www.amazon.com
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urlscan Pro
2600:9000:25a2:8c00:7:49a5:5fd4:b121
Public Scan
Submitted URL: https://perspectivesfordigitaltransformation.com/
Effective URL: https://www.amazon.com/gp/product/B08KYPGT6Y/
Submission: On September 23 via api from US — Scanned from DE
Effective URL: https://www.amazon.com/gp/product/B08KYPGT6Y/
Submission: On September 23 via api from US — Scanned from DE
Form analysis 10 forms found in the DOM
Name: site-search — GET /s/ref=nb_sb_noss
<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
<div id="nav-search-bar-internationalization-key" class="nav-progressive-content">
<input type="hidden" name="__mk_de_DE" value="ÅMÅŽÕÑ">
</div>
<div class="nav-left">
<div id="nav-search-dropdown-card">
<div class="nav-search-scope nav-sprite">
<div class="nav-search-facade" data-value="search-alias=aps">
<span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Kindle-Shop</span>
<i class="nav-icon"></i>
</div>
<label id="searchDropdownDescription" for="searchDropdownBox" class="nav-progressive-attribute" style="display:none">Wähle die Kategorie aus, in der du suchen möchtest.</label>
<select aria-describedby="searchDropdownDescription" class="nav-search-dropdown searchSelect nav-progressive-attrubute nav-progressive-search-dropdown" data-nav-digest="1SD8NwQshDByAo2UzADo2J0Dtdw=" data-nav-selected="14"
id="searchDropdownBox" name="url" style="display: block; top: 2.5px;" tabindex="0" title="Suchen in">
<option value="search-alias=aps">Alle Kategorien</option>
<option value="search-alias=automotive-intl-ship">Automobil</option>
<option value="search-alias=baby-products-intl-ship">Baby</option>
<option value="search-alias=stripbooks-intl-ship">Bücher</option>
<option value="search-alias=computers-intl-ship">Computer</option>
<option value="search-alias=fashion-womens-intl-ship">Damenmode</option>
<option value="search-alias=electronics-intl-ship">Elektronik</option>
<option value="search-alias=movies-tv-intl-ship">Filme und Fernsehen</option>
<option value="search-alias=luggage-intl-ship">Gepäck</option>
<option value="search-alias=hpc-intl-ship">Gesundheit & Haushalt</option>
<option value="search-alias=pets-intl-ship">Haustierbedarf</option>
<option value="search-alias=kitchen-intl-ship">Heim und Küche</option>
<option value="search-alias=fashion-mens-intl-ship">Herrenmode</option>
<option value="search-alias=industrial-intl-ship">Industriell und Wissenschaftlich</option>
<option selected="selected" current="parent" value="search-alias=digital-text">Kindle-Shop</option>
<option value="search-alias=arts-crafts-intl-ship">Kunst und Handwerk</option>
<option value="search-alias=fashion-boys-intl-ship">Mode für Jungen</option>
<option value="search-alias=fashion-girls-intl-ship">Mode für Mädchen</option>
<option value="search-alias=music-intl-ship">Musik, CDs & Vinyl</option>
<option value="search-alias=digital-music">Musik-Downloads</option>
<option value="search-alias=instant-video">Prime Video</option>
<option value="search-alias=deals-intl-ship">Sales & Angebote</option>
<option value="search-alias=beauty-intl-ship">Schönheit & Körperpflege</option>
<option value="search-alias=software-intl-ship">Software</option>
<option value="search-alias=toys-and-games-intl-ship">Spielzeug und Spiele</option>
<option value="search-alias=sporting-intl-ship">Sport und Freizeit</option>
<option value="search-alias=videogames-intl-ship">Videospiele</option>
<option value="search-alias=tools-intl-ship">Werkzeug & Heimwerken</option>
</select>
</div>
</div>
</div>
<div class="nav-fill">
<div class="nav-search-field ">
<div class="ac-input-container">
<div class="ac-live-field" id="ac-liveField" role="status" aria-atomic="true" aria-live="polite"></div>
<div class="ac-input-overlay" aria-hidden="true">
<span class="ac-ghost" id="ac-predictive-text">
<span class="ac-current-input" id="ac-prefix"></span><span class="ac-ghost-suggestion" id="ac-prediction"></span>
</span>
</div>
<label for="twotabsearchtextbox" style="display: none;">Suche Amazon</label>
<input type="text" id="twotabsearchtextbox" value="" name="field-keywords" autocomplete="off" placeholder="Suche Amazon" class="nav-input nav-progressive-attribute" dir="auto" tabindex="0" aria-label="Suche Amazon" spellcheck="false">
</div>
</div>
<div id="nav-iss-attach"></div>
</div>
<div class="nav-right">
<div class="nav-search-submit nav-sprite">
