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 1. HOME
 2. Customer Stories
 3. How A-B Emblem Stopped Worrying & Learned to Love Their Data


HOW A-B EMBLEM STOPPED WORRYING & LEARNED TO LOVE THEIR DATA


A-B EMBLEM

Heather Johnson, Compliance Officer

#Operations
#IT
#Data Management
#Manufacturing

A-B Emblem is a manufacturing company that produces emblems, patches, and
insignia for companies around the world. The company is the North American
division of Conrad Industries, an embroidery company founded in 1892 in Germany.
A-B Emblem boasts thousands of clients, including NASA, R.E.I., Boy Scouts of
America, Girl Scouts of America, and more.

Despite being an industry leader, A-B Emblem’s Compliance Officer Heather
Johnson saw that the company suffered from outdated technology processes that
made it less effective. Then a coworker approached Heather with a workflow
problem and realized she had an opportunity to rethink the company’s technology
strategy.

Hear Heather explain how she came to use Kintone at A-B Emblem.


OUTGROWING A PAPER-BASED BUSINESS PROCESS

A-B Emblem is an established company. We’re masters at what we do, especially
after 100 years of being in business. When it comes to getting someone’s artwork
to an embroidered emblem, we are a fine-tuned and well-oiled machine. But in
terms of technology, there was a gap.

For most of the company’s history we relied on a paper-based system. Then we
upgraded to computers back when it was hot stuff. We used Excel, Outlook,
QuickBooks, and a variety of other tools to manage our business process. But the
truth of it is, we still had a paper-based system we were just pretending was
digital. So we handled records and information the exact same way we would have
handled a piece of paper. Only now we did it with computers.

The issue was that this faux-digital process couldn’t handle the volume and
level at which we were doing business. It was unnecessarily convoluted, and it
was setting us back.

Things really came to a head when my colleague approached me with a problem that
took her three days to complete. Essentially, she was trying to find a problem,
but the process of finding that problem took her three days in and of itself
because the software and the way the data came to her wasn’t able to provide
that kind of information. Unfortunately, by the time we located it, it was too
late. The entire thing started a discussion between her, the Co-CEO, and me
about what kind of technology we needed to do our work.


THE HUNT FOR A NEW BUSINESS SOLUTION

I started researching different software solutions, but my initial search was
really discouraging. I looked at supplier portals, but those run anywhere from
$15,000 to $20,000 just to get started. It wasn’t in our budget.

So I started looking for other solutions, and that’s when I found Kintone. I
should preface this with the fact that I’m a software junkie. I love to test
software and get in and mess with things. All this to say Kintone’s free trial
was perfect for me. It let me go in and test out everything I wanted.

I ended up working with my colleague to build a solution in Kintone that solved
her problem. It took about a couple days to do, but the result was fantastic.
What took her three days to do in our original software took her three minutes
in Kintone. It was a breakthrough.


RESULTS WITH KINTONE

We initially switched the buying team over to Kintone, which is 3-4 people and
12 suppliers. But their experience was so good other departments wanted to get
in on Kintone, so now we’ve expanded to almost 70 users.

I did some evaluations beforehand to see how long certain processes were taking
our team as part of evaluating the return of a new software. We estimate Kintone
reduced our overhead by 50 percent. We had a lot of duplicate steps in our
original workflow process, and Kintone completely eliminated those redundancies.

> “We estimate Kintone reduced our overhead by 50 percent.”

I really love Kintone. It’s such a smart database. The way I originally
explained it to my team was that it’s a “blank check” database. You can make it
what you want. It’s versatile, it’s smart, and it’s easy to work with. The
overall business model is quite intelligent and makes a lot of basic business
sense.

One thing that really stands out to me is that anyone can use it. A lot of
software is only great if you’re a programmer and have specialized experience,
but Kintone is open to anyone. No matter what kind of user you are or what your
programming experience, you can make something from it.

To date, we are planning on using Kintone for our entire system, across all our
divisions. This includes our selling divisions and all three factories. In the
future, I’d like to see our whole system run in Kintone because I think it would
work. I mean, it’s already starting a bit of a revolution in how we do business
internally. It’s helping us think beyond just streamlining our internal
processes; it’s actually giving us the ability to explore different areas of
business and how we run it that we’ve not been able to think about before.


WATCH A-B EMBLEM’S PRESENTATION AT KINTONE CONNECT 2018





USE CASES FROM DATA MANAGEMENT

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    * Nonprofit

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