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THE WILD WEST OF WEED VACATIONS


BUS TOURS. SMOKING LOUNGES. WAKE-AND-BAKE DRAG BRUNCH. WEED TRAVEL IS GROWING
BUT HASN’T YET REACHED ITS HIGH.

By Andrea Sachs
April 20, 2023 at 7:00 a.m. EDT

An illustration of cannabis products in a tourism souvenir shop. (Nicolle
Clemetson for The Washington Post)

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LOS ANGELES — At the LitCo dispensary downtown, Brett “Rollan Buds" Davis
approached me with a weed waiver. “It’s so you don’t blame us for getting high,”
said Davis, who owns Weed Bus Los Angeles and was guiding the Movie Set Tour on
a recent Thursday afternoon. With two joints and a container of edibles in my
bag, I took full responsibility.



Davis sealed our group of nine inside the bus like astronauts rocketing to
space. Immediately, everyone lit up. Joints were passed among friends or savored
privately.

I’d been here before — or at least somewhere like it. In 2014, I boarded a
cannabis tour bus in Denver soon after Colorado became the first state to
legalize recreational marijuana. All of us were giddy, even before the THC
kicked in.

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Almost 10 years have passed since that memorable ride, and weed is no longer
such a novelty. Since then 21 states have legalized adult-use cannabis and more
could be switching sides. “I think we are seeing the last of the elected
officials who oppose cannabis,” said Wanda James, an activist and co-founder of
Simply Pure Dispensary in Denver.

Despite the momentum, obstacles in the burgeoning cannabis economy have
surprisingly hindered innovations in weed tourism. For one, marijuana is still
illegal federally, which means states must craft their own rules. In addition, a
majority of states ban smoking in public places and many have amended their
clean indoor air acts to include cannabis.



Legalization opened the door to buying recreational weed, but stumbled on the
next obvious step: where to enjoy it with like-minded souls. Imagine a world
with only liquor stores but few places where you can raise your glass — no pubs
or baseball stadium beer stands or winery tasting rooms. That’s the conundrum
weed tourism is facing. You can smoke, just not here.

“You’d think that cannabis tourism would be booming, but it isn’t,” said Rosie
Mattio, founder and chief executive of MATTIO Communications, which works with
cannabis companies. But, she added, “I see the promise of it, and the concepts
are coming to life.”

Marijuana jobs are becoming a refuge for retail and restaurant workers

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Still, several destinations have become pioneers in the green rush. And each
city approaches cannabis tourism with its own signature flavor.

Las Vegas is pouncing on pot; one hotel plans to open this year with an entire
cannabis-friendly floor. Michigan created the Cannabis Trail, which includes a
calendar of events, statewide dispensary map, culinary offerings and hotel
recommendations. New Jersey is a year into legally lighting up, and all eyes are
watching developments in Atlantic City.



“The cannabis traveler looks like travelers from every other category. They are
dog lovers, foodies and outdoorsy. They range in age from 21 to 90,” said Todd
Aaronson, chief executive of Visit Modesto, which created the MoTown CannaPass
in 2021.

To check up on the state of cannabis tourism, I flew out West, where the
recreational movement has a steady foothold. My high priority: to see how
Denver, Los Angeles and Portland, Ore., roll out the green carpet for cannabis
tourists.

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DENVER: FOR AN OUTDOORSY HIGH

With a wealth of dispensaries, buying cannabis in Denver is easy. But for
travelers, consuming it has been more difficult, especially after state
legislators amended a 2006 clean indoor air act to include marijuana and vaping.
In April 2021, however, the Denver mayor created a marijuana hospitality
licensing program.

Until 2027, most licenses are available only to a pool of “social equity
applicants” who are low-income residents or Coloradans impacted by previous
marijuana-related arrests. To date, the Cannabis Experience and Colorado
Cannabis Tours are the only tour operators with a license for mobile
consumption.

“There is tons of opportunity, but not a lot of competition,” said Sarah
Woodson, founder of the Color of Cannabis and the Cannabis Experience, which
leads mural, taco and city highlights tours.

Denver, then and now, is the state’s epicenter of pot tourism. Its
cannabis-centric diversions naturally blend into — and even enhance — the Rocky
Mountain-high lifestyle. As Sen. John Hickenlooper, the former governor, told
me: “One of the reasons tourists will come here to go skiing rather than Utah is
because when they finish skiing, they can relax and ingest some marijuana. They
feel like they had a more enjoyable vacation.”