<span id="nav-search-submit-text" class="nav-search-submit-text nav-sprite nav-progressive-attribute" aria-label="Los">
<input id="nav-search-submit-button" type="submit" class="nav-input nav-progressive-attribute" value="Los" tabindex="0">
</span>
</div>
</div>
</form>POST /api/bifrost/acquisitions/v1/actions/arn:action:bifrost:dbs:1:QjA4S1lQR1Q2WTpCdXk6bnVsbDoxNC45OTpVU0Q=?x-client-id=ebook-dp
<form method="post" id="buyOneClick" action="/api/bifrost/acquisitions/v1/actions/arn:action:bifrost:dbs:1:QjA4S1lQR1Q2WTpCdXk6bnVsbDoxNC45OTpVU0Q=?x-client-id=ebook-dp" spacing="none">
<input type="hidden" name="payment.mode" value="one-click" id="paymentMode"> <input type="hidden" name="ref_" value="dbs_p_ebk_r00_pbcb_cv1c00" id="refTag"> <input type="hidden" name="csrf"
value="gznSFTVsIaA9f7xUyARmjfva5YiSwyIFfHDnXP/MUQa1AAAAAQAAAABm8VMccmF3AAAAAKs+FBXVfD4nuL9rqj+gAw=="> <input type="hidden" name="items[0].audibleNarration.addNarration" value="0" id="addNarration"> <input type="hidden"
name="items[0].audibleNarration.audibleAsin" id="audibleAsin"> <input type="hidden" name="items[0].audibleNarration.audibleOurPrice" id="audibleOurPrice">
<div class="a-button-stack">
<div id="promoPriceBlockMessageAboveBuyButton" class="a-section a-spacing-none">
<div style="padding:0px 0px 0px 0px;">
</div>
</div>
<div id="Ebooks-desktop-KINDLE_ALC-one-click-button" class="a-button-stack celwidget" data-csa-c-id="gt1zwy-potb77-2fmok1-l0anjz" data-cel-widget="Ebooks-desktop-KINDLE_ALC-one-click-button"> <span id="checkoutButtonId"
class="a-button a-button-normal a-spacing-none a-button-oneclick a-button-icon"><span class="a-button-inner"><i class="a-icon a-icon-1click"></i><input id="one-click-button" name="submit.one-click-order.x"
aria-label="Jetzt kaufen mit 1-Click Perspectives: Digital Transformation Through the Lens of Strategic Marketing" class="a-button-input" type="submit" value="Jetzt kaufen mit 1-Click"><span id="checkoutButtonId-announce"
class="a-button-text a-text-center" aria-hidden="true"> Jetzt kaufen mit 1-Click </span></span></span> </div>
<div class="a-section a-spacing-none a-text-center" role="contentinfo"> <span class="a-size-small a-color-secondary"> Wenn du auf den obigen Button klickst, stimmst du den
<a href="/-/de/gp/help/customer/display.html?nodeId=201014950">Nutzungsbedingungen des Kindle-Shops</a> zu. </span> </div> <!-- Adds Ref Tags to Desktop -->
<script type="text/javascript">
P.when('jQuery', 'a-button', 'accordionInstrumentation').execute(function($, getButtonCollection, instrumentation) {
getButtonCollection('#oneClickButtonId').enable();
getButtonCollection('#checkoutButtonId').enable();
$("#change-link").removeAttr("href");
var addCheckoutAttributes = function() {
$("#buyOneClick #paymentMode").attr("value", "checkout");
$("#buyOneClick #subtype").val("STANDARD");
$("#borrowProgram").val("");
$("#borrowButtonAction").val("");
$("#buyOneClick #kindleCheckout").val("1");
if (typeof setDsnAndXfsn === "function") {
setDsnAndXfsn();
}
if (typeof insertPaymentProvidersIntoKindleOrderForm === "function") {
insertPaymentProvidersIntoKindleOrderForm();
}
};
// Todo: To be removed with preorder button migration
var onOneClickPreorderButtonClick = function() {
$("#oneClick-preorder-button").click(function() {
$("#buyOneClick #kindleCheckout").val("0");
$("#buyOneClick #refTag").val("");
if (typeof setDsnAndXfsn === "function") {
setDsnAndXfsn();
}
if (typeof insertPaymentProvidersIntoKindleOrderForm === "function") {
insertPaymentProvidersIntoKindleOrderForm();
}
return true;
});
}();
// Todo: To be removed with preorder button migration
var onCheckoutPreorderButtonClick = function() {
$("#checkout-preorder-button").click(function() {
$('#buyOneClick #kindleCheckout').val("1");
$("#buyOneClick #refTag").val("");
if (typeof setDsnAndXfsn === "function") {
setDsnAndXfsn();
}
if (typeof insertPaymentProvidersIntoKindleOrderForm === "function") {
insertPaymentProvidersIntoKindleOrderForm();
}
return true;
});
}();
// BR checkout use-case. Todo: Work with the team to remove it
var onChangeLinkClick = function() {
$("#change-link").click(function() {
addCheckoutAttributes();
$("#buyOneClick").submit();
var counter = instrumentation.counter();
if (counter) {
counter.buttonClick("preferenceChangeLinkDevice");
}
return false;
});
}();
});
</script>
<script type="text/javascript">
// Send csm counter on 'Buy' button click as well preferred payment method buy button click.
