www.ragan.com Open in urlscan Pro
3.134.203.109 Public Scan

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Submitted URL:
https://ragan.omeclk.com/portal/wts/ucmcns%5EhDQaq6F-czP46mC6z78aB6XTNrhv%7Ek%7Ep
Effective URL:
https://www.ragan.com/store/writing-certificate-course/?oly_enc_id=1572E2133645I9V
Submission: On March 22 via api (March 22nd 2023, 1:33:28 pm UTC) from US — Scanned from DE

Form analysis
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Text Content

 * PR Daily
 * Ragan Training
 * Insider
 * Writer’s Passport
 * Council Memberships
   * Communications Leadership Council
   * PR Leadership Network
 * Comms Week

 * 
 * Log In

ABOUT AGENDA TRAINERS PRICING REGISTER NOW
REGISTER NOW
 * Conferences
 * Certificate Programs & Workshops
 * Awards
   * Programs
   * Awards Events
   * Past Winners
 * Webinars


Ragan's


WRITING
CERTIFICATE COURSE

Virtual Training
May 3, 10, 17 • 1-3 p.m. ET
(three consecutive sessions)
ABOUT AGENDA TRAINERS PRICING REGISTER NOW

Register for this immersive three-part certificate series to become a faster,
more creative and more persuasive writer.

Master new writing fundamentals • Find your voice • Compose bold and
blooper-free writing • Craft convincing copy • Sharpen storytelling • Improve
inclusive writing • Self-edit like a pro • Enhance your credibility and career

Writing isn’t just a tactic — it’s a strategic differentiator. It’s the No. 1
most valued skill for communication executives, according to a Ragan/HarrisX
survey. What’s more, writing also is the top skill communicators would like to
see improved among their team members.

Translation: Enhancing your writing style doesn’t just enhance your reach and
results — it enhances your value as a communicator, your career and your
reputation.

This three-part virtual course featuring expert instructors will give you the
skills you need to take your writing to the next level — or to reinvigorate your
results if you’re mid-career and stuck in a rut. The curriculum will help you
increase your value as a strategic communicator and wordsmith.

Secure Your Seat Today!

You’ll learn how to:

 * Compose concise copy
 * Write authentically
 * Captivate your audience
 * Engage and inspire through writing

Get the recognition you deserve,
register today.

EXCLUSIVE FOR ATTENDEES

CLASSROOM MATERIALS:

 * PR Daily’s State of Media Relations Report
 * Media Relations Secrets: How to Craft a Winning Pitch

 * Tips for Getting Press Releases Seen
 * The Art of Storytelling Guide
 * Dictionary of Public Relations Measurement and Research

AGENDA

Hone your writing skills in just a few short weeks. You’ll receive assignments,
a certificate of completion and a writing style guide you can tailor to your
organization.

 * Week 1

Week 1: The Fundamentals | Week 2: Writing with Persuasion | Week 3: Tying It
All Together
Week 1: The Fundamentals
May 3, 1-3 p.m. ET
Powerful Writing Principles in Communications

Messaging matters. Strategies often fail for lack of clarity and poorly written
communications.

This session is the refresher you need to increase your writing’s effectiveness
— and your ability to represent your organization. You’ll learn:

 * How to discover your writer’s voice — and align it with the voice of your
   organization.
 * Smart, quick and proven ways to gather and structure information.
 * How to find and write to audience needs so you get more eyeballs on your
   writing.
 * Fundamentals revisited: overlooked techniques to choose precise words, and
   write simpler, more direct sentences that propel readers.
 * Insider tips for how to craft strong headlines, teasers and leads on
   deadline.

Light homework:

 * Take the writing self-assessment.
 * Come prepared to talk about what you learned. In course exercises: What’s
   wrong with these emails and press releases?

Jill Stewart
Writing Coach and Adjunct Faculty Member
DePaul University’s College of Communication
Read bio
Week 2: Writing with Persuasion
May 10, 1-3 p.m. ET
The Art and Science of Crafting More Convincing, Creative and Inclusive Copy

With the competencies of clear writing down, we’ll focus on tactics to write
more persuasively and creatively so you convince — and captivate — all readers.
You’ll also learn how to apply these techniques to a variety of common
communication documents.

You’ll walk away with a better understanding of:

 * The science of persuasion: how leading behavioral persuasion theories apply
   to writing.
 * How to rein in exaggerated writing to persuade without hype.
 * Choosing the right words.
 * How metaphor, simile and vivid descriptions that can add color and context to
   anything you write.
 * Why inclusive writing matters — and DE&I guidelines every writer can
   implement.

Light Homework:

 * Find a sharable communication document or brief within your organization (not
   your own!).
 * Rewrite the headline and lede to be more credible and inclusive.
 * Bring the “before” and “after” to share.

