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* Why Logicbroker
* Our Platform Meet our flexible, scalable, API-first technology
* Business Impact Increase your sales, maximize efficiency and lower costs
* Expertise Learn how our team powers your success
* Success Stories See how Logicbroker has helped leading brands and retailers
connect and grow
* Solutions
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* Marketplace Transform your website into a curated marketplace
* Supply Chain Visibility Gain unmatched transparency and return to the
predictable
* Who We Help
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* Solutions For B2B Organizations
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running fast
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to top retailers and marketplaces
* Company
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* Let's Talk
* Why Logicbroker
* Our Platform Meet our flexible, scalable, API-first technology
* Business Impact Increase your sales, maximize efficiency and lower costs
* Expertise Learn how our team powers your success
* Success Stories See how Logicbroker has helped leading brands and retailers
connect and grow
* Solutions
* Dropship Quickly expand your product offering without warehousing inventory
* Marketplace Transform your website into a curated marketplace
* Supply Chain Visibility Gain unmatched transparency and return to the
predictable
* Who We Help
* Solutions For Retailers
* Solutions For Brands
* Solutions For Franchises
* Solutions For B2B Organizations
* Resources
* Insights Industry trends, blog, whitepapers, eBooks, and more
* Help Center Search our support database or submit a ticket
* Learning Experience Platform Learning modules to get vendors get up and
running fast
* Retail & Marketplace Connections Search our list of pre-built connections
to top retailers and marketplaces
* Company
* Leadership Team
* Become a Partner
* News & Events
* Careers
* Contact Us
* Help
* Sign in
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* Let's Talk
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* Insights
* The Ultimate Guide To Unlocking The Power Of Modern Multi-Vendor Commerce
THE ULTIMATE GUIDE TO UNLOCKING THE POWER OF MODERN MULTI-VENDOR COMMERCE
By Jager Robinson | May 15, 2024
EXECUTIVE SUMMARY
With $7.24 trillion in retail sales in the U.S. alone and a meteoric 222% rise
in Customer Acquisition Costs, eCommerce is at an interesting intersection of
competing in an ever-increasing market while losing margins to ever-increasing
input costs. Unfortunately, many organizations fall to these cost increases
believing their current commerce platform is simply all there is; Accepting
outdated, legacy platforms that pigeonhole product discovery behind weeks to
onboard new suppliers leading to months or years to see returns. In this
comprehensive look at modern Multi-Vendor Commerce, Logicbroker shares how we
are helping retailers and brands meet the continuously evolving demands of
eCommerce. The report highlights how five key pillars—Eliminating barriers to
supplier and product onboarding, implementing rapid speed-to-market tools,
increasing efficiency and control for customers, enhancing lifetime customer
value, and improving ROI through dedicated support—have shaped Logicbroker’s
ability to provide flexible and scalable MVC solutions. With a comprehensive
table of contents, explore how each pillar impacts enterprise retailers and
discover how customers like BBQGuys, Samsung, and MRCOOL are capitalizing on
their target audience, acquiring new customers, and providing state-of-the-art
consumer experiences that drive sales.
TABLE OF CONTENTS
1. Introduction
2. Pillar #1 – Eliminate All barriers to Supplier and Product Onboarding
3. Pillar #2 – Implement Rapid Speed-To-Market Tools
4. Pillar #3 – Increase Efficiency and Control for All Customers
5. Pillar #4 – Enhance Lifetime Customer Value and Experiences
6. Pillar #5 – Dramatically Improve ROI Through Dedicated Support
7. Let Us Help You Get Started
8. The Ultimate MVC Checklist
9. About Logicbroker
INTRODUCTION
In this guide, we will show you how Logicbroker is modernizing the concept of
multi-vendor commerce to help retailers, suppliers, and brands take their
commerce programs to the next level. We will discuss what multi-vendor commerce
is, how organizations can take advantage of our tools and processes to
capitalize on continuous eCommerce growth, and the five ways modern MVC can
solve all commerce pain points.
First and foremost, let’s start with the obvious: What is multi-vendor commerce?
And how does it differ from the traditional eCommerce models of dropship and
marketplace selling?
DEFINING MULTI-VENDOR COMMERCE
In a traditional selling environment, whether in-store or online, a consumer
buys their product from a single seller. In general, this is referred to as
“single-vendor commerce”. Whether that retailer sourced the product from a
supplier (as is the case in big box stores) or from its owned inventory (think
Walmart selling its “Great Value” brand), the consumer is buying one source of
products.
In a multi-vendor selling environment, that same consumer is introduced to the
world of dropshipping and marketplaces. This online selling isn’t directly
supported by retailer-owned inventory, but rather by what the retailer can
strategically source from vendors worldwide. When a customer checks out online,
they may never know that the product is shipping from a supplier vs. the
retailer’s distribution network. Think Amazon, eBay, TikTok Shop, and more.
However, the next step in multi-vendor commerce (MVC), and what Logicbroker
refers to as a true modern MVC, is defined by orchestrating your eCommerce
strategy based on consumer preferences, rather than predetermined boxes set up
by legacy MVC providers.
This is done by evolving into a commerce platform that creates an
“all-encompassing” solution that merges a customer’s dropship, curated
marketplace, and owned inventory fulfillment models into a solution that flows
effortlessly through physical and online commerce channels.
