Volume 8: Connected Demand

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Made to Mention is the must-read zine that covers everything you need to know
about technology in fashion and apparel. In this issue, we’re exploring how
businesses throughout the supply chain can achieve greater agility, efficiency
and customer satisfaction – all while mitigating their impact on the
environment.

Download

Download Made to Mention, Volume 8: Connected Demand

Watch our short film

Learn how this team collaborated to create commercially viable, products by
upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Download

Green Fashion Guide: Navigating the new legal landscape

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download Made to Mention, Volume 8: Connected Demand

Download

Made to Mention, Volume 8: Connected Demand

Download

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

Whistles’ Sustainable Trainer Project: A case study

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Putting circularity at the heart of design

Connect

The future of fashion is circular but right now the industry has much to do to
become ethical, efficient and sustainable. Whistles’ Sustainable Trainer Project
was all about tackling this challenge head-on, by creating three new pairs of
shoes with circularity at the heart of their design.

Success meant going back to the design process and redefining standards to
instill quality, craftsmanship and innovation that would create footwear that
could be well-loved, long-lasting and, ultimately, recycled and reused. By
interweaving Avery Dennison’s Digital Solutions, Whistles unlocked digital
consumer engagement, and sustainability through a comprehensive digital
infrastructure.

Instilling quality and innovation with Digital Solutions

Avery Dennison Digital Solutions take consumers on a journey to learn more about
their purchase. By scanning the Digital Care Label, consumers could gain access
to key sustainability information including where their footwear came from, what
it was made of, and how to care for it. Crucially it offers total transparency
about the product’s environmental impact, bringing more accountability through
traceability. And, by prompting customers to explore sustainability further, the
Digital ID empowers customers to ‘close the loop’ by showing them how to recycle
their shoes at the end of their lifespan. By innovating to find new
opportunities in sustainability and consumer engagement, Whistles have lived up
to the promise of the Responsible Trainer Project. Speak to an Avery Dennison
expert about unlocking #EndlessPossibilities.

Making big ideas into impactful realities

Download

Green Fashion Guide: Navigating the new legal landscape

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Connect

Avery Denisson Digital Solutions take consumers on a journey to learn more about
their purchase. By scanning the Digital Care Label, consumers could gain access
to key sustainability information including where their footwear came from, what
it was made of, and how to care for it. Crucially it offers total transparency
about the product’s environmental impact, bringing more accountability through
traceability. And, by prompting customers to explore sustainability further, the
Digital ID empowers customers to ‘close the loop’ by showing them how to recycle
their shoes at the end of their lifespan. By innovating to find new
opportunities in sustainability and consumer engagement, Whistles have lived up
to the promise of the Responsible Trainer Project. Speak to an Avery Dennison
expert about unlocking #EndlessPossibilities.

Making big ideas into impactful realities

Success meant going back to the design process and redefining standards to
instill quality, craftsmanship and innovation that would create footwear that
could be well-loved, long-lasting and, ultimately, recycled and reused. By
interweaving Avery Dennison’s Digital Solutions, Whistles unlocked supply chain
visibility, digital consumer engagement, and sustainability through a
comprehensive digital infrastructure.

Instilling quality and innovation with Digital Solutions

Whistles’ Sustainable Trainer Project: A case study

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Putting circularity at the heart of design

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Avery Dennison partners with Ron Herman and Transnomadica

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digitally connected products can help weave compelling stories at the point of
purchase and beyond. Fashion legend, Ron Herman, and visionary vintage retailer,
Transnomadica are the proof. Watch our short film and see how Digital Solutions
make smarter consumer engagement possible.

Watch

Watch our short film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our short film to see how we're making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

Learn more about how we’re unlocking #EndlessPossibilities

Watch our short film

Learn how this team collaborated to create commercially viable, products by
upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digitally connected products can help weave compelling stories at the point of
purchase and beyond. Fashion legend, Ron Herman, and visionary vintage retailer,
Transnomadica are the proof. Watch our film and see how Digital Solutions make
smarter consumer engagement possible.

Watch

Avery Dennison partners with Ron Herman and Transnomadica

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch the film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our film to see how we’re making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

Watch our film

Learn how digitally connected garments mean more efficient inventory management,
new consumer engagement opportunities and a more sustainable future for fashion.

This Little Label

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Watch our short film

Learn how digitally connected garments mean more efficient inventory management,
new consumer engagement opportunities and a more sustainable future for fashion.

This Little Label

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Download

Green Fashion Guide: Navigating the new legal landscape

Watch our short film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our short film to see how
we’re unlocking a world of possibilities.

Traceability and Transparency

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

For forward thinking apparel brands, traceability has moved to the top of the
agenda. Growing consumer expectations and regulatory changes on the horizon mean
that greater transparency in supply chains is a growing priority for the fashion
industry. However, the complexity of the fashion ecosystem makes the provenance
of apparel and its component materials obscured or unverifiable in many cases.
Gap have been exploring how to integrate greater traceability for several
products in their Athleta brand. In so doing, it hopes to transform fashion’s
murky supply chains and establish a transparent chain of custody.

