www.lotame.com Open in urlscan Pro
141.193.213.11 Public Scan

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Submitted URL:
https://t.yesware.com/tt/734a7ffab4ce481b9a37252652a7a8a26d994bd2/cb6aa413ae07d86dc56860df24abedc6/64e875f9b0d2124f8c5...
Effective URL:
https://www.lotame.com/webinar-data-collaboration-strategies-for-marketing-success/?utm_campaign=Data_Collaboration_Rou...
Submission Tags: falconsandbox
Submission: On February 26 via api (February 26th 2024, 11:59:47 pm UTC) from US — Scanned from DE

Form analysis
3 forms found in the DOM

GET https://www.lotame.com/

<form role="search" method="get" action="https://www.lotame.com/" data-hs-cf-bound="true">
  <input type="search" maxlength="100" id="search-form-65dd213cc8ca0" placeholder="Search..." value="" name="s">
  <button type="submit"></button>
  <div class="close">X</div>
</form>

POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/1867366/cabf0178-d101-46bc-b1a7-76d5bc0cd93d

<form id="hsForm_cabf0178-d101-46bc-b1a7-76d5bc0cd93d" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
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  target="target_iframe_cabf0178-d101-46bc-b1a7-76d5bc0cd93d" data-instance-id="dcf72d17-5717-4b84-8a56-dea2bda08ef0" data-form-id="cabf0178-d101-46bc-b1a7-76d5bc0cd93d" data-portal-id="1867366"
  data-test-id="hsForm_cabf0178-d101-46bc-b1a7-76d5bc0cd93d" data-hs-cf-bound="true">
  <fieldset class="form-columns-2">
    <div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your First Name"
        for="firstname-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>First Name</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="firstname-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
    </div>
    <div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your Last Name" for="lastname-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>Last
          Name</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="lastname-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" name="lastname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-2">
    <div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your Company Name"
        for="company-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>Company Name</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="company-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" name="company" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization" value=""></div>
    </div>
    <div class="hs_jobtitle hs-jobtitle hs-fieldtype-text field hs-form-field"><label id="label-jobtitle-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your Job Title" for="jobtitle-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>Job
          Title</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="jobtitle-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" name="jobtitle" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization-title" value=""></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-2">
    <div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your Email" for="email-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>Email</span><span
          class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="email-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
    </div>
    <div class="hs_country_from_website hs-country_from_website hs-fieldtype-select field hs-form-field"><label id="label-country_from_website-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your Country"
        for="country_from_website-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>Country</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><select id="country_from_website-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" required="" class="hs-input is-placeholder" name="country_from_website">
          <option disabled="" value="">Please Select</option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="Andorra">Andorra</option>
          <option value="Angola">Angola</option>
          <option value="Antigua &amp; Deps">Antigua &amp; Deps</option>
          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Australia">Australia</option>
          <option value="Austria">Austria</option>
          <option value="Azerbaijan">Azerbaijan</option>
          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
          <option value="Benin">Benin</option>
          <option value="Bhutan">Bhutan</option>
          <option value="Bolivia">Bolivia</option>
          <option value="Bosnia Herzegovina">Bosnia Herzegovina</option>
          <option value="Botswana">Botswana</option>
          <option value="Brazil">Brazil</option>
          <option value="Brunei">Brunei</option>
          <option value="Bulgaria">Bulgaria</option>
          <option value="Burkina">Burkina</option>
          <option value="Burundi">Burundi</option>
          <option value="Cambodia">Cambodia</option>
          <option value="Cameroon">Cameroon</option>
          <option value="Canada">Canada</option>
          <option value="Cape Verde">Cape Verde</option>
          <option value="Central African Rep">Central African Rep</option>
          <option value="Chad">Chad</option>
          <option value="Chile">Chile</option>
          <option value="China">China</option>
          <option value="Colombia">Colombia</option>
          <option value="Comoros">Comoros</option>
          <option value="Congo">Congo</option>
          <option value="Congo {Democratic Rep}">Congo {Democratic Rep}</option>
          <option value="Costa Rica">Costa Rica</option>
          <option value="Croatia">Croatia</option>
          <option value="Cuba">Cuba</option>
          <option value="Cyprus">Cyprus</option>
          <option value="Czech Republic">Czech Republic</option>
          <option value="Denmark">Denmark</option>
          <option value="Djibouti">Djibouti</option>
          <option value="Dominica">Dominica</option>