Modern MVC doesn’t rely solely on merchandising to scour the internet in search
of willing and capable suppliers or hoping you have the stock in your owned
inventory but rather builds a comprehensive network of thousands of suppliers
and endless data points to ensure that every decision is made to fit the right
strategy.
WHY RETAILERS AND BRANDS NEED MODERN MULTI-VENDOR COMMERCE
Here’s the truth—eCommerce is growing and, will continue to grow indefinitely as
more consumers look to purchase more products online. In the U.S. alone, retail
sales hit a staggering $7.2 trillion in 2023. In that same year, eCommerce
retail sales surpassed $1 trillion. Skipping beyond consumer spending, B2B
eCommerce sales in 2022 topped $3.8 trillion.
However, these numbers represent half the story and, unfortunately, are the only
story legacy MVC platforms are willing to consider. The other side of the coin
is that with consumer acquisition costs (CACs) rising 222% in the last 8 years
alone. Accompanying those rising costs, 89% of large organizations globally
have invested in large digital transformations around eCommerce and
personalization, while only 31% of those have seen the expected revenue lift and
only 25% have seen any cost savings associated with their new programs.
Retailers and brands have to move towards something new. And that new focus is
modern multi-vendor commerce.
MVC should be about consumer needs, speed-to-market aspirations, and lifetime
value. To better help outline what a modern MVC platform can and should do,
Logicbroker has outlined 5 key “pillars.” These pillars define what we do and
how we do it.
WHAT MODERN MULTI-VENDOR COMMERCE CAN SOLVE
Our five key pillars dive specifically into how Logicbroker expands the value of
your brand while meeting and often exceeding your customer’s expectations.
Our key pillars are:
1. Eliminating all integration barriers and streamlining the onboarding process
2. Capitalizing on speed-to-market tools
3. Increasing efficiency and control over your commerce programs
4. Enhancing lifetime customer value and experiences
5. Supporting every transaction both internal and external throughout the
fulfillment process.
These five pillars make up Logicbroker’s core focus and are ultimately what
helps our organization support both small, influencer-lead startups to some of
the largest retailers and brands in the world including Samsung, Victoria’s
Secret, Ace Hardware, BBQGuys, Walgreens, and more.
Return to the Table of Contents
PILLAR #1 – ELIMINATE ALL BARRIERS TO SUPPLIER AND PRODUCT ONBOARDING
Executive Summary: Onboarding new vendors and products takes time and labor that
many retailers and brands can’t afford to spare. Let us help you onboard
suppliers in hours, not months; Bring entire product catalogs online in minutes,
not weeks; and, most importantly, integrate with the business systems you rely
on in under 6 weeks. Enable your suppliers with the automation tools needed to
meet the market at the speed it demands, rather than what legacy tech partners
provide.
There is one simple truth in eCommerce—MVC sales can’t happen until your vendors
are onboarded. In reality, there are many ways to accomplish this inherently
simple task. The traditional method of vendor onboarding is asking the supplier
to connect to your preestablished EDI connection. This method is
labor-intensive, slow, and requires the supplier to have the technical
sophistication necessary to make that connection in the first place.
Therefore, the first and most important pillar of modern Multi-Vendor Commerce
is eliminating all barriers to onboarding via unlimited connections. Eliminating
barriers, in both vendor and product onboarding, is the fundamental groundwork
to the Logicbroker platform.
ON-DEMAND ONBOARDING
Logicbroker approaches eliminating integration barriers first and foremost
through our core onboarding offering—On-Demand Onboarding. Logicbroker’s
solution not only automates a vast majority of the work that goes into
successfully onboarding suppliers but also takes under an hour. In minutes, a
new vendor can be onboarded from any location, at any time.
We built this solution from the ground up utilizing our unique ability to
connect with any vendor regardless of technical sophistication. The Logicbroker
platform allows retailers, brands, vendors, and suppliers to connect and
communicate through the entire order lifecycle with any vendor, seller, or 3PL,
regardless of their integration type: API, EDI, XML, CSV, JSON, and more. In
addition, we supply out-of-the-box connectors to common eCommerce platforms like
Shopify and SquareSpace, along with various fulfillment platforms like
ShipStation. (We will cover the power of Native Connectors more in the next
subsection!)
The ability to onboard new vendors quickly is great and saves our customers
time, but building a system that works for retailers isn’t just about speed.
Logicbroker worked closely with our customers to advance our onboarding process
to cover seven key areas: delivering faster speed to market, eliminating manual
errors, eliminating supplier contracts, improving documentation visibility,
giving greater control to retailers, having dedicated onboarding support, and,
above all else, accuracy.
For every retailer Logicbroker supports, there are dozens of horror stories
where suppliers go live without the proper testing. Logicbroker’s supplier
self-testing capabilities allow suppliers to test their data in a retailer’s
format, ensuring that there are no surprises when the supplier goes live.
Delivering groundbreaking speed-to-market wouldn’t be complete without accurate
onboarding and this is part of the reason onboarding is the first fundamental
pillar of modern MVC.
