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GET TO THE HEART: Discover your brand and brand culture using science.  Schedule
Demo Today!

 * Why BrandTruth®
   
   
   PROVEN SCIENCE
   
   BrandTruth® uses a scored psychological model—scientifically validated over
   decades—to guide your brand. No Ph.D. required!
   
   
   AUTHENTIC DIFFERENTIATION
   
   Identify or refine your organizational persona, common values, and core
   beliefs using a proven scientific approach.
   
   
   MARKET AGILITY
   
   Markets move fast. With the BrandTruth® platform you can make adjustments
   just as quickly as the market changes.
   
   
   ORGANIZATIONAL BUY-IN
   
   BrandTruth’s® inclusive structure means you can get employees across the
   organization right from the start, making it easier to deliver a unified
   message.
   
   
   SPEED AND EFFICIENCY
   
   Quickly collect feedback. BrandTruth® provides instantaneous analysis.
   
   
   COST
   
   Traditional brand discovery is labor intensive, which comes at a price.
   BrandTruth® eliminates the human data crunching saving time and money.
   
   
   LATEST POSTS
   
   
   THE BEST INVESTMENT FOR FINANCIAL COMPANIES?
   
   January 24, 2023
   
   
   COVID-19 AND COMPANY CULTURE: 5 WAYS BRANDS ADAPTED TO SURVIVE
   
   January 18, 2023
   
   
   BRANDING AND THE DIGITAL AGE: WHERE’S THE VALUE?
   
   July 6, 2022
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SOFTWARE TO OPTIMIZE YOUR BRAND AND CULTURE

“Communicating with an authentic brand voice requires an expensive agency.”
“Maintaining consistency across departments is impossible.”
“Too many people will water down the results.”

We’ve heard these before. Welcome to a brand revolution.

Schedule Demo
Talk to Us
 * Discover
 * Captivate
 * Elevate
 * Get to the Heart of Your Brand

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OPTIMIZE THE BRAND WITH SCIENCE AND DEFENDABLE DATA.

Most brand strategies are built on assumptions, fleeting trends, or biased third
opinions who don’t really know you. And what happens next? Your brand crumbles
because it stood on a weak foundation. 

BrandTruth’s® brand personality assessment uses science to provide you the truth
to stand on and a new lens through which to view your market position. With
every team member participating in this psychological assessment, you’ll find a
focused brand voice together that stands the test of time.

Learn more about the science



THE TRUTH SPEAKS FOR ITSELF


94%

of customers are likely to show loyalty to a brand that offers complete
transparency


77%

of customers prefer to buy from brands that they share values with.


90%

of customers are willing to pay more if they trust the brand

Anonymity is key. It helps assure an honest response from workers who might fear
retaliation if they express themselves. Anonymity helps build a true brand.
~ Bryan KimbellDirector of Marketing at Xero Shoes


WATCH YOUR TEAM TURN INTO BRAND CHAMPIONS

BrandTruth® connects groups and departments, so together you can reach your
customers more effectively.

With a single position everyone can understand, your brand heart will beat as
one.

Because when you shape brand strategy as a collective, it inspires all levels of
your organization, and most importantly, the customer-facing ones.

Fellow employees begin to work together seamlessly and become brand advocates
while customer loyalty grows.

Learn more


THE POWER OF TEAM

1:13


EVOLVE WITH TODAY'S FAST-MOVING MARKETS.

People come and go. So do customers. Who you are as a company will not be the
same in a year, let alone a few years from now.

With BrandTruth®, you’re subscribed to brand strategy software that’s at the
fingertips and doesn’t cost an arm and a leg. It will guide the team daily, you
can make tweaks or you can reset as your team sees fit. Even bring that new hire
up to brand speed quickly. Easy.

Get started


JOIN INNOVATIVE BRANDS OPTIMIZING THEIR TRUTH



Demo company experience with BrandTruth

BrandTruth in action


2X
RATE OF
INNOVATION


2X
RATE OF
INNOVATION


2X
RATE OF
INNOVATION


HOW THE SOFTWARE WORKS

What does the brand discovery process look like when you join BrandTruth?