          <option value="Dominican Republic">Dominican Republic</option>
          <option value="East Timor">East Timor</option>
          <option value="Ecuador">Ecuador</option>
          <option value="Egypt">Egypt</option>
          <option value="El Salvador">El Salvador</option>
          <option value="Equatorial Guinea">Equatorial Guinea</option>
          <option value="Eritrea">Eritrea</option>
          <option value="Estonia">Estonia</option>
          <option value="Ethiopia">Ethiopia</option>
          <option value="Fiji">Fiji</option>
          <option value="Finland">Finland</option>
          <option value="France">France</option>
          <option value="Gabon">Gabon</option>
          <option value="Gambia">Gambia</option>
          <option value="Georgia">Georgia</option>
          <option value="Germany">Germany</option>
          <option value="Ghana">Ghana</option>
          <option value="Greece">Greece</option>
          <option value="Grenada">Grenada</option>
          <option value="Guatemala">Guatemala</option>
          <option value="Guinea">Guinea</option>
          <option value="Guinea-Bissau">Guinea-Bissau</option>
          <option value="Guyana">Guyana</option>
          <option value="Haiti">Haiti</option>
          <option value="Honduras">Honduras</option>
          <option value="Hungary">Hungary</option>
          <option value="Iceland">Iceland</option>
          <option value="India">India</option>
          <option value="Indonesia">Indonesia</option>
          <option value="Iran">Iran</option>
          <option value="Iraq">Iraq</option>
          <option value="Ireland {Republic}">Ireland {Republic}</option>
          <option value="Israel">Israel</option>
          <option value="Italy">Italy</option>
          <option value="Ivory Coast">Ivory Coast</option>
          <option value="Jamaica">Jamaica</option>
          <option value="Japan">Japan</option>
          <option value="Jordan">Jordan</option>
          <option value="Kazakhstan">Kazakhstan</option>
          <option value="Kenya">Kenya</option>
          <option value="Kiribati">Kiribati</option>
          <option value="Korea North">Korea North</option>
          <option value="Korea South">Korea South</option>
          <option value="Kosovo">Kosovo</option>
          <option value="Kuwait">Kuwait</option>
          <option value="Kyrgyzstan">Kyrgyzstan</option>
          <option value="Laos">Laos</option>
          <option value="Latvia">Latvia</option>
          <option value="Lebanon">Lebanon</option>
          <option value="Lesotho">Lesotho</option>
          <option value="Liberia">Liberia</option>
          <option value="Libya">Libya</option>
          <option value="Liechtenstein">Liechtenstein</option>
          <option value="Lithuania">Lithuania</option>
          <option value="Luxembourg">Luxembourg</option>
          <option value="Macedonia">Macedonia</option>
          <option value="Madagascar">Madagascar</option>
          <option value="Malawi">Malawi</option>
          <option value="Malaysia">Malaysia</option>
          <option value="Maldives">Maldives</option>
          <option value="Mali">Mali</option>
          <option value="Malta">Malta</option>
          <option value="Marshall Islands">Marshall Islands</option>
          <option value="Mauritania">Mauritania</option>
          <option value="Mauritius">Mauritius</option>
          <option value="Mexico">Mexico</option>
          <option value="Micronesia">Micronesia</option>
          <option value="Moldova">Moldova</option>
          <option value="Monaco">Monaco</option>
          <option value="Mongolia">Mongolia</option>
          <option value="Montenegro">Montenegro</option>
          <option value="Morocco">Morocco</option>
          <option value="Mozambique">Mozambique</option>
          <option value="Myanmar, (Burma)">Myanmar, (Burma)</option>
          <option value="Namibia">Namibia</option>
          <option value="Nauru">Nauru</option>
          <option value="Nepal">Nepal</option>
          <option value="Netherlands">Netherlands</option>
          <option value="New Zealand">New Zealand</option>
          <option value="Nicaragua">Nicaragua</option>
          <option value="Niger">Niger</option>
          <option value="Nigeria">Nigeria</option>
          <option value="Norway">Norway</option>
          <option value="Oman">Oman</option>
          <option value="Pakistan">Pakistan</option>
          <option value="Palau">Palau</option>
          <option value="Panama">Panama</option>
          <option value="Papua New Guinea">Papua New Guinea</option>
          <option value="Paraguay">Paraguay</option>
          <option value="Peru">Peru</option>
          <option value="Philippines">Philippines</option>
          <option value="Poland">Poland</option>
          <option value="Portugal">Portugal</option>
          <option value="Qatar">Qatar</option>
          <option value="Romania">Romania</option>
          <option value="Russian Federation">Russian Federation</option>
          <option value="Rwanda">Rwanda</option>
          <option value="Saint Vincent &amp; the Grenadines">Saint Vincent &amp; the Grenadines</option>
          <option value="Samoa">Samoa</option>
          <option value="San Marino">San Marino</option>
          <option value="Sao Tome &amp; Principe">Sao Tome &amp; Principe</option>
          <option value="Saudi Arabia">Saudi Arabia</option>
          <option value="Senegal">Senegal</option>
          <option value="Serbia">Serbia</option>
          <option value="Seychelles">Seychelles</option>
          <option value="Sierra Leone">Sierra Leone</option>
          <option value="Singapore">Singapore</option>
          <option value="Slovakia">Slovakia</option>
          <option value="Slovenia">Slovenia</option>
          <option value="Solomon Islands">Solomon Islands</option>
          <option value="Somalia">Somalia</option>
          <option value="South Africa">South Africa</option>