These key areas have drastically eliminated the time for our customers to
onboard new suppliers utilizing this solution and for organizations like
BBQGuys, it has helped them onboard new suppliers in just 54 minutes leading to
a staggering 600 individual suppliers working through their ecosystem.
NATIVE CONNECTORS
One key aspect of eliminating barriers is taking down integration barriers with
native connectors. Multi-vendor commerce is about enabling a perfected commerce
system, one that doesn’t rely on outside help to run a well-designed program.
This has led to the development and introduction of connections to Shopify,
Magento/Adobe Commerce, BigCommerce, and the Salesforce Commerce Cloud.
With these connectors built into the Logicbroker platform, key customers can
drive more traffic to their site, enable additional commerce capabilities
globally, or expand their assortment with new and transformative products that
meet their target customer’s needs.
For example, Amazon recently reported that over 40% of their total sales come
from offsite search channels. With pre-built native connectors, retailers and
brands can capitalize on the immense potential of driving traffic to your site
through third-party suppliers, channels, and more.
This culminates in the belief that a modern multi-vendor commerce solution must
offer a robust range of native connectors, and Logicbroker offers the widest
range of prebuilt native connectors for our customers and will.
IT’S ABOUT CONTROL
As the first pillar of multi-vendor commerce and the foundation of the other 4,
it’s important to note that eliminating barriers is the key way retailers are
“taking control” over their eCommerce programs. A well-executed commerce
strategy is built upon a carefully vetted network of vendors and suppliers to
fuel a well-functioning dropship or curated marketplace program.
With On-Demand Onboarding, and by eliminating integration barriers for retailers
and brands, Logicbroker is not only giving control back to the operators but
also providing control for suppliers. While an operator needs to understand how
the program is performing, a supplier’s control over the ability to onboard
quickly and effortlessly ensures that, regardless of how established they are,
they can meet market demand.
This level of control leads nicely into the second pillar of multi-vendor
commerce.
Return to the Table of Contents
PILLAR #2 – IMPLEMENT RAPID SPEED-TO-MARKET TOOLS
Executive Summary: In an age where customer acquisition costs continue to
skyrocket and trends move faster than ever, getting to market quickly is a must.
Our tools can help you not only publish new product catalogs in as little as 5
minutes but also discover and introduce products that match your goals &
values. With detailed compliance guidelines and validations in place, the
Logicbroker portal can help you find and quickly go to market with thoughtful
add-ons that will entice customers to make repeat purchases.
Once you’ve eliminated the barriers to entry for your commerce program, ensuring
that you can get products quickly to market can make or break capitalizing on
trends, sales, and more becomes your second pillar of multi-vendor commerce.
ADVANCED SPEED-TO-MARKET TOOLS
Offering the correct speed-to-market tools is paramount. Logicbroker developed
our suite through our incredible Customer Advisory Board, which helped us hone
interests and ideas along with the acquisition of Cortina, an up-and-coming
curated marketplace solution provider. Due to both of these factors,
Logicbroker’s platform now hosts three incredible tools—our Product Onboarding
Center, Product Discovery Portal, and additional native connectors.
THE PRODUCT ONBOARDING CENTER
Logicbroker’s Product Onboarding Center enables retailers to load entire product
catalogs in as little as 5 minutes. With its easy-to-use interface, retailers
can eliminate the dependence on spreadsheets, reduce manual touchpoints, and
increase speed-to-market as they review all of their dropship and marketplace
products through one pane of glass.
The Product Onboarding Center was built to maximize a retailer’s ability to go
to market and be at the forefront of consumer preferences. 79% of new products
fail to launch on time, resulting in 27% lost selling time. Product Onboarding
Center empowers retailers to explore their entire supplier network. Retailers
can cherry-pick products that align perfectly with their brand and customer
demands by seamlessly searching across their entire network. The process is
intuitive, enabling retailers to rapidly expand their product assortment and
delve into previously unexplored revenue streams. Every SKU shared by vendors
becomes a valuable asset, opening doors to opportunities for growth and
innovation.
However, this data isn’t like the old way of scanning a spreadsheet. Each SKU
has its own page and its own set of information, so you aren’t left wondering if
all the information is ready for onboarding. If there are new products you want
to enter manually, we also give you the tools to quickly and compliantly upload
SKUs at will.
To better compliment our automation capabilities, Logicbroker now allows the
suppliers to upload their product content in the supplier’s existing format or
through one of our eCommerce connectors. Unlike legacy providers that demand
suppliers adhere to their strict onboarding formats, Logicbroker’s platform
gives the supplier the ability to quickly and easily map their product content
to the retailer’s desired format and continue to add new products frictionlessly
without having to make changes to internal systems.
LOGICBROKER’S PRODUCT DISCOVERY PORTAL
One of the most unique tools to accompany the Cortina acquisition was the
introduction of the Product Discovery Portal.
Through Logicbroker, retailers can check out other products various Logicbroker
suppliers are selling elsewhere, allowing them to easily select new products or
suppliers to work with simply by selecting the supplier. These discovery tools
still require contracts to be signed, but because of Logicbroker’s advanced
toolset, the discovery of new products, partners, suppliers, and more is as easy
as browsing through the Logicbroker Product Discovery Portal.