LISTEN TO CUSTOMERS WHO INVESTED IN THEIR BRAND VALUE

There is a difference when truth defines the brand.


Brandtruth got it done quicker and much more economical than the standard
branding process. We could get a wide swath of opinions without taking much
time.
~ Bryan KimbellDirector of Marketing at Xero Shoes
...greatly improves my leadership focus
~ Managing PartnerNorthwestern Mutual
We are in a crowded space of financial services. BT helped us identify our
target market and how to develop trust with our customers.
John Bohan, CFP®Managing Director, Investment Trust Company
It clarified and focused messaging points for me. Previously we didn’t
understand the voice of the company. It was all coming from the CEO. Now it
represents a broader perspective of opinions.
~ Bryan KimbellDirector of Marketing at Xero Shoes
Anonymity is key. It helps assure an honest response from workers who might fear
retaliation if they express themselves. Anonymity helps build a true brand.
~ Bryan KimbellDirector of Marketing at Xero Shoes
...truly democratized the process
~ Managing PartnerNorthwestern Mutual
Thank you for all that you have invested in us. We are continuing to spread the
word about our positive experience with BrandTruth!
Assistant To the Managing PartnerNorthwestern Mutual
We had ideas but no direction, and with BrandTruth’s technology and personal
involvement, we were able to get our marketing off the ground.
John Bohan, CFP®Managing Director, Investment Trust Company
Brandtruth got it done quicker and much more economical than the standard
branding process. We could get a wide swath of opinions without taking much
time.
~ Bryan KimbellDirector of Marketing at Xero Shoes
...greatly improves my leadership focus
~ Managing PartnerNorthwestern Mutual
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FREQUENTLY ASKED QUESTIONS

How do I get started?

The quickest way to get started is to click the “Get Started” button on the top
of this page.   Once you submit your info, a BrandTruth Customer Success team
member will be in touch to learn about you and your needs, provide a demo and
guide you through the process.

We know our brand. What does BrandTruth® add?

Congratulations—when asked, most people within a company won’t provide the same
answer to “what is our brand” and “what do we stand for.” If your company is the
exception, BrandTruth will provide a powerful experience to provide an example
of your internal agreement and alignment, then give you a science-based angle on
how to define that position, taking your brand understanding to 11!

We just went through a Brand Discovery process recently, why would we use
BrandTruth?

This is a great time to use BrandTruth because brands are constantly evolving,
especially in today’s fast moving markets. Use BT to validate your recent
exercise and/or establish a supportive definition to the work you’ve completed.
Then let BrandTruth show you shifts and movement forward in a way that the
static discovery results can’t reveal.

What role does science play in the process and the results?

BrandTruth uses the Five Factor Personality Model as the backbone for our entire
methodology. Using psychology as the foundation provides you with solid results
that are defendable by accepted scientific prinicipals. And this gives you
support from having to use the typical final argument of “trust me”.

Still not sure? Read more of our frequently asked questions.
Read More


DISCOVER OUR RESOURCES

Explore our library of content related to digital marketing, branding, and
psychology.


THE BEST INVESTMENT FOR FINANCIAL COMPANIES?

January 24, 2023
Read Article →


COVID-19 AND COMPANY CULTURE: 5 WAYS BRANDS ADAPTED TO SURVIVE

January 18, 2023
Read Article →


BRANDING AND THE DIGITAL AGE: WHERE’S THE VALUE?

July 6, 2022
Read Article →


HIGHER EDUCATION BRANDING: ONE FOR ALL OR MANY FOR EVERY?

July 6, 2022
Read Article →
Read More


LET THE TRUTH SET
YOU APART

Stand out from the competition and maximize your company’s brand value. Create
synergy and inspire action by getting everyone on the same brand page. Gain
clarity for a fraction of the price and time of traditional processes.

discover brand truth



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