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A MOMENTOUS MOMENT: LAUDER FAMILY CEDES DAY-TO-DAY MANAGEMENT

William Lauder stepping down as executive chairman means the family will no
longer have day-to-day management involvement in the firm.

By Kathryn Hopkins Plus Icon
Kathryn Hopkins

Senior Editor, Beauty


RECENT ARTICLES BY KATHRYN HOPKINS

 * The Estée Lauder Cos. Stock Tumbles More Than 20% as It Withdraws
   Annual Forecast
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 * A Momentous Moment: Lauder Family Cedes Day-to-day Management

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October 30, 2024, 5:59pm
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William Lauder Weston Wells for WWD
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While the Estée Lauder Cos.’ confirmation of new chief executive officer
Stéphane de La Faverie wasn’t much of a surprise after days of heavy
speculation, news of William P. Lauder’s departure as executive chairman came as
a shock to industry insiders.

William Lauder’s transition to chairman of the board will mark the first time
since the company’s inception 75 years ago that it has not had a family member
actively involved in day-to-day operations.

“My decision to focus solely on my role as chair of the board represents an
important evolution for the Lauder family,” he said in a statement. “Our
family’s long-standing day-to-day management of the company is evolving and
reflects my desire to focus more on the overall strategic direction of the
company.”




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After Jane Lauder’s Sunday announcement that she will be departing her role of
executive vice president of enterprise marketing and chief data officer at the
company, this means that there will be no family members working in daily
operations. 

In an internal memo sent by William P. Lauder and current CEO Fabrizio Freda
seen by WWD, the duo further explained family involvement going forward.

“As ELC begins this next chapter, the Lauder family intends to remain meaningful
stockholders, ensuring that their values and approach to long-term patient
capital continue to play a vital role in the company’s governance,” it said. 

Jane Lauder, Gary Lauder, Ronald Lauder and William Lauder will continue to
serve on the board; Leonard Lauder will remain chairman emeritus, and Aerin
Lauder will continue as founder and creator of Aerin, and style and design
director of Estée Lauder Re-Nutriv.

Multiple sources with close ties to the family and the company called the move
“very shocking.”

“It’s huge that the family is not involved in the day-to-day running of the
business,” said one person, noting that the move signals that Lauder’s board is
holding Freda and William P. Lauder accountable for the decline in performance.

Another source agreed and speculated that the move was made to appease jittery
investors. This person contends that a successor will be revealed by yearend to
serve as executive chairman, noting that de La Faverie is a talented executive
but lacks experience in the CEO seat. “He will need a strong executive chairman
to help guide him,” said this source.

De La Faverie will take the reins on Jan. 1 from Freda, about six months earlier
than Freda’s previously announced retirement date, the company confirmed in a
statement early Wednesday. 

“As we work together to return to our preeminent position as the leader in
global prestige beauty, we will draw on our family heritage, extraordinary
brands, exceptional talent, consumer-centric approach and creativity — core
elements that reflect our very DNA,” said de La Faverie of his appointment. 

De La Faverie joined Lauder in 2011 as senior vice president, global general
manager, Aramis and designer fragrances. Most recently, as executive group
president, his portfolio of brands includes Estée Lauder and Aerin Beauty; Jo
Malone London; Le Labo and Deciem, among others.





He has been credited as playing a pivotal role in enhancing the company’s
fragrance portfolio and was also a co-lead, alongside Jane Lauder, of the
company’s Profit Recovery and Growth Plan.

Of de La Faverie’s appointment, William Lauder said, “His strategic vision will
position the company to drive long-term growth in the face of its current
challenges, as he deploys transformational new approaches for the future.”

The stock market appeared indifferent, though, to the news, with the share price
closing down 1.8 percent at $87.15.

In a note earlier this week, Oliver Chen, a retail analyst at TD Cowen, noted
that while de La Faverie’s background at L’Oréal, fragrance expertise and
successful track record of building brands is favorable, he believes some
investors may have preferred an outside candidate “as a fresh perspective could
yield a faster and larger impact.”

But while several analysts noted that an outside candidate would have been
favorable, one source stressed that such a move would have held back the
company’s recovery by a year or even longer as they onboarded themselves and
ingrained themself into a very specific company with a very specific culture.

In a statement, Charlene Barshefsky, presiding director of the board,
said: “Following a comprehensive CEO succession planning process, and a thorough
review of external and internal candidates, Stéphane was the clear choice of the
board for his mix of strategic vision, global industry knowledge and experience,
profound ambition for the company and its remarkable brands, and unique ability
to address the challenges facing the company to revitalize growth.”

On the retail side, the reaction was positive.

“Throughout the years, Stéphane has shown unwavering support for Sephora,” said
Artemis Patrick, president and CEO of Sephora North America. “His collaborative
spirit has been one of the many leadership qualities we value, and together, we
will continue to lead in this dynamic and exciting industry.”

Still, de La Faverie will have his work cut out for him. Under Freda’s tenure,
Lauder became the top prestige beauty business in the world, but recently lost
that status to L’Oréal.





Lauder’s share price jumped from $16.75 in 2009 when Freda became CEO to a peak
of more than $370 in January 2022, giving it a market capitalization of more
than $133 billion. 

But the stock price has subsequently tumbled as the company struggled to bounce
back after the pandemic, and the Asia travel retail market and its Chinese
business did not recover as quickly as it hoped. At the same time, analysts have
pointed to a recent lack of innovation around product development and marketing,
as well as weakness in its home market of the U.S.