This level of product discovery will further enhance visibility into
Logicbroker’s trusted Supplier Network. Our combined network features 9,000
suppliers from all industry verticals, ensuring retailers in our network have
more ways to develop an endless aisle of curated, in-demand products.
COMMERCE CONNECTORS
We’ve already covered Logicbroker’s exciting native connectors, but these
culminate into more of an idea than a tool. Logicbroker’s commerce connectors
are a suite of pre-built connections that give retailers and brands more control
than ever before.
If a retailer or vendor was working with a legacy technology provider, there is
most likely a lot of friction. New vendors have to log into endless portals,
sync product content across dozens of channels, and figure out ways to get data
out of these portals to better understand their customers. Retailers have to not
only manage, monitor, and maintain all of these connections but, in many cases,
individually interact with each supplier to ensure they are even onboarded in
the first place.
Logicbroker’s unique native connectors, specifically through our Shopify and
Squarespace connections, give vendors and retailers the added ability to sync
product content from Shopify into the retailer’s ecosystem. We’ve removed the
friction associated with new vendors participating in marketplaces by ensuring
that all product content was synced from their Shopify account and sent directly
to the retailer using a few simple tags.
For example, Fran Berger Living was looking to onboard new vendors for its array
of specialty home goods products. With a legacy provider, Fran Berger Living’s
target suppliers would probably have had to upload a spreadsheet into their
ecosystem and hope the data came through as intended. With Logicbroker’s Shopify
connection fully integrated into the Logicbroker ecosystem, new suppliers can
now simply tag their Shopify products with “Logicbroker” to automatically sync
across systems into Fran Berger Living’s incredible aisle of home merchandise.
More importantly, once the product is launched in Fran Berger Living’s
ecosystem, inventory availability, orders, order updates, and shipping details
are automatically synced, so the new supplier can work directly within their
internal systems. This saves both the retailer and supplier time versus using a
portal or taking on another IT integration project for just a small team.
BUILDING A WELL-FUNCTIONING PRODUCT SUITE
Ultimately, pillar 2 is about capitalizing on a well-functioning suite of
products that give retailers and brands unparalleled access into all aspects of
their commerce program. The first pillar gives operators control while the
second pillar dives deeper into what that control can accomplish.
What it boils down to is our toolset gives operators the ability to start
selling products in record time. With Logicbroker at the helm, and our advanced
cloud-based ecosystem handling the workload, customers can now enjoy tools that
rapidly onboard new customers & vendors, showcase 9,000 suppliers’ worth of
product data, and sync fulfillment data across every necessary channel in record
time.
With On-Demand Onboarding getting new suppliers up and running in a retailer’s
ecosystem in under an hour, and product discovery tools showcasing thousands of
suppliers’ products at the click of a button, retailers now have unparalleled
power to make rapid speed-of-market decisions that will impact their bottom line
and drive revenue growth for years to come. If someone in the Logicbroker
network is selling a product they want to feature, a few button clicks will show
them everything they need to know to get connected to start building a
commercial relationship and selling those products on their site.
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PILLAR #3 – INCREASE EFFICIENCY AND CONTROL FOR ALL CUSTOMERS
Executive Summary: Unlock the visibility and control you need to optimize your
fulfillment with Logicbroker at the center of your commerce program. Exception
management tools, vendor scorecards, and the ability to harness first-party data
sit at the heart of our offerings. We give customers unmatched control over
their program and, most importantly, the visibility they need to understand
their vendor supply and order fulfillment status to effortlessly switch business
models between owned inventory, dropship, and marketplace.
The beauty of a well-functioning multi-vendor commerce platform is the ability
to build upon each pillar effectively. As an organization eliminates the
barriers to participate in its program and as supplier recruitment becomes
simplified through easy product discovery, the next logical progression is
increasing the efficiency and control over your entire eCommerce ecosystem.
Dramatically decreasing the time to onboard new suppliers and products, and
reducing the barriers to integrating those suppliers, is inherently already a
great measure of success. Where the turning point in MVC truly takes place,
however, is diving deeper into the data.
HARNESSING THE POWER OF FIRST-PARTY DATA
Many brands and suppliers can no longer receive third-party data. That isn’t
just an idea, it’s a fact. The intrinsic value of harnessing third-party data to
understand customer wants, intent, and purchasing history is a thing of the
past.
To compensate, many traditional brands are looking to capitalize on first-party
data through DTC channels of their own. The simple truth is that with 81% of
customers wanting personalized experiences, understanding first-party data is
vitally important.
THE “COOKIE WARS” AND CONSUMER PRIVACY PROTECTION
The “Cookie Wars” began as a calculated effort to reduce, or at least give
consumers the option to reduce, the data that they share with third-party
entities. Privacy regulations like GDPR in the EU and CCPA in California gave
websites an ultimatum to provide options to opt out of third-party data sharing.
Thus, consumers have become more selective about how and where they share their
data, and with whom. Consumers expect companies to respect their data and will
only share it if they believe you will store it securely and are transparent on
how you will use it. Google and Apple have already instituted plans to limit
access to third-party cookies, ending an important and impactful stream of data
brands and suppliers relied on.
SO? WHAT’S THE VALUE OF UTILIZING FIRST-PARTY DATA?
