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We've detected you are on Internet Explorer. For the best Barrons.com experience, please update to a modern browser. CHROME SAFARI FIREFOX We've detected you are on Internet Explorer. For the best Barrons.com experience, please update to a modern browser.GoogleFirefox Search News & Quotes Barron's TopicsStock PicksMagazineDataAdvisorPenta100 Years Subscribe Now |Sign In Barrons Twitter Has Problems. How Elon Musk Can Turn the Platform—and Social Media—Around. Next: What’s Really Driving the ‘Great Resignation’ * * * * Share This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. https://www.barrons.com/articles/twitter-elon-musk-social-media-problems-51651272748 * Technology * Feature TWITTER HAS PROBLEMS. HOW ELON MUSK CAN TURN THE PLATFORM—AND SOCIAL MEDIA—AROUND. * * * * -------------------------------------------------------------------------------- By Tae Kim Updated May 1, 2022 / Original April 29, 2022 * Order Reprints * Print Article DESPITE THE SKEPTICISM, MUSK IS UNIQUELY SUITED TO REBUILD TWITTER AND IMPROVE ONLINE DISCOURSE. Photo illustration by Barron's staff; (reference) Dreamstime (2) There is plenty of skepticism over Elon Musk’s Twitter deal, with some playing down the buyout as a vanity project. But there’s another possibility here: Musk could spark a turnaround and remake social media to society’s benefit. Assuming the deal goes through, it would be the first time Twitter (ticker: TWTR) has a technically oriented power user running the company. Those experiences should give Musk an edge in helping Twitter solve many of the issues that have long plagued the company. Despite... Subscribe or Sign In to continue reading -------------------------------------------------------------------------------- * Economics * Other Voices WHAT’S REALLY DRIVING THE ‘GREAT RESIGNATION’ * * * * -------------------------------------------------------------------------------- By Marcus Buckingham and Nela Richardson April 29, 2022 10:48 am ET * Order Reprints * Print Article Illustration by Alex Nabaum About the authors: Marcus Buckingham is head of people and performance at ADP Research Institute. Nela Richardson, Ph.D. is chief economist, ADP, and co-head of ADP Research Institute. The lasting legacy of the coronavirus pandemic won’t be the great resignation THE GREAT RESIGNATION IS BEGINNING TO REVERSE COURSE Workers who cut out during Covid are increasingly coming off the sidelines as savings dwindle, inflation surges, and schools reopen. “I just got bored out of my skull,” says one returnee. Continue reading . Yes, the pandemic has been blamed for—or credited with—setting off a mass exodus of workers. Some four million people abandoned their companies in February alone. Its effect on the workforce has been seismic, but the pandemic’s Continue reading 4 minute read -------------------------------------------------------------------------------- More from News Corp * Realtor.com Looking to buy your first home? You’ve come to the right place. * Wall Street Journal Global Supply Chain Woes Reach America’s Amish Furniture Makers * The New Rules of What It'll Truly Take To Save Up for a House Today * Realtor.com Ready To Upgrade Your Seating Swagger? 5 Living Room Trends To Steal From Instagram * PENTA Why Dimitris Daskalopoulos Gave Away His Art Collection to Four Museums Close TWITTER HAS PROBLEMS. HOW ELON MUSK CAN TURN THE PLATFORM—AND SOCIAL MEDIA—AROUND. There is plenty of skepticism over Elon Musk’s Twitter deal, with some playing down the buyout as a vanity project. From To Message SEND An error has occurred, please try again later. Thank you This article has been sent to Privacy Notice Cookie Notice Do Not Sell My Personal Information Copyright Policy Data Policy Accessibility Your Ad Choices Subscriber Agreement & Terms of Use Barron's Archive Corporate Subscriptions Manage Notifications Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. Barron's Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.