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Effective URL: https://triolearners.com/marketing-to-medicare-or-medicaid-beneficiaries-what-you-can-and-cannot-do/257?through=Albert08J...
Submission: On June 09 via manual from IN — Scanned from DE
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info@triolearners.com Tel:+1-661-336-9555 * Home * About Us * Webinars * Live Webinars * Recorded Session * Industry * FDA Compliance * Medical Devices * Clinical Research * Audit Webinar * HR Compliance * Banking and Finance * Hospital and Healthcare * Packaging and Labeling * Accounting, Payroll and Taxation * Food and beverages * Software * Miscellaneous * Membership * Blogs * Latest Blogs * Latest News * Contact * Login * Login * Register * Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do By: William Mack Copeland More Webinars By Expert Schedule: 13 June, 2022 (Monday) Time: 10:00 AM PST | 01:00 PM EST Duration: 60 Minutes Webinar ID : 257 Countdown for your webinar: * 4days * 14Hrs * 28Mns * 55Secs Download Brochure Request Callback Email Reminder LIVE WEBINAR OPTIONS ($199) - Live Session for 1 Participant +INCREASE PARTICIPANTS 1 Participants$199 2 Participants$299 3 Participants$399 4 Participants$449 5 Participants$499 6 Participants$549 7 Participants$599 ($269) - Live + Recorded Session ($249) - Live + Transcript ($450) - Live + Training CD ON DEMAND OPTIONS ($179) - Transcript (PDF Transcript of Training) ($239) - Downloadable Recorded Session ($370) - Training CD GROUP SESSION OPTIONS ($799) - Group Session Participants + Recorded Group Session (10 Participants). To add extra participants, please contact our Customer Support Team $ Enroll For Webinar WEBINAR DETAILS * OVERVIEW * WHY SHOULD YOU ATTEND? * AREA COVERED * WHO WILL BENEFIT? If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute. This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing. When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties, and even criminal prosecution. WHY SHOULD YOU ATTEND? Because the Anti-Kickback Statute is so broad in what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story. This program will review not only the Statute and its safe harbors but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior. AREA COVERED * A brief review of the Anti-Kickback Statute, what it is, and what is prohibited * A brief review of the safe harbors that relate to marketing activities * A review of the OIG advisory opinions as they relate to marketing * A review of OIG compliance guidance as it relates to marketing * An overview of case law relating to marketing activities * Strategies that should be taken to preclude liability WHO WILL BENEFIT? * Hospital executives * Physicians, including dentists, podiatrists, and chiropractors * Physician practice executives * DME provider executives * Ancillary service providers * Ancillary service provider executives * Attorneys representing any and all of the above Because the Anti-Kickback Statute is so broad in what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story. This program will review not only the Statute and its safe harbors but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior. * A brief review of the Anti-Kickback Statute, what it is, and what is prohibited * A brief review of the safe harbors that relate to marketing activities * A review of the OIG advisory opinions as they relate to marketing * A review of OIG compliance guidance as it relates to marketing * An overview of case law relating to marketing activities * Strategies that should be taken to preclude liability * Hospital executives * Physicians, including dentists, podiatrists, and chiropractors * Physician practice executives * DME provider executives * Ancillary service providers * Ancillary service provider executives * Attorneys representing any and all of the above SPEAKER PROFILE William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations. A former hospital chief executive officer, he is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007. More Webinars By Expert UPCOMING WEBINARS Toolkit for Conducting Exit Interviews -------------------------------------------------------------------------------- By: Bob Verchota June 17, 2022 10:00 AM PST | 01:00 PM EST How to Write Procedures to Avoid Human Errors -------------------------------------------------------------------------------- By: Ginette M. 