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Who What Wear WHO WHAT WEAR US Edition US Australia UK Subscribe × Search * * Trends Trends * * sub-nav-trends sub-nav-trends * View all Trends * Spring * Summer * Fall * Winter * Runway * Outfits Outfits * * sub-nav-outfits sub-nav-outfits * View all Outfits * Airport Style * Office * Street Style * Vacation * Party * Shopping Shopping * * sub-nav-shopping-guides sub-nav-shopping-guides * View all Shopping * Denim * Dresses * Handbags * Shoes * Luxury * Basics * Jewelry * Under $100 * Swim * Lingerie * Promo Codes * Livestream Shopping * Beauty Beauty * * sub-nav-beauty sub-nav-beauty * View all Beauty * Hair * Skin * Makeup * Nails * Fragrance * Living Living * * sub-nav-living sub-nav-living * View all Living * Travel * Home * Wedding * Podcast Podcast * * sub-nav-podcast sub-nav-podcast * View all Podcast * Who What Wear Podcast * Second Life * NEWSLETTER Lifestyle Magazine From$0.99 View Deal THE TRENDING FALL COLOR THAT CELEBS, FRENCH WOMEN, AND FASHION EDITORS ARE SUDDENLY INTO Serene and sophisticated. TOP STORIES * H&M LAUNCHED ITS MOST LUXE, SOPHISTICATED COLLECTION TO DATE—EVERYTHING I'M BUYING It's selling out at lightening speed. By Anna LaPlaca * THAT'S IT—I'M ONLY WEARING NET SHOES THE PAMELA ANDERSON WAY THIS FALL Pure genius. By Eliza Huber * KATE MOSS AND HAILEY BIEBER JUST WORE THE SAME LEOPARD-PRINT IT ITEM IN PARIS AND L.A. And their styling was completely different. By Allyson Payer * I WON'T LET MYSELF BUY ANYTHING THIS FALL—10 OUTFIT IDEAS THAT DON'T REQUIRE A CC SWIPE You're going to want to see this. By Sierra Mayhew * I’M NORDSTROM’S FASHION DIRECTOR—THESE ARE THE ELEGANT FALL TRENDS I'M SHOPPING FOR FALL Elevate your new-season wardrobe. By Judith Jones * RUN, DON'T WALK—CULT GAIA JUST LAUNCHED THREE NEW FRAGRANCES, AND THEY'RE INCREDIBLY GOOD Trust me, you won't want to skip these. By Shawna Hudson TRENDS * IT'S NOT YOU, IT'S ME: 5 NEW TRENDS I'M POLITELY PASSING ON I'm shopping these instead. By Natalie Cantell * YOUR ALL-BLACK OUTFITS WILL LOOK 100 TIMES MORE INTERESTING WITH THIS UNDERRATED FALL TREND Rosie Huntington-Whiteley is a fan. By Erin Fitzpatrick * ZARA JUST TAPPED STEFANO PILATI FOR ITS MOST ELEGANT COLLECTION TO DATE Gisele Bündchen stars in the campaign. By Erin Fitzpatrick * I'M A GEN Z FASHION EDITOR IN NYC—30 FREE PEOPLE FINDS I CAN'T STOP TALKING ABOUT Stop what you're doing right now. You need to see these. By Grace O'Connell Joshua * * FROM LEOTARDS TO GRECIAN GOWNS, THE DIOR SHOW WAS CEMENTED IN FEMALE WARRIORSHIP All the details are here. By Nikki Chwatt VIEW MORE BEAUTY * RUN, DON'T WALK—CULT GAIA JUST LAUNCHED THREE NEW FRAGRANCES, AND THEY'RE INCREDIBLY GOOD Trust me, you won't want to skip these. By Shawna Hudson * THERE'S NO MAGICAL ELIXIR FOR HAIR GROWTH, BUT THIS UNDERRATED OIL COMES PRETTY CLOSE According to a hair-and-scalp expert. By Maya Thomas * DUA LIPA SHARED HER TRAVEL BEAUTY ESSENTIALS, AND I'VE NEVER HIT "ADD TO CART" SO FAST They're all so good. By Shawna Hudson * APPARENTLY, THIS IS THE BEST-KEPT SECRET TO UNLOCKING YOUR EYELINER'S POTENTIAL We're never going back. By Maya Thomas * OKAY, FINE—I'VE TOTALLY BEEN GATEKEEPING THESE NICHE, AUTOMATICALLY COOL