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Jerusalem Post Environment & Climate Change


WITH AI AND ROBOTICS, TWO ISRAELI STARTUPS SHOWCASE THE FUTURE OF SUSTAINABLE
FARMING


TWO ISRAELI STARTUPS COLLABORATE TO DEVELOP INNOVATIVE TECHNIQUES FOR
SUSTAINABLE AGRICULTURE IN RESPONSE TO ENVIRONMENTAL CHALLENGES AND FOOD
SECURITY CRISES.

By ARIEL SHAPIRA
AUGUST 22, 2024 18:20
Updated: AUGUST 22, 2024 18:26
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A Hydroponic farm which grows lettuce in a greenhouse, in the Jewish settlement
of Migdal Oz, Gush Etzion, on March 29, 2023. Illustration.
(photo credit: GERSHON ELINSON/FLASH90)

As record-breaking temperatures hit Israel this summer, climate change alters
the reality on the ground through extreme weather events and depleting resources
that force farms and growers to adapt – ultimately fueling a worldwide rise in
food insecurity.



Food insecurity isn’t only on the upswing thanks to climate change. Farm-related
factors such as labor shortages – often caused by wars, political instability,
and pandemics – also exacerbate food insecurity.



Food waste is another complex contributor to this phenomenon, and it isn’t just
the result of throwing away leftovers from the dinner table. In fact, more than
15% of food is lost before ever leaving the farm, according to 2021 data from
the World Wildlife Fund.



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Each year, $290 billion worth of crops are lost to diseases and pests globally
as rising temperatures and unpredictable weather fuel an eruption in pests and
diseases.



To help address the growing threat of pests and disease sustainably, a new
partnership between Fermata and agRE.tech demonstrates an effective model
powered by AI and advanced robotics to curb these issues while also accounting
for labor shortages.


ISRAELI COMPANIES are at the forefront of the agricultural technology
revolution. (credit: Troy Fritzhand)

These two Israeli agritech companies present a new standard for
sustainable agriculture, highlighting the growing influence of AI, Big Data, and
other technologies in making agriculture more efficient.




THE IMPACT OF THE PARTNERSHIP

As part of the collaboration, Fermata has integrated its core product,
Croptimus, with agRE.tech’s solar-powered autonomous robotic system, which fully
automates the crop management process.


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Croptimus functions by leveraging high-quality data, machine learning, and an
advanced computer-vision system to mitigate crop threats efficiently. Its
partner agRE.tech is a pioneer in the emerging space of agri-photovoltaics, or
the dual use of land for agriculture and solar-power generation, where it has
introduced a groundbreaking, patent-pending operating system to manage all
robotic operations from start to finish.



By embedding Croptimus into agRE.tech’s solar-powered robots, the partnership
brings a sustainable and cost-efficient method for crop screening to a
struggling agriculture sector. By addressing the shortage of skilled farm
workers such as scouters, who work tirelessly to check each crop, Croptimus’s
early-detection capabilities allow growers to shift their focus from simply
discovering crop threats in orchards, vineyards, and open fields to mitigating
them before they worsen.



“Croptimus thoroughly impressed us thanks to its advanced capabilities in
disease detection and pest management, perfectly complementing our cutting-edge
A²PV operating system,” said Elad Levy, CEO and co-founder of agRE.tech.



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Originally intended for use in greenhouses, Croptimus’s cameras, when attached
to robots such as agRE.tech’s, can defend outdoor crops effectively with just
one camera. Thanks to Fermata’s AI model, Croptimus can detect a wide range of
threats, sending automatic updates to growers and agRE.tech’s operating system,
enabling the robots to autonomously spray the appropriate treatment to the exact
problem area.



This model allows growers to address pressing labor shortages while protecting
crops from harmful threats that cut into declining profit margins and curbing
food waste.




CUTTING-EDGE TECHNOLOGY FOR SAVING MONEY AND LABOR 

“Tackling global warming and food insecurity are massive challenges, but
agRE.tech’s approach kills two birds with one stone by integrating robots in
agri-solar fields to handle major farming operations, saving farmers money on
labor and enabling additional income,” Fermata CEO and founder Valeria Kogan
said.


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Founded in 2020 and based within the Mikveh Israel Agriculture School compound
in Holon, Fermata focuses on applying data science and computer-vision solutions
to relieve challenges afflicting commercial agriculture. Its flagship product,
Croptimus, became market-ready in 2022 after undergoing extensive R&D.



Croptimus is compatible with standard security cameras and can be placed within
greenhouses or installed on agricultural drones that can rotate 360° to
precisely scan open fields, vineyards, and orchards without expensive hardware
investments.



AgRE.tech’s A²PV (Autonomous-Agri-Photovoltaic) operating system leverages
robotics, manipulators, sensors, controlled PV panels, and cutting-edge AI. Its
unique technology maximizes renewable energy production and boosts crop yields
while reducing labor costs. The company has finalized a product prototype and
established a demo farm in northern Israel to showcase the full capabilities of
its robotics system, which operates alongside solar panels, supplying clean
energy for the entire operation.



This partnership exemplifies how Israeli companies continue to innovate in
agriculture as the industry constantly changes from environmental challenges and
global contractions in food supply. Through the spirit of collaboration, Fermata
and agRE.tech are helping farmers easily adapt to meet the needs of
their businesses and the world as well.



The Environment and Climate Change portal is produced in cooperation with the
Goldman Sonnenfeldt School of Sustainability and Climate Change at Ben-Gurion
University of the Negev. The Jerusalem Post maintains all editorial decisions
related to the content.

Pioneering climate solutions >




Related Tags
israel technology for agriculture
agriculture
Artificial intelligence
sustainability
food security

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