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Rothwell June 21, 2022 12:00 PM PST | 03:00 PM EST Supplemental Pay Essentials: Special Withholding Rules For Bonuses, Severance Pay, Commissions And Fringe Benefits -------------------------------------------------------------------------------- By: Patrick Haggerty June 22, 2022 10:00 AM PST | 01:00 PM EST FMLA and ADA: Managing Leaves Does Not Need to be (that) Complicated -------------------------------------------------------------------------------- By: Melveen Stevenson June 22, 2022 10:00 AM PST | 01:00 PM EST Workplace Harassment Prevention: How to Conduct an Internal Harassment and Bullying Investigation -------------------------------------------------------------------------------- By: Diane L. Dee June 22, 2022 12:00 PM PST | 03:00 PM EST Managing Excel Data Through the Use of Sorting, Filtering, Subtotalling -------------------------------------------------------------------------------- By: Cathy Horwitz June 22, 2022 12:00 PM PST | 03:00 PM EST All About Civility - Eliminating a Culture of Gossip Rumors and Destructive Behavior: Whatever Happened to Respect? -------------------------------------------------------------------------------- By: Bruce Lee June 23, 2022 10:00 AM PST | 01:00 PM EST Onboarding Best Practices for Millennial and All Employees -------------------------------------------------------------------------------- By: Bob Verchota June 23, 2022 12:00 PM PST | 03:00 PM EST How to Assess Risks and Evaluate Controls -------------------------------------------------------------------------------- By: Jonnie Keith June 23, 2022 10:00 AM PST | 01:00 PM EST How to Create a Drama Free Workplace -------------------------------------------------------------------------------- By: Michael Healey June 23, 2022 12:00 PM PST | 03:00 PM EST Workplace Investigations 101: How to Conduct your Investigation Like a Pro -------------------------------------------------------------------------------- By: Dr. Susan Strauss June 24, 2022 12:00 PM PST | 03:00 PM EST Building an Employee Handbook that Works -------------------------------------------------------------------------------- By: Don Phin June 24, 2022 10:00 AM PST | 01:00 PM EST Stay Interviews: A Powerful Employee Engagement and Retention Tool -------------------------------------------------------------------------------- By: Marcia Zidle June 24, 2022 10:00 AM PST | 01:00 PM EST Why EBITDA Doesn't Spell Cash Flow and What Does -------------------------------------------------------------------------------- By: Dev Strischek June 24, 2022 12:00 PM PST | 03:00 PM EST Handling and Documenting a Non-Performing Employee -------------------------------------------------------------------------------- By: Carolyn Riggins June 27, 2022 10:00 AM PST | 01:00 PM EST California Meal and Rest Breaks: What You Dont Know Can Cost You -------------------------------------------------------------------------------- By: Melveen Stevenson June 27, 2022 12:00 PM PST | 03:00 PM EST New NACHA Operating Rules Changes for 2022 and Beyond! -------------------------------------------------------------------------------- By: Donna K Olheiser June 27, 2022 10:00 AM PST | 01:00 PM EST Effective Documentation of Employee Performance -------------------------------------------------------------------------------- By: Steven G. Meilleur June 28, 2022 10:00 AM PST | 01:00 PM EST Here We Go Again! The DOL is increasing the Overtime Threshold in 2022. How Will this Impact Employers and Employees? -------------------------------------------------------------------------------- By: Margie Faulk June 28, 2022 12:00 PM PST | 03:00 PM EST Purchasing Cards: Overcoming Risks and Creating an Effective Program -------------------------------------------------------------------------------- By: Brian G. Rosenberg June 29, 2022 10:00 AM PST | 01:00 PM EST Stay Interviews: A Powerful Engagement and Retention Tool -------------------------------------------------------------------------------- By: Melveen Stevenson June 9, 2022 12:00 PM PST | 03:00 PM EST How to Prepare For and Host a FDA Inspection and Respond to 483's -------------------------------------------------------------------------------- By: Edwin Waldbusser June 9, 2022 12:00 PM PST | 03:00 PM EST Batch Record Review and Product Release -------------------------------------------------------------------------------- By: Danielle DeLucy June 9, 2022 10:00 AM PST | 01:00 PM EST I-9 Audits: Strengthening Your Immigration Compliance Strategies -------------------------------------------------------------------------------- By: Diane L. Dee June 9, 2022 10:00 AM PST | 01:00 PM EST FDA Compliant Handling of Out-of-Trend Results in Pharmaceutical Quality Control -------------------------------------------------------------------------------- By: Kelly Thomas June 10, 2022 12:00 PM PST | 03:00 PM EST Payroll Rules & Administration Made Simple: Proper