useworkshop.com Open in urlscan Pro
2606:4700:10::6816:4f6f  Public Scan

Submitted URL: https://hello.useworkshop.com/e3t/Ctc/LY*113/cXFgG04/VWVC4f791Wt0W3RgyQP8qjt19W6fpr4J5b7QCHN22w1023lYMRW7lCdLW6lZ3n9W2mQgPH5zg...
Effective URL: https://useworkshop.com/internal-communications-trends-report-2024/?utm_medium=email&_hsmi=296472323&_hsenc=p2ANqtz-82Dy...
Submission: On March 04 via manual from CA — Scanned from CA

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We gathered insights from hundreds of communications professionals across the
globe to find out their priorities, preferred communication channels,
challenges, goals, and the top trends that will shape internal communications in
the new year.

Download Now Scroll for insights


HERE’S A PREVIEW OF SOME OF
THE MAJOR FINDINGS FROM THE REPORT

 * The primary goal for internal communicators in 2024 is engaging employees and
   creating a better place to work.
 * Email is the #1 most-used form of internal communication and is part of the
   strategy for 94% of IC teams.
 * The top three trends for internal communicators in 2024 are manager
   communication, creating employee influencers, and thought leadership.
 * The top three challenges for internal communicators are engagement, measuring
   results, and personalizing content based on employee preferences + needs.


HOW INTERNAL COMMUNICATORS ANONYMOUSLY DESCRIBED THEIR GOALS AND CHALLENGES FOR
2024:

“Create an effective communications plan across departments. What holds me back
is time, buy-in from leadership.”

“I want to reach all employees globally with interesting content that connects
us across borders.”

“Create better processes within our team and work further ahead instead of "just
in time" for everything.”

“I hope to really shift the dial in the way we communicate internally and get
the tools that really support our goals and budget.

“Creating consistent branding and messaging of internal communications and
having a schedule to not bombard staff with multiple and different messages each
day.”

“Hope to do more strategic thinking versus constantly reacting to individualized
requests that don't align with a specific goal/org priority.”

“I hope to be able to reach our frontline employees better, communicate with our
Spanish-speaking staff more effectively, and measure the effectiveness of our
internal comms tools.”

“Streamlined tools for email and text.”

“Measuring and proving effectiveness, getting a seat at the table (internal
comms are not just journalists).”

“Create an effective communications plan across departments. What holds me back
is time, buy-in from leadership.”

“I want to reach all employees globally with interesting content that connects
us across borders.”

“Create better processes within our team and work further ahead instead of "just
in time" for everything.”

“I hope to really shift the dial in the way we communicate internally and get
the tools that really support our goals and budget.

“Creating consistent branding and messaging of internal communications and
having a schedule to not bombard staff with multiple and different messages each
day.”

“Hope to do more strategic thinking versus constantly reacting to individualized
requests that don't align with a specific goal/org priority.”

“I hope to be able to reach our frontline employees better, communicate with our
Spanish-speaking staff more effectively, and measure the effectiveness of our
internal comms tools.”

“Streamlined tools for email and text.”

“Measuring and proving effectiveness, getting a seat at the table (internal
comms are not just journalists).”

“Create an effective communications plan across departments. What holds me back
is time, buy-in from leadership.”

“I want to reach all employees globally with interesting content that connects
us across borders.”

“Create better processes within our team and work further ahead instead of "just
in time" for everything.”

“I hope to really shift the dial in the way we communicate internally and get
the tools that really support our goals and budget.

“Creating consistent branding and messaging of internal communications and
having a schedule to not bombard staff with multiple and different messages each
day.”

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READ THE REPORT!

Learn more about the current and future practices of top internal communication
professionals.

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