Connect

Helping Gap Improve supply chain visibility: A case study

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Connect

Connected products link to what Gap Inc calls the “voice of the customer” — the
company’s platform that reports feedback from retail and digital customers on
fit, function, style and color. As a first use case, the apparel giant is
exploring item-level traceability for several products in its Athleta brand;
this holiday season the company will enable garment-specific fabric ‘DNA’
(testing performance data, mill and other manufacturing data points) to be
viewable by consumers with the scan of a QR code — a tool growing in popularity
for forward-thinking apparel brands. So, when a customer identifies a fit issue,
for example, the item can be traced back to a specific fabric, test report and
quality audit — providing much better oversight to make decisions on quality
standards. “It’s awesome to see apparel retailers like Gap Inc. embrace
traceability technology and explore how they can ultimately go all the way back
into raw material, put that data in one place, and use that data to drive
different business outcomes,” Winograd said. atma.io provides invaluable
insights, such as identifying fabrics and testing standards on styles that are
commonly returned. Being able to map data points such as factory and fabric
origins and connect them in real time to consumer trends will be revolutionary.
“Connected products mean that we will be able to react much faster both to
macroeconomic situations as well as customers,” Thomas said. “We can put it all
together to find out what worked and what didn’t work.” Transparency is also a
way to strengthen supplier relationships. Thomas said Gap Inc. hopes to utilize
tools such as atma.io to establish raw material connectivity in supply chains,
allowing for greater customization and less waste. Gap Inc. is currently
exploring how to more thoroughly integrate atma.io into its supply chain, and
will review the results of the first use case at the end of 2022.

Minding the ‘Gap:’ A business use case

Avery Dennison’s atma.io connected product cloud serves as the intersection
between the physical and digital worlds. It distills all of the nebulous data
hidden in a product’s value chain into insights for both consumers and
businesses. The platform shows exactly what a product is made of, where it’s
been, its various footprints and certifications, and proper end-of-life actions.
“atma.io serves as a single source of truth to put all of that product data in
one place from all the different stakeholders in the supply chain, and make that
available to consumers,” Max Winograd, VP of connected products at Avery
Dennison Smartrac and co-founder of atma.io, said at a recent fall launch event.
“With our platform, what was once a five-week process now takes five minutes.”
“Compliance is becoming an increasingly important topic,” Winograd added.
“Consumer expectations are heightened, and there’s a bigger emphasis on meeting
ESG goals.” More and more countries require compliance certificates for imported
goods, Winograd said, and digital product passport initiatives are popping up in
Europe. Consumer perception is driving the trend at the other end of the
spectrum — an indicator that a sustainable future for consumer products is
circular. “For us to be able to shift from being a mere consumption-based
economy to a more circular economy, there needs to be more traceability and
transparency,” Winograd said. “Traceability is the enabler for transparency.”

‘A single source of truth’

By enabling raw material traceability at scale, Avery Dennison’s atma.io helps
brands account for varying environmental footprints through more granular supply
chain data, and empowers consumers to hold brands accountable to their
sustainability promises. Does your product have a “soul?” Is it known,
understood, or even knowable? The fashion industry, particularly fast fashion,
has long suffered from products that have been so obscured in the complex
quagmire of chain of custody that by the time they get to the consumer, the
‘soul’ of the garment has been lost. “The level of complexity that each [element
in the supply chain] has means there is an exponential number of control points
by the time it gets to the consumer,” said Alex Thomas, VP of Global Quality at
Gap Inc. Across all sectors, the validation and authentication process remains
an immense challenge — especially in complex supply chains. But with regulatory
changes and customer demand, traceability mandates are knocking at the door.
What would it take to transform fashion’s manual, siloed and veiled supply
chains into a verified and transparent chain of custody? “The fashion industry
network of multiple partnerships, combined with all our internal garment- and
fabric-testing protocols, is reflected in an enormous amount of manual data that
is not connected,” Thomas said. “So, getting a verified source of truth and
linking it to a product — that’s a game-changer.”

Connect

Helping Gap Inc. Improve supply chain visibility: A customer story

And atma.io empowers Gap as well. The data points it makes available allows the
brand to, for example, identify trends for items commonly returned and relate
these to possible causes, such as factory processes or testing standards. By
connecting data points with consumer trends in real time, Gap can be agile to
react to macroeconomic situations, helping it to cater to its customers, improve
supplier relations and further ESG goals. Traceability is key to transparency
and transitioning to a circular economy. Gap is now exploring how to further
integrate atma.io, having taken the first steps towards a more sustainable
supply chain. Speak to an Avery Dennison expert about unlocking
#EndlessPossibilities.

Unlocking the potential of product and supply chain data

Connect

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Watch our film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our film to see how we’re
unlocking a world of possibilities.