Classification & Payment of Employees & Contractors -------------------------------------------------------------------------------- By: Carl Young June 10, 2022 12:00 PM PST | 03:00 PM EST FORM I-9 2022: ICE Announces New Extension Date and Requirements -------------------------------------------------------------------------------- By: Margie Faulk June 10, 2022 10:00 AM PST | 01:00 PM EST Impact Assessments For Supplier Change Notices -------------------------------------------------------------------------------- By: Alan M Golden June 10, 2022 10:00 AM PST | 01:00 PM EST Working Remotely: Avoiding Burnout by Managing Stress and Anxiety, Balancing Work and Home, and keeping Committed and Connected -------------------------------------------------------------------------------- By: Judith Belmont June 13, 2022 12:00 PM PST | 03:00 PM EST Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do -------------------------------------------------------------------------------- By: William Mack Copeland June 13, 2022 10:00 AM PST | 01:00 PM EST Moving from Peer to Boss: Supervisor 101 -------------------------------------------------------------------------------- By: Tonia Morris June 13, 2022 12:00 PM PST | 03:00 PM EST Project Management for administrative professionals -------------------------------------------------------------------------------- By: Rebecca Staton-Reinstein June 13, 2022 10:00 AM PST | 01:00 PM EST Neutralizing Harassment - How to Promote the Proactive Personal Response -------------------------------------------------------------------------------- By: Beverly Beuermann-King June 14, 2022 12:00 PM PST | 03:00 PM EST CFPB's New Proposed Debt Collections Rules -------------------------------------------------------------------------------- By: Justin Muscolino June 14, 2022 10:00 AM PST | 01:00 PM EST How To Deal With Toxic People -------------------------------------------------------------------------------- By: Michael Healey June 14, 2022 10:00 AM PST | 01:00 PM EST Terminating Employees Safely -------------------------------------------------------------------------------- By: Bob McKenzie June 14, 2022 12:00 PM PST | 03:00 PM EST Becoming the Leader Others Want to Work For -------------------------------------------------------------------------------- By: Pete Tosh June 15, 2022 10:00 AM PST | 01:00 PM EST Staffing Strategies - Recruit and Select Wisely -------------------------------------------------------------------------------- By: Deborah Jenkins June 15, 2022 10:00 AM PST | 01:00 PM EST Building a World Class Accounts Payable Operation: P2P, AP -------------------------------------------------------------------------------- By: Brian G. Rosenberg June 15, 2022 10:00 AM PST | 01:00 PM EST The Top Ten Excel Functions Everyone Should Know -------------------------------------------------------------------------------- By: Cathy Horwitz June 15, 2022 12:00 PM PST | 03:00 PM EST Risk Assessment for Medical Devices -------------------------------------------------------------------------------- By: Charles H. Paul June 15, 2022 12:00 PM PST | 03:00 PM EST Fatal Errors Employers Make When Updating Employee Handbooks that Can Be a Legal Landmine! Learn What Policies are Mandated for 2022! -------------------------------------------------------------------------------- By: Margie Faulk June 16, 2022 12:00 PM PST | 03:00 PM EST Dealing With Employees Burnout -------------------------------------------------------------------------------- By: Carolyn Riggins June 16, 2022 10:00 AM PST | 01:00 PM EST Establishing a Robust Supplier Management Program -------------------------------------------------------------------------------- By: Kelly Thomas June 16, 2022 10:00 AM PST | 01:00 PM EST Toolkit for Conducting Exit Interviews -------------------------------------------------------------------------------- By: Bob Verchota June 17, 2022 10:00 AM PST | 01:00 PM EST How to Write Procedures to Avoid Human Errors -------------------------------------------------------------------------------- By: Ginette M. Collazo June 17, 2022 12:00 PM PST | 03:00 PM EST Excel - Automation - VBA & Macros 101 -------------------------------------------------------------------------------- By: Mike Thomas June 21, 2022 12:00 PM PST | 03:00 PM EST GMP Environmental Monitoring for Pharmaceutical Clean Rooms -------------------------------------------------------------------------------- By: Roger Cowan June 21, 2022 10:00 AM PST | 01:00 PM EST Your Employees are organizing a Union -------------------------------------------------------------------------------- By: Gerry McLaughlin June 21, 2022 01:00 PM EST| 10:00 AM PST Leading