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"THEIR PERSONALISED INSIGHTS ARE INVALUABLE! IT’S LIKE HAVING A DEDICATED,
INHOUSE RESEARCH TEAM, HELPING US ANTICIPATE MARKET TRENDS AND STAY AHEAD OF OUR
COMPETITION."

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 Strategic marketing services for technology & telecoms companies, helping you
pinpoint opportunities, foresee challenges and drive your strategic decisions
with confidence

Strategy Innovation WorkshopsStrategic Field Research StudiesBecome An
ExpertBook a ConsultationAbout UsNews

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NAVIGATING TOMORROW'S TECH & TELECOMS LANDSCAPE


NAVIGATING THE FAST-CHANGING TECH LANDSCAPE FEELS OVERWHELMING AND DAUNTING,
DOESN'T IT?


CUSTOM CLARITY IN A COMPLEX WORLD



We provide technology and telecom companies with the critical insights,
strategic guidance, and collaborative innovation they need to outperform
competitors, drive transformation, and achieve sustainable growth in a rapidly
evolving market landscape.




Book a Free 30 Minute ConsultationGet Expert Advice on Your Technology Market
Research Needs


FREE WEEKLY TECHNOLOGY MARKET DIGEST

Sign-up for our complimentary weekly digest providing an overview of the latest
developments, innovations and trends from the global technology space


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GROWTH STRATEGY


HELPING YOU DRIVE TRANSFORMATION & GROWTH


TRANSFORM YOUR TECHNOLOGY OR TELECOM COMPANY AND EXPERIENCE UNPRECEDENTED GROWTH


GROWTH ACCELERATOR PROGRAM

The Growth Accelerator Program is a comprehensive, 90-day consulting engagement
designed to help technology and telecom companies accelerate growth and achieve
market leadership. The engagement includes:


In-depth market, customer, product, and competitive analysis Interactive data
gathering and ideation workshops with key stakeholders Identification of key
growth opportunities and challenges Development of a customized, actionable
growth strategyWeekly progress meetings with a dedicated team of industry
experts Final presentation and delivery of the Strategic Growth Roadmap to key
stakeholders

FIND OUT MORE →
Book a Free 30 Minute ConsultationGet Expert Advice on Your Technology Market
Research Needs


MONTHLY REPORTS ON THE LATEST TECH TRENDS, INNOVATIONS AND INDUSTRY INSIGHTS TO
KEEP YOUR COMPANY AT THE FOREFRONT


TECH TRENDS TRACKER

The Tech Trends Tracker is your guide to the future of technology. Stay ahead of
the curve with our monthly in-depth reports, highlighting the latest tech
trends, innovations and industry insights.
Price: $299 per month

FIND OUT MORE →


MONTHLY UPDATES ON REGULATORY AND LEGAL DEVELOPMENTS TO KEEP YOUR BUSINESS
OPERATIONS COMPLIANT AND AGILE


REGULATION RADAR

Stay compliant with confidence with the Regulation Radar. Our monthly updates
keep you informed about the latest regulatory and legal changes affecting your
industry, helping you mitigate risks and seize new opportunities.
Price: $299 per month

FIND OUT MORE →


MONTHLY OVERVIEWS OF NOTABLE TECH PATENTS, GIVING INSIGHTS INTO INNOVATION
DIRECTIONS AND POTENTIAL CHALLENGES


INNOVATION INDEX

Track tomorrow's tech today with the Innovation Index. Gain monthly insights
into notable tech patents being filed, granted, or contested. See where
innovation is heading and prepare for potential competition.
Price: $299 per month

FIND OUT MORE →


INTENSIVE, COLLABORATIVE SESSIONS TAILORED FOR THE TECH & TELECOM SECTORS,
DESIGNED TO IGNITE STRATEGIC BREAKTHROUGHS


STRATEGY INNOVATION WORKSHOPS


THESE WORKSHOPS BLEND COMPETITIVE ANALYSIS, CUSTOMER INSIGHTS, AND RAPID
PROTOTYPING, FACILITATED BY INDUSTRY EXPERTS, TO CREATE ACTIONABLE STRATEGIES
THAT ADDRESS THE UNIQUE CHALLENGES OF THESE FAST-PACED INDUSTRIES.

Focused on Tech & Telecoms: Customized to tackle the specific strategic needs of
these dynamic sectors. Collaborative Approach: Engages diverse teams in a
creative process to break down silos and foster innovation. Actionable Results:
Delivers strategic plans with clear implementation steps and measurable
outcomes. Risk-Free Guarantee: Offers confidence in the value of the workshops
with a satisfaction guarantee.

Focused on Tech & Telecoms: Customized to tackle the specific strategic needs of
these dynamic sectors. Collaborative Approach: Engages diverse teams in a
creative process to break down silos and foster innovation. Actionable Results:
Delivers strategic plans with clear implementation steps and measurable
outcomes. Risk-Free Guarantee: Offers confidence in the value of the workshops
with a satisfaction guarantee.