Traceability and Transparency

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

atma.io gets its name from the Sanskrit word for soul, “atma”. But it doesn’t
merely illuminate a product’s provenance: It empowers individual products to
become ambassadors for a better world. atma.io is the latest evolution in Avery
Dennison’s years-long foray into creating more transparent supply chains through
‘smart’ products. “We’re helping to enable the consumer to have a better
understanding of the products they’re buying,” Winograd said. “It’s an
opportunity for storytelling — an action-oriented approach that we’re really
excited about.” Providing granular product insights empowers consumers to become
a part of the sustainability conversation and hold brands accountable to
fulfilling on consumer demand for traceable and ethically made products. “The
products themselves become an enabler of sustainability,” Winograd said. Avery
Dennison’s latest atma.io release for fall 2022 focuses on enabling raw material
traceability at scale — helping global brands streamline compliance, account for
varying environmental footprints, and obtain more accurate supply chain data.
The new rollout features a fresh integration suite with a new application
programming interface (API) library and other tools to help brands accelerate
connected products at scale, allowing seamless integration of transparency and
traceability throughout supply chains. The new features also provide integrated
tools for facilitating climate action. Users can mint carbon-emission tokens
natively on atma.io, with the ability to offset their footprint with
carbon-reduction tokens from the same blockchain. The blockchain integration
makes a product’s provenance data impervious to greenwashing and manipulation;
and atma.io natively integrates into digital ledgers such as Hedera, creating
immutable records. And because atma.io integrates item-level data, it can be
used in any business system and supply chain. Any user can take the carbon
emissions data from all of its suppliers and craft a true scope 1-3 emissions
report of any product. This is particularly helpful for products with the same
SKU but shipped to different parts of the world, which means a higher scope 3
footprint.

Products as a story

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

Avery Dennison partners with UpWest and ReCircled

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

See how we helped two visionary brands breathe new life into existing inventory
to create commercially viable, circular products. With Avery Dennison Digital
Solutions on board, each reimagined garment was born digital, making it
traceable and transparent for life, as well as allowing UpWest to bring its
consumers ‘along for the journey’.

Watch

Watch our short film

Traceability and Transparency

Learn more about how we’re unlocking #EndlessPossibilities

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

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Green Fashion Guide: Navigating the new legal landscape

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Digital Product Passports: The Gateway to Fashion Eco-law Compliance

See how we helped two visionary brands breathe new life into old inventory to
create commercially viable, circular products. With Avery Dennison Digital
Solutions on board, each reimagined garment was born digital, making it
traceable and transparent for life, as well as allowing UpWest to bring its
consumers ‘along for the journey’.

Watch

Avery Dennison partners with UpWest and ReCircled

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Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

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Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch the film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Watch our film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our film to see how we’re
unlocking a world of possibilities.

Traceability and Transparency

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

The spirit of Kalobeyi – supporting refugees through sports

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Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Avery Dennison joined forces with the Klabu foundation in Kenya helping it to
create sustainable sports clubs that bring joy and opportunity to refugees. We
were proud to supply digitally connected labels, hang tags, and embellishments
for this amazing organization’s iconic kits. Watch our short film and learn a
little of the positive impact Klabu is having.

Watch

Learn more about how we’re unlocking #EndlessPossibilities

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Watch our short film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our short film to see how we’re making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

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Green Fashion Guide: Navigating the new legal landscape

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FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Avery Dennison joined forces with the Klabu foundation in Kenya helping it to
create sustainable sports clubs that bring joy and opportunity to refugees. We
were proud to supply digitally connected labels, hang tags, and embellishments
for this amazing organization’s iconic kits. Watch the film and learn a little
of the positive impact Klabu is having.

Watch

The spirit of Kalobeyi – supporting refugees through sports

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch our film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

Avery Dennison partners with Ambercycle – A case study

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Sustainability

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Sustainability

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Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Ambercycle has teamed up with Avery Dennison Digital Solutions to connect
physical recycling infrastructure with digital infrastructure. The goal? To
create a ‘closed loop solution’ that helps regenerate 100% of the world’s
polyester. Watch our short film to find out more.

Watch

Download

Green Fashion Guide: Navigating the new legal landscape

Learn more about how we’re unlocking #EndlessPossibilities

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Watch our short film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Ambercycle has teamed up with Avery Dennison Digital Solutions to connect
physical recycling infrastructure with digital information infrastructure. The
goal? To create a ‘closed loop solution’ that helps regenerate 100% of the
world’s polyester. Watch the film to find out more.

Watch

Avery Dennison partners with Ambercycle – A case study

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

Veniceball: Embracing customization with Digital Solutions

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Sustainability

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PERsonalization & customization

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Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Find out how our partnership with Veniceball helped to bring apparel
customization to basketball lovers in Chicago. Through on-demand manufacturing
made possible with Digital Solutions, Veniceball was able to forge personal,
emotional, and memorable connections with consumers.

Watch

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

Download

Green Fashion Guide: Navigating the new legal landscape

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Watch

Veniceball: Embracing customization with Digital Solutions

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

How Digital Solutions makes fashion traceable and transparent

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

In today’s complex fashion ecosystem, monitoring stock, measuring your brand’s
impact and collaborating with partners can be challenging. Digital Solutions
from Avery Dennison is making things simpler, more transparent and more
efficient. Watch our short film to find out more.