You may be thinking: “Why do I even need that first-party data? I know who my
customers are, and I know why they shop for my products.” Well, the reality is
that the data collected from consumers isn’t just about what they are shopping
for but when, how, and through which channels. First-party data can help you
maximize your customers’ shopping carts, explore new target demographics, and
make informed product decisions that are fluid and change throughout the year,
rather than relying on archaic sales cycles.
THE BENEFITS OF FIRST-PARTY DATA
With that established, let’s dive into the intrinsic benefits of utilizing
first-party data and how that correlates to MVC. The simple truth is, and
something you may be wondering, many organizations don’t currently have access
to first-party data. Many brands act as suppliers. Organizations like Samsung,
GE Appliances, and more have traditionally relied upon big box stores like Best
Buy, Walmart, and Target to sell their products.
Where Multi-Vendor Commerce comes in, and where Logicbroker is finding the most
success, is helping these name brands build their own dropship and curated
marketplace program to capitalize on the benefits of first-party data.
So, without further ado, let’s jump into the benefits.
1) MAXIMIZING NEEDS AND WANTS
By building your own eCommerce solution, one focused on providing your brand a
way to carefully navigate first-party data and bring your loyal customers to
your site, you can return to maximizing your target demographics’ needs and
wants. This level of access is only attainable through carefully curated
first-party data.
Major brands across the industry are making this revolutionary data-focused
shift. Brands like Samsung, the largest consumer electronics manufacturer in the
world, realized the value of selling their products on a first-party site rather
than exclusively through major retailers.
Samsung was able to build out global online marketplaces that capitalized on the
full shopping experience. Consumers visiting their new marketplaces can purchase
a Samsung computer monitor, but can now also build the complete work-from-home
package with new mice, keyboards, and webcams from major distributors to round
out that customer’s shopping cart.
Before building out these marketplaces, Samsung had no direct visibility into
customer use cases. If a consumer bought a Samsung TV from a third-party
retailer, they had no insight into whether that TV was going to be used
primarily for sports or streaming, or in some extreme cases, Samsung didn’t even
know who they were or where they were making the purchase. Purchasing decisions
and data from that purchase were left in a void of uncertain and unmarketable
metrics.
With first-party data streaming through their platform, and access to expanded
shopping cart information, Samsung can do more targeted marketing and sales
campaigns directed to the appropriate consumers while also developing products
that align with what their consumers are looking for. This level of first-party
data ensures that Samsung knows what their target consumers are looking for,
purchasing, and exploring on their website to provide a more curated shopping
experience to drive loyalty and coax larger baskets.
2) CAPTURE NEW SALES
For established eCommerce operators, or for those who launched their own
operation to capitalize on this data, capturing new sales is more
straightforward. First-party data gives your organization insight into
purchasing patterns, hit products, and even sales windows to maximize profits
and “social buzz.”
Once organizations feel comfortable utilizing this data to make informed product
decisions, exploring new avenues to market, service, and sell products becomes
less arduous. This data can help you explore new ways to market toward your
current customers by expanding your assortment of goods to better serve their
entire shopping cart or even providing new sales windows to maximize trends your
organization sees across social channels.
3) INFORMED DECISIONS
This access to first-party data is the first step to exploring unique cross-sell
and up-sell opportunities as well. With detailed information about purchasing
patterns and data-driven insights into when and why consumers are purchasing
certain products, your organization can better explore the perfect times to
recommend up-sell products. This same logic applies to cross-sell add-ons like
additional warranties, peripherals for a desk setup, or even white-glove
installation services.
Trust and new product movement strategies are just ways to drive a perfected
shopping experience and maximize consumer experience management. Brands and
suppliers that relied on retailers to market and display their products can now
build their own eCommerce site and control the entire brand narrative.
Everything from the shopping experience to customer support after the sale can
be run through a first-party channel entirely designed by the brand’s team.
GETTING STARTED
Third-party cookies aren’t returning. Due to data security concerns, and a
mountain of new consumer data security bills, exploring ways to utilize customer
data must be done through first-party sites. But where do you start? First
things first, you must sit down and organize your thoughts on the value of
target first-party data. Once you understand your goals (whether to sell more
products, acquire new customers, or embrace new strategies), you can map out the
tasks needed to get there.
Our team of experts can provide insight into how your program would look, what
your ROI would be, and how exactly eCommerce solutions, whether it’s Logicbroker
or not, can help shape your data and revenue strategies.
Once a solution is reached, Logicbroker’s industry-leading, automated onboarding
speeds helped retailers like Boscov’s get up and running in under 6 weeks. With
automated onboarding being done in under an hour for retailers across our
network, Logicbroker blends speed with accuracy regardless of the supplier’s
level of technical sophistication and connection types.
Solutions like ours are designed to provide a total shopping cart experience—one
focused on providing unmatched visibility into orders, invoices, and your whole
supply chain. We’ve helped organizations like Samsung and Boscov’s realize their
first-party goals, and we work with all organizations looking to capture wallet
share, personalize their eCommerce approach, and facilitate long-lasting
consumer interactions.
UTILIZING DATA TO SCORE VENDORS AND BUILD DETAILED REPORTS
First-party data and the benefits that go along with utilizing a true MVC
solution are great steps to securing your place in the market, but there are
further steps to take to maximize all the data flowing through your site.