WE WORK ALONGSIDE YOUR TEAM, COMBINING YOUR INTERNAL KNOWLEDGE WITH OUR
STRATEGIC EXPERTISE TO CREATE MARKET-DRIVEN PRODUCT ROADMAPS THAT ARE REALISTIC,
ACTIONABLE, AND AMBITIOUS.




MARKET-DRIVEN ROADMAP LABS

FIND OUT MORE →


ENGAGE IN OUR CUSTOMER CO-CREATION LABS, WHERE YOU'LL WORK SIDE-BY-SIDE WITH
YOUR CUSTOMERS AND OUR EXPERTS TO REVOLUTIONIZE YOUR CUSTOMER EXPERIENCE.




CUSTOMER CO-CREATION LABS

FIND OUT MORE →


A STRATEGIC PARTNERSHIP THAT LEVERAGES THE DEPTH OF EXPERIENCE OF OUR SENIOR
CLIENT ADVISORS ALONGSIDE CUTTING-EDGE COMPETITIVE RESEARCH TO CRAFT WORLD-CLASS
COMPETITIVE STRATEGIES.




COMPETITOR STRATEGY WAR ROOMS


FIND OUT MORE →


ACCESS OUR POWERFUL STRATEGIC FIELD RESEARCH STUDIES


BESPOKE, CUSTOMISED INSIGHTS BUILT SPECIFICALLY AROUND YOUR BUSINESS


GET STARTED BY SPECIFYING YOUR EXACT SUB-MARKET NICHE, KEY COMPETITORS AND KEY
GEOGRAPHIC REGIONS


MITIGATING RISKS, MAXIMISING REWARDS: WHERE YOUR PRODUCT CONCEPT TURN INTO A
MARKET TRIUMPH



NEW PRODUCT CONCEPT MARKET STUDY

FIND OUT MORE →


UNDERSTAND YOUR CUSTOMERS' DECISIONS & PATH-TO-PURCHASE: INSIGHTS INTO THEIR
MOTIVES, CHALLENGES, AND DECISION-MAKING



CUSTOMER NEEDS & BUYING JOURNEY INSIGHTS


FIND OUT MORE →


COMPREHENSIVE MARKET INTELLIGENCE: MARKETING SIZING, SEGMENTATION, ASSESSMENT &
SITUATIONAL ANALYSIS



MARKET SIZING & MASTERY BLUEPRINT


FIND OUT MORE →


TECHNOLOGY STRATEGIC INSIGHTS WITH



MICHAEL WILLIAMSON, MBA, MA

I've seen the immense power of strategic insights in over 25 years of senior
technology & telecoms marketing.

From commercial leadership roles at Symantec, Equifax, Staples, Vodafone, and
Telefonica O2, I've sold over $30 billion in technology products, solutions and
services in that time.

Combining this experience with an MBA from London Business School and an MA in
Marketing from Kingston Business School, I founded TechGrowth Insights.

We provide transformational results for tech-driven companies through crucial
insights, helping them outcompete their rivals in this rapidly evolving world.





GET TO KNOW MICHAEL BETTER


YOUR STRATEGIC PARTNER IN TECH GROWTH




NAVIGATING TOMORROW'S TECH LANDSCAPE


CUSTOM CLARITY IN A COMPLEX WORLD


ARE YOU GRAPPLING WITH ROBUST, RELIABLE INSIGHTS TO STEER YOUR TECH FIRM'S
GROWTH?

Are you feeling lost in a sea of data, struggling to make strategic decisions?
Do you lack the resources to stay on top of market trends, competitor movements
and legal changes? Are you frustrated that a shifting market landscape leaves
you always playing catch-up? And in essence, are you battling to stay relevant
and competitive in an ever-evolving tech world?

Book a Free 30 Minute ConsultationGet Expert Advice on Your Technology Market
Research Needs


TRANSFORMATIVE IMPACT


OUR CLIENTS SPEAK

"Working with Michael was a pivotal experience for our team. He approached our
project with a critical eye, leaving no stone unturned, and pushed us beyond our
comfort zones. His sharp insights and challenging questions led to innovative
ideas and crucial decisions that have significantly improved our strategy."


GUY BATTLE, CEO, SOCIAL VALUE PORTAL


"Michael's proficiency in distilling complex market data into clear, actionable
intelligence is unmatched. He presents his analysis in a streamlined, practical,
and highly valuable way that drives informed decision-making and action. His
meticulous process and methodology have consistently delivered results, both for
me as a CEO and for our collective team at Openmind."