THE DISPENSARY WITH ‘A WHOLE CHARCUTERIE OF CANNABIS’

At Simply Pure, I stepped into the lobby of what might be the country’s first
African American-owned dispensary and immediately exhaled. The waiting room was
more tranquil and less paranoid than the last Colorado retailer I visited in
2014. Mirrored windows and an armed guard at the door do not induce calm.

A man named Moses sat behind a glass window, his beatific smile parting his
bushy beard. I handed him my driver’s license, which would get more action than
my credit card, and waited for the door to the inner sanctum to click open.

Moses, the lead budologist, led me to one of three stations where budtenders
provide personalized service on par with buying an engagement ring or a securing
a loan. Moses was all mine for as long as I had questions, concerns and cash
burning in my pocket.

“You can get a whole charcuterie of cannabis,” he said, as we stood before glass
cases and shelves displaying products that you can eat, drink, smoke and dab.

My first legal pot purchase in Colorado was a sticky yellow lollipop that I
never finished. Nearly 10 years later, Moses was showing me gourmet chocolate
bars, sea salt popcorn and pre-rolled joints packed in artful tins.


THE BYO WEED LOUNGE

To consume my purchases, Moses recommend Tetra Lounge, which operates like a
private club. Generally, consumption lounges allow guests to smoke weed they’ve
purchased beforehand or bought on-site, depending on licensing.

On a Monday afternoon, owner Dewayne Benjamin was behind the counter welcoming
visitors. Guests bring their own weed and pay a membership fee ($20 a day),
which grants them access to the couches, paraphernalia, mural-splashed backyard
and a tub of bottled water.

Benjamin waived the fee for me — it was a slow day; I was one of three people —
and handed me an ashtray. I sat on a low-slung couch facing a photo gallery of
legendary stoners, including Bob Marley, Seth Rogen and Snoop Dogg. Plumes of
smoke drifted by like morning fog.

THE TOUR THAT INCLUDES A GROW FACILITY

Around lunchtime, I headed to the meeting place for Colorado Cannabis Tours,
which has been offering excursions since legalization and earned its mobile
consumption license a few days after my visit. Our guide, Gina, who declined to
provide a last name, handed me a joint and an edible the color of Boo Berry
cereal.

My outing with Cannabis Experience had been canceled because of low attendance,
so I was relieved to see two other people on the bus. The married couple were
from Texas, where cannabis is not legal. They said it was so freeing to be here,
but also a little unsettling. “When we left the dispensary, I thought the cops
would follow us,” said Heather, who chose Colorado because of its mountains and
cannabis lifestyle.

The bus took us on a spin through the life cycle of cannabis. We toured the Del
Mundo grow facility and picked up some goodies at its dispensary. At a
glass-blowing studio, artist Chris Schutz cranked up a flame and transformed a
piece of glass into a pipe that the couple added to their pile of souvenirs.

“Weed is definitely part of our culture at this point,” said Gina, the tour
guide.



THE HOTEL IS BUILDING ITS OWN LOUNGE

Chris Chiari is attempting to revolutionize 420-friendly lodging at the
Patterson Inn, where I spent one night. The owner invited me inside the attached
carriage house that he is transforming into a cannabis lounge.

Once he resolves the HVAC filtering issue, the 1890s B&B will become the model
for his grand plan to create a collection of boutique properties that will cater
to guests who fancy a pre-shuteye smoke.

“I will offer it as an amenity to guests, guests of guests and annual members,”
he said. “I’m the place you will come to right before bed.”

Arrowhead Manor, which is near Red Rocks Park and Amphitheatre about 16 miles
from Denver, allows smoking on its decks and outdoor spaces. The property can
also arrange cannabis dinners. During my night there, I discovered a smoker’s
kit in the vending machine, next to the Honey Buns. However, as the only guest,
I didn’t smell any smoke, just pine-scented mountain air.

For now, Denver feels like it’s on the cusp of something great, but like a skier
on a new run, it is taking slow and cautious turns to avoid a messy fall.

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LOS ANGELES: THE AMSTERDAM OF SOCAL

The cannabis lounges on Santa Monica Boulevard are a short downhill walk from a
row of posh hotels on Sunset Boulevard. A number of cannabis industry people had
told me that many properties will look away if guests smoke on their room’s
private balcony or by the rooftop pool. But with a hefty fine, I wasn’t prepared
to risk it.