Watch

Download

Green Fashion Guide: Navigating the new legal landscape

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

GDPR

COOKIE POLICY

Watch

How Digital Solutions makes fashion traceable and transparent

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

This Little Label – Creating Endless Possibilities

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Sustainability

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This Little Label – Creating Endless Possibilities

GDPR

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Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Digital Solutions by Avery Dennison connects garments across the entire supply
chain and throughout the whole product lifecycle, on into circularity. But what
does this mean for brands? It means better supply chain visibility, a
sustainable future, a world of opportunity in consumer engagement and so much
more. Watch our short film. Imagine what you could do.

Watch

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

Watch our short film

Traceability and Transparency

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

The Missing Billions - The real cost of supply chain waste

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PERsonalization & customization

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Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

The Missing Billions - The real cost of supply chain waste

GDPR

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Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

The full extent of supply chain waste in fashion and apparel may shock you.
Exacerbated by disruptive global forces, an estimated $10.3 billion is wasted
each year through inefficiencies and overproduction. Using data from over 300
businesses and 7,500 consumers around the globe, our report goes deep to uncover
the real costs of these issues and set out the key opportunities for
improvement. Download the report now to find out

Download

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PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

Watch our film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our film to see how we’re
unlocking a world of possibilities.

Traceability and Transparency

Watch our film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

How educating consumers on the environmental impact of supply chains leads to
less waste

How leveraging data can create greater transparency and stronger partnerships

How improved inventory visibility helps reduce waste and meet consumer demand

How sustainable supply chain initiatives can help the environment and increase
profits

How championing durability can connect the needs of the consumer with the planet

Is your brand ready to take action against supply chain waste?

Download the report

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

How you can seize opportunities as you adapt

The tools and the policies your brand needs to adopt

How improved inventory visibility helps reduce waste and meet consumer demand

How sustainable supply chain initiatives can help the environment and increase
profits

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Watch

Want to know more about Digital Product Passports (DPPs)? You’re not alone.
Although there’s plenty of buzz around DPPs right now, solid information about
the impact they’ll have, or the benefits they can bring is surprisingly scarce.
In this video, Lindsey Hermes, Commercial Director of Digital Solutions at Avery
Dennison explains the basics.

Watch

Digital Product Passports: We explain the basics

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Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Watch

Digital Product Passports: We explain the basics

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Watch

Digital Product Passports are being introduced in the EU and are a major global
driver for new technology and data systems in fashion and apparel. There’s a lot
to get your head around but - with a clear strategy - setting your businesses up
to comply with the new regulations can bring some serious benefits. In this
video, Max Winograd, Vice President of Avery Dennison Digital Solutions,
explains the upside of DPPs in terms of supply chain management.

Watch

Max Winograd explains how DPPs can transform your supply chain

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Digital Consumer EngagemenT

Sustainability

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Watch

Max Winograd explains how DPPs can transform your supply chain

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Download the report

How the cost-of-living crisis is transforming the way shoppers engage with
fashion brands The ways technology can help protect consumers from fake designer
goods Why the problem of greenwashing needs a digital solution How to kick-start
a more sustainable world of reusing and recycling And more…

The latest report from GWI and Avery Dennison explores…

Get your free copy of the Digital Consumer behavior report now.

Download the report

Avery Dennison & GWI: Digital Consumer Behavior 2.0 Report

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PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Learn more about how we’re unlocking #EndlessPossibilities

Download the report

Get your free copy of the Digital Consumer behavior report now.

The latest report from GWI and Avery Dennison explores…

Download the report

Avery Dennison & GWI: Digital Consumer Behavior 2.0 Report

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Digital Solutions can help evolve your business. Find out more by adding your
details below.

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Watch

Change is sweeping through the apparel industry. Rapid adoption of Digital
Product Passports will help brands manage the change and be ready for incoming
sustainability laws.

Connect

Digital Product Passports have lift-off: Prepare for fashion supply chain
visibility

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PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

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EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Change is sweeping through the apparel industry. Rapid adoption of Digital
Product Passports will help brands manage the change and be ready for incoming
sustainability laws.

Connect

Digital Product Passports have lift-off: Prepare for fashion supply chain
visibility

Learn more about how we’re unlocking #EndlessPossibilities

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Governments around the world are passing legislation to drive more sustainable
apparel production and consumption models. Digital technology is a key enabler,
and it’s expected that Digital Product Passports (DPPs) will become essential in
meeting legal requirements to provide detailed product and supply chain data
about individual garments. A Digital Product Passport (DPP), as defined by the
EU, is “an environmental policy instrument that aims to improve product
circularity by utilizing the power of digital to collect, organize, and store
information in a secure way”. To prepare for a future when supply chain
visibility will be mandatory, fashion brands are beginning to adopt DPPs which
hold raw material and provenance data on individual products that can be shared
across entire value chains. The aim is that stakeholders, including consumers,
will have a better understanding of the products they use, and their
environmental impact.

