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Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do

By: William Mack Copeland
More Webinars By Expert
Schedule: 13 June, 2022 (Monday)
Time: 10:00 AM PST | 01:00 PM EST
Duration: 60 Minutes
Webinar ID : 257

   Countdown for your webinar:

 * 4days
 * 14Hrs
 * 28Mns
 * 55Secs

Download Brochure Request Callback Email Reminder


LIVE WEBINAR OPTIONS

($199) - Live Session for 1 Participant

+INCREASE PARTICIPANTS

1 Participants$199 2 Participants$299 3 Participants$399 4 Participants$449 5
Participants$499 6 Participants$549 7 Participants$599
($269) - Live + Recorded Session ($249) - Live + Transcript ($450) - Live +
Training CD


ON DEMAND OPTIONS

($179) - Transcript (PDF Transcript of Training) ($239) - Downloadable Recorded
Session ($370) - Training CD


GROUP SESSION OPTIONS

($799) - Group Session Participants + Recorded

Group Session (10 Participants).
To add extra participants, please contact our Customer Support Team


$
Enroll For Webinar


WEBINAR DETAILS

 * OVERVIEW
 * WHY SHOULD YOU ATTEND?
 * AREA COVERED
 * WHO WILL BENEFIT?

If your organization, be it a hospital, physician practice, DME provider, or any
other provider offering healthcare services or supplies, engages in marketing
its product or services, care must be taken to ensure that the organization does
not run afoul of the Anti-Kickback Statute.

This program will review not only the Statute itself, and the safe harbors, but
will also critique the case law, OIG advisory opinions, and OIG compliance
guidance to help you understand what you can and cannot do with engaging in
healthcare marketing.

When you finish this program, you should have a good understanding of what you
can and cannot do with regard to marketing activities. The penalties for not
conducting a marketing program correctly can be severe, including exclusion,
civil monetary penalties, and even criminal prosecution.



WHY SHOULD YOU ATTEND?

Because the Anti-Kickback Statute is so broad in what it proscribes, healthcare
organizations, conducting what would be normal marketing activities in other
industries, have run afoul of the Statute on numerous occasions. The Statute and
the regulations only tell part of the story.

This program will review not only the Statute and its safe harbors but will
provide an in-depth overview of OIG guidance and advisory opinions dealing with
marketing activities, as well as a review of case law regarding marketing
behavior.



AREA COVERED

 * A brief review of the Anti-Kickback Statute, what it is, and what is
   prohibited
 * A brief review of the safe harbors that relate to marketing activities
 * A review of the OIG advisory opinions as they relate to marketing
 * A review of OIG compliance guidance as it relates to marketing
 * An overview of case law relating to marketing activities
 * Strategies that should be taken to preclude liability



WHO WILL BENEFIT?

 * Hospital executives
 * Physicians, including dentists, podiatrists, and chiropractors
 * Physician practice executives
 * DME provider executives
 * Ancillary service providers
 * Ancillary service provider executives
 * Attorneys representing any and all of the above

Because the Anti-Kickback Statute is so broad in what it proscribes, healthcare
organizations, conducting what would be normal marketing activities in other
industries, have run afoul of the Statute on numerous occasions. The Statute and
the regulations only tell part of the story.

This program will review not only the Statute and its safe harbors but will
provide an in-depth overview of OIG guidance and advisory opinions dealing with
marketing activities, as well as a review of case law regarding marketing
behavior.

 * A brief review of the Anti-Kickback Statute, what it is, and what is
   prohibited
 * A brief review of the safe harbors that relate to marketing activities
 * A review of the OIG advisory opinions as they relate to marketing
 * A review of OIG compliance guidance as it relates to marketing
 * An overview of case law relating to marketing activities
 * Strategies that should be taken to preclude liability


 * Hospital executives
 * Physicians, including dentists, podiatrists, and chiropractors
 * Physician practice executives
 * DME provider executives
 * Ancillary service providers
 * Ancillary service provider executives
 * Attorneys representing any and all of the above


SPEAKER PROFILE

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in
Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. He
is also president of Executive & Managerial Development Group, a consulting
entity providing compliance and other fraud and abuse related services. A
graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is
a frequent author and speaker on health law topics. He is a member of the
American Health Lawyers Association, American, Ohio and Cincinnati Bar
Associations. A former hospital chief executive officer, he is a life fellow in
the American College of Healthcare Executives. He was awarded the American
College of Health Care Executives Senior-Level Healthcare Executive Regent’s
Award in 2007.



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