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Who What Wear


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NEWSLETTER
Lifestyle Magazine
From$0.99
View Deal





THE TRENDING FALL COLOR THAT CELEBS, FRENCH WOMEN, AND FASHION EDITORS ARE
SUDDENLY INTO

Serene and sophisticated.


TOP STORIES







 * H&M LAUNCHED ITS MOST LUXE, SOPHISTICATED COLLECTION TO DATE—EVERYTHING I'M
   BUYING
   
   It's selling out at lightening speed.
   
   By Anna LaPlaca


 * THAT'S IT—I'M ONLY WEARING NET SHOES THE PAMELA ANDERSON WAY THIS FALL
   
   Pure genius.
   
   By Eliza Huber


 * KATE MOSS AND HAILEY BIEBER JUST WORE THE SAME LEOPARD-PRINT IT ITEM IN PARIS
   AND L.A.
   
   And their styling was completely different.
   
   By Allyson Payer


 * I WON'T LET MYSELF BUY ANYTHING THIS FALL—10 OUTFIT IDEAS THAT DON'T REQUIRE
   A CC SWIPE
   
   You're going to want to see this.
   
   By Sierra Mayhew


 * I’M NORDSTROM’S FASHION DIRECTOR—THESE ARE THE ELEGANT FALL TRENDS I'M
   SHOPPING FOR FALL
   
   Elevate your new-season wardrobe.
   
   By Judith Jones


 * RUN, DON'T WALK—CULT GAIA JUST LAUNCHED THREE NEW FRAGRANCES, AND THEY'RE
   INCREDIBLY GOOD
   
   Trust me, you won't want to skip these.
   
   By Shawna Hudson

   




TRENDS







 * IT'S NOT YOU, IT'S ME: 5 NEW TRENDS I'M POLITELY PASSING ON
   
   I'm shopping these instead.
   
   By Natalie Cantell


 * YOUR ALL-BLACK OUTFITS WILL LOOK 100 TIMES MORE INTERESTING WITH THIS
   UNDERRATED FALL TREND
   
   Rosie Huntington-Whiteley is a fan.
   
   By Erin Fitzpatrick


 * ZARA JUST TAPPED STEFANO PILATI FOR ITS MOST ELEGANT COLLECTION TO DATE
   
   Gisele Bündchen stars in the campaign.
   
   By Erin Fitzpatrick


 * I'M A GEN Z FASHION EDITOR IN NYC—30 FREE PEOPLE FINDS I CAN'T STOP TALKING
   ABOUT
   
   Stop what you're doing right now. You need to see these.
   
   By Grace O'Connell Joshua

 * 


 * FROM LEOTARDS TO GRECIAN GOWNS, THE DIOR SHOW WAS CEMENTED IN FEMALE
   WARRIORSHIP
   
   All the details are here.
   
   By Nikki Chwatt

   

VIEW MORE



BEAUTY







 * RUN, DON'T WALK—CULT GAIA JUST LAUNCHED THREE NEW FRAGRANCES, AND THEY'RE
   INCREDIBLY GOOD
   
   Trust me, you won't want to skip these.
   
   By Shawna Hudson


 * THERE'S NO MAGICAL ELIXIR FOR HAIR GROWTH, BUT THIS UNDERRATED OIL COMES
   PRETTY CLOSE
   
   According to a hair-and-scalp expert.
   
   By Maya Thomas


 * DUA LIPA SHARED HER TRAVEL BEAUTY ESSENTIALS, AND I'VE NEVER HIT "ADD TO
   CART" SO FAST
   
   They're all so good.
   
   By Shawna Hudson


 * APPARENTLY, THIS IS THE BEST-KEPT SECRET TO UNLOCKING YOUR EYELINER'S
   POTENTIAL
   
   We're never going back.
   
   By Maya Thomas


 * OKAY, FINE—I'VE TOTALLY BEEN GATEKEEPING THESE NICHE, AUTOMATICALLY COOL
   FRAGRANCES
   
   They're almost too good to be true.
   
   By Maya Thomas

 * 
   

VIEW MORE



CELEBRITY STYLE







 * THAT'S IT—I'M ONLY WEARING NET SHOES THE PAMELA ANDERSON WAY THIS FALL
   
   Pure genius.
   
   By Eliza Huber


 * KATE MOSS AND HAILEY BIEBER JUST WORE THE SAME LEOPARD-PRINT IT ITEM IN PARIS
   AND L.A.
   
