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 * Here’s Why
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 * Here’s Why
 * Why TechTarget
   Why TechTarget
   Audiences
   Intent Data
   Engines of Business Outcomes
   Supporting Your GTM
   The TechTarget Brands
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   AUDIENCES
   
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   INTENT DATA
   
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   ENGINES OF BUSINESS OUTCOMES
   
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   THE TECHTARGET BRANDS
   
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   DEMAND GENERATION
   
   Access & Influence In-Market Buyers to Build Pipeline
   
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   ACCOUNT-BASED MARKETING
   
   Target In-Market Accounts & Engage Active Buying Groups
   
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   PARTNER & CHANNEL MARKETING
   
   Accelerate Partner-Led Growth
   
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   ONLINE & IN-PERSON EVENTS
   
   Engaged Audiences. Polished Experiences. Maximum ROI.
   
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   GLOBAL EXECUTION
   
   Advance in the Markets You Care About Most
   
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   HEALTHCARE MARKETING
   
   The intent data revolution comes to healthcare tech marketing
   
   Learn More
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   SALES & PARTNER ENABLEMENT
   
   Custom content to educate sellers and partners on why your solution matters
   
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   ACCOUNT PRIORITIZATION
   
   Find and prioritize the accounts and contacts that are in-market for your
   solutions
   
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   PERSONALIZED OUTREACH
   
   What you need to know to quickly speak to the needs of your buyer
   
   Learn More
 * Products
   Products
   Strategy
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   Strategy
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   Annual Research, Advisory & Intent Insights
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   MARKET MONITOR™ PURCHASE INTENT ANALYTICS
   
   Actionable market intelligence on real enterprise tech buyers
   
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   ANNUAL RESEARCH, ADVISORY & INTENT INSIGHTS
   
   Access in-depth research, purchase intent analytics & analyst advice
   
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   CUSTOM RESEARCH & CONSULTING
   
   Drill down on your specific GTM questions
   
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   Intent Data
   Priority Engine™ Prospect-Level Intent Data™
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   PRIORITY ENGINE™ PROSPECT-LEVEL INTENT DATA™
   
   Understand, engage and convert buyers with the industry’s most powerful
   audience, data and intent insights
   
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   Making Sense of B2B Purchase Intent Data and Putting It to Use
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   ACCOUNT-LEVEL INTENT DATA
   
   The Industry’s Most Powerful Account-Level Intent
   
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   PROSPECT EXPORTS
   
   The industry’s most precise and powerful intent data
   
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   Content
   Custom Content
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   CUSTOM CONTENT
   
   Impactful materials grounded in analyst expertise and research-based insights
   
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   SPONSORABLE CONTENT
   
   Expert-crafted content ready & waiting for you
   
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   DIGITAL ADVERTISING
   
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   Advertising?
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   CUSTOM & NATIVE WEBSITES
   
   Bridge the gap between brand and demand to expand access to new prospects.
   
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   The Death of Third-Party Cookies: What’s Next for Intent-Based Digital
   Advertising?
   Read the Blog
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   Modern BANT Leads
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   CONTENT SYNDICATION
   
   Intent-driven leads that build pipeline
   
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   WEBINAR AUDIENCE & CHANNEL
   
   For more pipeline and continuous audience engagement, combine new and
   existing material into powerful virtual programming.
   
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   Making Sense of B2B Purchase Intent Data and Putting It to Use
   Download the E-book
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   MODERN BANT LEADS
   
   Expert-crafted content ready & waiting for you
   
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   LEAD GENERATION SUBSCRIPTIONS
   
   Deliver a reliable stream of quality leads
   
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   PRIORITY ENGINE™ INTENT DATA FOR SALES
   
   Your fastest path to the deal
   
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   SALES CONTENT
   
   Deal-closing decision support
   
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   Accelerate Pipeline with TechTarget’s Confirmed Projects
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   Platforms
   Priority Engine Intent Data Platform
   BrightTALK Webinar Platform
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   PRIORITY ENGINE INTENT DATA PLATFORM
   
   The industry’s most powerful Account and Prospect-Level Intent™ data
   
   Learn More
   Making Sense of B2B Purchase Intent Data and Putting It to Use
   Download the E-book
   Close
   
   BRIGHTTALK WEBINAR PLATFORM
   
   The BrightTALK Channel helps you to create and distribute content, making
   your brand and messaging discoverable to 32M+ professionals.
   
