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Welcome to Paulaner!
The finest Munich art of brewing - since 1634

As a leading Weissbier brand, the Paulaner brewery accepts responsibility and
respects legal requirements with regards to maintaining a responsible attitude
towards drinking alcohol. You can find information about alcoholic drinks on the
following pages.

International Website

Paulaner is committed to the responsible consumption of alcohol. Since the
following pages provide information on alcoholic beverages, we ask you to
confirm your age.

Choose your country

To visit a different international version of the website please select a
country:

Choose country Deutschland International USA Italia España 中国 Paulaner 中国
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The Paulaner website is only available to persons who are older than 18 years.

Why we don’t advertise for people not of legal drinking age, you can learn at:

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WEISSBIER THE ICON
OF HEFE-WEISSBIER

Find out more


GUT, BESSER, PAULANER. – GOOD, BETTER, PAULANER.

The popularity of Paulaner beer has always extended beyond the city limits of
Munich. The special enjoyment of beer, our highly skilled brewmasters and the
famous Bavarian way of life are just a few factors contributing to Paulaner’s
success – locally and internationally. More than 2 million hectolitres leave our
brewery each year – travelling from Munich Langwied to over 70 countries.



Paulaner remains connected to its origins. The Oktoberfest in Munich and the
annual Salvator tasting with the “Politiker Derblecken” (roasting) of the local
politicians are just two examples of how Paulaner keeps its ties to Munich
traditions.




THE HISTORY OF THE BREWERY



1634



FIRST RECORDED MENTION

The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the
Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they
don’t drink themselves is given to the poor or sold in the cloister pub.

1634
1751



OFFICIAL PUB CONCESSION

In 1751, the Paulaner monks are officially allowed to serve their beer on the
day celebrating the father of their order, Salvator. As a show of gratitude,
they invite the Bavarian Electors to enjoy their first sip of the eponymous
brew, Salvator.

1751
1773



BARNABAS

Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives
at Neudeck ob der Au monastery. His innovative brewing techniques set new
standards for taste, quality, and wholesomeness. Indeed, his recipe from that
time still forms the basis for today’s Paulaner Salvator.

1773
1806



FRANZ XAVER ZACHERL TAKES OVER

Franz Xaver Zacherl assumes control of the brewery from the monks after
secularization, then modernizes and expands it. In the common vernacular,
Paulaner is now often called “Zacherlbrew.”

1806
1818



THE FIRST BEER TENTS AT THE OKTOBERFEST

The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its
licence to serve beer. Eight years before, a major horse race had been organised
here, when the heir to the throne, Ludwig I, married Princess Therese of
Saxony-Hildburghausen. This was the start of the largest popular festival in the
world.

1818
1881



INNOVATION FOR THE FUTURE

The Paulaner Brewery moves with the times and is always developing new
techniques. One of the first Carl von Linde ice machines is used. From that
point on, beer can be brewed all year round.

1881
1950



DESTRUCTION AND RECONSTRUCTION OF THE PAULANER BREWERY

The Paulaner Brewery is for the most part destroyed during a bombing raid in
1944. Reconstruction is completed by 1950.

1950
1979



SCHÖRGHUBER TAKES OVER THE MAJORITY OF PAULANER BREWERY

The Schörghuber family takes over the majority of Paulaner Brewery and the
entrepreneurial family maintains that majority to this day.

1979
1986



FIRST NON-ALCOHOLIC WEISSBIER IN THE WORLD

The Waitzinger Weissbier is the first non-alcoholic weissbier in the world –
today it’s called Hefe-Weißbier Non-Alcoholic.

1986
1987



THOMAS BRÄU NON-ALCOHOLIC

Another innovation: The Thomas Bräu Non-Alcoholic is one of the first
bottom-fermented non-alcoholic beers in the world – today it’s called the
Original Münchner Non-Alcoholic.

1987
1989



FIRST BREWHOUSE OPENED

Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in
Munich as the headquarters of Paulaner taverns with its own in-house brewing
operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St.
Petersburg.

1989
2010



FIRST CLOSED-LOOP BEER PIPELINE IN THE WORLD

On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a
completely new festival tent: the Winzerer Fähndl. It is the first tent to have
a centralized beer supply fed through an underground loop pipeline. It is copied
by others after its debut.

2010
2014



CORNERSTONE LAID FOR A NEW BREWERY

The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along
with the facility’s first master brewer, Christian Dahncke, are accompanied by
“Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future
brewhouse.