Functional Work Teams - Overcoming Dysfunctions -------------------------------------------------------------------------------- By: Michael Healey June 21, 2022 12:00 PM PST | 03:00 PM EST Effective Succession Planning -------------------------------------------------------------------------------- By: William J. Rothwell June 21, 2022 12:00 PM PST | 03:00 PM EST Supplemental Pay Essentials: Special Withholding Rules For Bonuses, Severance Pay, Commissions And Fringe Benefits -------------------------------------------------------------------------------- By: Patrick Haggerty June 22, 2022 10:00 AM PST | 01:00 PM EST FMLA and ADA: Managing Leaves Does Not Need to be (that) Complicated -------------------------------------------------------------------------------- By: Melveen Stevenson June 22, 2022 10:00 AM PST | 01:00 PM EST Workplace Harassment Prevention: How to Conduct an Internal Harassment and Bullying Investigation -------------------------------------------------------------------------------- By: Diane L. Dee June 22, 2022 12:00 PM PST | 03:00 PM EST Managing Excel Data Through the Use of Sorting, Filtering, Subtotalling -------------------------------------------------------------------------------- By: Cathy Horwitz June 22, 2022 12:00 PM PST | 03:00 PM EST All About Civility - Eliminating a Culture of Gossip Rumors and Destructive Behavior: Whatever Happened to Respect? -------------------------------------------------------------------------------- By: Bruce Lee June 23, 2022 10:00 AM PST | 01:00 PM EST Onboarding Best Practices for Millennial and All Employees -------------------------------------------------------------------------------- By: Bob Verchota June 23, 2022 12:00 PM PST | 03:00 PM EST How to Assess Risks and Evaluate Controls -------------------------------------------------------------------------------- By: Jonnie Keith June 23, 2022 10:00 AM PST | 01:00 PM EST How to Create a Drama Free Workplace -------------------------------------------------------------------------------- By: Michael Healey June 23, 2022 12:00 PM PST | 03:00 PM EST Workplace Investigations 101: How to Conduct your Investigation Like a Pro -------------------------------------------------------------------------------- By: Dr. Susan Strauss June 24, 2022 12:00 PM PST | 03:00 PM EST Building an Employee Handbook that Works -------------------------------------------------------------------------------- By: Don Phin June 24, 2022 10:00 AM PST | 01:00 PM EST Stay Interviews: A Powerful Employee Engagement and Retention Tool -------------------------------------------------------------------------------- By: Marcia Zidle June 24, 2022 10:00 AM PST | 01:00 PM EST Why EBITDA Doesn't Spell Cash Flow and What Does -------------------------------------------------------------------------------- By: Dev Strischek June 24, 2022 12:00 PM PST | 03:00 PM EST Handling and Documenting a Non-Performing Employee -------------------------------------------------------------------------------- By: Carolyn Riggins June 27, 2022 10:00 AM PST | 01:00 PM EST California Meal and Rest Breaks: What You Dont Know Can Cost You -------------------------------------------------------------------------------- By: Melveen Stevenson June 27, 2022 12:00 PM PST | 03:00 PM EST New NACHA Operating Rules Changes for 2022 and Beyond! -------------------------------------------------------------------------------- By: Donna K Olheiser June 27, 2022 10:00 AM PST | 01:00 PM EST Effective Documentation of Employee Performance -------------------------------------------------------------------------------- By: Steven G. Meilleur June 28, 2022 10:00 AM PST | 01:00 PM EST Here We Go Again! The DOL is increasing the Overtime Threshold in 2022. How Will this Impact Employers and Employees? -------------------------------------------------------------------------------- By: Margie Faulk June 28, 2022 12:00 PM PST | 03:00 PM EST Purchasing Cards: Overcoming Risks and Creating an Effective Program -------------------------------------------------------------------------------- By: Brian G. Rosenberg June 29, 2022 10:00 AM PST | 01:00 PM EST Stay Interviews: A Powerful Engagement and Retention Tool -------------------------------------------------------------------------------- By: Melveen Stevenson June 9, 2022 12:00 PM PST | 03:00 PM EST How to Prepare For and Host a FDA Inspection and Respond to 483's -------------------------------------------------------------------------------- By: Edwin Waldbusser June 9, 2022 12:00 PM PST | 03:00 PM EST Batch Record Review and Product Release -------------------------------------------------------------------------------- By: Danielle DeLucy June 9, 2022 10:00 AM PST | 01:00 PM EST I-9 Audits: Strengthening Your Immigration Compliance Strategies -------------------------------------------------------------------------------- By: Diane L. Dee June 9, 2022 10:00 AM PST | 01:00 PM EST FDA Compliant Handling of Out-of-Trend Results in Pharmaceutical Quality Control -------------------------------------------------------------------------------- By: Kelly Thomas June 10, 2022 12:00 PM PST | 03:00 PM EST Payroll Rules & Administration Made Simple: Proper Classification & Payment of Employees & Contractors -------------------------------------------------------------------------------- By: Carl Young June 10, 2022 12:00 PM PST | 03:00 PM EST FORM I-9 2022: ICE Announces New Extension Date and Requirements -------------------------------------------------------------------------------- By: Margie Faulk June 10, 2022 10:00 AM PST | 01:00 PM EST Impact Assessments For Supplier Change Notices -------------------------------------------------------------------------------- By: Alan M Golden June 10, 2022 10:00 AM PST | 01:00 PM EST Working Remotely: Avoiding Burnout by Managing Stress and Anxiety, Balancing Work and Home, and keeping Committed and Connected -------------------------------------------------------------------------------- By: Judith Belmont June 13, 2022 12:00 PM PST | 03:00 PM EST Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do -------------------------------------------------------------------------------- By: William Mack Copeland June 13, 2022 10:00 AM PST | 01:00 PM EST Moving from Peer to Boss: Supervisor 101 -------------------------------------------------------------------------------- By: Tonia Morris June 13, 2022 12:00 PM PST | 03:00 PM EST Project Management for administrative professionals -------------------------------------------------------------------------------- By: Rebecca Staton-Reinstein June 13, 2022 10:00 AM PST | 01:00 PM EST Neutralizing Harassment - How to Promote the Proactive Personal Response -------------------------------------------------------------------------------- By: Beverly Beuermann-King June 14, 2022 12:00 PM PST | 03:00 PM EST CFPB's New Proposed Debt Collections Rules -------------------------------------------------------------------------------- By: Justin Muscolino June 14, 2022 10:00 AM PST | 01:00 PM EST How To Deal With Toxic People -------------------------------------------------------------------------------- By: Michael Healey June 14, 2022 10:00 AM PST | 01:00 PM EST Terminating Employees Safely -------------------------------------------------------------------------------- By: Bob McKenzie June 14, 2022 12:00 PM PST | 03:00 PM EST Becoming the Leader Others Want to Work For -------------------------------------------------------------------------------- By: Pete Tosh June 15, 2022 10:00 AM PST | 01:00 PM EST Staffing Strategies - Recruit and Select Wisely -------------------------------------------------------------------------------- By: Deborah Jenkins June 15, 2022 10:00 AM PST | 01:00 PM EST Building a World Class Accounts Payable Operation: P2P, AP -------------------------------------------------------------------------------- By: Brian G. Rosenberg June 15, 2022 10:00 AM PST | 01:00 PM EST The Top Ten Excel Functions Everyone Should Know -------------------------------------------------------------------------------- By: Cathy Horwitz June 15, 2022 12:00 PM PST | 03:00 PM EST Risk Assessment for Medical Devices -------------------------------------------------------------------------------- By: Charles H. Paul June 15, 2022 12:00 PM PST | 03:00 PM EST Fatal Errors Employers Make When Updating Employee Handbooks that Can Be a Legal Landmine! Learn What Policies are Mandated for 2022! -------------------------------------------------------------------------------- By: Margie Faulk June 16, 2022 12:00 PM PST | 03:00 PM EST Dealing With Employees Burnout -------------------------------------------------------------------------------- By: Carolyn Riggins June 16, 2022 10:00 AM PST | 01:00 PM EST Establishing a Robust Supplier Management Program -------------------------------------------------------------------------------- By: Kelly Thomas June 16, 2022 10:00 AM PST | 01:00 PM EST Toolkit for Conducting Exit Interviews -------------------------------------------------------------------------------- By: Bob Verchota June 17, 2022 10:00 AM PST | 01:00 PM EST SET YOUR REMINDER × Close DOWNLOAD BROCHURE × Close REQUEST A CALLBACK × Close SUBSCRIBE TO OUR NEWSLETTER For our latest blogs and news, stay updated with us! 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