Namely, by utilizing the tools that modern MVC platforms have to offer via
scorecarding and monitoring.
NATIVE SCORECARDING
Logicbroker’s native scorecarding capabilities allow the operator of a dropship
or curated marketplace program to have full transparency into supplier
performance as it relates to on-time, in-full, and cancellation performance
across your dropship and curated marketplace program. The overall scores are
based on a letter grade ranging from A+ to F and are weighed based on three
parameters: shipment time, percent shipped, and percent canceled.
The scorecards are visible directly in the Logicbroker portal for both the
retailer and supplier, can optionally be emailed to a user or group of users at
the retailer and supplier on a regular cadence, and can even be exported to
consume into your existing data warehouses or analytics platforms for aggregate
reporting.
As your dropship or curated marketplace program scales, managing supplier
performance becomes increasingly complex, scorecards help you maintain
efficiency by keeping performance front and center with your supplier community
in real-time, at all times. For more mature dropship and curated marketplace
programs, Logicbroker’s scorecards allow you to prioritize high-performing
suppliers over low-performing suppliers that sell the same item to ensure the
order gets placed with the supplier that offers your customer the best possible
experience.
ALERT & MONITORING CAPABILITIES
With endless dashboards providing you an at-a-glance view of your business, how
do you find the “needle in the haystack”, or the “issue in the orders”? As your
order volume and supplier network become larger, the ability to manage by
exception is business-critical because no one person or team of people can watch
every order.
While many platforms offer management by exception, Logicbroker uniquely ensures
that each exception is routed to the right user. This reduces the resources
required to manage the program and improves your customer’s experience by
ensuring each exception is proactively sent to the right person to fix it.
With Logicbroker’s Notifications letting you know how business is performing in
real-time, Logicbroker’s Monitoring Reports lets you easily download metrics to
share with the supplier for them to fix. Our clients can download monitoring
reports to include in supplier emails or for review in their next 1-1 supplier
meeting.
For example, a Merchandiser can share their order history performance with the
Supplier to avoid future impacts on customers. In the case of an inventory issue
that needs to be resolved, both parties can work out if it needs to be resolved
immediately or during the next meeting.
USING THIS DATA TO THE FULLEST
First-party data, alerts, scorecards, all of these data-utilization tools
culminate into the essence of MVC—building a program that allows the operator to
switch effortlessly from a dropship, owned inventory, and curated marketplace
model at will. This data should allow you to make snap decisions on whether to
move product A into your owned inventory, or product B into a dropship model
based on sales, performance, and lifetime value.
At Logicbroker, we call this the hybrid approach. A one-size-fits-all approach
to dropship or marketplace solutions is no longer effective. Simple eCommerce
solutions will leave you trailing behind your competitors. By combining dropship
and marketplace into a single eCommerce solution, businesses can optimize their
operations and deliver exceptional customer experiences—which is what eCommerce
is all about.
But we will touch on these points more in future pillars.
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PILLAR #4 – ENHANCE LIFETIME CUSTOMER VALUE AND EXPERIENCES
Executive Summary: Samsung, MRCOOL, Ingram’s Water and Air, and more are rapidly
changing their fulfillment models to maximize customer lifetime value and
enhance experiences both on and off their websites. This is only possible
through an omnichannel Multi-Vendor Commerce experience that effortlessly blends
owned inventory, dropship, and curated marketplace fulfillment models.
This may seem simple, but the fourth pillar of Multi-Vendor Commerce is keeping
customers engaged. Each aspect of eCommerce is about satisfying the customer,
but the advantage of a well-functioning MVC platform is that creating an
“all-encompassing” solution, one that blends dropship, curated marketplace, and
owned inventory, gives the operator an immense amount of control over their
customer’s shopping experience.
To illustrate this point, let’s look at some customer examples.
HARNESSING THE POWER OF DIY WITH MRCOOL AND INGRAM’S WATER AND AIR
MRCOOL and Ingram’s Water and Air are two sister organizations that leverage
Logicbroker to sell their HVAC equipment across the country. HVAC is not
something that families typically think about. A traditionally B2B-focused suite
of products, HVAC equipment would be sold to distributors across the country and
installed by experts in the field. Nowadays, Ingram’s (and their suite of MRCOOL
products) are changing the game through their online marketplace.
Consumers can not only buy full DIY HVAC sets to install themselves but also can
buy every accompanying piece of equipment needed for the care and maintenance of
their systems that could last upward of 30 years.
Ingram’s didn’t worry about their core product being on such a long replacement
lifecycle. They tackled the problem through a D2C selling environment that is
now poised to offer even more add-ons like air filters, replacement parts,
extended warranties, on-site support, same-day deliveries, and more, all while
keeping their brand at the forefront of both business and customer minds.
CAPITALIZING ON NEW REVENUE STREAMS
When looking at these customer examples, it’s important to realize that these
solutions aren’t industry-vertical specific. You don’t have to be a mega
consumer electronics brand like Samsung, or an established HVAC brand like
MRCOOL, to change your consumer lifetime value. Many other operators, retailers,
brands, and even suppliers are leveraging MVC to enhance their customer value
through additional fulfillment options like Buy Online, Pickup In-Store (BOPIS)
or even, Buy Online, Deliver From Store (BODFS).
