www.lyfemarketing.com Open in urlscan Pro
2606:4700:20::681a:dc9  Public Scan

URL: https://www.lyfemarketing.com/
Submission Tags: falconsandbox
Submission: On November 28 via api from US — Scanned from DE

Form analysis 3 forms found in the DOM

GET https://www.lyfemarketing.com/

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GET https://www.lyfemarketing.com/

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Text Content

 * SERVICES
   * Social Media Marketing Services
   * Social Media Advertising Services
   * PPC Management Services
   * Email Marketing Services
   * Short Video Management Services
   * Short Video Advertising Services
 * PRICING
   * Social Media Management Pricing
   * Social Media Advertising Pricing
   * PPC Management Pricing
   * Email Marketing Pricing
   * Short Video Management Pricing
   * Short Video Advertising Pricing
 * OUR WORK
 * REVIEWS
 * BLOG
 * CONTACT
 * GET IN CONTACT
 * Call Us: 404-596-7925
 * 





 * SERVICES
   * Social Media Marketing Services
   * Social Media Advertising Services
   * PPC Management Services
   * Email Marketing Services
   * Short Video Management Services
   * Short Video Advertising Services
 * PRICING
   * Social Media Management Pricing
   * Social Media Advertising Pricing
   * PPC Management Pricing
   * Email Marketing Pricing
   * Short Video Management Pricing
   * Short Video Advertising Pricing
 * OUR WORK
 * REVIEWS
 * BLOG
 * CONTACT
 * GET IN CONTACT
 * Call Us: 404-596-7925
 * 




SOCIAL MEDIA MANAGEMENT COMPANY



AWARD-WINNING SOCIAL MEDIA MARKETING AGENCY IN 2024





GET A FREE PROPOSAL









A TOP SOCIAL MEDIA MANAGEMENT COMPANY





LYFE Marketing is an award-winning social media management company in 2024. Our
marketing firm offers social media marketing services, social media advertising
services, email marketing services, and more. We create and manage
top-performing social media campaigns for businesses by managing social media
networks such as Facebook, Instagram, Twitter, LinkedIn and Pinterest on your
behalf. In short, as a social media marketing agency, we use relevant social
media marketing services to help businesses reach their target audience,
increase traffic, and increase revenue. Get in contact and receive a free
proposal! 






VIEW ALL OF OUR SOCIAL MEDIA MARKETING SERVICES



MORE THAN JUST YOUR SOCIAL MEDIA MARKETING COMPANY





01


SOCIAL MEDIA MARKETING SERVICES

We offer social media management services and social media marketing services as
a leading social media management company. We transform your social media
marketing presence with high-quality content, daily activity,
engagement-monitoring and increased followers. Our social media management
service will attract targeted social media users to follow you, engage with your
content and convert into loyal customers. Additionally, our firm offers social
media marketing services that drive sales for hundreds of companies.



LEARN MORE

02


SOCIAL MEDIA ADVERTISING SERVICES

Our social media advertising services have been tested and proven to accelerate
growth and pair well with our social media management service. By using a social
media advertising agency like LYFE Marketing to create social ads, companies see
more results at lower costs. While many businesses use our agency for Facebook
ads, we also offer Instagram ads, LinkedIn ads and other paid social ads. This
service uses your advertising budget to extend your reach and send targeted
users to your website or landing page while tracking conversions and metrics
that matter.


LEARN MORE

03


EMAIL & SMS MARKETING SERVICES

Email marketing is not dead. In fact, for every $1 spent on email marketing, the
average ROI is $36. Your customers check their email every day. Our email
marketing services will help you stay top of mind and speed up your sales cycle,
all while providing value to your audience. Whether we create weekly newsletters
to send to your subscribers, set up a drip sequence to send the right automated
emails at the right time, or help you follow up with your subscribers via text
message, you can expect quality content that moves prospects through your sales
funnel to buy. 



LEARN MORE

04


PPC MANAGEMENT SERVICES 

When someone types in the product or service you offer into the Google search
bar, does your website appear? If not, you’re probably not implementing PPC! PPC
stands for pay per click and it is synonymous with SEM or search engine
marketing. You can get immediate traffic to your website from search engines
like Google, Bing, and Amazon by paying those search engines directly to place
your website at the top of the search results for relevant search queries. Our
PPC management services handle those ads for you from top to bottom so you can
just sit back and watch the sales roll in.