2014
2015



THE NEW PAULANER BREWERY OPENS

On September 15, 2015, the first beer in Munich Langwied is poured and the new
brewery is officially opened. In December 2016, management moves back into the
old Zacherlbrau building – the original headquarters in Munich Au.

2015
2016



ONE MILLION HECTOLITERS

For the first time in its history, Paulaner exports 1 million hectoliters to the
rest of the world. Paulaner is consumed in over 70 countries around the globe.

2016
Previous
1634



FIRST RECORDED MENTION

The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the
Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they
don’t drink themselves is given to the poor or sold in the cloister pub.

As ever-larger numbers of people in Munich begin drinking the beer, civilian
brewers voice their complaints to the city council on February 24, 1634, about
competition from the monastery. This letter is considered the first documented
evidence of the Paulaner Brewery and is to this day used as the founding date of
the brewery.

1634
1751



OFFICIAL PUB CONCESSION

In 1751, the Paulaner monks are officially allowed to serve their beer on the
day celebrating the father of their order, Salvator. As a show of gratitude,
they invite the Bavarian Electors to enjoy their first sip of the eponymous
brew, Salvator.

It is a ritual that still takes place, when the head of the Paulaner Brewery
hands the first 1-liter measure of Salvator to the Bavarian minister president
at the kick-off of the Munich Starkbierfest (strong beer festival). In 1780 the
brewery is granted an unrestricted license to serve its beer.

1751
1773



BARNABAS

Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives
at Neudeck ob der Au monastery. His innovative brewing techniques set new
standards for taste, quality, and wholesomeness. Indeed, his recipe from that
time still forms the basis for today’s Paulaner Salvator.

1773
1806



FRANZ XAVER ZACHERL TAKES OVER

Franz Xaver Zacherl assumes control of the brewery from the monks after
secularization, then modernizes and expands it. In the common vernacular,
Paulaner is now often called “Zacherlbrew.”

1806
1818



THE FIRST BEER TENTS AT THE OKTOBERFEST

The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its
licence to serve beer. Eight years before, a major horse race had been organised
here, when the heir to the throne, Ludwig I, married Princess Therese of
Saxony-Hildburghausen. This was the start of the largest popular festival in the
world.

1818
1881



INNOVATION FOR THE FUTURE

The Paulaner Brewery moves with the times and is always developing new
techniques. One of the first Carl von Linde ice machines is used. From that
point on, beer can be brewed all year round.

1881
1950



DESTRUCTION AND RECONSTRUCTION OF THE PAULANER BREWERY

The Paulaner Brewery is for the most part destroyed during a bombing raid in
1944. Reconstruction is completed by 1950.

1950
1979



SCHÖRGHUBER TAKES OVER THE MAJORITY OF PAULANER BREWERY

The Schörghuber family takes over the majority of Paulaner Brewery and the
entrepreneurial family maintains that majority to this day.

1979
1986



FIRST NON-ALCOHOLIC WEISSBIER IN THE WORLD

The Waitzinger Weissbier is the first non-alcoholic weissbier in the world –
today it’s called Hefe-Weißbier Non-Alcoholic.

1986
1987



THOMAS BRÄU NON-ALCOHOLIC

Another innovation: The Thomas Bräu Non-Alcoholic is one of the first
bottom-fermented non-alcoholic beers in the world – today it’s called the
Original Münchner Non-Alcoholic.

1987
1989



FIRST BREWHOUSE OPENED

Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in
Munich as the headquarters of Paulaner taverns with its own in-house brewing
operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St.
Petersburg.

1989
2010



FIRST CLOSED-LOOP BEER PIPELINE IN THE WORLD

On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a
completely new festival tent: the Winzerer Fähndl. It is the first tent to have
a centralized beer supply fed through an underground loop pipeline. It is copied
by others after its debut.

2010
2014



CORNERSTONE LAID FOR A NEW BREWERY

The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along
with the facility’s first master brewer, Christian Dahncke, are accompanied by
“Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future
brewhouse.

2014
2015



THE NEW PAULANER BREWERY OPENS

On September 15, 2015, the first beer in Munich Langwied is poured and the new
brewery is officially opened. In December 2016, management moves back into the
old Zacherlbrau building – the original headquarters in Munich Au.

2015
2016



ONE MILLION HECTOLITERS

For the first time in its history, Paulaner exports 1 million hectoliters to the
rest of the world. Paulaner is consumed in over 70 countries around the globe.

2016
Next
First
1634
1751
1773
1806
1818
1881
1950
1979
1986
1987
1989
2010
2014
2015
2016
Last
1634
1751
1773
1806
1818
1881
1950
1979
1986
1987
1989
2010
2014
2015
2016


1634


FIRST RECORDED MENTION

The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the
Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they
don’t drink themselves is given to the poor or sold in the cloister pub.

