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THE SECRET STRATEGIST

Trying to work out why Brand is a dirty word.




WHY DON’T PRODUCT TEAMS GET IT?

Product teams are great, but their role in marketing their products needs to be
clearly defined. This is for everyone’s benefit, but especially for their
customers. When looking to work as a team on marketing the products, you tend to
get the product showcase. In comes the team that has spent years imagining,
testing,

Written by

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Secretstrategist



13.7.2024

Published on

13.7.2024



Secretstrategist

13.7.2024


WHY DON’T PRODUCT TEAMS GET IT?

Product teams are great, but their role in marketing their products needs to be
clearly defined. This is for everyone’s benefit, but especially for their
customers. When looking to work as a team on marketing the products, you tend to
get the product showcase. In comes the team that has spent years imagining,
testing,

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Most recent

 * Secretstrategist
   
   13.7.2024
   
   
   WHY DON’T PRODUCT TEAMS GET IT?
   
   Product teams are great, but their role in marketing their products needs to
   be clearly defined. This is for everyone’s benefit, but especially for their
   customers. When looking to work as a team on marketing the products, you tend
   to get the product showcase. In comes the team that has spent years
   imagining, testing,
   
   Read post

 * Secretstrategist
   
   13.7.2024
   
   
   IT'S NOT THEM, IT'S YOU: WHY CLIENTS 'DON'T GET IT' AND HOW TO FIX…
   
   There comes a point in everyone’s career when they do the digging, look at
   100% of what’s available to them, and then present the 1% back to a client.
   That then flows seamlessly into creative that is in perfect alignment with
   the strategy, reflects the business, and will achieve the goals, growing the
   business
   
   Read post

 * Secretstrategist
   
   13.7.2024
   
   
   BRAND HAS A WHINY BITCH PROBLEM
   
   The branding industry has undermined its own credibility and value. We’ve
   done this to ourselves. Branding is one of those disciplines that has always
   seemed to be more important to the people who practice it rather than to the
   people who buy it. And so you get articles like this, explaining how brand
   consultancy
   
   Read post

 * Secretstrategist
   
   12.7.2024
   
   
   WHY THIS?
   
   I’m a strategist. What the fuck does that mean? I help businesses solve
   problems that stop them from growing. The way I do that is by using
   principles of branding to help solve these problems. I work at a company that
   describes itself as a brand consultancy. One of my responsibilities is to
   write
   
   Read post

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