Sustainability laws on the horizon

Change must happen. Over 15 kilograms of textile waste is generated per person
each year in Europe, according to McKinsey. In America alone, an estimated 11.3
million tons of textile waste ends up in landfills each year, according to
Earth.org. New legislation aims to tackle this huge problem of waste head on, by
enforcing transparency, accountability and circularity. France has moved first.
The French Decree 2022-748 AGEC (Anti-Waste for a Circular Economy Law) came
into force at the start of the year for apparel brands with an annual turnover
above 50m Euros and at least 25,000 units. This will be phased in for smaller
companies during 2024 and 2025. Pursuant to this legislation, relevant
producers, importers, and dealers of a wide range of products intended for
consumers (including large fashion brands) must now make information regarding
the raw materials used and the green credentials of a product available to
consumers at the point of sale, and in an electronic format accessible post
purchase. This includes information regarding the product’s recyclability,
traceability of textiles, and the presence of plastic microfibres (when the
proportion by mass of synthetic fibers is greater than 50%). Certain
environmental claims such as ‘eco-friendly’ and ‘biodegradable’ are banned from
product information. The French government’s proactive stance on product
traceability is a sign of things to come in Europe and beyond. The EU Strategy
for Sustainable and Circular Textiles sets out the vision and concrete actions
aimed to ensure that by 2030, textile products placed on the EU market are
designed to be durable and recyclable, made as much as possible of recycled
fibers, free of hazardous substances and produced in respect of social rights
and the environment. Avery Dennison’s Missing Billions report states that
durability of garments was ranked by almost half of global consumers (48%) as a
top five important factor affecting purchase in retail segments. Specifically,
the EU intends to implement DPPs for textile products, possibly by as early as
2025, with the goal of tracking the content and manufacturing journey of a
product. The US is also making headway on legal changes through California’s
Senate Bill 62, the New York Fashion Act, and the proposed Fashioning
Accountability and Building Real Institutional Change Act (known as the Fabric
Act).

Having item-level lifecycle data readily available for every product will
completely transform a fashion brand’s supply chain visibility. Here are just a
few supply chain benefits to fashion brands when using DPPs:

Aiming to push through digital passport laws for apparel, EU legislators are
setting a benchmark for transparent and connected ways for businesses everywhere
to operate. Avery Dennison’s atma.io has joined the EU’s CIRPASS consortium.
CIRPASS aims to prepare the ground for the gradual piloting and deployment of
the DPPs from 2023 onwards, across multiple industries, including textiles. Our
Digital Solutions are already being used by fashion brands keen to optimize
supply chain visibility and help them manage compliance with new laws as they go
live.

New transparency mandates unlock a wealth of opportunity

• • • •

Digitally connected products are a game-changer for everything from
collaboration through to customer satisfaction, product development, supply
chain efficiency, compliance and circularity. As mass garment recycling takes
off, material composition data will be essential to help sorters and recycling
specialists carry out their work. Avery Dennison recently invested in a textile
recycling company, Circ, to help fund the build and engineering requirements for
Circ’s industrial-scale recycling plants. Circ’s game-changing textile recycling
technology keeps materials in constant play, making new clothes out of old and
reducing waste. Avery Dennison’s digital identification technologies and atma.io
connected product cloud will provide the textile composition and supply chain
data needed by fashion brands using the Circ facilities to recycle their
textiles. At Avery Dennison, we’re confident the infrastructure needed for
garment recycling will be built. We’re also excited by the world of
opportunities offered by IoT technologies such as DPPs. Our Digital Solutions
are poised to support fashion brands and retailers with compliance, customer
engagement, supply chain efficiency and ultimately, circularity.

Download

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

Connect

Inventory changes can be registered in real time, helping to drive efficiency
and reduce waste. A data trail can be used to create incredibly agile and
precise feedback loops so things like upstream quality issues can be remedied
almost instantly. Unwanted garments can be easily processed by sorters and
textile recyclers if those agencies have access to the correct composition and
raw material data via the DPP, enabling the reuse stage of the circularity loop.

• • •

New transparency mandates unlock a wealth of opportunity

Sustainability laws on the horizon

• • • • • • •

Brands can enable consumers to make better-informed decisions when buying a
product, using stored data to prolong its life, as well as giving it a second
life. Product information can be traced right back to raw materials, including
authenticity, place of origin, date and place of manufacture which will be
needed to substantiate eco-claims and can help meet legal compliance. Digital ID
technology like RFID, NFC, QR codes, together with the AI capabilities of a
connected product cloud like atma.io can give a real-time picture of inventory
levels at locations all over the globe. The guesswork can be taken out of
sourcing, manufacturing and distribution so that consumer demand can be met
without the risk of excessive wastage caused by overproduction. Inventory
changes can be registered in real time, helping to drive efficiency and reduce
waste. A data trail can be used to create incredibly agile and precise feedback
loops so things like upstream quality issues can be remedied almost instantly.
Unwanted garments can be easily processed by sorters and textile recyclers if
those agencies have access to the correct composition and raw material data via
the DPP, enabling the reuse stage of the circularity loop.

