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Product Management
Get the insights you’ve been missing from half your data

Customer Experience
Use your customers’ own feedback to create amazing customer experiences

Customer Research
Organize your research data and insights in a single place

Marketing
Launch stronger messaging and better campaigns with deep qualitative insights

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DON'T JUST ORGANIZE YOUR FEEDBACK, UNDERSTAND IT.

Get customer insights tailored to your C-suite, product, CX, or UX research
teams, backed by your customer feedback data.

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LEADING COMPANIES USE QUALITATIVE ANALYSIS ACROSS THEIR ENTIRE ORGANIZATION.

Of course hard numbers tell an important story; user stats and sales numbers
will always be key metrics. But every day, your users are sharing a huge amount
of qualitative data, too — and a lot of companies either don't know how or
forget to act on it.
Stewart Butterfield
CEO and Co-founder
Slack

Uber
Curri
Point
Anova
BRD Wallet
KeepTruckin
Sutherland Labs
Knowing what happened at scale when it’s relevant and then the richness of why,
is super powerful. But when you’re developing new things...the value of the
qualitative instances is usually pretty clear.
Celeste Ridlen
Head of User Research, Hosting
Airbnb


DATA-DRIVEN COMPANIES DON’T IGNORE MORE THAN HALF OF THEIR DATA.

80%
of data is unstructured and qualitative in nature.
94%
of teams think it’s too hard to work with qualitative data.
6.5
hours per week spent on qualitative analysis for each PM or CX Lead.

READY TO SAVE TIME AND BE MORE INFORMED?


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ELEVATE THE VOICE OF YOUR CUSTOMERS WITH DATA-BACKED RIGOR.

How do you get customer insights in a data-backed way to fix broken UX flows,
increase retention, craft more targeted messaging, and otherwise customize your
offerings for your customers?

By analyzing feedback from your helpdesk, surveys, app reviews, social media,
call transcripts, and more in a methodical way. AI has recently gotten good at
processing text, extracting meaning, and making recommendations based on
qualitative data at scale.

Viable uses state-of-the-art AI models (including GPT-3) to aggregate, analyze,
and summarize customer feedback. You get immediate, accurate insights in natural
language. The simple interface is designed for all business users (not just
analysts). You can finally stop relying on anecdotes that lead to biased
decisions.

Book a Demo


KEY DECISION MAKERS ARE DRIVEN BY CUSTOMER FEEDBACK.

Product Management
Get the insights you’ve been missing from half your data.

Read More
Customer Experience
Build amazing customer experiences with spot-on insights from your feedback.

Read More
Customer Research
Speed up how you get insights from qualitative analysis.

Read More
Marketing
Turn customer feedback into insights without the legwork.

Read More

COMMIT TO TRULY BEING CUSTOMER FIRST.


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INSTANT, ACCURATE, DATA-BACKED— QUALITATIVE INSIGHTS FOR EVERY TEAM.


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MAKE DECISIONS FASTER WITH ANALYSIS THAT NEEDS NO PIVOT TABLES OR SQL.

You shouldn’t be slowed down by SQL queries to get qualitative insights from
customer feedback analysis. Skip the pivot tables and make faster, data-backed
decisions. With Viable, just sync your data and we take care of the hard part.

GET THE FULL CONTEXT (NOT JUST KEYWORDS) TO MAKE DECISIONS.

To make critical product or customer decisions, you need as much context as you
can get. A simple list of topics or keywords isn’t enough. Get better informed
with readable summaries and recommendations that bring your customers’ words to
life.

GET YOUR WHOLE TEAM FLUENT IN USER INSIGHTS WITH A SIMPLE USER INTERFACE.

Every cross functional team member should have access to the same customer
insights data. With customer feedback analysis in one easy-to-use place, your
entire team can get on the same page without navigating multiple, technical
systems.

MAKE AN ALREADY-SMART AI THAT MUCH SMARTER EVERY DAY.

Each data point Viable analyzes helps make the AI more useful for you and your
use case, regardless of industry, function, or business model. We’ve processed
2.3 million data points to date and we plan to add many, many more.

WORK WITH CONFIDENCE KNOWING YOUR DATA IS SECURE.

You shouldn’t have to wonder whether your data is handled with the highest
standards of security. Viable offers automated PII redaction, is SOC 2
certified, and responds rapidly to custom data management requests.
2.3M
Data points processed
3.6K
Questions answered
2.3K+
Themes identified by our AI

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ACT FASTER WITH OUR AUTOMATED FEEDBACK ANALYSIS REPORTS.

Viable’s Feedback Analysis Reports provide human-like analysis by category like
customer complaints, compliments, requests, and questions so you can instantly
know where to focus. The data is counted to show you the size of the issue.

The best part? It’s all automatic. No setup needed.

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DIG DEEPER INTO INSIGHTS AND TRENDS BY ASKING QUESTIONS.

See an interesting insight or concerning trend in your Feedback Summary Report?
Dive deeper with Question and Answer. Simply ask your question in natural
language—just type them into Viable or via Slack—and get a natural language
response in seconds, powered by GPT-3.

Book a Demo

SET UP IS EASY: SYNC YOUR FEEDBACK DATA IN MINUTES

Connect Zendesk, Intercom, or Front for customer support, or Delighted for
surveys directly to Viable in just two clicks. Connect other helpdesks, surveys,
review apps, and more via Zapier. We’ll even import your CSVs of customer
feedback.

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Ready to get started?
Our product experts are here to walk you through how easy qualitative analysis
can be. Book a demo to see the power of our qualitative AI with your data.

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