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2024 Tech Hub LIVE: Find Continuing Coverage and Exclusive Content Here



CERES IMAGING REBRANDS AS CERES AI, REAFFIRMS FOCUS ON AG FINANCIAL SERVICES AND
AGRIBUSINESSES

By Ceres AI|September 4, 2024
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Ceres Imaging, the data and analytics provider that helps growers, lenders and
insurers reduce their farming risk and improve yields, has announced its
rebranding to Ceres AI. This rebrand highlights the company’s foundation and
leadership in computer vision and machine learning, which are crucial in
enabling all participants in the agricultural industry — in particular large
agribusinesses and financial services customers — to access quality data to make
faster and more accurate data-driven decisions.

Over the last decade, Ceres has collected 12+ billion unique plant-level data
points from 40 different crop types across four different continents. This
robust and highly accurate dataset underpins Ceres’ proprietary machine learning
algorithm, which delivers field-level agronomic insights to the largest farms,
lenders and insurers in the world. These AI-powered insights help enterprise
customers manage and operate their land, mitigate risk, underwrite policies, and
report sustainability metrics with confidence.

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“Ceres AI is a leader in the ag industry due to the sophistication with which we
capture and analyze agricultural data,” says Ramsey Masri, CEO of Ceres AI.
“Having leveraged AI & ML since inception, we felt it was time to highlight our
strengths in this area with a name that better reflects our foundation and
leadership in the space.”

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“Ceres AI has been instrumental for us in due diligence for acquisitions and
farm management,” says Gabriele Onorato, Chief Agronomist at International
Farming. “Ceres AI-powered platform helps us derive data-driven insights across
our full portfolio and report them in a consistent, accurate way. We’re
delighted Ceres AI is leaning into its AI foundations as it continues to provide
game-changing tools for partners like us.”

Alongside the rebranding, Ceres AI also revealed a Series D capital raise led by
Remus Capital, which specializes in applying AI in large verticals. The new
funding will support expansion both domestically and internationally, as Ceres
AI hones its focus on agribusinesses and financial services on its path toward
profitability.

Along with these developments, the company has appointed Remus CEO Krishna K.
Gupta as Chairman of Ceres AI. “Verticalized AI opportunities extend beyond LLMs
alone, as they unlock the next layers of massive value in a given vertical,”
says Gupta. “Given the distribution challenges intrinsic to the agriculture
industry, incumbent startups like Ceres AI are poised to capture most of the
value. We will be very involved in incorporating the latest AI advances to
benefit Ceres’ customers and scale the company’s business in insurance, lending
and agribusiness companies. It is a new era for Ceres.”





0 1 5 Ceres Imaging Rebrands As Ceres AI, Reaffirms Focus on Ag Financial
Services and Agribusinesses



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Ceres AI delivers solutions that help agriculture stakeholders build more
profitable and sustainable operations. Through high-resolution computer vision
and machine learning-powered technology, Ceres AI detects issues quickly,
measures outcomes based on ROI, and recommends action with confidence. See all
author stories here.


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