FRAGRANCES They're almost too good to be true. By Maya Thomas * VIEW MORE CELEBRITY STYLE * THAT'S IT—I'M ONLY WEARING NET SHOES THE PAMELA ANDERSON WAY THIS FALL Pure genius. By Eliza Huber * KATE MOSS AND HAILEY BIEBER JUST WORE THE SAME LEOPARD-PRINT IT ITEM IN PARIS AND L.A. And their styling was completely different. By Allyson Payer * ASHLEY OLSEN JUST SHOWCASED HOW FASHION PEOPLE WILL BE WEARING FLIP-FLOPS THIS FALL Immediately copying. By Nikki Chwatt * KAIA GERBER AND CINDY CRAWFORD ARE ABOUT TO MAKE THESE 9 ZARA ITEMS SELL OUT Dynamic duo. By Erin Fitzpatrick * JENNA LYONS JUST SCHOOLED ME ON 4 FUN FACTS EVERY FASHION NERD SHOULD KNOW Class is in session. By Erin Fitzpatrick * KATE AND LILA MOSS WORE THE RICH-LOOKING FASHION TREND THAT IS AGELESS AND CHIC An elevated alternative to denim. By Natalie Munro VIEW MORE SHOPPING * H&M LAUNCHED ITS MOST LUXE, SOPHISTICATED COLLECTION TO DATE—EVERYTHING I'M BUYING It's selling out at lightening speed. By Anna LaPlaca * I’M NORDSTROM’S FASHION DIRECTOR—THESE ARE THE ELEGANT FALL TRENDS I'M SHOPPING FOR FALL Elevate your new-season wardrobe. By Judith Jones * * THE ONLY SHOE TREND FASHION PEOPLE WEAR MORE THAN BOOTS IN THE FALL Simple, timeless, and utterly wearable. By Eliza Huber * THE FALL ACCESSORIES EDIT: THE 5 TOP BUYS OF THE SEASON From bags to timepieces. By Kristen Nichols * I'M A PLUS-SIZE FASHION PERSON—48 TRENDY FALL ITEMS I'M LOVING AT THE MOMENT Trend-forward picks ahead. By Chichi Offor * I WON'T LET MYSELF BUY ANYTHING THIS FALL—10 OUTFIT IDEAS THAT DON'T REQUIRE A CC SWIPE You're going to want to see this. By Sierra Mayhew * BOOTS, HEELS, FLATS, AND MORE—HERE'S EVERY PAIR OF SHOES I PERSONALLY WOULD BUY FOR FALL And winter. By Nicole Akhtarzad Eshaghpour * IT'S NOT YOU, IT'S ME: 5 NEW TRENDS I'M POLITELY PASSING ON I'm shopping these instead. By Natalie Cantell * PLEASE, PLEASE, PLEASE PAIR YOUR DRESSES WITH THESE 33 FALL BOOTS A classic combo. By Lauren Adhav VIEW MORE PRODUCT REVIEWS * I'VE NEVER (EVER!) RECEIVED A COMPLIMENT ON MY BROWS UNTIL I STARTED USING THIS PRODUCT Now I won't shut up about it. By Jamie Schneider * TWEAKING THIS KEY STEP IN MY SKINCARE ROUTINE HEALED MY INFLAMED ACNE It works like a charm for sensitive skin. By Shawna Hudson * MY UNDER-EYE CIRCLES ARE STUBBORN—THIS VIRAL COLOR CORRECTOR IS LIKE A MAGIC WAND, BOTTLED Dark circles, who? By Kaitlyn McLintock * "YOUR SKIN LOOKS AMAZING" IS ALL I'VE HEARD SINCE SWITCHING UP MY BASE ROUTINE This primer deserves all of the credit. By Aniyah Morinia * I GOT STOPPED BY A STRANGER WHEN I WORE THIS NEW PERFECT-FOR-FALL SCENT To say I'm obsessed is an understatement. By Shawna Hudson * 14 YEARS LATER, EDITORS STILL SWEAR BY THIS ICONIC EYESHADOW PALETTE The relaunch we've all been waiting for. By Aniyah Morinia VIEW MORE Who What Wear * about us * Contact Future's experts * Terms and conditions * Privacy policy * Cookies policy * Careers * Contact us * Contact Future's experts * Accessibility Statement * Advertise with us * Do not sell or share my personal information Who What Wear is part of Future plc, an international media group and leading digital publisher. Visit our corporate site. © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.