          <option value="South Sudan">South Sudan</option>
          <option value="Spain">Spain</option>
          <option value="Sri Lanka">Sri Lanka</option>
          <option value="St Kitts &amp; Nevis">St Kitts &amp; Nevis</option>
          <option value="St Lucia">St Lucia</option>
          <option value="Sudan">Sudan</option>
          <option value="Suriname">Suriname</option>
          <option value="Swaziland">Swaziland</option>
          <option value="Sweden">Sweden</option>
          <option value="Switzerland">Switzerland</option>
          <option value="Syria">Syria</option>
          <option value="Taiwan">Taiwan</option>
          <option value="Tajikistan">Tajikistan</option>
          <option value="Tanzania">Tanzania</option>
          <option value="Thailand">Thailand</option>
          <option value="Togo">Togo</option>
          <option value="Tonga">Tonga</option>
          <option value="Trinidad &amp; Tobago">Trinidad &amp; Tobago</option>
          <option value="Tunisia">Tunisia</option>
          <option value="Turkey">Turkey</option>
          <option value="Turkmenistan">Turkmenistan</option>
          <option value="Tuvalu">Tuvalu</option>
          <option value="Uganda">Uganda</option>
          <option value="Ukraine">Ukraine</option>
          <option value="United Arab Emirates">United Arab Emirates</option>
          <option value="United Kingdom">United Kingdom</option>
          <option value="United States">United States</option>
          <option value="Uruguay">Uruguay</option>
          <option value="Uzbekistan">Uzbekistan</option>
          <option value="Vanuatu">Vanuatu</option>
          <option value="Vatican City">Vatican City</option>
          <option value="Venezuela">Venezuela</option>
          <option value="Vietnam">Vietnam</option>
          <option value="Yemen">Yemen</option>
          <option value="Zambia">Zambia</option>
          <option value="Zimbabwe">Zimbabwe</option>
        </select></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_lead_type hs-lead_type hs-fieldtype-select field hs-form-field"><label id="label-lead_type-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your Company Type"
        for="lead_type-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>Company Type</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><select id="lead_type-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="hs-input is-placeholder" name="lead_type">
          <option disabled="" value="">Please Select</option>
          <option value="Agency">Agency</option>
          <option value="Publisher">Publisher</option>
          <option value="Marketer">Marketer</option>
          <option value="Platform">Platform</option>
          <option value="Data Seller">Data Seller</option>
        </select></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_interested_in_ hs-interested_in_ hs-fieldtype-select field hs-form-field"><label id="label-interested_in_-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your Interested in..."
        for="interested_in_-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>Interested in...</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><select id="interested_in_-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="hs-input is-placeholder" name="interested_in_">
          <option disabled="" value="">Please Select</option>
          <option value="Audience Management">Customer Data Management</option>
          <option value="Identity Resolution">Identity Resolution &amp; Activation</option>
          <option value="BuyingData">Buying Data</option>
          <option value="SellingData">Selling Data</option>
          <option value="Data Collaboration">Data Collaboration</option>
          <option value="Modeling &amp; Enrichment">Modeling &amp; Enrichment</option>
          <option value="Insights &amp; Analytics">Insights &amp; Analytics</option>
          <option value="Other">Other</option>
        </select></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_campaign-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your UTM Campaign"
        for="utm_campaign-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>UTM Campaign</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_campaign" class="hs-input" type="hidden" value="Data_Collaboration_Round_Table_-_2%2F21"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_content hs-utm_content hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_content-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your UTM Content"
        for="utm_content-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>UTM Content</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_content" class="hs-input" type="hidden" value="Employee_Email"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_medium-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your UTM Medium"
        for="utm_medium-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>UTM Medium</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_medium" class="hs-input" type="hidden" value="Sigstr"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_source-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your UTM Source"
        for="utm_source-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>UTM Source</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_source" class="hs-input" type="hidden" value="Email_Signature"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-cabf0178-d101-46bc-b1a7-76d5bc0cd93d" class="" placeholder="Enter your UTM Term"
        for="utm_term-cabf0178-d101-46bc-b1a7-76d5bc0cd93d"><span>UTM Term</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div>
    </div>
  </fieldset>
  <div class="hs_submit hs-submit">
    <div class="hs-field-desc" style="display: none;"></div>
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Home » Resources » [Webinar] Beyond Silos: Data Collaboration Strategies for
Marketing Success