   And their styling was completely different.
   
   By Allyson Payer


 * ASHLEY OLSEN JUST SHOWCASED HOW FASHION PEOPLE WILL BE WEARING FLIP-FLOPS
   THIS FALL
   
   Immediately copying.
   
   By Nikki Chwatt


 * KAIA GERBER AND CINDY CRAWFORD ARE ABOUT TO MAKE THESE 9 ZARA ITEMS SELL OUT
   
   Dynamic duo.
   
   By Erin Fitzpatrick


 * JENNA LYONS JUST SCHOOLED ME ON 4 FUN FACTS EVERY FASHION NERD SHOULD KNOW
   
   Class is in session.
   
   By Erin Fitzpatrick


 * KATE AND LILA MOSS WORE THE RICH-LOOKING FASHION TREND THAT IS AGELESS AND
   CHIC
   
   An elevated alternative to denim.
   
   By Natalie Munro

   

VIEW MORE


SHOPPING







 * H&M LAUNCHED ITS MOST LUXE, SOPHISTICATED COLLECTION TO DATE—EVERYTHING I'M
   BUYING
   
   It's selling out at lightening speed.
   
   By Anna LaPlaca


 * I’M NORDSTROM’S FASHION DIRECTOR—THESE ARE THE ELEGANT FALL TRENDS I'M
   SHOPPING FOR FALL
   
   Elevate your new-season wardrobe.
   
   By Judith Jones

 * 


 * THE ONLY SHOE TREND FASHION PEOPLE WEAR MORE THAN BOOTS IN THE FALL
   
   Simple, timeless, and utterly wearable.
   
   By Eliza Huber


 * THE FALL ACCESSORIES EDIT: THE 5 TOP BUYS OF THE SEASON
   
   From bags to timepieces.
   
   By Kristen Nichols


 * I'M A PLUS-SIZE FASHION PERSON—48 TRENDY FALL ITEMS I'M LOVING AT THE MOMENT
   
   Trend-forward picks ahead.
   
   By Chichi Offor

   


 * I WON'T LET MYSELF BUY ANYTHING THIS FALL—10 OUTFIT IDEAS THAT DON'T REQUIRE
   A CC SWIPE
   
   You're going to want to see this.
   
   By Sierra Mayhew


 * BOOTS, HEELS, FLATS, AND MORE—HERE'S EVERY PAIR OF SHOES I PERSONALLY WOULD
   BUY FOR FALL
   
   And winter.
   
   By Nicole Akhtarzad Eshaghpour


 * IT'S NOT YOU, IT'S ME: 5 NEW TRENDS I'M POLITELY PASSING ON
   
   I'm shopping these instead.
   
   By Natalie Cantell


 * PLEASE, PLEASE, PLEASE PAIR YOUR DRESSES WITH THESE 33 FALL BOOTS
   
   A classic combo.
   
   By Lauren Adhav

VIEW MORE


PRODUCT REVIEWS







 * I'VE NEVER (EVER!) RECEIVED A COMPLIMENT ON MY BROWS UNTIL I STARTED USING
   THIS PRODUCT
   
   Now I won't shut up about it.
   
   By Jamie Schneider


 * TWEAKING THIS KEY STEP IN MY SKINCARE ROUTINE HEALED MY INFLAMED ACNE
   
   It works like a charm for sensitive skin.
   
   By Shawna Hudson


 * MY UNDER-EYE CIRCLES ARE STUBBORN—THIS VIRAL COLOR CORRECTOR IS LIKE A MAGIC
   WAND, BOTTLED
   
   Dark circles, who?
   
   By Kaitlyn McLintock


 * "YOUR SKIN LOOKS AMAZING" IS ALL I'VE HEARD SINCE SWITCHING UP MY BASE
   ROUTINE
   
   This primer deserves all of the credit.
   
   By Aniyah Morinia


 * I GOT STOPPED BY A STRANGER WHEN I WORE THIS NEW PERFECT-FOR-FALL SCENT
   
   To say I'm obsessed is an understatement.
   
   By Shawna Hudson


 * 14 YEARS LATER, EDITORS STILL SWEAR BY THIS ICONIC EYESHADOW PALETTE
   
   The relaunch we've all been waiting for.
   
   By Aniyah Morinia

   

VIEW MORE


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