P.when('A', 'jQuery', 'accordionInstrumentation', 'ready').execute(function(A, $, instrumentation) {
$('#checkoutButtonId').click(function() {
var counter = instrumentation.counter();
if (counter) {
counter.buttonClick("buyButton");
}
});
});
</script>
<style>
.buyBoxORDivider>h5 {
font-weight: bold !important;
color: #333333 !important;
}
</style>
<script type="text/javascript">
P.when('A', 'jQuery').execute(function(A, $) {
var SERVICE_COUNTER_ENABLE_ONECLICK_ON_MASH_REAPPEAR = "dbsOneClickEnableOneClickButtonOnMashReappear";
var SERVICE_COUNTER_DISABLED_CLICK = "dbsDisabledButtonOneClickButton";
var SERVICE_COUNTER_RE_ENABLE = "dbsReEnableOneClickButton";
var cooldownMilliseconds = 5000;
var _PAGE_REAPPEAR_FROM_CACHE_MASH_EVENT = 'mash:willReappear';
function logCounter(counter) {
if (window.ue && window.ue.count) {
window.ue.count(counter, 1);
}
}
$.fn.preventMultiSubmission = function() {
var currForm = $(this);
currForm.submit(function(e) {
if (currForm.data('submitted') === true) {
logCounter(SERVICE_COUNTER_DISABLED_CLICK);
e.preventDefault();
} else {
currForm.data('submitted', true);
setTimeout(function() {
logCounter(SERVICE_COUNTER_RE_ENABLE);
currForm.data('submitted', false);
}, cooldownMilliseconds); //Re-enable the button after cooldown time
}
});
// Fix for TT: https://t.corp.amazon.com/P25461968
// We should NOT freeze the 1-Click button when user returns to the DP page by hitting back buttton
// This is an issue in mshop since the page gets cached in history
A.on(_PAGE_REAPPEAR_FROM_CACHE_MASH_EVENT, function() {
logCounter(SERVICE_COUNTER_ENABLE_ONECLICK_ON_MASH_REAPPEAR);
currForm.data('submitted', false);
});
};
$("#buyOneClick").preventMultiSubmission();
A.on.ready(function() {
$("#sendSample").preventMultiSubmission();
});
});
</script>
<script type="text/javascript">
P.when('A', 'jQuery').execute(function(A, $) {
/*
Claimed Applicable Promotions
Expose a jQuery event trigger here that will show a message about
what promotions will be applied to this purchase. Since the "You Save"
message and price is calculated pre-promotion, we'll hide that message
to avoid confusion.
