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Text Content

 * Retail Solutions
   * Sprinting FoodShop
   * Sprinting ScanGo
   * Sprinting Loyalty
 * Customers
   * Føtex & Bilka: E-commerce
   * Sunset Boulevard: Ordering and loyalty
   * Netto: Reducing food waste
   * Carl’s Jr. Ordering
   * Salling: Loyalty
 * Careers
 * Blog
 * Tailored
 * About
 * Contact

Select Page
 * Retail Solutions
   * Sprinting FoodShop
   * Sprinting ScanGo
   * Sprinting Loyalty
 * Customers
   * Føtex & Bilka: E-commerce
   * Sunset Boulevard: Ordering and loyalty
   * Netto: Reducing food waste
   * Carl’s Jr. Ordering
   * Salling: Loyalty
 * Careers
 * Blog
 * Tailored
 * About
 * Contact


SUNSET BOULEVARD HAS GROWN THEIR DIGITAL ORDER RATIO FROM 2% TO ALMOST 80%

With Sprinting FoodShop, Sunset Boulevard has digitised its food ordering and
established an advanced digital loyalty program. Sunset Boulevard has achieved
an impressive self-service order ratio and a significant increase in customer
loyalty and average basket size.



KEY RESULTS

Going from 2% of the orders being self-service digital orders to almost 80%

20% larger digital basket size per transaction over manual taken orders

Increased customer retention and shopping frequency from loyalty members

ABOUT SUNSET BOULEVARD

Sunset Boulevard is a successful high-quality Danish owned fast-food chain that
is now also expanding outside Denmark.


ABOUT SUNSET BOULEVARD


ABOUT SUNSET BOULEVARD

Sunset Boulevard is the leading Danish owned fast-food restaurant chain in
Denmark. The products are at the higher end of the market in terms of quality
and ingredients. Sunset Boulevard has 45+ restaurants and has started an
international expansion.


GO DIGITAL TOGETHER WITH CUSTOMERS


GO DIGITAL TOGETHER WITH CUSTOMERS

Before implementing Sprinting FoodShop, Sunset Boulevard’s digital sales were
through own web shop and take-away portals. Digital orders amounted to only 2%
of the revenue, so 98% of orders were taken manually at the cash registry and
drive-in.

Sunset Boulevard saw how its customers became increasingly digitally oriented
and through market insight they also became aware of the gains other fast-food
restaurants had from digitalisation.

Sunset Boulevard’s Commercial Director Cathrine Florian Bang explains “To meet
our customers’ expectations and fulfil our potential, we decided to go digital.
We made a business case and searched for a good technology partner”.

“We chose Sprinting Retail due to their experience in digital food sales,
professionalism, eagerness, good solution suggestions and prices.

We also found a good match in the agile approach and focus on short development
cycles. We are impatient by nature and want a short time from idea to launch”.

Cathrine Florian Bang, Commercial Director




COVID-19 TURNED PLANS UPSIDE DOWN


COVID-19 TURNED PLANS UPSIDE DOWN

The project plan was to launch the solution in the following phases:

 1. Self-service kiosk in the restaurants
 2. Smartphone-based ordering app
 3. Replace the existing web shop

In the middle of the kiosk launch project Covid-19 happened and the government
declared a lockdown that prevented guests from going to restaurants.

Cathrine Florian Bang says, “In no time Sprinting Retail launched the ordering
app instead of the kiosk, so we could offer digital ordering and curb side
pick-up. It was of fundamental importance for us. This was a first major proof
of Sprinting Retail’s agility.

When our guests were allowed back into the restaurants, we launched the
self-service kiosk in 2 restaurants. First day, 60% of the in-restaurant guests
used the kiosks. From there, it was only a question of how fast we could set up
the kiosks in our restaurants”.

As guests got used to the kiosks and more facilities were added, the kiosk use
ratio grew significantly. The in-restaurant order split is now 85% from the
kiosk or app and 15% from counter sales.


TRANSFORMATION AND DIGITALISATION


TRANSFORMATION AND DIGITALISATION

Sunset Boulevard is driven by a passionate desire to innovate fast-food. They
are continuously launching new initiatives like in-restaurant farming, launching
new products, reduce use of one-off material, and planting forests instead of
having kids-menu toys.

Cathrine Florian Bang elaborates, “A motto at Sunset Boulevard is “Launch and
learn. Do not stand still”. The same goes for our digitalisation. We have
launched and tested a range of digital initiatives together with Sprinting
Retail”.

“Not all initiatives have been spot on, but the vast majority has, and they have
brought us tremendous business advantages. Our financial results are all time
high and our digitalisation initiatives are a significant and vital
contributor”.

Cathrine Florian Bang, Commercial Director



At Sunset Boulevard, business transformation initiatives have gone hand in hand
with digitalisation.

Besides offering digital ordering on web, app and kiosk, Sunset Boulevard now
offers facilities like curb-side pick-up (SunsetToGo), and restaurants offering
take-out only (Sunset Grab’n’Go). Sprinting FoodShop has become a key
facilitator in offering these services.