These “add-on” fulfillment offerings, solutions that typically weren’t even on
an operator’s radar, now help dramatically reduce shipping costs, delight
customers via convenient product pickup/delivery options, and even entice
customers to come back for more due to trust and reliability.
HOW PRODUCT DISCOVERY ENHANCES LIFETIME VALUE
The last piece of the “lifetime value” puzzle lies in product discovery. And for
this, we turn to our customers BBQGuys. BBQGuys has worked tirelessly to utilize
its connections and the Logicbroker supplier network to connect to over 600
suppliers. These suppliers help BBQGuys sell products their customers expect
like grills and outdoor equipment.
For BBQGuys, however, it’s not about the volume of suppliers but rather the
customer experience. The reality is that BBQGuys’ core offerings (grills, fire
pits, and outdoor furniture) can be purchased at most major box stores. What
customers can’t find anywhere is what sets them apart. Logicbroker’s onboarding
tools and product discovery capabilities give BBQGuys the edge needed to
continuously curate fast-moving, trending products that keep BBQ and outdoor
aficionados coming back for more.
This value lies in Logicbroker’s native connectors. Instead of a supplier
entering the network, uploading thousands of goods, and hoping additional
retailers see the value, Logicbroker offers suppliers the ability to fulfill
orders directly to a retailer or brand’s dropship or marketplace program.
For example, let’s say a new type of pizza oven is trending on TikTok or
Instagram. Traditionally, and through many legacy providers, BBQGuys would have
to specifically onboard that new supplier. They’d have to ask the supplier to
build an API or invest in a legacy EDI solution just to onboard their products.
This process could take months and by then peak demand is most likely waning or
gone completely. With older legacy solutions, some suppliers even need to
connect to a third-party portal which would take thousands of man-hours away
from both BBQGuys and their new supplier.
With Logicbroker, the connection isn’t just instantaneous, it’s effortless.
After a contract is signed, suppliers can simply connect to Logicbroker via
their current eCommerce platform and directly fulfill any order requests. With
pre-built connectors to every major eCommerce platform, Logicbroker takes all
the pain points away and lets retailers do business. So, in this case, BBQGuys
can sign a contract with their latest pizza oven supplier and within hours
accept orders on their website. There is no back and forth. No blind hope that
the supplier has the technical sophistication or manpower needed to build a
connection. Logicbroker ensures that once a deal is in place, the sale will be
made.
Return to the Table of Contents
PILLAR #5 – DRAMATICALLY IMPROVE ROI THROUGH DEDICATED SUPPORT
Executive Summary: Your commerce ecosystem needs to be running 24/7/365. Period.
Logicbroker’s Azure-based cloud platform includes dedicated client operations,
success managers, and project managers to ensure all projects are organized, on
time, and set up for scalable growth. We call our services “White-Glove”
because they are truly best-in-class at providing the support and automation
needed in today’s modern commerce landscape.
Logicbroker is far from the only commerce platform to offer support. But, as a
pillar of Multi-Vendor Commerce, support is a necessity for retailers and brands
working to perfect their capabilities. At Logicbroker, we feel support shouldn’t
come from an automated ticket system, or thousands of manhours dissecting and
discussing problems, but rather from an organic “white-glove” ecosystem that has
checkpoints throughout every transaction to ensure compliance, security, and
effectiveness.
REDEFINING WHITE GLOVE SERVICE
Logicbroker built its “white-glove” support to offer unmatched, premium service
through onboarding, support, and long-lasting partnerships that go beyond the
use of our platform.
ONBOARDING AND VENDOR SUPPORT
Logicbroker’s commitment to providing top-notch onboarding and vendor support is
a major advantage for retailers. Our team helps vendors navigate the process of
onboarding on our platform. This level of support is crucial for retailers
looking to build and maintain a strong vendor base, as it helps to ensure a
smooth and successful marketplace experience for both the retailer and the
vendor.
When starting a marketplace, oftentimes organizations overlook that they now
have to provide excellent service not just to their customers, but also to their
vendors. With Logicbroker’s approach, we offer support to the vendor network, so
the marketplace operator doesn’t have to. Our competitors will often ask your
own supplier help desk to provide vendor support, which leads to increased
costs, headaches, and confusion for those vendors looking for simple answers.
Logicbroker’s white glove vendor support, on average, allows customers to reduce
their marketplace operations load by three Full Time Employees (FTEs).
This use case can be seen in how Logicbroker worked closely with Boscov’s to
perfect their onboarding process.
THE BOSCOV’S SUCCESS STORY
The most important aspect of the onboarding process revolved around the ability
to match Boscov’s existing integration formats and contents. Logicbroker assured
Boscov’s’ IT team that no new changes would be required to switch to our agile
drop shipping platform and even included the clause in our partnership contract.
Logicbroker’s famous “white glove treatment” prevailed, as Boscov’s successfully
connected their backend with Logicbroker’s platform without a single document
being lost or reformatted.
