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Home SEO Top 5 Free SEO Tools By Google For Easy Analysis
 * SEO


TOP 5 FREE SEO TOOLS BY GOOGLE FOR EASY ANALYSIS

By
Siddharth Gupta
-
March 25, 2021

Despite being considered as a major SEO company in Gurgaon and one of the most
sought-after SEO services in Delhi, Chimp&z Inc never misses a chance to educate
the users on the availability of stuff like free SEO tools for website analysis.

Today we shed light on 5 of the top free SEO tools by Google for easy analysis.

1. Google Search Central: Google Search Console:



Source: Hubspot

Google Search Central (formerly: Google Webmasters) has a number of tools that
help you appear in the SERPs for the search terms and phrases your target
audience is looking for.

Search Central becomes all the more useful if you’re a businessman or a
marketing person.

It guides you to use Google Search Console in a way that helps with your SEO and
website analysis.

Even if you don’t have any coding knowledge, Google Search Console can still
help you monitor, debug, and optimize your website.

2. Google Analytics:



Source: Hubspot

Although Google Analytics has a paid version, its free version can be highly
useful too.

It can help you manage your website’s SEO — especially if you pair Google
Analytics with Google Search Console.

As your website’s SEO data gets centrally compiled and located, you can use
queries to identify areas for improvement with the keywords, phrases, etc. that
you would like your website and web pages to rank for.

There are numerous other ways in which you can use the free version of Google
Analytics to understand and improve your SEO.

Some of them are:

i) Removing spam traffic or filtering your referral traffic.

ii) Comparing organic versus non-organic website traffic.

iii) Utilizing site content reports to determine engagement metrics.

iv) Identifying which of your channels are contributing to sales or conversions
the most by reviewing the Multi-Channel Report’s Assisted Conversions feature.

3. Google My Business:



Source : Wordstream, Hootsuite

Today, most of the search is digital.

Even for a shop selling old-fashioned products, customers and prospects are
looking up online.

Whether it’s about foot traffic or web traffic, Google is the ultimate search
referrer.

That’s where Google My Business comes in as an essential free tool for
businesses and organizations to optimize and manage their online presence
including Google, Search and Maps. Google business accounts have strong local
SEO, so the information you share rank above other sites.

Google My Business also lets you keep the customers informed about your business
story, address, contact information, business hours and other essential details,
etc.

With this easy-to-use tool, you can also verify your business and thus boost
consumer confidence. Customers are 70% more likely to visit businesses with a
Google My Business listing. The reviews feature also helps build trust to a
great extent.

Research by Think With Google found that 88% of consumers trust online reviews
as much as personal recommendations

4. Google Alerts:

Google Alerts is a web content monitoring tool that shows if the search keyword
entered by you appears in Google results.

It’s also a free notification service that sends you emails summarizing the
search activity around the search terms.

You can create notifications on any subject, topic, or keyword. Thus, when a new
web page talks about anything that could be an easy link opportunity, you’ll get
notified about it on email on a daily, weekly, or monthly basis.

Here’s how it can look:



Source : Neil Patel

In this way, Google Alerts is an easy way to build links, get notified about the
opportunities and save a lot of time.

5. Google Mobile-Friendly Test:

Reports say that nearly 60% of all online searches are now from mobile devices.

It is therefore imperative to understand the impact that this can have on search
engine results.

You can take help of the Google Mobile-Friendly Test tool, that determines if
your website is mobile friendly or not in just a few seconds..

Simply enter your URL, click “Analyze,” and you can see something like this:



Source : Neil Patel

In this way, this free tool clearly tells you if your website is mobile-friendly
or not and can help you know the impacts on your search results.

It only makes sense to instantly make necessary changes if your website fails
this test as a mobile-friendly version of your site could boost both – your
search engine rankings and the organic traffic that you generate.

Therefore, Chimp&z Inc always encourages the users to stay up-to-date with such
free SEO tools for achieving optimum results, as in the end, the fact always
remains the same – that Google can’t be tricked for successful SEO, it can only
be collaborated with, to get the best search results for everyone!

 

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Siddharth Gupta

RELATED ARTICLESMORE FROM AUTHOR


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AUDIENCE




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