At Sunset Boulevard, business transformation initiatives have gone hand in hand
with digitalisation.

Besides offering digital ordering on web, app and kiosk, Sunset Boulevard now
offers facilities like curb-side pick-up (SunsetToGo), and restaurants offering
take-out only (Sunset Grab’n’Go). Sprinting FoodShop has become a key
facilitator in offering these services.


SUBSCRIPTION MODEL


SUBSCRIPTION MODEL

A ground-breaking innovation in the Danish fast-food restaurant market is Sunset
Boulevard’s new subscription-based loyalty program, SunsetPLUS.

In the web or app modules, the customer signs up for a paid subscription and in
return gets a certain level of discount. The higher the subscription tier and
price level, the higher discounts given.

This, in combination with SunsetPoint has given loyal customers significant
benefits. In return Sunset Boulevard gets a satisfied core customer base,
leading to increased customer retention and shopping frequency.


EXCELLENT RETURN ON INVESTMENT


EXCELLENT RETURN ON INVESTMENT

Cathrine Florian Bang elaborates, “The investment in Sprinting FoodShop has
given us excellent returns. The payback has far exceeded our expectations, why
we also keep on investing in new digital initiatives.

We have gone from only 2% of our orders being received digitally to almost 80%
in total. Inside the restaurant (excluding drive-in), the self-service degree is
now 85%.

The orders we receive digitally is approx. 20% larger per transaction compared
to manual order-taking”.

Cathrine Florian Bang concludes, “Sprinting Retail has grown to become a very
important partner of ours.

We are impressed by Sprinting Retail’s ability to act fast, be solution
oriented, and reliable. Sprinting Retail knows us well and is key in supporting
our operation and continued growth”.



Screenshots from Sunset Boulevard’s self-service kiosk and customer app.

Download PDF



KEY RESULTS

  Going from 2% of the orders being self-service digital orders to almost 80%

20% larger digital basket size per transaction over manual taken orders

Increased customer retention and shopping frequency from loyalty members

ABOUT SUNSET BOULEVARD

Sunset Boulevard is a successful high-quality Danish owned fast-food chain that
is now also expanding outside Denmark.

WORK WITH US

See product
Contact us


WORK WITH US

Take the first step to developing your digital solution. We are here to answer
all of your questions. Contact us to explore how we can assist your business.

Contact us
Contact us

Thorbjørn
Schmidt-Jacobsen

Partner, Commercial Director

+45 2888 8779

Send e-mail

WORK WITH US

Take the first step to developing your digital solution. We are here to answer
all of your questions. Contact us to explore how we can assist your business.

Contact us

Thorbjørn
Schmidt-Jacobsen

Partner, Commercial Director

+45 2888 8779

Send e-mail


OTHER CASES


OTHER CASES

Read how Bilka and føtex grew their catering revenue by 50% in one year,
supported by an e-commerce solution developed with Sprinting Retail.

Read case

Read how Salling department store and Sprinting Retail developed an app that
makes it easy to reward customer loyalty.

Read case

Read how Denmark’s largest retail group fights food waste in stores with an
award-winning app built with Sprinting Retail.

Read case

Read how Carl’s Jr. and Sprinting Retail developed a fast food pre-ordering app
that opened a new revenue channel in only 4 months.

Read case

Read how Bilka and føtex grew their catering revenue by 50% in one year,
supported by an e-commerce solution developed with Sprinting Retail.

Read case

Read how Salling department store and Sprinting Retail developed an app that
makes it easy to reward customer loyalty.

Read case

Read how Denmark’s largest retail group fights food waste in stores with an
award-winning app built with Sprinting Retail.

Read case

Read how Carl’s Jr. and Sprinting Retail developed a fast food pre-ordering app
that opened a new revenue channel in only 4 months.

Read case

Read how Bilka and føtex grew their catering revenue by 50% in one year,
supported by an e-commerce solution developed with Sprinting Retail.

Read case

Read how Salling department store and Sprinting Retail developed an app that
makes it easy to reward customer loyalty.

Read case

Read how Denmark’s largest retail group fights food waste in stores with an
award-winning app built with Sprinting Retail.

Read case

Read how Carl’s Jr. and Sprinting Retail developed a fast food pre-ordering app
that opened a new revenue channel in only 4 months.

Read case



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Part of  Sprinting Software

© 2016-2024 Sprinting Retail ApS. All rights reserved.
 * Home
 * Retail Solutions
 * Customers
 * Careers
 * Blog
 * About
 * Contact
 * Privacy Policy
 * _

 * Home
 * Retail Solutions
 * Customers
 * Careers
 * Blog
 * About
 * Contact
 * Privacy Policy
 * _

+45 2888 8779

info@sprintingretail.com

Part of  Sprinting Software

© 2016-2024 Sprinting Retail ApS. All rights reserved.



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