ALEX DUNCAN, CEO, OPENMIND NETWORKS

""Engaging with Michael was a game-changer for us. His approach to dissecting
the market is both thorough and insightful, leading us to make pivotal decisions
that steered us in the direction of success. The clarity and depth of his
findings have been instrumental in shaping our strategic outlook."



STUART WILSON, CEO, ASCARII


JOIN US ON YOUTUBE


TECHGROWTH INSIGHTS ON YOUTUBE

Tune into the TechGrowth Insights YouTube channel! We dissect complex tech
trends, market insights and growth strategies, making them accessible and
engaging. Dive in for your dose of sharp, actionable intelligence

Subscribe to the YouTube Channel


BESPOKE, CUSTOMISED INSIGHTS


STRATEGIC FIELD RESEARCH STUDIES


UNDERSTAND YOUR CUSTOMERS' DECISIONS & PATH-TO-PURCHASE: INSIGHTS INTO THEIR
MOTIVES, CHALLENGES, AND DECISION-MAKING


CUSTOMER NEEDS & BUYING JOURNEY INSIGHTS

Our qualitative primary field research directly engages with your customers,
delving into their decision-making. We go beyond just data, seeking to
understand the reasons behind their choices. Find out what motivates them, the
challenges they face, their hierarchy of needs, and why they stick with your
product.

Analyze and map the customer buying journey. From the first interaction to daily
use, use this bespoke intelligence to enhance your strategy and forge stronger
connections.


FIND OUT MORE →


MITIGATING RISKS, MAXIMISING REWARDS: WHERE YOUR PRODUCT CONCEPT TURN INTO A
MARKET TRIUMPH


NEW PRODUCT CONCEPT MARKET STUDY

In a high-risk industry where nine out of ten launches fail, the Product Concept
Market Study serves as your robust foundation for assured success. From
determining a rock-solid product-market fit to crafting unbeatable pricing
strategies and identifying the most lucrative routes to market, our study
ensures you're not just launching another product—you're launching a market
leader. Get actionable, data-driven insights that protect your investment and
supercharge your return. With the Product Concept Market Study, you're not just
in the game; you're ahead of it.

The Product Concept Market Study isn't just another research report; it's a
comprehensive intelligence tool designed meticulously for tech product managers.
This study is your due diligence toolkit that scrutinises every facet of your
product's market viability. We're talking about in-depth evaluation of
product-market fit, optimal routes to market, targeted pricing strategies, and
even the macroeconomic factors that could affect your product's performance.


FIND OUT MORE →


COMPREHENSIVE MARKET INTELLIGENCE: MARKETING SIZING, SEGMENTATION, ASSESSMENT
AND SITUATIONAL ANALYSIS, DESIGNED FOR DECISIVE BUSINESS MOVES


MARKET SIZING & MASTERY BLUEPRINT

Ready to master your market? With the Market Mastery Blueprint, we offer more
than insights; we give you a panoramic view. Understand not just the Total
Addressable Market and its growth, but also the intricate segmentation that
exists within. Dive deep into customer preferences, competitors' moves, industry
trends, the market value map and the market's problems & needs.

Get an edge with our SWOT analysis, regulatory insights, and barriers to entry
breakdown. Plus, pinpoint your market potential, risks, and prime distribution
channels. Understand the size and realistic sales opportunity of new and
potential markets.

Underpinning every great business plan are two insights: how big is the market,
and how much of it can we win? With this blueprint, not only will you see the
full landscape, but you'll also know precisely where to step.


FIND OUT MORE →


UNCOVER CRITICAL INSIGHTS OF A TARGET COMPANY'S STRATEGY & OPERATIONS FROM DEPTH
INTERVIEWS WITH THEIR TOP EXECUTIVES


STRATEGIC COMPANY ANALYSIS


Gain an informational advantage on a strategic company's sales methods,
organizational structure, culture, market approach and talent practices with the
Strategic Company Analysis. Designed for private equity, hedge funds, management
consultancies and professional services firms, this in-depth report provides
privileged perspectives from interviews with top executives of that target
company to support your firm's strategy.

We conduct anonymous 1-on-1 depth interviews with former top executives from
your selected company to uncover confidential insights into their sales tactics,
lead generation strategies, culture, market positioning, pricing models,
structure and talent practices.

Go beyond surface-level information into a deep understanding of how your target
company operates. With the Strategic Company Analysis, you gain unique foresight
to make smarter strategic decisions.


FIND OUT MORE →


YOUR COMPETITIVE EDGE IN B2B TECHNOLOGY: BESPOKE INSIGHTS INTO THE STRATEGIES,
CAPABILITIES, AND FUTURE MOVES OF YOUR KEY COMPETITORS


COMPETITOR BENCHMARKING INSIGHTS

Navigating the ever-evolving landscape of the B2B technology & telecoms market
requires more than just intuition; it demands a clear, actionable, and
comprehensive view of your competition. This is a comprehensive and customised
competitor benchmarking report that helps B2B technology companies gain a
competitive edge in their market. This provides in-depth insights into the
products, services, strategies, technologies, customers, positioning,
operations, finances, and compliance of key competitors, as well as a SWOT
analysis of each one.