Connect

Download

An introduction to Digital Product Passports

Download

Digital Consumer Behavior Report 2.0

Take a step into the future of fashion and apparel.

Download

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Digital Solutions can help evolve your business. Find out more by adding your
details below.

To find out more about improving supply chain visibility and efficiency, click
here.

Watch

With supply chain visibility, sustainability-focused business models like
resale, reuse and recycling can be mapped out by brands and retailers. It also
unlocks other benefits like cost-saving efficiencies, gray market mitigation,
and brand authentication. What if we don’t become more transparent? In the
apparel manufacturing process, a lack of end-to-end traceability can result in
compliance risks, inefficient supply chains, lost profits and consumer distrust.
New laws are coming that will require fashion brands to be more transparent, and
Avery Dennison’s Digital Solutions are readily available to support this
transition.

Connect

Traceability in the fashion supply chain

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Sustainability

Supply Chain Visibility

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Insights

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Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Both transparency and traceability are essential in making meaningful progress
towards social and environmental goals, with benefits extending throughout
operations. With digital solutions and disruptive collaboration, traceability
helps industry stakeholders to understand the entire lifecycle of their
products, identify challenges, and mitigate risk. The climate crisis cannot be
ignored. Conscious consumerism is impacting our sector and there is a huge
consumer appetite for transparency in fashion. People have wised up to
greenwashing, so providing transparency with credible data is an effective way
to assure loyal shoppers that your brand has the planet’s future in mind.

Trust is everything

Download

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

Upcoming legislation will accelerate the move to transparency in the global
fashion industry. We have produced a special report Digital Product Passports:
The Gateway to Fashion Eco-Law Compliance, outlining what impact we believe new
laws will have, and how digital ID technology will be needed to facilitate
disclosure of supply chain information. We have worked with proactive apparel
clients who have adopted digital ID technologies like RFID and QR codes for
garment connectivity in their supply chains. For example, Gap Inc has used Avery
Dennison’s atma.io connected product cloud to account for environmental
footprints through more granular supply chain data, providing valuable insights
for customers and other stakeholders.

Regulatory mechanisms will speed the transition to transparency

More than 50% of fashion executives say traceability will be a top-five enabler
to reduce emissions in their supply chains. 48% of major brands now publish a
list of their first-tier manufacturers, more than ever. However, 50% of major
brands still disclose no information about their supply chains. Avery Dennison’s
Missing Billions Report says 35% of firms plan to introduce technologies to
identify unique item-level tracking and traceability to help fix inventory black
holes which are costing them dear. 71% of consumers surveyed across 28 countries
indicated that traceability is very important and they are willing to pay a
premium for brands that provide it.

• • • • •

Let’s look at fashion traceability in numbers

Connect

Traceability systems are helping brands understand the entire lifecycle of their
products and begin designing circularity into their clothes.

Many brands and businesses face fragmented networks of suppliers with little
visibility beyond their direct relationships. The apparel industry has long been
defined by dislocated and difficult-to-trace modes of production. Garment
developers work with multiple suppliers and types of raw materials, requiring
meticulous management of processes to ensure delivery, quality and compliance.
There is a lot of data to manage across a complex and constantly changing supply
chain. Data can be siloed, and there is rarely real-time visibility for multiple
stakeholders. Another big issue is commercial sensitivity. Not all brands want
to reveal to the market every aspect of their production processes and the
suppliers they work with. Transparency and ESG reporting are simply not
priorities for every fashion business. As of today there are no strong
incentives for manufacturers to fully disclose information about human rights
and environmental due diligence as well as production processes.

Challenges to overcome

Download

An introduction to Digital Product Passports

Download

Digital Consumer Behavior Report 2.0

Take a step into the future of fashion and apparel.

Download

To find out more about improving supply chain visibility and efficiency, click
here.

Connect

• • • • •

Let’s look at fashion traceability in numbers

Trust is everything

Regulatory mechanisms will speed the transition to transparency

Traceability systems are helping brands understand the entire lifecycle of their
products and begin designing circularity into their clothes.

Connect

Traceability in the fashion supply chain

Challenges to overcome

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Embark on your journey to circularity. Discover our Digital Solutions here.

Watch

Imagine you’re a fashion supply chain director tasked with taking back and
recycling 30% of the garments you sell to meet ESG goals. You find the ideal
textile-to-textile recycling business to partner with, but they can process the
collected garments only if there is detailed raw material composition data
available for every item. Without a high degree of supply chain transparency,
you can’t hit the button on this vitally important project. Consumers and your
shareholders will be disappointed. And you may fall foul of incoming
environmental legislation if you don’t get your data visibility in order very
quickly.

Connect

Unlocking end-to-end transparency: Where do you start?