“Dropship has proven itself as an efficient means of fulfillment for our company
and our customers… Logicbroker’s technology has modernized and streamlined this
process, connecting us to our suppliers faster than ever and with a lower cost
of ownership. We have better vendor management capabilities now, and with
complete visibility of our digital supply chain, we are positioned for great
scalable growth.” – Jen Redcay, Manager of Supplier Direct Fulfillment at
Boscov’s
A LONG-LASTING PARTNERSHIP
Logicbroker doesn’t take off our gloves when retailers and brands have become
fully integrated. We pride ourselves on providing service before and after the
sale that extends beyond an automated ticket system. When there is a problem,
Logicbroker’s team is available by phone, email, or through our platform to
timely resolve any issues.
But support isn’t always about resolving issues. Logicbroker’s product and
development team builds the products that they need, rather than what
third-party experts think they need. Our product teams sit down with clients
every quarter to discuss new features, products, or even simple management tools
they’d like to see. We want our clients to grow, and our white glove service
capitalizes on your connections and expertise to make that happen.
THE CLIENT SUCCESS TEAM
As a Logicbroker client, you’re paired with a dedicated Client Success Manager
(CSM) whose job is to help you get the best possible value from your eCommerce
program. Your CSM will work with you to assess your current state and goals,
hone your strategy, and identify opportunities to increase efficiency, spur
growth, and scale successfully. They can also connect you with our network of
eCommerce technology and strategy partners.
24/7/365
As the final pillar of Multi-Vendor Commerce, It’s important to note that every
aspect of your fulfillment program must run 24/7/365. Consumers shop on their
own time. You can’t expect a consumer to return to your website and purchase a
product if it was down the first time they tried to order.
With Logicbroker, and for the brands utilizing our MVC platform, we harness the
power of Microsoft Azure. Through Azure, Logicbroker ensures there will never be
downtime allocated to updates, unlike legacy providers. The only downtime for
your site is the microseconds it takes to update the platform in between
security checks. These security measures built into the Azure platform give
Logicbroker and its customers the peace of mind that once an operator’s program
is up and running, all your data that passes through their system is secured
against any attacks or breaches.
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LET US HELP YOU GET STARTED
If you’re reading this and are stuck wondering what the best course of action
you can take would be, we’ve got you covered. Not every organization is designed
to embrace Multi-Vendor Commerce, and Logicbroker can’t offer every solution on
the market, but what we can do is sit down and discuss the problem.
The Logicbroker Solutions Engineering team is built to help prospects
understand, think through, and maximize their eCommerce solution. In a sit-down
discussion, we can help any organization uncover what their ROI would be
switching to Logicbroker, discuss the problems your organization faces and how
they can be solved, and get you set up for the future.
The first step, and we always hope it’s the final step, would be to schedule
some time with a Logicbroker representative. Reaching each of the five pillars
of Multi-Vendor Commerce and truly taking control over your fulfillment
strategies can make or break your eCommerce operation. It’s not about becoming
our client, it’s about finding the solution that works for your organization
rather than despite it like some legacy providers.
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THE ULTIMATE MVC CHECKLIST
The five pillars of Multi-Vendor Commerce don’t exist in a vacuum. We’ve
developed this handy checklist for you to quickly peruse that helps you
determine if you’re ready to re-platform your program on the most robust MVC
platform on the market, or if your program isn’t supporting your needs like a
modern MVC platform could.
CURRENT CHALLENGES
* Suppliers
* Suppliers are complaining of too high of fees to continue operating in your
fulfillment strategy
* Suppliers cannot connect in an adequate time to meet market demand
* Suppliers often complain of manual efforts required to connect to your
platform
* Rigid connectivity is limiting the growth of your program
* Barriers To Business
* Often struggling to onboard new products
* Customer acquisition costs remain too high to explore unique procurement
opportunities
* Demand changing faster than you can evaluate market needs
* Incumbent Provider Evaluation
* Signed a contract within the last year which has yet to be fully executed
* Fallen into a solution that prioritizes catch-all vs. curated assortment
* Lacks the tools to fully evaluate and measure vendor performance,
negatively impacting your customer’s experience
* No clear ROI on your programs due to high cost of doing business
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ABOUT LOGICBROKER
Logicbroker is a premier multi-vendor commerce platform that seamlessly connects
trading partners regardless of integration types. Our modern solutions empower
retailers and brands to take control of their customer experience by harnessing
and analyzing vital first-party data, reducing inventory risk, and curating
their expanded assortment. By improving the visibility into our client’s
commerce programs, Logicbroker can better position retailers and brands for
transformative growth.
As business needs and demand shift, Logicbroker provides the ability to quickly
switch suppliers and product fulfillment between 3P to 1P and responsibly find
new sources of inventory that uphold your brand integrity and meet your delivery
promise. We work with mid-market and Enterprise manufacturers, brands, and
retailers across a number of verticals including Health & Wellness, Home
Improvement, Consumer Electronics, Toys & Babies, and Consumer Packaged Goods
and service brands such as Samsung, Victoria’s Secret, The Vitamin Shoppe,
Walgreens, Ace Hardware, and BBQGuys.
< All Insights
MODERN DROPSHIP & MARKETPLACE SOLUTIONS HAVE NEVER BEEN SO EASY.
Are you ready to drive growth and gain unparalleled speed to market with a
modern, scalable dropship or marketplace program? Fill out the form below to get
in touch with our team:
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