pasnormalstudios.com Open in urlscan Pro
209.38.184.252  Public Scan

Submitted URL: https://pasnormalstudios.lt.acemlna.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZwYXNub3JtYWxzdHVkaW9zLmNvbSUyRnBhZ2VzJTJGdGhlLX...
Effective URL: https://pasnormalstudios.com/de/pages/the-process?vgo_ee=HcGdiHhuXN0CjiMOYKHrLcEh0hfrnu%2BfzZu4rH1nnjc%3D%3AQg3dDl1DyYB%2B6vW...
Submission: On March 11 via api from LU — Scanned from DE

Form analysis 1 forms found in the DOM

<form class="ac-form-container space-y-4">
  <div class="space-y-1"><label class="text-sm font-medium leading-none peer-disabled:cursor-not-allowed peer-disabled:opacity-70" for=":r1:-form-item">Email</label><input
      class="peer flex h-10 w-full rounded-none border border-input bg-background px-3 py-2 text-base ring-offset-background file:border-0 file:bg-transparent file:text-sm file:font-medium placeholder:text-muted-foreground focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:cursor-not-allowed disabled:opacity-30"
      id=":r1:-form-item" aria-describedby=":r1:-form-item-description" aria-invalid="false" type="email" value="" name="email"></div>
  <div class="overflow-hidden transition-all duration-300 ease-in-out max-h-0">
    <div class="space-y-1"><label class="text-sm font-medium leading-none peer-disabled:cursor-not-allowed peer-disabled:opacity-70" for=":r2:-form-item"></label>
      <div class="flex flex-row items-center gap-2 space-y-0"><button type="button" role="checkbox" aria-checked="false" data-state="unchecked" value="on"
          class="peer h-4 w-4 shrink-0 border border-primary/30 ring-offset-background focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:cursor-not-allowed disabled:opacity-50 data-[state=checked]:border-primary data-[state=checked]:text-primary"
          id=":r3:-form-item" aria-describedby=":r3:-form-item-description" aria-invalid="false"></button><input aria-hidden="true" tabindex="-1" type="checkbox" value="on"
          style="transform: translateX(-100%); position: absolute; pointer-events: none; opacity: 0; margin: 0px; width: 16px; height: 16px;"><label class="text-sm leading-none peer-disabled:cursor-not-allowed peer-disabled:opacity-70 font-thin"
          for=":r3:-form-item">When signing up to the Pas Normal Studios newsletter you agree to our <a class="underline" href="/de/pages/terms">Terms and Conditions</a> and our <a class="underline" href="/de/pages/privacy">Privacy Policy</a></label>
      </div>
    </div>
  </div>
  <div class="overflow-hidden transition-all duration-300 ease-in-out max-h-0"><button
      class="inline-flex items-center justify-center text-xs lg:text-sm font-normal px-4 py-2.5 disabled:cursor-not-allowed disabled:bg-primary/50 disabled:text-primary-foreground bg-secondary text-secondary-foreground min-w-[205px] uppercase"
      type="submit">Submit</button></div>
</form>

Text Content

Explore our selection of bundles here.


 * Shop
 * Explore
 * Bundles



0


THE PROCESS

Explore how the design, passion, and manufacturing processes behind the Pas
Normal Studios brand have led the small Copenhagen-based company to a global
name.
Words and Photos by Brandon Van Haeren // Video by Simon Birk


Pas Normal Studios launched its first Mechanism collection in 2015. Co-founder
and artistic director Karl-Oskar Olsen's, aka T.K.O. renowned experience from
the sub-culture-influenced lifestyle brand Wood Wood into his ardent passion for
cycling. Regarded less as a reference to professional cycling's dark past, the
defining impetus for developing the Pas Normal Studios brand is the pursuit of
creating something new and original. Not only limited to the brand's visual
representation but the physical and emotional experiences we encounter when we
ride.



We look at what motivates us to go out riding and how we can challenge our
patterns to ride more. From the social aspect of riding in a group of friends to
the personal reflection one achieves during the solitude of a solo ride. We are
all chasing after a different experience when we set out at the beginning of the
day. And more often than not, we return home at the end of the day with an
experience that exceeded our expectations. The Pas Normal Studios collections
occupy this same space - a brand motivated by exceeding all expectations.