EXPLORE JERSEY

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Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

GDPR

COOKIE POLICY

Greater fashion circularity is only going to be possible if brands embrace
digital technology and data analytics to transform their supply chains. Data or
product cloud platforms are being developed to store all the information that
brands will need to prove their garments are carbon efficient, and can be sold
on or processed by textile-to-textile recycling facilities. Avery Dennison’s
connected product cloud is called atma.io. It is already helping leading brands,
including Gap Inc. and adidas, achieve their connected product vision. atma.io
is a platform that unlocks the power of connected products by assigning unique
digital IDs to everyday items, providing end-to-end transparency by tracking,
storing and managing all the events associated with each individual product —
from source to consumer and beyond to help enable circularity. By leveraging
Avery Dennison’s suite of digital ID technologies and atma.io, brands can now
more easily trace all raw materials, match POs and lot numbers, link
sustainability certificates and help manage compliance. atma.io more closely
connects brands not only with their consumers and resellers, but also with
textile sorters and recyclers, as well as the upstream suppliers.

Meet atma.io, connected product cloud by Avery Dennison

• • • • • •

Download

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

Fashion brands in this situation need to implement a traceability program. This
requires supply chain professionals in the company to trace back and collect
information about the origins, composition, manufacturing processes and supply
chain journeys at each step of the value chain. A data platform will securely
hold the data, and can be updated in real time as new suppliers and garment
designs come on stream. When starting to unlock this end-to-end transparency,
it’s important to ensure data authenticity and consistency, while guaranteeing
suppliers’ independence and data protection. Everything in the data pool for
each garment should be transparent to customers – and increasingly regulators -
with a user-friendly end-to-end data platform. Big challenges for brands include
achieving supplier buy-in, making data available to the market, and reconciling
available data in a clean way, even if it comes from ill-managed or
non-harmonized supplier databases. It will help to team with a technology
partner who knows the apparel industry and has market-ready systems in place.
Avery Dennison supports brands on their journey to supply chain visibility with
our Digital Solutions portfolio. This is an end-to-end digital ecosystem capable
of delivering transparency, and the vital communication of data. It combines
digital triggers for garments (including QR codes, NFC tags and RFID) which
enable Digital Product Passports (DPPs), our atma.io connected product cloud
platform (see below), and a range of applications. Together, these tools give
brands access to a world of smarter consumer engagement, improved supply chain
visibility and a more accountable, traceable and circular approach to fashion.
Once set up with these solutions, you can help track your garment’s journey at
every step, manage your compliance with new environmental regulations, and begin
closing the circularity loop.

Where do you start to unlock end-to-end transparency across your supply chain?

QR codes, RFID and NFC tags, Digital Watermarks and Data Matrix Codes Our
atma.io connected product cloud platform Our wide range of apps help to unlock
circularity, consumer engagement, supply chain visibility and more

• • •

These three elements of our integrated portfolio make this possible:

DIGITAL TRIGGERS CLOUD-BASED DATA SYSTEMS APPLICATIONS

Brands can create efficiencies by tracing all raw materials to finished products
with just one click Brands can use products as direct communication channels to
interact with consumers, share insights, and establish transparency, loyalty and
trust.

Connect

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download

An introduction to Digital Product Passports

Download

Digital Consumer Behavior Report 2.0

Take a step into the future of fashion and apparel.

Download

Embark on your journey to circularity. Discover our Digital Solutions here.

Connect

Brands can store and contextualise product data, leveraging unique digital IDs
to provide item-level intelligence and end-to-end transparency It’s possible to
see where, how and by whom each garment was made Brands can track carbon
emissions across product lifecycles Raw material composition data, and details
about the manufacturing process and supply chain stages can all be stored on
atma.io, and used to extend the lifecycle of the garments Brands can create
efficiencies by tracing all raw materials to finished products with just one
click Brands can use products as direct communication channels to interact with
consumers, share insights, and establish transparency, loyalty and trust.

• • • • • •

Meet atma.io, connected product cloud by Avery Dennison

Where do you start to unlock end-to-end transparency across your supply chain?

Connect

Unlocking end-to-end transparency: Where do you start?

DIGITAL TRIGGERS CLOUD-BASED DATA SYSTEMS APPLICATIONS

• • •

These three elements of our integrated portfolio make this possible:

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch

We’re proud to announce our partnership with Swijin, a Swiss-based revolutionary
and sustainable performance wear brand, focused on material innovation and
supply chain transparency. Our partnership showcases how our Digital Care Label,
powered by atma.io connected product cloud, can enable supply chain transparency
on the brand side and provide consumers with the transparency they deserve.