As ever-larger numbers of people in Munich begin drinking the beer, civilian
brewers voice their complaints to the city council on February 24, 1634, about
competition from the monastery. This letter is considered the first documented
evidence of the Paulaner Brewery and is to this day used as the founding date of
the brewery.

1751


OFFICIAL PUB CONCESSION

In 1751, the Paulaner monks are officially allowed to serve their beer on the
day celebrating the father of their order, Salvator. As a show of gratitude,
they invite the Bavarian Electors to enjoy their first sip of the eponymous
brew, Salvator.

It is a ritual that still takes place, when the head of the Paulaner Brewery
hands the first 1-liter measure of Salvator to the Bavarian minister president
at the kick-off of the Munich Starkbierfest (strong beer festival). In 1780 the
brewery is granted an unrestricted license to serve its beer.

1773


BARNABAS

Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives
at Neudeck ob der Au monastery. His innovative brewing techniques set new
standards for taste, quality, and wholesomeness. Indeed, his recipe from that
time still forms the basis for today’s Paulaner Salvator.

1806


FRANZ XAVER ZACHERL TAKES OVER

Franz Xaver Zacherl assumes control of the brewery from the monks after
secularization, then modernizes and expands it. In the common vernacular,
Paulaner is now often called “Zacherlbrew.”

1818


THE FIRST BEER TENTS AT THE OKTOBERFEST

The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its
licence to serve beer. Eight years before, a major horse race had been organised
here, when the heir to the throne, Ludwig I, married Princess Therese of
Saxony-Hildburghausen. This was the start of the largest popular festival in the
world.

1881


INNOVATION FOR THE FUTURE

The Paulaner Brewery moves with the times and is always developing new
techniques. One of the first Carl von Linde ice machines is used. From that
point on, beer can be brewed all year round.

1950


DESTRUCTION AND RECONSTRUCTION OF THE PAULANER BREWERY

The Paulaner Brewery is for the most part destroyed during a bombing raid in
1944. Reconstruction is completed by 1950.

1979


SCHÖRGHUBER TAKES OVER THE MAJORITY OF PAULANER BREWERY

The Schörghuber family takes over the majority of Paulaner Brewery and the
entrepreneurial family maintains that majority to this day.

1986


FIRST NON-ALCOHOLIC WEISSBIER IN THE WORLD

The Waitzinger Weissbier is the first non-alcoholic weissbier in the world –
today it’s called Hefe-Weißbier Non-Alcoholic.

1987


THOMAS BRÄU NON-ALCOHOLIC

Another innovation: The Thomas Bräu Non-Alcoholic is one of the first
bottom-fermented non-alcoholic beers in the world – today it’s called the
Original Münchner Non-Alcoholic.

1989


FIRST BREWHOUSE OPENED

Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in
Munich as the headquarters of Paulaner taverns with its own in-house brewing
operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St.
Petersburg.

2010


FIRST CLOSED-LOOP BEER PIPELINE IN THE WORLD

On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a
completely new festival tent: the Winzerer Fähndl. It is the first tent to have
a centralized beer supply fed through an underground loop pipeline. It is copied
by others after its debut.

2014


CORNERSTONE LAID FOR A NEW BREWERY

The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along
with the facility’s first master brewer, Christian Dahncke, are accompanied by
“Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future
brewhouse.

2015


THE NEW PAULANER BREWERY OPENS

On September 15, 2015, the first beer in Munich Langwied is poured and the new
brewery is officially opened. In December 2016, management moves back into the
old Zacherlbrau building – the original headquarters in Munich Au.

2016


ONE MILLION HECTOLITERS

For the first time in its history, Paulaner exports 1 million hectoliters to the
rest of the world. Paulaner is consumed in over 70 countries around the globe.


PAULANER IS COMMITTED

“Paulaner engagiert” means “Paulaner is committed” – a motto that guides our
social responsibility. As the company’s majority shareholder is a family,
long-term success is of huge importance to us. And long-term success requires a
stable environment. That’s why for us, sustainability means being a reliable
partner and always taking the long-term view. This is the standard we set
ourselves in all our work, and it determines our relationships with suppliers,
society, and the environment in equal measure.



