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CANADA TIME SPENT WITH MEDIA 2022


DIGITAL VIDEO, AUDIO, AND SOCIAL MEDIA ARE GAINING GROUND

Report by Paul Briggs  |  Jun 7, 2022
ReportDeckCharts


TIME SPENT WITH MEDIA 2022


HOW CONSUMERS SPEND TIME WITH MEDIA IN 3 COUNTRIES

+ 2 more
Report
Canada Time Spent with Media 2022
Report
UK Time Spent with Media 2022
Report
US Time Spent with Connected Devices 2022
Report
US Time Spent with Media 2022

See All


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Table of Contents
Share

Table of Contents
Executive Summary
Key Points
Total Media Time Is Shrinking
The Gap Between TV and Video Time Is Closing
Like Video Viewership, Audio Listenership Is Favoring Digital Sources
What Do These Forecasts Mean for Marketers in Canada?
Read Next
Sources
Media Gallery
About This Report
Total time spent with media is more than 10 hours daily on average in Canada
this year. In the years ahead, total time will shrink slightly, but digital
formats will continue to steal time away from traditional media.
Topics
Time Spent with Media
Media Consumption
Canada
Table of Contents
Executive Summary
Key Points
Total Media Time Is Shrinking
The Gap Between TV and Video Time Is Closing
Like Video Viewership, Audio Listenership Is Favoring Digital Sources
What Do These Forecasts Mean for Marketers in Canada?
Read Next
Sources
Media Gallery



EXECUTIVE SUMMARY

Media time now tops the 10-hour mark on average in Canada. It’s a ceiling we
didn’t expect to reach, but the pandemic has led to new and more engaged
audiences for digital video, audio, and social media. Our new forecast shows
strong growth in these formats through 2024.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

 1. How is time spent with media changing in Canada, and what does it mean for
    marketers?
 2. Which social networks are taking up the most media time?
 3. To what degree is video viewership and audio listenership in Canada shifting
    to digital?

WHAT’S IN THIS REPORT? Our latest forecasts for time spent with media in Canada,
including digital and traditional formats, and what the changes mean for
marketers.


E-Mail ChartDownload


KEY STAT: Digital media time will be 5:29 daily on average in Canada this year,
as the shift to digital continues apace.




HERE’S WHAT’S IN THE FULL REPORT


3FILES

Exportable files for easy reading, analysis and sharing.

 * 
 * 
 * 


10CHARTS

Reliable data in simple displays for presentations and quick decision making.

 * 




TABLE OF CONTENTS

 1. Executive Summary
 2. Key Points
 3. Total Media Time Is Shrinking

 1. The Gap Between TV and Video Time Is Closing
 2. Like Video Viewership, Audio Listenership Is Favoring Digital Sources
 3. What Do These Forecasts Mean for Marketers in Canada?

 1. Read Next
 2. Sources
 3. Media Gallery




CHARTS IN THIS REPORT

Traditional* vs. Digital Media: Average Time Spent in Canada, 2019-2024
(hrs:mins per day among population)Total Time Spent with Total Media in Canada,
2019-2024 (hrs:mins per day among population and % change)
Smartphones: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of total time spent with media)Smartphone* vs.
Tablet**: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population)
Average Time Spent with Media in Canada, by Media, 2019-2024 (hrs:mins per day
among population)Social Networks: Average Time Spent in Canada, 2019-2024
(hrs:mins per day among population and % change)
Digital Video: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of total digital media time)TV* vs. Digital Video**:
Average Time Spent in Canada, 2019-2024 (hrs:mins per day among population and %
of total)
Digital Audio: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of digital media time)Radio* vs. Digital Audio**:
Average Time Spent in Canada, 2019-2023 (hrs:mins per day among population)


ACCESS FULL DECK

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vetted data is combined with industry trend analysis, included at no extra cost.
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Gain access to reliable data presented in clear and intelligible displays for
quick understanding and decision making on the most important topics related to
your industry, included at no extra cost.
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expandcollapse
Traditional* vs. Digital Media: Average Time Spent in Canada, 2019-2024
(hrs:mins per day among population)

Download
Download
Total Time Spent with Total Media in Canada, 2019-2024 (hrs:mins per day among
population and % change)

Download
Traditional* vs. Digital Media: Average Time Spent in Canada, 2019-2024
(hrs:mins per day among population)

Download
Smartphones: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of total time spent with media)

Download
Smartphone* vs. Tablet**: Average Time Spent in Canada, 2019-2024 (hrs:mins per
day among population)

Download
Average Time Spent with Media in Canada, by Media, 2019-2024 (hrs:mins per day
among population)

Download
Social Networks: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population and % change)

Download
Digital Video: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of total digital media time)

Download
TV* vs. Digital Video**: Average Time Spent in Canada, 2019-2024 (hrs:mins per
day among population and % of total)

Download
Digital Audio: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of digital media time)

Download
Radio* vs. Digital Audio**: Average Time Spent in Canada, 2019-2023 (hrs:mins
per day among population)

Download



 

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Traditional* vs. Digital Media: Average Time Spent in Canada, 2019-2024
(hrs:mins per day among population)

Download

 

Download
Total Time Spent with Total Media in Canada, 2019-2024 (hrs:mins per day among
population and % change)

Download
Smartphones: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of total time spent with media)

Download
Smartphone* vs. Tablet**: Average Time Spent in Canada, 2019-2024 (hrs:mins per
day among population)

Download
Average Time Spent with Media in Canada, by Media, 2019-2024 (hrs:mins per day
among population)

Download
Social Networks: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population and % change)

Download
Digital Video: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of total digital media time)

Download
TV* vs. Digital Video**: Average Time Spent in Canada, 2019-2024 (hrs:mins per
day among population and % of total)

Download
Digital Audio: Average Time Spent in Canada, 2019-2024 (hrs:mins per day among
population, % change, and % of digital media time)

Download
Radio* vs. Digital Audio**: Average Time Spent in Canada, 2019-2023 (hrs:mins
per day among population)

Download




READ THIS WITH INSIDER INTELLIGENCE

share via email






AUTHORS


PAUL BRIGGS




CONTRIBUTORS

Ethan Cramer-FloodSenior Forecasting WriterBill FisherPrincipal Analyst, UKDebra
Aho WilliamsonPrincipal Analyst



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