When purchasing technical apparel, the price should represent the product's
quality. Designed with a commitment to utilitarian minimalism. Pas Normal
Studios has adopted a borderless approach to its design processes and production
methods. Refusing to operate under the limitations of normality. This has
provided an unrestricted avenue towards the development of a brand that exceeds
all expectations.





"SELECTION OF SIGNATURE PAS NORMAL STUDIOS FULLY-DYED ITALIAN FABRICS, WHICH
UNDERGO A SPECIFIC VECTOR FABRIC CUTTING PROCESS TO MATCH THE CUSTOM PANEL
SHAPES OF THE BIB SHORTS."

The driving force behind the Pas Normal Studios design process extends far
beyond the simple ambition of exceeding what its users may expect from their
clothing. Rather, what inspires each collection's development and progressive
innovation is the belief that your clothing can help you break beyond the
borders of what you expect of yourself. We look at where and how people are
riding. And strive to create a product that is capable of changing that
individual’s perspective on what can be achieved from cycling with the right
gear. This is where the design process starts. From an individual idea of what
we want the product to accomplish, the collections begin to grow from there. It
is a process that allows for a product to be built from the ground up rather
than from the concept down.


GALLERY



Though the technology and materials influence the applications of each
collection, it is the creative direction of Karl-Oskar Olsen which drives the
aesthetics of each piece. The idea that your subjective perception by visual
stimulation of your clothing, whether it be influenced by its colour, style,
fit, or fashion compatibility, can affect your motivation to ride is an
instrumental component of how we believe our expectations may be overcome. This
ability to instil an elevated sense of confidence or comfort through our apparel
is strongly related to our close relationship with our manufacturers.



The elements of playfulness that appear throughout select collections, such as
Road to Nowhere and T.K.O., are often inspired by various works of music, poetry
and art. Implementing these elements into each collection is often impossible
through traditional production methods. In these situations, new innovative
production methods must be developed to capture artistic expression accurately
in the product.


GALLERY



The necessity for a complete kit that is capable of keeping you cool on a
challenging climb while preventing chilling on the descent or providing
sufficient ventilation on high-paced intervals is a continuous challenge that
must be addressed. As a result, it is the functionality of the kit that defines
the capabilities of the rider. The challenges faced in the design and production
of every Pas Normal Studios piece are addressed and resolved in a manner aimed
at improving the user's performance. The products should drive people to change
their patterns - to challenge how far they think they can go and what they
believe they can accomplish. Only then can we truly break past our borders and
set a path towards encountering new experiences.


STORY INSPIRATION

View all stories
Story
Destination Everywhere: Swan Hill to Adelaide
Entries
Raylyn Nuss
Story
"I will find my way home, mom"
Story
PAS Racing
Story
Mattia De Marchi: another kind of professional

Shipping to:
Germany
Customer Care
Get in touchPas Normal Studios e-Gift CardFAQReturnsWorldwide ShippingCrash
ReplacementCare Guide
About Pas Normal Studios
AboutCareersStoresInternational Cycling ClubImpact & ResponsibilityIndustry
Programme
Legal
Terms & ConditionsPrivacy PolicyCookie PolicyCookie Settings
CUSTOMER CARE


ABOUT PAS NORMAL STUDIOS


LEGAL


FOLLOW US


Break away from the pack and be the first to know about upcoming drops, events,
or deals.
Email
When signing up to the Pas Normal Studios newsletter you agree to our Terms and
Conditions and our Privacy Policy
Submit
Experience in store
Come by one of our stores to hear about our local rides and events
Find store
InstagramYouTubeFacebookStrava
© Pas Normal Studios 2024
Our website uses cookies

Pas Normal Studios ApS would like to use our own and third party cookies and
similar technologies for

 * necessary purposes
 * analytical purposes
 * marketing purposes

You can set your preferences by selecting the options below. Withdraw your
consent at any time via the cookie settings link.



Learn more about how we use cookies and who sets cookies on our website

Necessary cookies help with the basic functionality of our website, e.g.
remember if you gave consent to cookies.

Analytical cookies make it possible to gather statistics about the use and
traffic on our website, so we can make it better.

Marketing cookies make it possible to show you more relevant social media
content and advertisements on our website and other platforms.

Accept necessaryAccept all