California’s Clean Indoor Air Act requires that up to 80 percent of a hotel’s
guest rooms are smoke-free, but properties have the authority to go all-in at
100 percent.

Based on the sniff test, weed is everywhere in the Los Angeles area. But West
Hollywood is the A-list spot for cannabis celebutantes. If Cher from “Clueless”
grew up to be a toker, she would definitely shop and puff here.


THE CELEBRITY-OWNED DISPENSARY

At Zen Cannabis, which will celebrate its 20th anniversary Thursday, the staff
is discreet about its celebrity clientele. A few blocks away, however, workers
often drop “Woody” into conversation. That’s Woody Harrelson, the actor and
co-proprietor of the Woods, a retail shop and consumption lounge that opened
last year.

The city of West Hollywood is positioning itself to become a SoCal Amsterdam.
According to a map created by the Emerald Village West Hollywood, the city’s
official marketing organization for licensed cannabis businesses, there are
eight dispensaries, including two with lounges — with more on the horizon.

For now, visitors can light up at the Woods and Artist Tree, a multilevel space
with an art gallery, a dispensary and an indoor/outdoor lounge with table
service and special events, such as a wake-and-bake drag brunch show and a
Spoken Herb night. “Having this safe space where we can come together is a
completely different experience that we aren’t used to having,” said Meghan
Pool, a manager at the WeHo outpost.

On a chilly weekday afternoon, I connected with Cal Wolfe, the manager who, when
not putting out small fires (such as a guy illegally smoking in the back),
showed me around the Woods. He told me that the company — and especially Woody —
advocates for two main causes: small family-run farms and the release of
nonviolent cannabis offenders. Its upside-down marijuana leaf is a symbol of
their commitment to right the wrong.

“We’re not free until everyone is freed,” said Wolfe, as we stood before NFTs of
artworks created by incarcerated cannabis users. “The leaf will not face up
until everyone is freed from cannabis crimes.”



To consume their purchases, guests can enter a Technicolor oasis called the
Ganja Giggle Garden. For $20, they can sit among a tropical profusion of plants
sheltering Buddhist sculptures and secluded seating. A bar sells THC-infused
drinks and offers free tea, coffee and water. For now, customers can only smoke
in one of the enclosed cabanas, but Wolfe said once they install proper
ventilation, visitors can light up outdoors.

California law prohibits a cannabis business from serving alcohol, but the Woods
figured out how to have both: A door will separate the dispensary and garden
from the alcohol bar, which could open by the end of the month. Patrons must
keep their indulgences on the appropriate side. Wolfe said the venue’s working
title is Holy Water or Mars Bar, a nod to the other celebrity co-owner, Bill
Maher.

THE HOTEL WITH POT BROWNIE ROOM SERVICE

Despite its ubiquitous no-smoking signs, Hotel Ziggy was cannabis tolerant. At
the front desk, I asked for a menu from Urbn Leaf West Hollywood. The nearby
dispensary created a curated list of products that do not emit smoke, such as
vegan brownies and infused lemonade.

“Wyld’s sleepy time is the most popular order from the hotel,” said Kurt Haaker,
the outlet’s general manager, referring to the edible company’s elderberry
flavor. He said the store plans to open a lounge and will soon offer delivery
service, so that guests won’t have to dash across the Sunset Strip for their
night cap.


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PORTLAND: THE DEN OF DIY

Paul Stanford’s desk was strewn with pads of hemp paper and bags of herb. When I
met with him in Portland, the founder of the Hemp and Cannabis Foundation told
me how activists had tried several times to legalize cannabis, starting in 1986.
To illustrate their fight, he pointed at a green campaign sign urging voters to
back Prop 80. Two years later, the measure passed.

“We have more than 400 dispensaries in Oregon, and the price is the lowest in
the country,” he said. “It’s rare to go in a park or on the street and not smell
it.” (Even so, outdoor consumption is illegal here.)

Portland has no shortage of dispensaries, including many chains that run counter
to the state’s indie spirit and fondness for mom-and-pop shops. But the City of
Roses lacks other cannabis attractions. Since the state legalized marijuana in
2015, several tour operators and consumption lounges have opened and closed. But
unlike Denver and Los Angeles, there does not seem to be any rumbling of new
offerings.


THE NONEXISTENT TOUR

Even the Potlandia Experience tour I had booked was called off because of low
interest.

