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ASK MORE OF AI.

AI is the new Wild West, and everyone has questions about it: Like, what are the
bad guys doing with our customer data? How can we keep it from being shared or
stolen? What can we do to ensure trusted outputs?

That’s why we created Salesforce AI, so you can safely become an AI enterprise.
It’s powerful, reliable, and totally private. So your data stays your data.

Because if you ask us, there’s one resource that’s even more valuable than data:
TRUST.





BRINGING TRUST TO AI.

As you venture into the Wild West of generative AI, these three considerations
will help you ensure that trust always stays in the saddle:


TRUSTED DATA

AI needs accurate data to produce quality output. Give AI what it needs to
succeed by combining company-specific knowledge (like a CRM) with unified,
real-time data and external data, collected via integration tools.


TRUSTED ARCHITECTURE

It’s critical to build in privacy and security from the start. Use a platform
that offers data access controls, data masking for confidential information, and
zero retention to prevent AI from storing proprietary prompts.


TRUSTED EXPERIENCES

When trust is baked into AI, when data is secured by the right tools, you can
foster long-term relationships with both customers and employees who feel
confident about the safety of their information.


GET ANSWERS FROM EXPERTS AND BUSINESS LEADERS ON TRUSTED AI.

While others are in a blind rush to throw AI at every problem, we’re entering
this transformation with our eyes open. That means asking the important
questions on everyone’s mind. Questions of trust. Data privacy. Security. Bias.
And more.


WHAT ARE THE TOP QUESTIONS MY BUSINESS SHOULD ASK ABOUT AI?

5 min read

Read more


HOW CAN I USE AI AND MAINTAIN CUSTOMER TRUST?

5 min read

Read more


WHY IS GENERATIVE AI IMPORTANT FOR BUSINESS?

6 min read

Read more


WHY EVERY AI PROJECT SHOULD BEGIN AS A DATA PROJECT

4 min read

Read more


AI FROM A TO Z: THE GENERATIVE AI GLOSSARY FOR BUSINESS LEADERS

26 min read

Read more




WATCH OUR LATEST “ASK MORE OF AI” VIDEOS.


GO DEEPER INTO TRUSTED AI.

Video


WHAT DOES THE FUTURE OF AI LOOK LIKE?

The foundation we’re building today sets the standard for the generative AI of
the future. Hear from Salesforce CEO, Marc Benioff, and Accenture CEO, Julie
Sweet, on how companies can use technology with trust and safety in its DNA

Watch the recap
Newsletter


AI IS RAPIDLY EVOLVING. GET THE INSIGHTS YOU NEED TWICE A MONTH.

If you’re wondering how your company can use AI without losing customer trust,
you’re in luck. Our newsletter has all of the latest information and safety
considerations you need to get AI right.

Subscribe now
Research


LEARN MORE ABOUT TRUSTED AI AT SALESFORCE.

Check out the tools we deliver to our employees, customers, and partners to
develop and use AI responsibly, accurately, and ethically.

Learn more




UNLOCK THE POTENTIAL OF TRUSTED AI WITH SALESFORCE.

At Salesforce, trust and AI go hand in hand. We are committed to earning and
maintaining customer trust by providing accurate, secure, transparent,
empowering, and ethical AI solutions that drive your business forward.

Get trusted AI that’s ready for business


JOIN THE TRUST REVOLUTION.

Join us on this new frontier as we redefine the future of customer relationships
with the power of trusted AI. Ask your top AI questions, share your top trusted
AI insights, and learn from others on social media using #AskMoreOfAI.







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