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Submission Tags: analytics-framework
Submission: On April 21 via api from US — Scanned from DE
Submission Tags: analytics-framework
Submission: On April 21 via api from US — Scanned from DE
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<h2>Do you have a team of 5+ people? You can schedule a demo with one of our team.</h2>
<p>Fill in this form so we can get a better understanding of your goals with CXL, and you’ll be able to book a time on our calendars.</p>
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Search CXL:
Experimentation Agency Message Testing Start 7-day trial for $1 Training Pricing
Community Blog Resources Login Help
TOP 1% MARKETERS TEACH YOU WHAT THEY KNOW
MASTER THE MOST IN-DEMAND MARKETING SKILLS WITH OUR ONLINE COURSES CREATED BY
MARKETERS WITH A PROVEN RECORD OF DRIVING REAL GROWTH.
Start 7-day trial for $1
Monthly subscription from $125
“CXL influenced a quantum leap in my career. After 10 months of study, I was
hired alongside some of the most brilliant minds in experimentation to work with
leading brands from all over the world.”
Carlos Trujillo,
Experimentation
Strategist @ Speero
ON-DEMAND COURSES TAUGHT BY ELITE MARKETERS FROM
COMPANIES LIKE DRIFT, CLICKUP AND HUBSPOT
Andy McCotter-B.
ClickUp, ZoomInfo Ben Labay
CXL, Speero
Jennifer Warren
Indeed, RadioShack
Derek Gleason
Workshop Digital, Shopify
April Rassa
Adobe, Chargebee
LEARN FROM THE
LEGITIMATE EXPERTS
WITH A PROVEN
TRACK RECORD
Betting your career and your company’s growth on some guru’s playbook is
dangerous.
We identify the top 1% masters of the marketing craft through a rock-solid
vetting process that we’ve been perfecting for over a decade. Then we get them
to teach you what they’re best at.
Browse all courses and instructors here.
HOW WE IDENTIFY AND VET
TOP 1% MARKETERS
This is how we find and vet the top 1% marketers:
1. We regularly survey the marketing community for experts they want to learn
from
2. We narrow down the list through a reference check, talking to their peers
and executives
3. We make sure they have a proven track record, meaning they’ve significantly
contributed to growth of more than 2 companies
We guarantee that you will learn practical insights straight from the trenches,
from the absolute best marketers who’ve really done it.
PATRICK
CAMPELL
CEO at Profitwell
Instructor in: Pricing & Packaging.
SEAN
ELLIS
Founder at GrowthHackers
Instructor in: Growth Marketing.
DANIEL J.
MURPHY
Director of Product Marketing at Drift, Hubspot
Instructor in: Product Marketing.
SUSAN
WENOGRAD
VP of Performance Marketing at Marpipe, Nextiva
Instructor in: Facebook Ads, Google Ads.
HELP YOUR COMPANY GROW WITH FRAMEWORKS THAT BRING RESULTS
In 2016, Drift’s CEO, David Cancel, famously said that the era of product-based
differentiation is going away. By now, we can conclude that it has already gone
away.
A marketer’s work has never been more impactful. The way to win today is through
brand, positioning, community, and understanding your customer better than any
of your competitors do. In a word, marketing.
This is where you will find the strategies, frameworks and tactics that our
instructors applied in real-life scenarios which led to hyper-growth of their
companies.
Smart companies of all sizes train
their marketing teams at CXL
ALL-ACCESS
SUBSCRIPTION
STARTING AT $125/MONTH
* Access to 90+ courses and 11 minidegrees
* Earn certificates and add them to your LinkedIn profile
* 2500+ playbooks
* Community access
Start 7-day trial for $1
MINIDEGREE
LIFETIME ACCESS
ONE TIME PAYMENT OF $990
* Lifetime access to selected Minidegree program
* Earn a certificate and add it to your LinkedIn profile
Browse all minidegrees
Start 7-day trial for $1
Browse all minidegrees
Companies happily reimburse CXL trainings. Here’s an email template to pitch
your manager.
JOSH ROBERTS
Managing director @ Mantis3D, US
“CXL HAS LEAD TO MORE PROFESSIONAL GROWTH
THAN ANY OTHER YEAR IN MY LIFE. THE BEST
EDUCATIONAL INVESTMENT I HAVE EVER MADE.”
WHO ARE CXL
TRAININGS FOR
If you’re a marketer, but you’re tired of getting basic templates and advice
from top search results, CXL is for you. You’ll get battle-tested playbooks from
the best marketers in the world. We guarantee it.
If you’re looking to break into a new career, CXL is your fastest way to the
top.
We don’t let any schmuck with a webcam and a Youtube channel peddle you their
$20 fluffy intro course. We bring you the best, most actionable instruction
available.
WHAT YOU WILL
LEARN WITH CXL
Our trainings are focused on areas of marketing that create the most impact.
Most of the time, this means revenue generation and establishing a strong
competitive moat. This includes:
* Customer acquisition
* Conversion optimization
* Positioning and messaging through product marketing
* Standing out with brand marketing
* Measuring all of the above with digital analytics
Check out our entire curriculum.