Our Competitor Benchmarking Insights help B2B technology companies identify
gaps, opportunities, and threats in their market, and devise effective action
plans to improve their performance and grow their business.


FIND OUT MORE →
Book a Free 30 Minute ConsultationGet Expert Advice on Your Technology Market
Research Needs


MONTHLY REPORTS ON THE LATEST TECH TRENDS, INNOVATIONS AND INDUSTRY INSIGHTS TO
KEEP YOUR COMPANY AT THE FOREFRONT


TECH TRENDS TRACKER

The Tech Trends Tracker is your guide to the future of technology. Stay ahead of
the curve with our monthly in-depth reports, highlighting the latest tech
trends, innovations and industry insights.
Price: $299 per month

FIND OUT MORE →


MONTHLY UPDATES ON REGULATORY AND LEGAL DEVELOPMENTS TO KEEP YOUR BUSINESS
OPERATIONS COMPLIANT AND AGILE


REGULATION RADAR

Stay compliant with confidence with the Regulation Radar. Our monthly updates
keep you informed about the latest regulatory and legal changes affecting your
industry, helping you mitigate risks and seize new opportunities.
Price: $299 per month

FIND OUT MORE →


MONTHLY OVERVIEWS OF NOTABLE TECH PATENTS, GIVING INSIGHTS INTO INNOVATION
DIRECTIONS AND POTENTIAL CHALLENGES


INNOVATION INDEX

Track tomorrow's tech today with the Innovation Index. Gain monthly insights
into notable tech patents being filed, granted, or contested. See where
innovation is heading and prepare for potential competition.
Price: $299 per month

FIND OUT MORE →


ALEXANDER STURRIDGE, BSC


HEAD OF MARKET INTELLIGENCE





BENJAMIN BLACKWOOD, BA, DIPM


HEAD OF COMPETITIVE INTELLIGENCE



ELEANOR WHITFIELD, MSC


HEAD OF CUSTOMER INTELLIGENCE





RAJESH SINGH, BA (HON)


HEAD OF PARTNER INTELLIGENCE



MEET THE SENIOR RESEARCH TEAM


DIVE INTO THE EXPERTISE AND VISION BEHIND TECHGROWTH INSIGHTS BY GETTING
ACQUAINTED WITH OUR SENIOR RESEARCH TEAM LEADERS.


Behind every field research study lies the robust experience of our Senior
Research Team, a quartet of experts in market and competitive intelligence. With
their collective wisdom and insights from years in the field, they ensure no
field study reaches you without undergoing their meticulous quality check. Their
leadership assures not just information, but transformative insights for our
clients.


WE BELIEVE IN FORMING GENUINE CONNECTIONS AND DELIVERING PERFECTION




AT THE HEART OF TECHGROWTH INSIGHTS LIES OUR UNWAVERING COMMITMENT TO TWO CORE
VALUES: CUSTOMER FOCUS AND 100% ACCURACY.



EVERY ENDEAVOUR, EVERY STUDY, AND EVERY INTERACTION IS SHAPED BY OUR DEDICATION
TO TRULY UNDERSTAND OUR CLIENTS' NEEDS AND TO DELIVER INSIGHTS WITH IMPECCABLE
PRECISION. WE RECOGNISE THE MAGNITUDE OF DECISIONS RESTING ON OUR RESEARCH, AND
IT'S A RESPONSIBILITY WE CARRY WITH UTMOST INTEGRITY AND DILIGENCE.


HARNESSING INSIGHTS FROM AROUND THE GLOBE WITH OUR 32 ASSOCIATES SPREAD ACROSS 7
COUNTRIES.


Our Research Associates are the backbone of our operations, an expansive and
diverse team of 32 professionals, each contributing unique cultural and market
perspectives from their respective regions. Spread across 7 countries, they
gather ground truths, trends, and data, ensuring a truly global outlook in every
research study.




EMPOWERING OUR ASSOCIATES WITH A VAST ARSENAL OF RESEARCH WEAPONRY

To guarantee the most cutting-edge, comprehensive, and compelling insights,
we've equipped our research associates with access to over 130 leading market
research tools, both free and premium.

This commitment to resource provisioning ensures that we tap into the very best
and most up-to-date data sources, creating a solid foundation for every analysis
and recommendation we make.


Book a Free 30 Minute ConsultationGet Expert Advice on Your Technology Market
Research Needs


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developments, innovations and trends from the global technology space

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UK: +44 161 552-3979 (Manchester)

USA: +1 212 471-8468 (New York City)


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