*/
A.on('kindle_price_block_show_promotions', function(promotionText, numberOfPromotions) {
//Show list of promotions
$('#kindle_applied_promotions').html(promotionText).children().css('textDecoration', 'none');
//Show promotion stackable message if there is more than one promotion
if (numberOfPromotions > 1) {
$('#kindle_promo_multiple_promo_message').show();
}
//Hide the amount saved and show the popover
$('.kindle-price .ebooks-price-savings').hide();
$('#kindle_promo_message').show();
});
});
</script>
<span class="a-declarative" data-action="a-popover" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-a-popover"
data-a-popover="{"closeButtonLabel":"Schließen","name":"promo-in-price-block","position":"triggerBottom","popoverLabel":"Aktionen werden beim Kauf angewendet"}"
data-csa-c-id="jcq4uz-seyn3a-72mhkl-1eacct">
<p id="kindle_promo_message" class="a-spacing-small a-spacing-top-small a-text-center a-size-small a-color-link">
<a id="kindle_promo_message_popover" href="javascript:void(0)" role="button" class="a-popover-trigger a-declarative"> Aktionen werden beim Kauf angewendet <i class="a-icon a-icon-popover"></i></a> </p>
</span>
<div class="a-popover-preload" id="a-popover-promo-in-price-block">
<p class="a-spacing-small a-spacing-top-small"> Diese Aktionen werden auf diesen Artikel angewendet: </p>
<p id="kindle_applied_promotions"> </p>
<p id="kindle_promo_multiple_promo_message" class="a-spacing-small a-color-tertiary"> Einige Angebote können miteinander kombiniert werden, andere nicht. Für mehr Details lese bitte die Nutzungsbedingungen der jeweiligen Promotion. </p>
</div>
<style type="text/css">
#kindle_promo_message,
#kindle_promo_multiple_promo_message {
display: none;
}
#kindle_promo_message_popover {
text-decoration: none;
}
</style>
</div>
<div class="a-row a-spacing-top-small">
<style>
#xrayForTextbooksBullet i {
margin-left: 0;
}
</style>
</div>
<div id="kcpAppMessage-Buybox" class="a-section a-text-center celwidget" data-csa-c-id="mi98o6-9og9e7-vn2u8-lnptls" data-cel-widget="kcpAppMessage-Buybox">
<a id="kcpAppsPopOver" class="a-size-mini a-link-normal kcpAppsPopOver" href="javascript:void(0);"> <span class="kcpAppBaseBox_"> <span class="kcpAppsPopOver"> Lies mit <span class="a-text-bold"> kostenfreier App </span> </span> </span> </a>
</div>
</form><form id="addToCart" action=""><input data-addnewaddress="add-new" id="cartAddressNew" name="dropdown-selection" type="hidden" value="add-new" class="nav-progressive-attribute"><input data-addnewaddress="add-new" id="cartAddressUsed"
name="dropdown-selection-ubb" type="hidden" value="add-new" class="nav-progressive-attribute"></form>POST /digital/bulk-checkout?ref=bulk_con_bfo
<form method="post" class="digital-bulk-form" action="/digital/bulk-checkout?ref=bulk_con_bfo" spacing="none">
<div class="a-row a-spacing-small">
<h3 id="buyForOthersTitle" class="a-size-base-plus">Für andere kaufen</h3><span class="a-size-base">Kaufe und versende dieses eBook an andere Personen.<br><span class="a-declarative" data-action="a-popover" data-csa-c-type="widget"
data-csa-c-func-deps="aui-da-a-popover" data-a-popover="{"width":"350","name":"consumerBuyForOthersPopover","position":"triggerHorizontal"}"
data-csa-c-id="kslsxe-qd3tu9-81celr-v8ns6g"><a aria-labelledby="bfo-learn-more-popover-title" href="javascript:void(0)" role="button" class="a-popover-trigger a-declarative">Weitere Informationen <i class="a-icon a-icon-popover"></i></a></span>
<div class="a-popover-preload" id="a-popover-consumerBuyForOthersPopover">
<h2 id="bfo-learn-more-popover-title" class="a-size-base-plus a-spacing-small a-text-center">Kaufen und Versenden von eBooks an andere Personen</h2>
<hr aria-hidden="true" class="a-divider-normal">
<ol class="a-ordered-list a-vertical" role="list">
<li><span class="a-list-item"><span>Menge auswählen</span></span></li>
<li><span class="a-list-item"><span>Versandoption auswählen und eBooks kaufen</span></span></li>
<li><span class="a-list-item"><span>Empfänger können auf jedem unterstützten Gerät lesen.</span></span></li>