‘CXL GAVE MY TEAM THE TOOLS TO CREATE AND
RUN A SUCCESSFUL GROWTH TEAM. I NOW HAVE THE
METHODOLOGY TO BE MORE SUCCESSFUL IN MY
DAY-TO-DAY TASKS, AND TO FURTHER MY CAREER.’
Brandon V.
Growth Project Manager @ Seedbox Digital
WHO ARE CXL
TRAININGS FOR
If you’re a marketer, but you’re tired of getting basic templates and advice
from top search results, CXL is for you. You’ll get battle-tested playbooks from
the best marketers in the world. We guarantee it.
If you’re looking to break into a new career, CXL is your fastest way to the
top.
We don’t let any schmuck with a webcam and a Youtube channel peddle you their
$20 fluffy intro course. We bring you the best, most actionable instruction
available.
JOSH ROBERTS
Managing director @ Mantis3D, US
“CXL HAS LEAD TO MORE PROFESSIONAL GROWTH
THAN ANY OTHER YEAR IN MY LIFE. THE BEST
EDUCATIONAL INVESTMENT I HAVE EVER MADE.”
SNEAK PEAK INTO ON-DEMAND CONTENT
DELIVERED BY TOP 1% MARKETERS
Google Tag Manager for Beginners - Course Promo
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Live
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WHAT OTHER MARKETERS HAVE TO SAY ABOUT CXL
Waiting for testimonial.to embed code to be provided.
ALL-ACCESS
SUBSCRIPTION
STARTING AT $125/MONTH
* Access to 90+ courses and 11 minidegrees
* Earn certificates and add them to your LinkedIn profile
* 2500+ playbooks
* Community access
Start 7-day trial for $1
MINIDEGREE
LIFETIME ACCESS
ONE TIME PAYMENT OF $990
* Lifetime access to selected Minidegree program
* Earn a certificate and add it to your LinkedIn profile
Browse all minidegrees
Start 7-day trial for $1
Browse all minidegrees
Companies happily reimburse CXL trainings. Here’s an email template to pitch
your manager.
BECOME CERTIFIED IN 11 MINIDEGREES
Each course is a puzzle piece teaching discrete skills. Each Minidegree is a
completed puzzle teaching a marketing discipline from A to Z and takes you on a
path towards becoming the top 1% marketer. After going through the entire
curriculum, you’ll be given an exam that earns you a CXL certificate. Add your
certificates to your LinkedIn profile, share your accomplishments with the
world, and join our alumni network.
Minidegree
BRAND MARKETING
From creating and refining a strategic brand identity, messaging and community
building, this program teaches you all you need to know to compete on brand and
win by radical differentiation.
Program duration: 42h 08min
View training
Designed to help marketing professionals create and refine a strategic brand
identity, this advanced certification program will give you deep marketing
knowledge across key brand disciplines.
At the end of the Brand Marketing Minidegree, you’ll have the processes, tools,
and transferrable techniques to level up your brand — no matter your industry or
role.
Minidegree
CONVERSION OPTIMIZATION
This program teaches you how to drive growth without spending more. Learn
methodologies and processes to get more and bigger wins with your A/B tests and
experimentation as whole.
Program duration: 58h 28min
View training
Learn how to convert your traffic into customers, run more successful
experiments, and get the skills to deliver consistent revenue gains on any
website you work on.
optimization best practices | conversion research | testing strategies | CRO
program management
Minidegree
CUSTOMER ACQUISITION
Start acquiring customers profitably and at scale across key organic and paid
channels, like Google Ads, Facebook Ads, YouTube Ads, LinkedIn Ads and SEO.
Program duration: 24h 59min
View training
Learn how to get customers via paid and organic channels, profitably and at
scale.
Digital Marketing | SEO | Paid Acquisition
Minidegree
DIGITAL ANALYTICS
Learn in-depth skills for the Google suite of analytics tools to become a
data-driven specialist who can set up any needed tracking and turn data into
insights and money.
Program duration: 57h 54min
View training
Learn in-depth skills for the Google suite of analytics tools to become a
data-driven specialist who can set up any needed tracking and turn data into
insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics
APIs
Minidegree
DIGITAL MARKETING
This program teaches you the most in-demand digital marketing skills companies
fight over, like customer acquisition, conversion optimization and content
marketing.
Program duration: 50h 55min
View training
Master the most impactful acquisition channels like Facebook, Google and
LinkedIn ads.
Develop and execute an effective content marketing program.
Minidegree
DIGITAL PSYCHOLOGY & PERSUASION
Use proven psychological frameworks and persuasion to improve your website,
understand behavior, and influence purchase patterns, ultimately increasing
online sales.
Program duration: 37h 34min
View training
Use proven psychological frameworks to improve your website, understand
behavior, and influence purchase patterns.
Neuromarketing | persuasion | applied behavioral psychology
Minidegree
ECOMMERCE MARKETING
Master all key elements of ecommerce marketing, from paid and organic customer
acquisition, retention, strategy and measurement, and successfully grow a
profitable ecommerce business.