LEARN MORE


WANT TO LEARN MORE ABOUT OUR SOCIAL MEDIA MARKETING SERVICES?


VIEW ALL SOCIAL MEDIA MARKETING SERVICES




SOCIAL MEDIA MANAGEMENT FIRM




SAVE TIME & GENERATE RESULTS WITH A FUNNEL THAT WORKS



You may be asking yourself, “What can a social media marketing company do for
me?” The biggest benefit our social media marketing agency can provide you with
is more time and a higher ROI at a minimal cost.

The key to creating a successful social media management campaign (or any social
marketing campaign for that matter!) is the ability to lower your CPA (cost per
acquisition) and maximize your ROI (return on investment). The reason we help so
many businesses with their social media marketing is because social media
provides them the avenue to do just this.

Social media platforms like Facebook and Instagram for example offer a world of
targeting options. You can target Facebook users by demographics, interests and
behaviors and you can also upload your own list of customers or email
subscribers to either retarget them or find new customers that look like them in
a lookalike audience.





This gives business owners like you the ability to narrow down your targeting
methods to solely attract qualified leads. When you fail to waste money on
followers and leads that don’t fall into your target audience, you trim the fat
on your marketing budget.

As one of the leading social media management companies, our social media
management services save brands more time and money while generating results.
LYFE Marketing excels in Facebook Marketing, Instagram Marketing and so much
more. Since 2011, our social media marketing firm has managed over 2,000 social
media marketing campaigns. Most importantly, our work shows that our agency
knows how to optimize your social media channels to satisfy your marketing
objectives.

Therefore, we have experience with converting social media advertising
investments into more leads and sales- no matter what industry your business
falls in! If your business is in real estate, ecommerce, nonprofits, law or
anything else, our social media management services position your business for
success.

Now, it’s worth noting that you won’t save time and money via social media by
hiring just any social media marketing company. Some agencies’ social media
marketing strategies are outdated or overused. Unlike them, our marketing team
drives real, qualified traffic to our clients’ websites and storefronts using
strategies that are effective and specific to your business goals and needs.




WE HELP YOU ACCELERATE GROWTH WITH SOCIAL MEDIA MARKETING




“Before LYFE Marketing, no one cared”
Joshua Parham – Westmar Lofts




+364%

INCREASE IN QUALIFIED LEADS


+$108K

INCREASE IN REVENUE ADDED



For instance, as the leasing manager at Westmar Lofts, Joshua needed a company
he could trust to help him close deals. He hired our social media marketing
company and was extremely pleased with the results. In summary, we were able to
increase leads by over 164% and generate over 100K in new lease revenue.




+364%

INCREASE IN QUALIFIED LEADS


+$108K

INCREASE IN REVENUE ADDED



For instance, as the leasing manager at Westmar Lofts, Joshua needed a company
he could trust to help him close deals. He hired our social media marketing
company and was extremely pleased with the results. In summary, we were able to
increase leads by over 164% and generate over 100K in new lease revenue.



“We’ve had fantastic results with LYFE”
Michael Moran – Private Label Extensions




40K

INCREASE IN NEW FOLLOWERS


520%

INCREASE IN NEW TRAFFIC



For instance, Serial entrepreneur, Michael Moran, operates several brands, so
saving time on social media was really important. He hired our social media
agency to improve his social media management with a goal to grow his organic
traffic and followers. In summary, we helped them build massive brand awareness
through social media.




40K

INCREASE IN NEW FOLLOWERS


520%

INCREASE IN NEW TRAFFIC



For instance, Serial entrepreneur, Michael Moran, operates several brands, so
saving time on social media was really important. He hired our agency to manage
for social media management with a goal to grow his organic traffic and
followers. In summary, we helped them build massive brand awareness through
social media.



View More Case Studies





WHAT IS A SOCIAL MEDIA MANAGEMENT COMPANY?