[WEBINAR] BEYOND SILOS: DATA COLLABORATION STRATEGIES FOR MARKETING SUCCESS

Published on February 8, 2024
|
Last modified on February 21, 2024





FILL OUT THE FORM BELOW TO FOR VALUABLE INSIGHTS ON HOW TO MAXIMIZE FIRST-PARTY
DATA GENERATION AND ACTIVATION BEYOND JUST YOUR KNOWN CUSTOMERS. 

This year will be a transformative year for digital marketers, as the cookie
finally makes its long-anticipated exit. First-party data is center stage as
marketers look for fresh opportunities to preserve addressability and scale.
Watch this immersive virtual fireside, Beyond Silos: Data Collaboration
Strategies for Marketing Success where you’ll hear from two Lotame clients
Advance Local, award-winning journalism and media company, and RE/MAX, the
number-one real estate company. They’ll share their Data Collaboration journey
with emphasis on:

 * Connectivity: Successfully reaching both logged-in and web visitors 
 * Analytics: Fine-tuning media placements for optimal performance
 * Budget Preservation: Effectively reducing media waste through strategic data
   collaboration

Data collaboration goes beyond executing overlap analysis. We’ll also delve into
strategies for maximizing first-party data generation and activation beyond just
your known customers. 

Prepare to gain invaluable insights that will redefine your approach to digital
marketing in 2024 and beyond. 

Speakers include: 

 * Josh Culver, Executive Director of Integrated Marketing, RE/MAX
 * Grant Whitmore, Vice President, Programmatic Revenue and Ad Technology,
   Advance Local
 * Alexandra Theriault, Chief Growth Officer, Lotame
 * Andy Monfried, CEO & Founder, Lotame

Fill out the form below to watch the recording.









[WEBINAR] BEYOND SILOS: DATA COLLABORATION STRATEGIES FOR MARKETING SUCCESS

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