Paulaner Salvator award

Deine Isar e.V. association

Other commitments in the region

Environmentally friendly production

A sensible attitude to beer enjoyment



Paulaner Salvator award

Deine Isar e.V. association

Other commitments in the region

Environmentally friendly production

A sensible attitude to beer enjoyment

×


PAULANER SALVATOR AWARD



As a traditional Munich brewery, Paulaner is closely associated with the city of
Munich and its people, history, and culture. That’s why the company has
introduced the Paulaner Salvator award endowed with 80,000 euros. With the motto
“We support the best ideas for Munich,” the prize aims to boost targeted social
commitment in Munich, supporting projects that improve people’s lives and
connections in the city.

paulaner-salvator-preis.de


DEINE ISAR E.V. ASSOCIATION



The green banks of the Isar river are a popular recreational area for all Munich
residents – and we want to keep it that way. That’s why Paulaner has been
committed to “Deine Isar” since 2013. The idea behind the association is to
promote a respectful attitude towards this wonderful area of Munich. As the main
sponsor, Paulaner helps the association with a number of important projects.

Find out more at:

deine-isar.de Facebook/DeineIsar


OTHER COMMITMENTS IN THE REGION



Paulaner has traditionally shown its commitment to Munich in many different
ways. These include the brewery’s help with fund-raising for the Josef
Schörghuber Foundation for children in Munich. Each year, the foundation
provides financial support for many needy children, young people, and families
from Munich so that they can take part in holiday and leisure activities. With
this and other regional actions, such as donating a bell for the neighbouring
Maria Hilf Kirche, Paulaner demonstrates its commitment to our home city.




ENVIRONMENTALLY FRIENDLY PRODUCTION



Only by ensuring that environment is unspoiled can we ensure the long-term
quality of the water, malt, and hops – the natural raw materials used to make
Paulaner beer. Protecting the environment is therefore in the brewery’s own
interests and has long been an important part of our corporate principles. In
1998, the Paulaner Brewery introduced a system of environmental management in
the form of an environmental audit. This was followed in 2003 with certification
according to the ISO 14001 standard. Since November 2013, the brewery has also
been EMAS III certified, which is the highest level of environmental management
in the EU.
You can find more detailed information in the Paulaner environmental report.

Environmental report


A SENSIBLE ATTITUDE TO BEER ENJOYMENT



Beer is a cultural heritage representing a fun attitude to life, relaxation, and
conviviality. There are many times in our lives that are made even better by a
beer fresh from the tap.
Beer is a luxury, and time should be set aside to enjoy it. We stand for a
responsible attitude towards beer and are committed to combating alcohol abuse.
We support the “Bier bewusst genießen” (“Enjoy beer responsibly”) campaign
initiated by the German association of breweries.
Our company is guided by the following principles. We are also committed to
ensuring that our partners in the retail, catering and hospitality trades also
follow these guidelines.

 * We stand for a sensible attitude towards beer enjoyment. We promote a
   responsible attitude to beer and inform consumers about the principles of
   enjoying beer responsibly.
 * We combat alcohol abuse. We are actively involved in the fight against
   alcohol abuse by promoting prevention and education campaigns. We are open to
   partnerships with the relevant social groups and government authorities.
 * We are against alcohol in road transport. We appeal to the public to avoid
   alcohol when using the roads.
 * We are committed to protecting young people. We help our sales partners in
   retail, catering and hospitality to comply with the applicable provisions for
   protecting young people, in particular when it comes to implementing the age
   limit of 16 for serving beer.
 * We advertise responsibly. We do not target young people in our beer
   advertisements. We do not use any promotional messages which appeal
   predominately to young people, and we do not use any media that is directed
   mainly at young people. In our advertising and any other form of brand
   communication directed at consumers, we follow the code of conduct of the
   German advertising standards board covering commercial communications for
   alcoholic drinks.

bierbewusstgeniessen.de


GOOD, BETTER, CAREER

Vacancies board


GOOD, BETTER, CAREER VACANCIES BOARD


PAULANER WORLDS

“Good, better, Paulaner” – the well-known slogan of Paulaner Brewery is not just
an advertising slogan. It is a yardstick for every Paulaner employee. The name
Paulaner has stood for the highest quality and Munich beer culture since 1634.
The Paulaner brew masters brew the diverse products of a Bavarian brewery, from
classics like Weißbier and Hell to specialties like Salvator and Oktoberfest
Bier and even new beer creations, in Munich. Paulaner is an long-established
family-owned company in Munich that now exports to over 70 countries and that
has developed into a globally thinking, modern and successful brand enterprise.

Oktoberfest
Munich's art of brewing
FC Bayern München


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Weissbier



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Weissbier Dunkel



Münchner Hell



Oktoberfest Bier



Salvator

Weissbier

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Weissbier Dunkel

Münchner Hell

Oktoberfest Bier

Salvator




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