SMM for small businesses can be hard. Our marketing firm has worked closely with
many entrepreneurs to show them how it works. For some, you may experience some
learning gaps from traditional thinking and marketing. But social marketing can
be easily understood and conquered. Likewise, if you are looking for
consultation or someone to help manage your marketing then contact our social
media marketing agency. At LYFE Marketing, your marketing goals are our goals.
Our role as a social media management company is to help you understand and
utilize social media marketing so that your business profits from it! 


Get My Free Proposal


WHAT OUR CLIENTS HAVE TO SAY



Check out these testimonials.





David Lefkovits
Chairman – Niche Digital Brands

 We hit a home run with LYFE 

Certainly, after having worked with multiple social media marketing agencies, we
have finally landed on a winner and hit a home run with Lyfe Marketing. As a
result, their social marketing strategies helped drive qualified traffic to our
website, reduce conversion cost, and increase revenue per visitor.



Shannon Failla
Director at Cardinal Group Management

 They communicate very well  

So, I have worked with the LYFE marketing firm for a few years in multiple
markets across the country. They do an amazing job and know exactly how to
interact with our demographic. In conclusion, they communicate very well and
have yet to turn down a request. I highly recommend their team for any of your
social media marketing needs.



Jingbo Shan
Co-Owner at H-Massage

Increased our customer base  

During the last 3 years, LYFE Marketing has remained a very professional and
helpful agency. We have Facebook, Instagram, Twitter and SEO services with them.
We have increased our customer base and they are loyal. This is a social media
management company that cares about their customers.



WHY DO YOU NEED A SOCIAL MEDIA MANAGEMENT COMPANY?





YOUR CUSTOMERS ARE ON SOCIAL MEDIA.



There are almost 4 billion people on social media, and that number continues to
grow every year. This means that regardless of what industry your company is in,
your customers are using social media on a daily basis. It is important that you
keep them engaged and connected to your brand so that you’re always their first
option. Why not put your brand in front of where they’re already scrolling?




THERE ARE PEOPLE SEARCHING FOR YOUR COMPANY.



Similarly, if your company is offering a beneficial product or service, then
there are people searching for it. Make sure you have a presence online to meet
them in their search! We mentioned above that our search engine marketing
services help you appear first in the search results on search engines like
Google. Well, social media platforms like Instagram are starting to have their
own SEO processes as well! For example, you can now optimize your Instagram
account so that it appears for search terms that are relevant to your business
(and we’re not just talking about hashtags or location tags, we’re talking about
regular search queries in the search bar!). Additionally, if someone does click
to your website from a search query on Google or Instagram or anywhere else,
social media can be used to retarget that traffic and get them back to your
website again and again until they convert. Overall, our social media management
service will help your business to utilize social media effectively and generate
new leads and sales.




PEOPLE ARE TALKING ABOUT YOUR PRODUCTS & SERVICES ON SOCIAL MEDIA.



And you need to listen! Your customers are talking on social media and you want
to engage, be a part of the conversation and respond. Whether your page is
receiving direct comments and messages, or there is a general conversation being
had around the products and services you provide, you want to be on top of it.
Our social media management services focus on highlighting the positive aspects
of what your company has to offer, responding quickly and effectively to any
direct messages you receive (both positive or otherwise) and sparking
conversation where relevant to better increase your engagement! The more
touchpoints you can create with someone online, the more likely you are to
foster brand recognition and convert them into a customer later on.




YOU WANT TO STAND OUT FROM THE COMPETITION ON SOCIAL MEDIA.



77.6% of small businesses have said that they social media to promote their
businesses. Chances are if you are not using social media to effectively reach
and convert your target audience, your competition is. The problem is that most
business owners and startups do not have time to manage all of their social
media channels. Or, if they do, they don’t always know the best strategies to
utilize to come out ahead of their competition. You don’t want to just “be on
social media” for the sake of being on it. You want to implement a strategy
that’s specific to your business! That’s where we come in. Our expert marketing
team has the know how to do all the heavy lifting for you and propel you ahead
of your competition.







YOUR SOCIAL MEDIA MARKETING AGENCY


GET MY FREE PROPOSAL




WHAT DOES A SOCIAL MEDIA MANAGEMENT AGENCY DO?