Connect

Avery Dennison advances launch of Digital Care Labels in partnership with Swijin

EXPLORE JERSEY

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Sustainability

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EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

The first product drop, the SwimRunner™, is a virtually stitchless, silky-soft,
ultra-fast drying (80% faster than standard swimwear), hybrid sports bra and
matching bottoms, which allows athletes to alternate between land and water
sports. The SwimRunner™ Bra, Sports Brief, and Biker Shorts are digitally
connected, having a scannable QR code on the heat transfer care labels
showcasing supply chain, care and recycling information. By scanning the QR code
with a smartphone, and landing on an application made possible with atma.io,
consumers can learn about their garment’s history, its sustainability story,
guidance on garment care and the best way to dispose of it after use. Swijin’s
new collection will demonstrate how Digital Care Labels in the garments can
provide transparency and support fashion’s circular economy. Swijin is
constantly seeking new ways to benefit the planet with all performance products
digitally enabled for repair, resale and recycling.

Learn more about how we’re unlocking #EndlessPossibilities

Avery Dennison advances launch of Digital Care Labels in partnership with Swijin

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

GDPR

COOKIE POLICY

Connect

Digital Solutions

• Supply chain visibility and efficiency • Sustainability, circularity and
traceability • Digital consumer engagement • Future of retail • Personalization
and customization

Avery Dennison Digital Solutions is a flexible suite of products created to help
your brand keep pace with the five biggest trends and digital enablers in
fashion and apparel.

When everything’s connected,

possibilities are endless

Digital Solutions - Your passport to possibility

Digital Solutions for apparel by Avery Dennison

Unlocks creative, ethical and business possibilities across a garment's
lifecycle, with the industry's trusted partner.

Digital Solutions Portfolio

Imagine what your brand could do Watch This Little Label

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LEGAL AND PRIVACY NOTICES

GDPR

Triggers

Our cloud-based solutions, atma.io connected product cloud, allow for a constant
flow of data between the physical world and the digital realm. What this means
is that each garment you produce can be duplicated as a digital twin that
follows its real-world counterpart throughout every stage of its lifecycle. This
is the future of information management. When supplemented with AI-driven
analytics offered by atma.io connected product cloud, it can provide real-time
insights to help you manage inventory, market your goods and limit your impact
on the environment.

Data

Applications

We’re here to make it happen. Contact an Avery Dennison Expert today.

Triggers

Data

Applications

Connecting the world of data back to you and your customers, our applications
are designed to serve fashion and apparel throughout its digital renaissance.

Imagine what your brand could do Watch This Little Label

Ready to take your brand forward with Digital Solutions? Find out more by adding
your details below. We’re here to make it happen. Contact an Avery Dennison
Expert today.

Digital Solutions – Your passport to possibility

Digital Solutions - Your passport to possibility

Get in contact, and find out how Digital Solutions can help your business.

EXPLORE JERSEY

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Digital Solutions

possibilities are endless

Take the next step for your brand. Connect with an Avery Dennison expert now

Ready to take your brand forward with Digital Solutions? Find out more by adding
your details below.

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Digital Consumer EngagemenT

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Connect

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

PERSONALIZATION & CUSTOMIZATION

INSIGHTS

SUPPLY CHAIN VISIBILITY

DIGITAL CONSUMER ENGAGEMENT

SUSTAINABILITY

FUTURE OF RETAIL

Supply Chain Visibility

Track your garment’s journey – at every step.

Connect

How it works

Automatically register inventory changes in real time

Trace product information such as authenticity, place of origin, and date of
manufacture

Improve inventory management, reduce waste and operate with more agility

Make better decisions for your brand, your customers and the planet Watch Avery
Dennison Traceability and Transparency

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Our report exposes the real cost of supply chain waste and sets out the five key
opportunities for businesses to make a positive impact on people, the planet and
the bottom line.

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

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Read the article

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Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Digital Product Passports - The Gateway to Fashion eco-law Compliance

The Missing Billions Report

“We wanted to remove any customer dissatisfaction due to out-of-stock items or
missed sales due to inventory not being accurately represented in our stock
file. Stocktakes can be done daily now instead of on a twice-yearly basis which
enables us to provide accurate stock updates to our customers in real time.
Having control over the majority of our supply chain due to owning our own
factories made the implementation of RFID an obvious choice in achieving these
goals.”

Amelia Adey, loss prevention and compliance manager at KOOKAI Australia

Digital Solutions can help evolve your business. Find out more by adding your
details below.

GDPR

COOKIE POLICY

LEGAL & PRIVACY NOTICES

PERSONALIZATION & CUSTOMIZATION

INSIGHTS

SUPPLY CHAIN VISIBILITY

DIGITAL CONSUMER ENGAGEMENT

SUSTAINABILITY

FUTURE OF RETAIL

Download our guide to Digital Solutions

Take a step into the future of fashion and apparel

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DIGITAL SOLUTIONS

When everything’s connected, possibilities are endless

• Supply chain visibility and efficiency • Sustainability, traceability and
circularity • Digital consumer engagement • Future of retail • Personalization
and customization

Explore #EndlessPossibilities for your brand. Connect with an Avery Dennison
expert now

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DIGITAL SOLUTIONS

YOUR PASSPORT TO POSSIBILITY

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TRIGGERS

DATA

APPLICATIONS

Ready to take your brand forward with Digital Solutions? Find out more by adding
your details below.

We’re here to make it happen. Contact an Avery Dennison Expert today.

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