Fiscal 2025 is lining up to be another tricky year. Reported and organic net
sales are forecast to decrease between 1 and 2 percent, versus the prior year.
The company will release its first-quarter assessment Thursday.

Both analysts and industry insiders stressed that Lauder needs to focus on
innovation, tapping into a younger audience and tightening brand messaging.

“We believe the stock could continue to trade sideways until results improve
materially under de La Faverie. This may require executing on a new strategy
that leans into EL’s core competencies, including its heritage of M&A,
innovation and R&D, personalized marketing, and brand development,” said Chen.

Beyond management changes, the troubles have brought into question Lauder’s
future on the public markets, including a possible delisting of the company.

Other scenarios involve M&A, with Unilever, L’Oréal and LVMH Moët Hennessy Louis
Vuitton being put in the mix, although this could spark antitrust concerns.




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unique identifiers, on your device. Selecting "I Accept" enables tracking
technologies to support the purposes shown under "we and our partners process
data to provide," whereas selecting "Reject All" or withdrawing your consent
will disable them. If trackers are disabled, some content and ads you see may
not be as relevant to you. You can resurface this menu to change your choices or
withdraw consent at any time by clicking the ["privacy preferences"] link on the
bottom of the webpage [or the floating icon on the bottom-left of the webpage,
if applicable]. Your choices will have effect within our Website. For more
details, refer to our Privacy Policy.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Actively scan device characteristics for identification. Store and/or access
information on a device. Understand audiences through statistics or combinations
of data from different sources. Measure content performance. Create profiles to
personalise content. Develop and improve services. Personalised advertising and
content, advertising and content measurement, audience research and services
development. List of Partners (vendors)

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GDPR

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent and
legitimate interest. You may exercise your right to consent or object to a
legitimate interest, based on a specific purpose below or at a partner level in
the link under each purpose. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
More information
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MANAGE CONSENT PREFERENCES

STORE AND/OR ACCESS INFORMATION ON A DEVICE 689 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

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STRICTLY NECESSARY COOKIES 730 PARTNERS CAN USE THIS PURPOSE

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

 * ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 522 PARTNERS CAN
   USE THIS SPECIAL PURPOSE
   
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   Your data can be used to monitor for and prevent unusual and possibly
   fraudulent activity (for example, regarding advertising, ad clicks by bots),
   and ensure systems and processes work properly and securely. It can also be
   used to correct any problems you, the publisher or the advertiser may
   encounter in the delivery of content and ads and in your interaction with
   them.
   
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 * DELIVER AND PRESENT ADVERTISING AND CONTENT 524 PARTNERS CAN USE THIS SPECIAL
   PURPOSE
   
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   Certain information (like an IP address or device capabilities) is used to
   ensure the technical compatibility of the content or advertising, and to
   facilitate the transmission of the content or ad to your device.
   
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 * SAVE AND COMMUNICATE PRIVACY CHOICES 330 PARTNERS CAN USE THIS SPECIAL
   PURPOSE
   
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   The choices you make regarding the purposes and entities listed in this
   notice are saved and made available to those entities in the form of digital
   signals (such as a string of characters). This is necessary in order to
   enable both this service and those entities to respect such choices.
   
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 * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 501 PARTNERS
   CAN USE THIS FEATURE
   
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   Your device might be distinguished from other devices based on information it
   automatically sends when accessing the Internet (for instance, the IP address
   of your Internet connection or the type of browser you are using) in support
   of the purposes exposed in this notice.

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Cookies Details‎

PERFORMANCE COOKIES 621 PARTNERS CAN USE THIS PURPOSE

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

 * MEASURE CONTENT PERFORMANCE 367 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
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 * DEVELOP AND IMPROVE SERVICES 551 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
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Cookies Details‎

FUNCTIONAL COOKIES 499 PARTNERS CAN USE THIS PURPOSE

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 460 PARTNERS CAN USE THIS PURPOSE
   
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   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
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 * CREATE PROFILES TO PERSONALISE CONTENT 223 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
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Cookies Details‎

TARGETING COOKIES 476 PARTNERS CAN USE THIS PURPOSE

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

 * ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 129 PARTNERS CAN USE
   THIS SPECIAL FEATURE
   
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   With your acceptance, certain characteristics specific to your device might
   be requested and used to distinguish it from other devices (such as the
   installed fonts or plugins, the resolution of your screen) in support of the
   purposes explained in this notice.

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Cookies Details‎

PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 796 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

 * USE LIMITED DATA TO SELECT ADVERTISING 632 PARTNERS CAN USE THIS PURPOSE
   
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   Advertising presented to you on this service can be based on limited data,
   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
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 * CREATE PROFILES FOR PERSONALISED ADVERTISING 508 PARTNERS CAN USE THIS
   PURPOSE
   
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   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
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 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 502 PARTNERS CAN USE THIS
   PURPOSE
   
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   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
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 * USE PROFILES TO SELECT PERSONALISED CONTENT 197 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects. This can for example be used to adapt the
   order in which content is shown to you, so that it is even easier for you to
   find (non-advertising) content that matches your interests.
   
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 * MEASURE ADVERTISING PERFORMANCE 737 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
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   Object to Legitimate Interests Remove Objection

 * USE LIMITED DATA TO SELECT CONTENT 133 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
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   Object to Legitimate Interests Remove Objection

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