As a social media management agency, we manage your company social media
profiles including content creation and publishing, social media advertising and
social media monitoring.




UNDERSTAND YOUR BUSINESS, TARGET AUDIENCE & COMPETITION



While the action of posting social content is straightforward for most, it’s
more important to consider what you post. We first like to take a step back and
complete an initial audit of your existing online presence, your business as a
whole, your competitors and your target audience.

We don’t create content for our clients without first doing our due diligence in
research. We learn everything we can about your business, your competitors and
your target market.

Even though we are well-versed in executing digital marketing services for
industries of all kinds, we still take the time to understand your specific
business.

What sets you apart from competitors in your industry? What are your USPs
(unique selling points)? Why should your customers choose your business?

These are the types of questions we really dig in to answer with you.

We’ll help you develop a marketing plan and find the right audience. Outside of
the basics such as their age, location etc., what really drives your target
audience to take action?

What goals motivate them and what pain points are they trying to solve? What do
their behavior patterns look like online?

We’ll look at what your competitors are doing on social media to see if there’s
anything they’re doing that resonates well with your shared target audience.

Understanding what motivates your potential customers to purchase your product
or service will help us in determining what to publish on your social media
platforms.

The more we know about your business, your competitors and your potential
customers, the better equipped we’ll be to handle your social platforms overall.




CONTENT CREATION



After we’ve completed some extensive research and crafted a strategy that’s
specific to your business, we’ll then go on to create content for your social
media platforms.

The amount of content we create depends on the plan you’ve signed up for, but in
general we create copy and an image (or video) to accompany that copy for every
post.

The call to actions we include in the copy will vary depending on which social
media platforms you’re publishing on. For example, Instagram does not allow
links in the copy, so we usually refer to the link in the bio. Twitter has a
stricter character limit than other platforms, so we adjust your copy there
accordingly.

Additionally, if you sign up for a social media platform like Instagram, we can
create additional copy for features that are specific to the app, like Instagram
Stories.

As far as the imagery that publishes with the copy, we can use graphics, GIFs
and videos alike.

The main point here is that we create content that specifically based on the
data we find in researching your business.

We use that knowledge to create copy and graphics that will attract the
attention of your target audience and stand out from the competition.




CONTENT CALENDAR PUBLISHING



Earlier we mentioned that posting on social media is straightforward for most,
and that’s true! But it can get tricky when you’re rolling out a pre-planned
monthly calendar. 




No small business owner has the time to manually, individually publish a social
media post with well-thought-out hashtags across multiple platforms, several
times a day.

Doing so would not only deplete you of your time, but it would also leave more
room for spelling and grammatical errors.

We understand that! That’s why we take publishing off your hands too.

We create social media content calendars for our clients a month in advance, and
then we use our publishing and analytics software to schedule out the entire
month’s worth of content in one sitting.

This allows us to ensure no errors are made in the posts, it saves you (and us!)
time, allowing us to focus on other aspects of your marketing, and it allows
your social media followers to expect regular posts from you.




SOCIAL MEDIA ADVERTISING



What many business owners aren’t familiar with is the world of social media
advertising. Behind every tweet and post, there is an advertising platform that
allows you to put money behind your content.

You can either “boost” your existing social media posts, or you can create
completely new social media ads to run.

Either way, social media advertising essentially allows you to put your content,
brand and website in front of more people within your target audience, faster.

Depending on what your business goals and social media goals are, there are
several different types of ad campaigns we can suggest. They vary by objective.




Whether you need to drive traffic to your website, drive direct sales on your
website, drive lead conversions on your website, or simply increase your social
media followers and engagement, social media advertising can help you achieve it
all.

Our social media ad specialists are experienced and capable of executing any ad
campaign you need or that we deem best fit for your business.

The reason so many business owners aren’t super familiar with social media
advertising is because it can get a little technical in setting it all up.

In order to track how many sales and conversions you’re receiving from your
social media efforts, you have to set up tracking pixels that connect your
social advertising accounts to your website.

This is where it helps to have digital marketing experts who do this every day
(like us!) come in and take this task off your hands.

We can make sure your ad campaigns are strategically set up from concept to
execution.




