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CUSTOMER STORY








DATA ON TAP

The world’s most international brewer pours quality into every bottle, process
and customer experience.


A TASTE OF HEINEKEN

The sun dances across the grass-thatched bar as freshly bronzed vacationers
cradle ice-cold Heinekens, breathing in salty air and malty aromas.
The scene is simple. But the behind-the-scenes operations to make sure Heineken
devotees get the brew they want — when they want it — are anything but.
Here's the CSS for the first carousel
Founded
in 1864
Largest
brewer
in Europe
2nd largest
global market
share
300+ brands
160 breweries in
117 countries
 
 
 
 
 
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Dont forget to bring your towel


STAR QUALITY

Heineken distributes nearly 50 billion liters (13 billion gallons) of beer every
year to urban metropolises and far-flung destinations around the world — and
every single bottle must have the same high quality and refreshing taste that
beer buffs love. Meeting those expectations at such tremendous scale requires
fine-tuned precision across all of Heineken’s processes, from the barley field
to the bottling line to the bar top.
To keep everything across brewing, supply chain and financial processes running
smoothly around the clock, Heineken relies on the Splunk platform for visibility
into these expansive systems.


BARLEY, HOPS, WATER – AND DATA

It takes 28 days to brew a Heineken.
While quality in brewing takes time, the technology to support it must be
lightning-fast. That’s a particularly tall order for the seismic amount of
technology required to run an operation of Heineken’s size and scale.
Meticulously controlled fermentation tanks. Machines on the production line.
Warehouse robots. Order processing systems. Payment platforms. Supply chain
logistics. For Heineken to distribute its products to millions of bars,
restaurants, retailers and consumers worldwide, all these processes and systems
must be fast and reliable around the clock.
“Without integration, warehouses can’t stay stocked, orders can’t be placed and
customers don’t get their beer.”
Guus Groeneweg
Global Product Owner for Digital
Integrations, Heineken

Enter the digital integrations team — the thread that stitches together all
these disparate systems, enabling real-time data exchange between Heineken’s
five middleware platforms and 4,500 applications. They cover everything from
making sure that a forklift driver’s iPad has the right data to put the right
pallet in the right truck, to helping systems process credit card payments in a
fraction of a second.
“Without integration, warehouses can’t stay stocked, orders can’t be placed and
customers don’t get their beer,” says Guus Groeneweg, global product owner for
digital integration at Heineken.
A single instance of downtime for one of Heineken’s five foundational
integration platforms could halt production and distribution altogether.
Groeneweg recalls a situation within the first few weeks of his role when one of
the platforms had eight hours of downtime: “Seventy countries relied on this
platform, and we had everything from pallets stacking up at the end of the
packaging line to trucks in multiple countries waiting because the picking list
couldn’t be printed for the forklift drivers. That experience taught us that we
needed to increase transparency of the black box we call integration — so we
turned to the Splunk platform to better understand our data and systems.”
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Journey of a sales order
Heineken’s XOMI dashboard: eXtreme Observability & Monitoring for Integration
 
Here's the journeyVideo JS


INNOVATION IS BREWING

“We sit on a pot of gold of data,” Groeneweg says. That means using weather APIs
to predict warm weather and prepare for spikes in demand. Using insights to
determine the best pricing strategy. Using warehouse data to optimize stock
levels and delivery timing.
With Splunk and specialized integration partner Rojo Consultancy, Heineken teams
can access, understand and act on all their data. “Rojo helps us connect more
than 5,000 applications, and Splunk allows us to be transparent with this data
so we can help the entire company use data to their advantage,” says Groeneweg.
This goal sparked innovation for Groeneweg and his team … and XOMI was born.
Standing for eXtreme Observability of Monitoring Integrations, XOMI (pronounced
“show me”) is a Splunk Cloud dashboard that translates real-time integration
data into business value for teams around the world — from finance in Poland to
sales teams in India.

Here's the JS for the xomi video
“With Splunk, we easily capture all log files and analytics for each of our 25
million monthly messages sent between applications,” Groeneweg says. “Splunk
Cloud Platform translates all that raw data into transparent, actionable
insights that teams across Heineken use to resolve operational issues and
improve performance.”
As a result, the number of incidents has plummeted across teams and countries,
helping Heineken infuse quality into every bottle, process and customer
interaction.
“We never realized what value it would bring to get these insights,” Groeneweg
says. “Splunk Cloud Platform now sends a Nigerian brewery manager an automated
alert, saying, ‘One of your packaging systems isn’t working correctly, and
you’ll have a problem at the end of your packaging line in seven minutes.’ These
machine learning capabilities through Splunk are helping us actually prevent
incidents, which is next level.”


THE BEST-CONNECTED BREWER

There was no shortage of breweries in the 1800s. But Heineken is one of the few
that are still around — and one of the only to still be a household name.
To stay competitive, Heineken has thoughtfully adapted its strategy throughout
the generations — entering new global markets, shifting to a cloud-first mindset
and launching its EverGreen strategy, aimed at future-proofing the business and
driving resilience.
“We’re evolving to become the best-connected brewer — and Splunk helps show us
where things go right and wrong across markets so we have both global
transparency and local responsibility.”
Ronald den Elzen, Chief Digital & Technology Officer, Heineken
As part of this initiative, Heineken has announced an ambitious goal: Become the
world’s best-connected brewer.
To succeed, Heineken must connect with its customers — bar owners, retail
buyers, distributors, thirsty consumers and beyond — by building seamless
digital interactions. Achieving this mission demands a forward-thinking
approach, especially with the target to have digital B2B platforms account for
10 billion euro in revenue by 2025.
As it moves forward, Heineken’s partnership with Splunk is helping uncap new
opportunities for frontend digital experiences and backend efficiencies alike so
everyone — whether in business suits or bathing suits — can enjoy Heineken
quality wherever and whenever they want.
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