“I kind of have a monopoly on the Portland market, but it’s still been kind of
rough,” said Matt Onkka, who has been running the city’s only operating cannabis
tour company since 2019. “The pandemic really ruined it.”

Leia Flynn, the co-founder of Flight Club, the members-only cafe in Portland and
clubhouse in Oregon City, can relate.

“I feel like there needs to be one of these in each neighborhood, like bars
are,” Flynn said. “But I’m it. They don’t have any lounges. It’s just me.”

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THE APOTHECARY/DISPENSARY

Without the guiding hand of a tour, I set out on my own to learn more about
Portland’s cannabis culture, basically knocking on doors like a canvasser. I
started at Home Grown Apothecary and Dispensary, which was coincidentally a
planned stop on Onkka’s tour.

Inside, I was greeted warmly by Andi Keller, the media director who also makes
candles for the apothecary. The room was homey and healing with a fireplace,
vintage couch with throw pillows and a fringe lamp that emitted a honey glow.

Before we entered the dispensary, which was concealed behind a door, I asked
Keller how much I could legally purchase. “You can essentially leave a
dispensary with a shopping cart of cannabis,” she said. But this is no CVS of
cannabis: The store supports organic farmers and small crafters who mirror the
staff’s composition: women, minorities, LGBTQ+, immigrants. “We don’t want big
pharma cannabis,” she said.

Home Grown is just off Sandy Boulevard, also known as the Green Mile. I also
passed Nectar, Electric Lettuce and Tree House Collective.

Pot entrepreneur Shawn Kemp is lighting up Seattle again

THE POT HISTORY CENTER

To continue my education, Stanford suggested I drop by Oregon Grown, a
dispensary that doubles as the Library of Congress of Cannabis. After buzzing me
in, Michael Bachara led me to his wall of posters for festivals and marches. He
pulled out books, photos and pamphlets that documented the push for
legalization, which I looked at while he helped customers.

One of the most memorable artifacts is a green-painted wooden sign that read
“Cannabis Cafe,” a former consumption lounge in the basement of the building
that houses the dispensary. It was open for two years, before the medical
community raised concerns about secondhand smoke. It closed in 2011.

“It had a big bar like ‘Cheers,’” Bachara said, his voice tinged with nostalgia.
“We had bingo nights and comedy nights. We were like a family.”

Bachara is not done fighting. He is filing an initiative that will allow public
cannabis lounges with indoor consumption. He is seeking 250,000 signatures. A
customer withdrawing money from the ATM said she would support the petition.

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THE LOUNGE WITH ALL THE TRINKETS — AND A PLACE TO SLEEP

The Flight Lounge is the only cannabis-friendly club in Oregon and the only cafe
of its kind in the Pacific Northwest, according to Flynn, a legal assistant for
the Oregon Cannabusiness Compliance Counsel. The venues occupy a fuzzy gray
space. They only accept members who pay a one-time fee of $10, plus $5 per
visit, which is waived if they order food. (Available only at the Portland
location.)

Like Tetra Lounge, guests must bring their own cannabis, but Flight Club
provides the bongs, ashtrays and entertainment — movies, pool tables, live
music, drag queen shows.

“Our passion was to create a safe space for people. A lot of these people risk
getting a ticket or evicted for smoking,” she said. “The food is just a perk.”

Flynn rents out two rooms above the lounge and throws in temporary membership as
an amenity. I didn’t need to go downstairs to indulge: Room 420 came with a fine
selection of bongs and ashtrays. But I didn’t want to squander my membership.

I scanned the menu hanging behind the counter, my eye stopping at “stoner
cereal.” On a display case filled with CBD tincture and giant cookies, I read a
sign that explained why the lounge could remain open and Flynn was always in
motion: “We are a private club. We are not a place of employment and have no
employees.”

Flynn and her business partner were running the whole show: They cooked, served,
cleared and cleaned the tables. They also greeted, joked with and encouraged
their guests.

“Do your homework,” she called out to a member who often studied at the cafe.

I settled into a table next to two brunch buddies who were digging into plates
piled high with French toast, shrimp and grits and breakfast meats. Smoke rose
from their table, as the women toked between bites.

Opposite me, a guy dug into a reusable shopping bag and extracted a bong as long
as his forearm. He considered it for a minute before selecting a bong from a
corner shelf where, in a more traditional restaurant, the staff would stockpile
the condiments.




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