</ol><br>
<hr aria-hidden="true" class="a-divider-normal">
<p class="a-size-small a-color-secondary">Diese eBooks können nur von Empfängern im gleichen Land eingelöst werden. Einlöse-Links und eBooks können nicht weiterverkauft werden.</p>
</div>
</span>
</div>
<div class="a-row a-spacing-top-micro a-grid-vertical-align a-grid-center">
<div class="a-column a-span12 a-span-last"><span class="a-declarative" data-action="quantity-selected-button-action" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-quantity-selected-button-action" data-quantity-selected-button-action="{}"
data-csa-c-id="2lso-4ndlj5-mt8kmz-4i0omf"><span id="buy-for-others-buy-button" class="a-button a-spacing-none a-button-base showable web bfoBuyButton"><span class="a-button-inner"><input data-bfotype="con"
aria-label="Dieses Kindle-Buch jetzt für andere kaufen." class="a-button-input" type="submit" value="Weiter"><span id="buy-for-others-buy-button-announce" class="a-button-text" aria-hidden="true">Weiter</span></span></span></span></div>
</div><input type="hidden" name="displayedPrice" value="14.99"><input type="hidden" name="quantityLimit" value="1000"><input type="hidden" name="actionId"
value="arn:action:pa:1:QjA4S1lQR1Q2WTpBVFZQREtJS1gwREVSOkdpZnQ6bnVsbDoxNC45OTpVU0Q6bnVsbA=="><input type="hidden" name="csrf" value="g8vmrFlTtD5G0kVFMgQl2TOyQDFtvjlzbuXoMDSlsDitAAAAAQAAAABm8VMccmF3AAAAAL1Z8Ja/E9xfqJT7XVH9gA=="><input
type="hidden" name="asin" value="B08KYPGT6Y"><input type="hidden" name="displayedPriceCurrencyCode" value="USD"><input type="hidden" name="cor.0" value="US"><input type="hidden" name="offerListingId"
value="WbNa3hTVIj84DthMOCzi%2Fox0YKToDNxqolfAuCDrMixh3jm%2Bvq7dxr%2BwZpxTQ8oGDhPV9Mc69qcCDZOfcBXgs5V7lWwN8xRs9zkoQnmzW5h9g544SLXPf%2Bj%2F14Db5EqNUhaJhK8R4kRkFRTkZ6iG2KjZ2KRKqXbkzv4Qte714MJBl%2F0LMjZ%2Blt7X9hyVu%2BzG">
</form>POST /api/bifrost/acquisitions/v1/actions/arn:action:bifrost:dbs:1:QjA4S1lQR1Q2WTpTYW1wbGU=?&x-client-id=ebook-dp
<form id="sendSample" method="post" action="/api/bifrost/acquisitions/v1/actions/arn:action:bifrost:dbs:1:QjA4S1lQR1Q2WTpTYW1wbGU=?&x-client-id=ebook-dp" class="a-spacing-micro"> <input type="hidden" name="csrf"
value="g50atZ+6ANcVB8iBHk++aD7LyAaFfxWNnRJ4XfCqgLjlAAAAAQAAAABm8VMccmF3AAAAAKs+FBXVfD4nuL9rqj+gAw=="> <span id="sendSampleButton" class="a-button a-spacing-none a-button-base full-width"><span class="a-button-inner"><input class="a-button-input"
type="submit" value="Kostenlose Leseprobe senden" aria-labelledby="sendSampleButton-announce"><span id="sendSampleButton-announce" class="a-button-text" aria-hidden="true"> Kostenlose Leseprobe senden </span></span></span>
<div id="sendSampleDeliverTo">
<div id="DeliverToDeviceMessage" class="celwidget" data-feature-name="DeliverToDeviceMessage" data-csa-c-type="widget" data-csa-c-content-id="DeliverToDeviceMessage" data-csa-c-slot-id="DeliverToDeviceMessage" data-csa-c-asin=""
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="pgozb2-fxuzmo-h45j9b-cx0ms6" data-cel-widget="DeliverToDeviceMessage">
<div class="a-section a-text-center"> <span class="a-declarative" data-action="a-popover" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-a-popover"
data-a-popover="{"closeButtonLabel":"Schließen","inlineContent":"\u003cp> Dieser Titel ist in all deinen geeigneten Kindle-Apps und -Geräten verfügbar. \u003c\/p> \u003cp> Gehe zu \u003ca class=\"a-link-legal\" target=\"_blank\" rel=\"noopener\" href=\"/hz/mycd/digital-console/alldevices\"> Meine Inhalte und Geräte verwalten \u003c\/a> um an ein bestimmtes Gerät zu senden. \u003c\/p>","popoverLabel":"An Meine Kindle-Bibliothek senden"}"
id="deliver-to-device-popup" data-csa-c-id="7vbp32-vs2i9r-jbpphy-ywx2ln">
<a id="deliver-to-device-popup-trigger" href="javascript:void(0)" role="button" class="a-popover-trigger a-declarative"> An Meine Kindle-Bibliothek senden <i class="a-icon a-icon-popover"></i></a> </span> </div>
</div>
</div>
</form>POST /gp/product/handle-buy-box