Jill Stewart
Writing Coach and Adjunct Faculty Member
DePaul University’s College of Communication
Read bio
Week 3: Tying It All Together
May 17, 1-3 p.m. ET
Effective Rewriting, Editing and Storytelling Strategies

This session digs into real-world applications and solutions to common writing
challenges communicators face so you can deliver the goods with grace and
gravitas every time. You’ll learn:

 * How to overcome writer’s block, approvals and other obstacles.
 * How to ethically use AI tools to help with structure, grammar and more.
 * Workshopping everyday writing mistakes and how to fix them.
 * Self-editing tips.
 * Storytelling structure hacks to elevate your writing and engage any audience.
 * How to incorporate data into your written work that interests management.

Light Homework:

 * Complete the rewriting exercise.
 * Write a story-driven lead.

Jim Ylisela
Co-Founder and Senior Partner
Ragan Consulting Group
@jpyjr
Read bio

TRAINERS




Jill Stewart
Writing Coach and Adjunct Faculty Member
DePaul University’s College of Communication
Read bio
Jim Ylisela
Co-Founder and Senior Partner
Ragan Consulting Group
@jpyjr
Read bio





TOP 8 SKILLS YOU’LL MASTER UPON COMPLETION:

 * Write Like a Journalist: Powerful techniques for crafting
   credible-yet-compelling headlines, subject lines, teasers and leads.
 * The Oops Checklist: Biggest grammatical and stylistic mistakes communicators
   make — and how to avoid them.
 * Persuasive Messaging: Applying the theories of persuasion to your copy.
 * Self-Editing Hacks: A checklist to fine-tune and fact check copy fast

 * Inclusive Language for Writers: Phrases and terms to add to your lexicon.
 * Made to Stick: How to make everything you write more “sticky” — from blogs,
   social media posts and even emails.
 * Storytelling Hacks: New ways to transform boring topics into blockbusters.
 * Creativity for Communicators: Harnessing your inner poet for bold, brilliant
   copy.

Top reasons to attend this virtual certificate course

You’ll learn:

 * How to tell stories that capture audiences’ imagination — and illuminate your
   value proposition.
 * Creative ways to make potent videos without breaking the bank.
 * How to emphasize executives’ strengths and minimize their weaknesses through
   writing.
 * Ways to harness user-generated content to reward and connect with your
   biggest fans.
 * Smart tactics for making evergreen content that stays relevant for months or
   years.
 * Essentials of must-read stories — and how to master them.
 * How to leave vanity metrics behind on social media and score true engagement.

In addition to:

 * You’ll listen to the nation’s top writing experts and instructors
 * You’ll receive a certificate of completion, all presentations and handouts
 * You’re guaranteed extensive, how-to instruction you can use immediately

Secure your seat today for this renowned writing course offered by Ragan and PR
Daily, and become the writing expert you have dreamed of being!

Regular Rate
$1099

Ragan Insider Member
$999

(Not an Insider? You can become one when registering!)

Nonprofit/Gov
$949

REGISTER NOW

Phone registrations and group pricing: For group orders please contact our
customer service team at 800-878-5331 or cservice@ragan.com

Get Recognized!

This advanced writer’s course is designed to help you enhance your writing
skills (your skills … not ChatGPT) and compose memorable messaging that engages
and inspires your audience –so that you get the results and recognition you
deserve, along with the Certificate of Completion!

If you can’t attend one or more of the sessions live, you will receive the
on-demand versions to complete the course.

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up
to 7 days prior to the event for another virtual event of equal value.

PRESENTED BY



CONTACT

REGISTRATION

For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

 

SPONSORSHIP

Want to become a sponsor? Get in touch with our team to discuss sponsorship
opportunities. Let's Partner!

 

PROGRAM

For information on programming and speakers, please contact:
Joyceann Garippa
Head of Content

joyceanng@ragan.com

 * About Us
 * About Ragan
 * Contact Us
 * FAQ
 * Privacy Policy
 * Receive our newsletter
 * Site Map
 * Store

 * Memberships
 * Bits & Pieces
 * Communications Leadership Council
 * PR Leadership Network
 * Ragan Insider
 * Ragan Training
 * Writer's Passport

 * Topics
 * Employee Communication
 * Writing & Editing
 * Social Media
 * Manager Communications
 * DEI
 * Wellness

 * WebSites
 * Communications Week
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 * What We Do
 * Events
 * Awards
 * Guidebooks
 * Host an event
 * Communications Week Licensing
 * Consulting
 * Job Board
 * Speak at an event
 * Sponsorship
 * White Papers

 * Follow Us
 * Facebook
 * Instagram
 * LinkedIn
 * RSS
 * Twitter
 * YouTube

Copyright 2023 Lawrence Ragan Communications, Inc.
Product Code: Y23WSWRI0503V2
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www.ragan.com Open in urlscan Pro 3.134.203.109 Public Scan

Form analysis 8 forms found in the DOM

GET https://www.ragan.com

POST javascript:void(0);

Name: becomeAMemberForm_form — POST javascript:void(0);

Name: forgotPasswordForm_form — POST javascript:void(0);

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POST javascript:void(0);

Name: omedau_CreateAccount_form — POST javascript:void(0);

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Text Content

www.ragan.com Open in urlscan Pro
3.134.203.109 Public Scan

Form analysis
8 forms found in the DOM