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SHEFINDS / FOOD / WHOLE FOODS JOINS TARGET AND WALMART IN ADDING AUTOMATIC
SURCHARGE AND CUSTOMERS AREN’T HAPPY ABOUT IT

Food


WHOLE FOODS JOINS TARGET AND WALMART IN ADDING AUTOMATIC SURCHARGE AND CUSTOMERS
AREN’T HAPPY ABOUT IT

APRIL 24, 2023 BY CARRIE MCCABE

SHEFINDS | FOOD

Shutterstock



Do you get your groceries delivered? Well, if you’re a Whole Foods customer,
you’re about to pay a little extra for the privilege.

Whole Foods Market, like its fellow grocery chains and competitors Target and
Walmart, has recently announced that a $9.95 service fee will be added to all
delivery orders going forward, and customers aren’t happy. Read on to learn more
about the controversial decision and see what shoppers have to say.

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WHOLE FOODS ANNOUNCES SERVICE FEE ON DELIVERY ORDERS

That's right: much to the dismay of shoppers, a service fee will now be applied
to Whole Foods delivery orders. Said the store when explaining their decision:
"The service fee helps cover operating costs, including equipment, technology
and other costs associated with your grocery delivery order, so that we can
continue to offer the same competitive everyday prices in-store and online.”

For rush orders, too, additional fees may be incurred—though it doesn't state in
the Whole Foods FAQ what exactly those fees would entail.






FANS ARE FURIOUS: ‘I’M NOT PAYING 9.95 FOR DELIVERY’

Fans of the grocery giant are decidedly not thrilled with the permanent addition
of the delivery surcharge, which was tested in certain markets starting back in
October 2021 and seems to now have gone nationwide. Previously, free two-hour
delivery of Whole Foods grocery orders totaling $35 or more was an included perk
with an Amazon Prime subscription.

Whole Foods fans who previously enjoyed the free delivery benefit on Amazon
Prime subscriptions have taken to social media to voice their frustrations with
the permanent surcharge. "So @WholeFoods went from free delivery to
@amazonprimenow members, to $9.95, to now charging an extra $5 for last minute
time slots that open up. And a tip on top of it because the poor drivers aren't
paid a living wage. /sigh" lamented a frustrated Twitter user.

Some are even officially boycotting using Whole Foods delivery at all:





This isn't the first time Whole Foods has been in hot water regarding the
rescinding of free delivery with Amazon—a lawsuit was filed last year regarding
the addition of a $9.95 delivery surcharge for subscribers.





Shutterstock






TARGET AND WALMART STARTED THE SURCHARGE TREND

As we mentioned, Whole Foods is just the latest in a line of grocery giants that
have implemented similar surcharges.

Target and Walmart already charge extra for single-use bags at checkout, The US
Sun reports, with a $1 charge for 10 bags automatically added by Target to every
pickup or drive-up order with no option to opt out. Said one customer on Twitter
at the time the charges were introduced, "Thanks, but no thanks Target: I am not
absorbing your cost under the guise of 'saving the planet'."

Walmart also adds a $7.95 flat delivery fee to all online orders, unless you
subscribe to Walmart+. Target, who utilizes the personal shopper service Shipt
for its deliveries, charges $9.99 per delivery order, but does offer a $99
annual membership for unlimited "free" deliveries.

It's uncertain at this time whether Whole Foods Market plans on joining the
delivery service subscription game.





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Tags:

delivery, food delivery, groceries, grocery, grocery chain, grocery delivery,
grocery news, grocery store, grocery store news, grocery stores, surcharge,
Target, walmart, whole foods, whole foods market, whole foods news


Author: Carrie McCabe



Carrie McCabe is a Connecticut-based writer, podcaster, and filmmaker. When
she's not covering the latest in celebrity and brand news for SheFinds, she
spends her time co-hosting a true crime/paranormal/history podcast, writing
novels and screenplays, and hanging out with her awesome husband and goofy
dachshund, Poe. Her coverage of celeb news and the best in shopping can also be
found at Yahoo and other online platforms.



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