SOCIAL MEDIA MONITORING



You may have heard it said a few times that digital marketing cannot succeed
with a “set it and forget it” strategy.

That’s because the online landscape changes every minute of every day, and that
includes social media!

It’s important to remember that “the internet” is composed of real humans whose
opinions and buying behaviors are constantly changing and being influenced.

That’s why we include social media monitoring with our social media services.

Whether you sign up for our social media management services, social media
advertising services or both, you can rest assured that our firm will be
monitoring your social media efforts for you, daily.

What comments and messages are you receiving from your followers? How well are
people responding to your advertisements? What’s working well for your social
networks and what isn’t?

Our team monitors your social media to make sure all of your followers are
responded to on your business’s behalf as well as to look for any opportunities
to improve your social media strategy.




CUSTOM PRICING TO FIT YOUR NEEDS.



Social media management and social media advertising starting at $600 per month.
Backed by 13 years of experience and over 5,135 businesses helped.


Get My Free Proposal


HOW MUCH DOES SOCIAL MEDIA MANAGEMENT COST?



Our social media management costs range from $650-$1000 per month on average.



The reason it varies so much is because it depends on how many posts you need a
week (or a day!) as well as how many platforms we’re managing.

We fully break down our different social media packages social media management
pricing here, but in short, our social media management costs include a one time
setup fee, our monthly management fee, an account manager, and a recommended
advertising budget.

LYFE Marketing’s mission is to help small businesses grow, so we price our
services with our mission in mind.

We don’t gouge our clients or overcharge. We make our services valuable and
affordable, so you don’t have to sacrifice quality for price or vice versa.




The reason it varies so much is because it depends on how many posts you need a
week (or a day!) as well as how many platforms we’re managing.

We fully break down our different social media packages social media management
pricing here, but in short, our social media management costs include a one time
setup fee, our monthly management fee, an account manager, and a recommended
advertising budget.

LYFE Marketing’s mission is to help small businesses grow, so we price our
services with our mission in mind.

We don’t gauge our clients or overcharge. We make our services valuable and
affordable, so you don’t have to sacrifice quality for price or vice versa.




WHAT DOES BEING A FULL SERVICE SOCIAL MEDIA MANAGEMENT COMPANY MEAN?



We’ve talked a good bit about social media management and all that our social
media marketing services entail, but what does being a full service online
marketing company really mean?

Earlier, we listed out the different services we provide. While social media
advertising, social media management, email marketing, PPC, SEO and so on may
all be separate services, they work best when organized together as a part of
one overarching strategy.

And that’s the benefit of having all of your marketing efforts performed under
one roof! When you stretch your marketing efforts out across multiple agencies,
having one social media marketing company handle your social media while another
agency handles your SEO and so on, it leaves room for miscommunication and
missed opportunities for optimization.




We’ve talked a good bit about social media management and all that our social
media marketing services entail, but what does being a full service online
marketing company really mean?

Earlier, we listed out the different services we provide. While social media
advertising, social media management, email marketing, PPC, SEO and so on may
all be separate services, they work best when organized together as a part of
one overarching strategy.

And that’s the benefit of having all of your marketing efforts performed under
one roof! When you stretch your marketing efforts out across multiple agencies,
having one social media marketing company handle your social media while another
agency handles your SEO and so on, it leaves room for miscommunication and
missed opportunities for optimization.



But having all of your social marketing efforts housed within the same social
media marketing company allows for synergy, optimal efforts in every area, fluid
communication and most importantly, maximum results.

LYFE Marketing was founded on social media marketing, and that’s why we address
it as much as we do (because that’s what people know us best for), but the truth
is we employ experts across many digital marketing services.

So in short, being a full service social media marketing company simply means we
handle all of your marketing needs in one place packaged into one affordable
rate. This gives you peace of mind, more time on your hands and the results
you’ve been looking for.




5 REASONS TO CHOOSE LYFE MARKETING AS YOUR SOCIAL MEDIA MARKETING AGENCY



WE ARE SEASONED IN SOCIAL MEDIA MANAGEMENT AND SOCIAL MEDIA MARKETING!