<form method="post" id="addToWishListForm" action="/gp/product/handle-buy-box" class="a-content">
<input type="hidden" id="session-id" name="session-id" value="138-5151480-9864226">
<input type="hidden" id="ASIN" name="ASIN" value="B08KYPGT6Y">
<input type="hidden" id="rsid" name="rsid" value="138-5151480-9864226">
<input type="hidden" id="sourceCustomerOrgListID" name="sourceCustomerOrgListID" value="">
<input type="hidden" id="sourceCustomerOrgListItemID" name="sourceCustomerOrgListItemID" value="">
<input type="hidden" name="wlPopCommand" value="">
<input type="hidden" id="offerListingID" name="offerListingID" value="">
<input type="hidden" id="isMerchantExclusive" name="isMerchantExclusive" value="0">
<input type="hidden" id="merchantID" name="merchantID" value="">
<input type="hidden" id="nodeID" name="nodeID" value="">
<input type="hidden" id="storeID" name="storeID" value="">
<input type="hidden" id="viewID" name="viewID" value="glance">
<script>
function atwlEarlyClick(e) {
e.preventDefault();
if (window.atwlLoaded) {
return; //if JS is loaded then we can ignore the early click case
}
var ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID = "website.wishlist.detail.add.earlyclick";
var csrfTokenForm = document.querySelector('input[id="lists-sp-csrf-form-token"]');
var csrfToken = csrfTokenForm ? csrfTokenForm.value : "";
var paramMap = {
"asin": "B08KYPGT6Y",
"vendorId": ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID,
"isAjax": "false"
}
var url = "/hz/wishlist/additemtolist?ie=UTF8";
for (var param in paramMap) {
url += "&" + param + "=" + paramMap[param];
}
var xhr = new XMLHttpRequest();
xhr.open("POST", url, false);
xhr.setRequestHeader("anti-csrftoken-a2z", csrfToken);
xhr.onload = function() {
window.location = xhr.responseURL; //Needed to force a redirect; not supported on IE!
}
xhr.send();
}
</script>
<div id="wishlistButtonStack" class="a-button-stack a-padding-none">
<script>
'use strict';
P.when('A').execute(function(A) {
A.declarative('atwlDropdownClickDeclarative', 'click', function(e) {
window.wlArrowEv = e;
e.$event.preventDefault();
(function() {
if (window.P && window.atwlLoaded) {
window.P.when('A').execute(function(A) {
A.trigger('wl-drop-down', window.wlArrowEv);
})
return;
}
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DEM AUTOR FOLGEN
Lynn ScheurellLynn Scheurell
Folgen
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PERSPECTIVES: DIGITAL TRANSFORMATION THROUGH THE LENS OF STRATEGIC MARKETING
KINDLE AUSGABE
von Lynn Scheurell (Author) Format: Kindle Ausgabe
4,3 4,3 von 5 Sternen 3 Sternebewertungen
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erneut.
--------------------------------------------------------------------------------
Get Beyond Existing Paradigms for More Effective B2B Marketing
Digital transformation is the solution to ‘never enough-ness.’
Business inherently runs on ‘never enough’ – time, clients, content, pipeline,
money, campaigns, form fills, etc. This leads to overwhelm, burn-out, fragmented
initiatives, redundant effort, and all kinds of dysfunctional gunk that clogs
the path to meaningful outcomes.
It’s not enough to just check the boxes of marketing impressions, traffic,
engagement, traffic, click-through rate, or brand recognition. Instead, it
includes strategic business planning to understand consumer preferences and
consumption, design wins, and facilitate customer and user experience, all of
which, ultimately, result in bottom line revenues.
As a deceptively simple definition, digital transformation is the process of
streamlining, prioritizing, and addressing systemic constraints to support
delivering greater value effectively - with ease and efficiency - to both
customers and employees. In other words, the results of digital transformation
are less stress, increased productivity, and happy people. And a strong digital
marketing strategy helps make that happen.
This book explores initiating digital transformation by way of marketing. Why?