Program duration: 36h 19min
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Prove yourself in the most challenging discipline of marketing and propel your
career.
Learn all about the best ecommerce marketing strategies and tactics.
Minidegree
GROWTH MARKETING
Master key growth disciplines, from growth methodologies and processes,
experimentation frameworks, research and analytics, and become a T-shaped
marketer focused on driving growth.
Program duration: 95h 12min
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Learn to accelerate your business by running growth experiments, optimizing the
channels that work best for you, and scaling your growth program.
Data and analytics | growth channels | experimentation
Minidegree
PRODUCT MARKETING
Build strategic skills across positioning, messaging, sales enablement, persona
research and pricing, and develop winning go-to-market strategies at any stage
of growth with this program.
Program duration: 33h 40min
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The Product Marketing Minidegree is a training program that teaches you how to
advance across all core product marketing disciplines.
You will learn how to lead effective go-to-market (GTM) launches, bring teams
together, and become a growth driver for your company. No matter the industry or
size.
Minidegree
TECHNICAL CONTENT MARKETING
Get the technical skills to use data to identify your target audience, discover
the content they need, and learn how to produce it at journalistic
standards—while proving the ROI for all of it.
Program duration: 49h 23min
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Become great at content marketing
Get advanced level skills to generate traffic, leads, and sales with your
content.
This program is for people serious about building skills, and are ready to put
in the effort it takes to complete a Minidegree.
Identify the topics that you’re best positioned to cover. Create a coherent
strategy that drives traffic and leads. Get max value from existing content and
scale your program.
Minidegree
TECHNICAL MARKETING
More and more marketing is implemented through technology. You must be the
driver of marketing technology, not merely a concerned passenger. But if you
don’t have technical depth, how can you navigate?
Program duration: 52h 50min
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This mini-degree will provide students a comprehensive look at the technical
skills, tools, and disciplines that make up what digital marketing is today. The
focus is on understanding technical marketing concepts on a superficial level
and to provide students the ability to identify key learning paths they will
want to pursue in further studies.
ALL-ACCESS SUBSCRIPTION
* Access to 90+ courses and 11 minidegrees
* Earn certificates and add them to your LinkedIn
* 2500+ playbooks
* Community access
Start 7-day trial for $1
THE BENEFITS OF CXL MEMBERSHIP
Just going through a video course doesn’t make you a great marketer. That’s why
the CXL subscription gives you a lot more than that:
1. Upskill through high-quality video courses, frameworks, case studies and
other resources
2. Get certified by passing the final exam after completing each program and
share your accomplishments on LinkedIn
3. Easily apply what you’ve learned in real-life scenarios with step-by-step
playbooks that actually drive growth
4. Get support from experts and peers in our community anytime you’re stuck or
looking for a fresh perspective
READY FOR THE
GREATEST LEAP
OF YOUR MARKETING
CAREER SO FAR?
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FREQUENTLY ASKED QUESTIONS
TRIAL
Are there any extra charges if I cancel during the trial period?
No. If you cancel or turn off auto-renew before the end of your trial period,
the subscription will not renew and will end when your trial ends.
How much will I pay after my trial period ends?
The price you pay depends on the plan and billing length you selected as well as
any other rate adjustments.
You can check the details of your subscription including the next payment amount
and date from the My Account > Subscriptions page.
Are certificates issued during the trial period?
Certificates are not included as part of the trial.
Course completion certificates are sent automatically for those with an active,
paying subscription. You’ll be able to earn certificates after your trial period
ends and you roll into a paying subscription.
Will I be able to extend my trial?
If you aren’t able to evaluate our product within the 7-day period, reach out to
our customer success team via chat.
How do I skip my trial period?
If you currently aren’t a CXL customer, you can skip the trial period and
immediately start a subscription with no limits. Click here to load the pricing
page with the “Skip trial” option.
If you are already a customer, you can upgrade from trial early to unlock full
access. You will keep any remaining trial days you have.
Is there a free trial?
We offer a $1 trial. The small charge is used for verification purposes. You
won’t be charged the full amount until the end of your trial period or if you
upgrade early for full access.
What is included in the trial?
You’ll be able to access all of the course and minidegree content, the
community, and thousands of playbooks and resources.
After your trial renews or you renew early you will be able to:
– View all pages with no limits; you are limited to 250 page views in the trial.
– Take final exams to complete courses and earn certificates.
– Receive course completion certificates automatically.
PLANS
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or
Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more
people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– Exclusive community.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch
from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa),
please reach out to customer success via live chat.
BILLING
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay
by wire, please message our customer success team via chat for options.
What is parity pricing?
All of our products are priced in USD currency. In order to make our products
more affordable, we have established a system where you can pay in your local
currency using a special metric that adjusts the price you pay according to the
purchasing power of your country.
Is there a discount available?
One of CXL’s company policies is that we don’t discount. Our focus is on the
product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the
pricing and checkout pages.
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