As we’ve said, we talk about being a social media marketing company a lot
because it’s what we were founded on and therefore what we’re most known for.
But it is not the only digital marketing service we offer! The truth is our team
is seasoned in all of the digital marketing services we provide (otherwise we
wouldn’t offer them!). Beyond social media marketing, this includes SEO, PPC,
email marketing, graphic design and more.



WE UNDERSTAND THE NEEDS & GOALS OF THE SMALL BUSINESS OWNER



We began as a startup and understand all of the obstacles, hardships and
challenges small business owners face. While we’ve grown tremendously since we
were first founded, we have never (and will never) forget what it is like to be
a small business owner juggling everything just trying to grow. It’s no small
feat, but we’re thankful for our journey because it causes us to put a bigger
emphasis on anticipating your needs and meeting them with our marketing and
management services. Whether you’ve dabbled a little bit on social media
marketing but need help, understand social media marketing but don’t have the
time to execute it properly or don’t know the first thing about marketing and
the internet, our company is here to help your business grow.



WE ARE WELL-VERSED IN THE NUMBER OF INDUSTRIES WE’VE PERFORMED MARKETING FOR



The industries we serve are not limited to a set few. For over 12 years, our
social media marketing company has helped small business owners in dentistry,
eccommerce, law, food and hospitality, real estate and many more. Working with
an online marketing agency, like LYFE Marketing, that has experience helping
other companies in your industry succeed gives your company an advantage. We
still complete thorough research on your specific business and competition
because no two businesses are the same, but being well-versed in countless
industries definitely makes things more efficient and effective for us in
marketing your business! Why would you settle for an average social media
management firm with a cookie cutter marketing approach when you can work with
an agency that has already carved a path to success within your specific
industry? Trust LYFE Marketing to garner the results you’re looking for.



WE DON’T MEAN TO BRAG, BUT WE ARE AN AWARD-WINNING AGENCY



Since being founded in 2011, we have obtained several noteworthy achievement,
the biggest being that we’ve ranked on the Inc. 5000 list of the fastest growing
businesses for two years in a row now. The reason this should matter to you as a
business owner is because we use the same marketing services to grown our own
business that we use for our clients. If we’re getting recognized for explosive
growth, and we’re using the same strategies that are fueling our results for
your company, that’s something to get excited about.



ABOVE ALL, OUR BIGGEST PRIORITY IS YOU



Whether you work with a smaller boutique marketing agency or a huge corporation
to market your business, either way business owners often experience the fear of
not being a priority. Smaller agencies often bite off more than they can chew,
stretch themselves thin trying to serve as many clients as they can and provide
you with mediocre service as a result. You may run into unreasonably long
turnaround times, or receive poorly-executed work in this case. Oppositely, to
bigger, corporate marketing chains you run the risk of being another client to
them: another number to perform the same cardboard marketing efforts for. Not to
mention larger agencies can afford to charge you an arm and leg for strategies
that (in our opinion) don’t warrant the cost. That’s why we created LYFE
Marketing with you in mind. We’re aware of the struggles listed (and not
listed!) here that you as the business owner endure when looking for the perfect
digital marketing agency to represent you. Your business is your baby, we get
it! You want to partner with an expert company that is going to care about your
business and your growth as much as you do, and this is exactly what you get
when you partner with LYFE Marketing. You believe in the products and services
you provide, and we believe in you. That’s why we center all of our marketing
services, our pricing and our team around providing the best service and results
possible at a rate small business owners can afford. If you’re ready to take
your online presence by the horns and expedite your business growth, take the
next step forwards and contact us today.




IMPORTANT BENEFITS YOU ENJOY WITH THE RIGHT SOCIAL MEDIA MARKETING COMPANY




REPUTATION MANAGEMENT



What do your online reviews look like right now? Do you have any? Or do you know
whether you have any or not? If so, how have you handled them so far? Sometimes,
small business owners make the mistake of placing lesser importance on their
online reviews because they don’t think their business is “big enough” yet for
them to matter much. But that couldn’t be further from the truth! Listen to
this: 91% of 18-34 year olds trust online reviews as much as personal
recommendations. Plus, 93% of consumers say that online reviews influenced their
purchasing decisions. Lastly, 89% of marketers are showing that influencer
marketing (a concept where social media users are influenced by social media
figures with high followers) is providing a higher ROI than most other channels.
So clearly, your reputation, what people say about you online and online reviews
all matter a lot because the data that’s out there today shows us that your
online reviews have a direct impact on your sales! This is why when you’re a
client of LYFE Marketing, we take special care to monitor and respond to all of
your online reviews, good or bad. Our experts are trained in damage control
should you ever receive severely negative reviews, and oppositely we know how to
foster positive reviews as well.