Because marketing is about business leadership in positioning specific outcomes
of value via a promise backed by data to gain support through either brand
recognition or business (new and/or renewed). Some of the topics covered include
- a definition of today’s Experience Economy and the power of micro-moments
- how ecosystems drive business relationships and results
- the indicators that flag a digital transformation initiative is needed
- how proven methods are being overtaken by fast-evolving marketing
conversations
- three pivot points to turn disruption into opportunity
- the hierarchy of business needs and how they support business growth
- what enlightened C-level leaders can do to guide successful digital
transformation
- the significance of brand archetyping to understand and express company values
and personality
- the pain and the power of strategic digital marketing
- the twelve intangible benefits that are emotionally compelling for conversions
- and much more
As a digital strategist and copywriter for projects ranging from Fortune 100
companies to visionary startups, I wrote this book to capture best practices and
inspiration. A good marketer understands and uses the best techniques to get
optimal visibility with the right future customers; a great marketer introduces
the leading edge for strategic advantage in gaining visibility both externally
and internally. When marketing leads identified audiences to places they could
not go on their own and shows them they cannot get that result anywhere else, it
creates organizational change and business growth.
Digital transformation is one of the most significant and essential priorities
of our time. May this book be a conversation-starter within your sphere of
influence.
Get your copy today, then be sure to come back and leave a review – thanks in
advance! :+)
Mehr lesen
--------------------------------------------------------------------------------
Vorherige Folie der Produktdetails
1. Seitenzahl der Print-Ausgabe
128 Seiten
2. Sprache
Englisch
3. Haftnotizen
Auf Kindle Scribe
4. Erscheinungstermin
8. Oktober 2020
5. Dateigröße
1908 KB
6. PageFlip
Aktiviert
7. Word Wise
Aktiviert
8. Verbesserter Schriftsatz
Aktiviert
9. Alle Details anzeigen
Nächste Folie der Produktdetails
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REZENSIONEN DER REDAKTION
PRESSESTIMMEN
Digital transformation has become a common buzz word, but many people don't
really understand what it means or what the company is trying to transform. Lynn
Scheurell clearly explains what a company's digital transformation does for the
customer and his or her interaction with the company.
While the title makes it seem like this book is only for marketers, it should be
read by anyone in the C-suite, upper management, sales and marketing, and IT.
Lynn writes about how departments within companies should no longer operate in
silos, but how connecting all of them digitally benefits both the employees
through the ease of accessible data and customers by creating a seamless
experience.
Everyone is competing with Amazon's incredibly high customer service standards.
They achieve these high standards through integrating every customer touchpoint
into one seamless experience for the customer. If your company cannot provide
that, then it's time for a digital transformation.
Read the book to understand what your end goals should be when updating your
company's data integration systems. You benefit. Your employees benefit. Your
customers benefit, which makes them promote your goods or services and more
likely to be a repeat customer. Win-win-win.
AUTORENKOMMENTAR
When I was about seventeen, I had my first crisis ofmeaning. What was I supposed
to study? What degree should I get? What was Isupposed to DO with my life? I
talked to guidance counselors, teachers,parents, store clerks, librarians and
anybody standing still who might have anidea for me. I took multiple aptitude
tests to find out what I was good at(including for the military but that's
another story). Despite all mysearching, I did not get any answers that felt
right. It was frustrating. Frommy perspective, I was determining the course of
the rest of my life and Iwanted to do it RIGHT.
One morning while in bed between sleep and waking, I heard avoice. Nobody was
there with me--but I distinctly heard a voice. It said,"actualize potential."
What? I sat up to sort it out. The only clarity I hadwas a feeling around those
words--they felt RIGHT. In that moment, I understoodthat my unique purpose was
to actualize potential.
Over the course of my life, that proved to be where I ammost comfortable--in
being a catalyst for transformation. It started withfriends and spread to
acquaintances, then to people I would meet standing inlines, and then to
colleagues. I found I had a talent for insight when it cameto seeing current
circumstances and identifying possibilities from it, then howto turn them into
reality.
Professionally, I had a variety of jobs--everything from toballroom dance
instructor to restaurant manager to physician recruiter to tempagency
manager--along with my own business born from people insisting they payme for my
clarity. Eventually, I formalized that into a consultancy of sorts,working with
entrepreneurs and business owners through various aspects ofbusiness-building. I
became known for helping my clients accelerate theiroutcomes through a variety
of tools and, more significantly, compellingclarity.
My clients have always said I bring an energy that infusesthem with inspiration,
and a perspective they couldn't see on their own. I lovethat. As we worked
together, they would ask me to turn my clarity intonarrative form for them to
use in their marketing. That turned into helpingthem build their websites, which
led me into the world of internet marketing.Somehow, I received a Woman in
Ecommerce award. And I attracted enough businessto keep me afloat financially as
I stumbled around figuring out my system forcreating transformation by working
with my clients.
