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Technology|F.T.C. Sues to Stop Microsoft’s Activision Deal From Closing

https://www.nytimes.com/2023/06/12/technology/ftc-sue-microsoft-activision-deal.html
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F.T.C. SUES TO STOP MICROSOFT’S ACTIVISION DEAL FROM CLOSING

The agency had sued to halt the blockbuster deal last year. Its latest move in
federal court would prevent the acquisition from being completed.

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A test version of Overwatch 2, a game from Activision Blizzard. The F.T.C. is
trying to block Microsoft from buying the company. Credit...Sergio
Flores/Bloomberg


By David McCabe and Kellen Browning

David McCabe reports on tech policy from Washington and Kellen Browning covers
video games from San Francisco.

June 12, 2023Updated 6:12 p.m. ET

The Federal Trade Commission sued Microsoft on Monday to stop the company from
closing its $69 billion purchase of the video game powerhouse Activision
Blizzard, escalating the federal government’s efforts to stymie the largest
consumer technology deal in decades.

In the lawsuit, filed in the U.S. District Court for the Northern District of
California, the F.T.C. said the move was necessary because “Microsoft and
Activision have represented that they may consummate” the deal. It asked the
court to issue an order blocking the acquisition’s closing by the end of the day
on Thursday.

The lawsuit is the latest blow to Microsoft’s purchase of Activision, which
makes popular video games like Call of Duty and Candy Crush. Last year, the
F.T.C. sued to block the deal through an in-house court, arguing it would damage
competition in various parts of the video game market. The agency filed the
separate lawsuit because unlike the F.T.C.’s in-house court, a federal court can
issue a restraining order to stop a purchase from being completed.

Regulatory hurdles have piled up against the blockbuster deal, which has become
a test for whether behemoth tech companies can complete major acquisitions amid
backlash to the firms’ growing power. In April, the British Competition and
Markets Authority also moved to stop the deal, though regulators in the European
Union said in May that it could go forward.



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Governments around the world have been challenging the power of tech giants like
Microsoft. The F.T.C. has accused Meta, Facebook’s parent company, of shutting
off nascent competitors and has been investigating whether Amazon ran afoul of
antitrust laws. The Department of Justice has filed multiple lawsuits arguing
that Google has committed antitrust violations of its own.


WHAT TO KNOW ABOUT MICROSOFT’S ACTIVISION BID

Card 1 of 5

A blockbuster deal. On Jan. 18, 2022, Microsoft announced that it planned to buy
Activision Blizzard, the maker of popular video games like Call of Duty and
Candy Crush, for $69 billion — an acquisition that would catapult Microsoft into
a leading spot in the $175 billion gaming industry.

Government concerns. Since the announcement, Microsoft has faced intense
regulatory pressure, as 16 governments must review and bless the purchase for it
to go forward. In December, the Federal Trade Commission sued to block the deal,
an aggressive stance by U.S. regulators seeking to thwart the unbridled
expansion of the company.

A major setback. On April 26, a British regulator rejected Microsoft’s bid. With
its ruling, Britain’s Competition and Markets Authority inflicted a possibly
fatal blow to what would be the largest consumer tech acquisition since AOL
bought Time Warner two decades ago.

A new global strategy. British officials said the deal could threaten
competition in the nascent cloud gaming market, and similar arguments are
increasingly used to block tech deals by governments frustrated by the speed
with which Silicon Valley companies are rushing to dominate new technologies.

A glimmer of hope. On May 15, European Union regulators said they would allow
the deal after Microsoft made concessions to ensure that rival companies would
have continued access to games developed by Activision. Even so, the fate of the
deal will now hang largely on the legal process in the United States and
Britain.

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Microsoft has appealed the British ruling to block the Activision deal and has
pledged to fight the F.T.C. in court. The two companies had said they hoped the
purchase would close by July.

The British portions of the deal cannot close while Microsoft’s appeal moves
forward. If a federal court grants the F.T.C.’s demand to stop the deal, it
would also prevent Microsoft from completing the transaction in the United
States.



Bill Baer, a former top government antitrust official, said the F.T.C.’s lawsuit
was a response to the risk that Microsoft would try and circumvent the British
ruling and “cause the injury the F.TC. is worried about” by closing the deal
elsewhere.

Victoria Graham, a spokeswoman for the F.T.C., said in a statement that
“Microsoft and Activision have not provided assurances” that they would not
close the deal.



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In a statement, Brad Smith, the president of Microsoft, said the company
welcomed the “opportunity to present our case in federal court.”

Bobby Kotick, the chief executive of Activision, said in a note to employees
that the company welcomed the news because it “accelerates the legal process.”
He added: “We will now have the opportunity to more quickly present the facts
about our merger.”

If Microsoft ushers the deal through, it would be a monumental moment for the
$184 billion gaming industry. Microsoft earns billions of dollars each year in
the video game business, but competitors like Nintendo and Sony — which makes
the PlayStation console — have long been considered to have a better catalog of
games that attract players to their devices. Adding Activision and its slate of
gaming studios to Microsoft’s Xbox consoles and its games subscription service
could even the playing field.

Lina Khan, the F.T.C. chair, has made blocking corporate deals a cornerstone of
her strategy to rein in the tech giants and other big companies. The chip maker
Nvidia and the defense contractor Lockheed Martin have dropped proposed deals
after they were challenged by the F.T.C. under Ms. Khan.

Attempts to block other deals have been less successful. Last year, the F.T.C.
tried to stop Meta from buying Within, a start-up that makes a virtual reality
fitness game. A federal judge declined to stop the deal from closing, and the
F.T.C. dropped its broader challenge to the purchase.



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Microsoft has worked to gain approval from regulators for the Activision
acquisition. Since announcing the deal a year and a half ago, the company has
embarked on a charm offensive, meeting with regulators around the world and
cutting deals with other gaming companies to assuage concerns that the deal
would reduce availability of Activision’s games and raise their prices.

But those moves failed to persuade the British and American regulators to
approve the deal. The new lawsuit by the F.T.C., analysts said, could be an
effort by the United States to regain some prominence in the legal fight, as
well as an acknowledgment that Microsoft could close the deal despite Britain’s
objections.

“The F.T.C. is reaffirming how adamant it is about blocking this deal,” said
Joost van Dreunen, a gaming analyst and professor at New York University. “They
want to make sure that they are still driving the bus in this.”




David McCabe covers tech policy. He joined The Times from Axios in 2019.

Kellen Browning is a technology reporter in San Francisco, where he covers the
gig economy, the video game industry and general tech news. @kellen_browning

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