A COHESIVE & EFFECTIVE MARKETING CAMPAIGN



When choosing a social media marketing company and digital marketing agency to
work with, it’s important to choose an expert team to assist you, but it’s
equally important to choose a team that cares about your business. That’s why
LYFE Marketing gives you the best of both worlds in that aspect. Simply
executing general digital marketing techniques is not enough; it’s imperative
that the marketing team acting on your behalf extensively understands your
business, your goals, your industry, your competitors and your target audience.
LYFE Marketing was founded by 3 men with a dream; we know firsthand what kind of
care, attention and hard work it takes to raise a small business from the ground
up. It’s having this experience coupled with our expertise in digital marketing
and passion for helping other businesses grow that makes us such a powerful
partnership for business owners today.



INCREASE AWARENESS



You probably hear the term “brand awareness” a good bit. A lot of marketers talk
about how increased brand awareness is a positive thing and you need more of it…
but what is it really? What does increasing your brand awareness really look
like and how does it impact your business? Oxford Languages describes brand
awareness as, “the extent to which consumers are familiar with the distinctive
qualities or image of a particular brand of goods or services.” In other words,
people can’t buy from you if they don’t know you exist. And to take it a step
further, people won’t buy from you if they know who you are but don’t trust you.
While a big part of digital marketing is all about metrics and data and about
measuring website clicks and conversion rates, something that’s equally
important but sometimes harder to track is how people feel about your business.
Once people become familiar with your business, do they associate your brand
with positive or negative thoughts in their brain? Was the experience that led
to them learning of your brand in the first place a good one or a bad one? Brand
awareness should exist at the top of your marketing funnel to ensure two things:
1) that you acquire consistent, qualified new leads and followers and 2) that
they enter your funnel with a positive outlook on your brand. This is one aspect
of digital marketing that LYFE Marketing puts a special focus on.



CONVERSION OPTIMIZATION



What good do social ads and website traffic do if all your efforts never lead to
any sales? Whether you’re using social ads or Google ads, getting your
advertisements launched is only half the battle (and even that can take a lot of
technical know how!). Beyond setting your ads up within the native advertising
platform, you also have to install a conversion tracking pixel on your website
from every ad platform you intend to use. The conversion pixel is what allows
you to see how many sales or lead form completions have happened on your website
as a direct result of your social or Google ads. The instructions for installing
it vary by ad platform as well as by the type of website you have. This is where
having a digital marketing expert at your side takes the headache out of the
process! We do this countless times a day and can breeze right through this
process for you- but like we mentioned above, that’s only half the battle! After
your ads are set up correctly and launched, what happens if you still fail to
generate sales from them? This is where conversion optimization comes in. Our
team is skilled in analyzing your campaign for areas of opportunity and looking
at the data of any results received so far (including impressions, clicks,
engagement etc.) to make informed decisions with your campaign moving forward.
If your campaign is not receiving strong results, there are often things that
can be changed and optimized to get the ball rolling. Other agencies may “set it
and forget it” as we say, but not LYFE Marketing!




WANT TO LEARN MORE ABOUT OUR SOCIAL MEDIA MARKETING AND MANAGEMENT SERVICES?


VIEW ALL SOCIAL MEDIA SERVICES


WE’VE DRIVEN OVER 983,287 LEADS FOR CLIENTS THROUGH SOCIAL MEDIA MARKETING.



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“In short, LYFE Marketing made it possible for our business to focus on what we
do best. Their knowledge and expertise has freed up valuable time. So,
definitely one of the best agencies I’ve worked with and I highly recommend them
for your online presence”

–  David









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