Naturally, whatever I learned for myself became part of whatI could share with
others to compress their learning curve. I didn't wantothers to go through the
confusion, overwhelm and dissatisfaction of notknowing that I had experienced.
At one point, having spent a healthy $50,000 on building myskills portfolio,
things were not going all that great in my business. In thatmoment, a dear
friend called and said he needed a writer, someone to churn outcontent without
needing a lot of direction, available NOW. I was not about totake a job--at this
point, I was committed to revitalizing my business. Henearly begged me to help
him and said it would be only a few months; thatturned into nearly a year and a
half. That was when I discovered my abilitiesto create transformation applied to
B2B environments as well.
My decades of experience in digital marketing, branddevelopment, systems
thinking, thought leadership and writing brought insightand articulation
together for fresh results. Almost by accident, I discoveredmy life purpose of
actualizing potential had a new playground--B2B digitaltransformation.
While my resume in the B2B space has only been a little morethan six-ish years
(at the time of this writing), and in the IT space, I'vebeen honing the skills
needed to guide and support digital transformation fordecades. Even more, I was
born for it. I am a catalyst, an accelerator, atransformationalist.
ÜBER DIE AUTORENSCHAFT UND WEITERE MITWIRKENDE
Lynn Scheurell, B2B Strategist and CEO of SavvyX, has beencreating savvy
experiences through digital strategy, content, and copywritingsince 1998. Known
for translating the complex into clarity as well as herempowering,
conversational approach, Lynn imparts mastery in brand and digital
transformation,communication, and connection with audiences.
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PRODUKTINFORMATION
* ASIN : B08KYPGT6Y
* Erscheinungstermin : 8. Oktober 2020
* Sprache : Englisch
* Dateigröße : 1908 KB
* Gleichzeitige Verwendung von Geräten : Keine Einschränkung
* Text-to-Speech (Vorlesemodus) : Aktiviert
* Screenreader : Unterstützt
* Verbesserter Schriftsatz : Aktiviert
* X-Ray : Nicht aktiviert
* Word Wise : Aktiviert
* Haftnotizen : Auf Kindle Scribe
* Seitenzahl der Print-Ausgabe : 128 Seiten
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INFORMATIONEN ZUM AUTOR
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zu erhalten.
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LYNN SCHEURELL
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When I was seventeen, I just HAD to know WHY my life would matter. That was when
I had an epiphany that became my life’s guiding star – a ‘voice’ that said I was
to “actualize potential.” That message focused me toward facilitating positive
transformation.
A personal goal was to not have regrets and have good memories. So I was a
wrangler and rodeo barrel racer in Wyoming. I saw the statue of David in Rome,
held my breath in the sacred silence of Notre Dame, and visited all of Leonardo
daVinci’s homes. I've held my face inches from King Tut’s mask, drove a vintage
Jeep through Guadalajara, partied with reggae musicians in Ocho Rios, and
touched the Viking Jarlabanke Runestones in Täby. I became a professional
ballroom, then belly, dancer. To share all that life offers through being open
to change, I became a bestselling author.
Professionally, I had mainstream jobs, from restaurant management to physician
recruiting to paying health claims to nonprofit fundraising to being a Dean of
Education. I’ve been a digital strategist and copywriter for Fortune 100
companies, visionary startups, and entrepreneurial ventures. I’ve had numerous
side hustles, owned a boutique, and a Feng Shui business that became about
translating life purpose into viable business. That evolved into teaching the
art of change and personal transformation for self-mastery through business.
Business accelerates personal growth. I’m honored to be a catalyst for upshift.
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Bewertet in den USA am1. Februar 2021
Digital transformation has become a common buzz word, but many people don't
really understand what it means or what the company is trying to transform. Lynn
Scheurell clearly explains what a company's digital transformation does for the
customer and his or her interaction with the company.
While the title makes it seem like this book is only for marketers, it should be
read by anyone in the C-suite, upper management, sales and marketing, and IT.
Lynn writes about how departments within companies should no longer operate in
silos, but how connecting all of them digitally benefits both the employees
through the ease of accessible data and customers by creating a seamless
experience.
Everyone is competing with Amazon's incredibly high customer service standards.
They achieve these high standards through integrating every customer touchpoint
into one seamless experience for the customer. If your company cannot provide
that, then it's time for a digital transformation.
Read the book to understand what your end goals should be when updating your
company's data integration systems. You benefit. Your employees benefit. Your
customers benefit, which makes them promote your goods or services and more
likely to be a repeat customer. Win-win-win.
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