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ACCELERATING YOUR GROWTH, FROM R&D TO ROI


TO WIN IN TECH, YOU NEED TO GROW FASTER.

And acceleration requires actionable insights, impactful tools and partners
focused on achieving business outcomes. By supporting your teams end-to-end,
Informa TechTarget makes you faster to market and faster to revenue. With a
unique understanding of the digital ecosystem, we empower you to reach and
influence B2B buyers to help you capitalize on growth opportunities at
unprecedented scale.

We engage the buying groups that matter and convert more of them into pipeline
for you.

Learn Why
Connect with an Expert


FASTER TO MARKET AND FASTER TO REVENUE

You need exceptional insights to make better decisions and act on them
decisively. You need to rapidly shape audience sentiment and consideration for
your solutions. Informa TechTarget is uniquely positioned to help. Our deep
expertise comes from nurturing the specific B2B audiences that will drive growth
for you. We create the expert editorial content industry professionals rely on
for their solution-buying decisions.

With more than 750 editors, journalists and industry analysts, we live and
breathe B2B tech. That’s why our analyst-led, data-driven insights clearly
identify business-enhancing opportunities for buyers and vendors alike. And it’s
why, across our network of 220+ online properties, the Informa TechTarget
business-relevant editorial context connects buyers and sellers faster and more
efficiently than anywhere else.

Learn More



EFFICIENT REACH AND EFFECTIVE ENGAGEMENT

You need more efficient, effective ways to reach and engage the audiences you
seek. Unique in the industry, Informa TechTarget provides unrivaled access to
the world’s most vibrant and valuable B2B audiences. To maximize your marketing
outcomes, our permissioned member base of over 50 million enterprise tech and
business professionals provides unmatched targeting precision and global scale.
Across hyper-granular tech categories and critical industry verticals, your
buyers rely on us to inform their decision-making. Our clients optimize ROI by
targeting these buyers directly through us.

Learn More



ACTIONABLE PRECISION WITH COMPLETE CONFIDENCE

Uncertainty slows teams down. Informa TechTarget’s permissioned data gives
clients the confidence they need because we completely control its quality and
accuracy. Built using digital properties we own and operate, our intent is 1st
party data that delivers precision unavailable from other methods. Recognized as
unique throughout the industry, it’s immediately actionable. Clients execute
with full confidence, achieving better conversion in marketing programs and into
their sales pipeline.

Learn More About Intent Data
Discover Analyst Coverage


BETTER OUTCOMES, ATTAINABLE AT SCALE

Your growth depends on repeatable results, sustainable at scale. Trusted by
industry leaders and start-ups alike, Informa TechTarget’s 2,000+ professionals
and best-in-class solutions augment your teams to deliver measurable gains
across the product lifecycle and around the globe:

 * Analyst resources that help optimize product development, craft winning
   strategies and shape market thinking.
 * Custom content to differentiate, grow reputation and prompt action.
 * Digital advertising that reaches and influences the most valuable audiences.
 * Precision intent data and demand generation to target and convert
   productively.


Find Solutions for Your Objectives
Explore Our Products



THE WORLD’S LARGEST B2B NETWORK

Your most critical audiences are constantly active on the Informa TechTarget
network. Our award-winning coverage delivers the objective quality and accuracy
they demand. To reach, influence, engage and convert more business more
productively, clients target them directly across more than 220 branded online
properties.

THE INFORMA TECHTARGET NETWORK

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    * AI Business
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    * Enter Quantum
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    * TheServerSide
   
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    * Search Enterprise Desktop
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   IT OPERATIONS
   
    * ITPro Today
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    * IoT World Today
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 * International editorial sites
   
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   KOREAN
   
    * Bitpipe Korean
   
   SPANISH
   
    * Bitpipe Spanish
    * ComputerWeekly.es


THE WORLD’S LEADING TECH COMPANIES RELY ON INFORMA TECHTARGET

We cultivate highly specific buyer audiences looking for solutions like yours.
Whether you’re a start-up or an industry leader, we constantly anticipate where
tech categories are going because our own business depends on it. That’s why,
wherever you are in your evolution, we can keep you in front of the market and
ahead of the competition.

View Case Studies
AI, Analytics & Data Mgmt. Application Development Business Applications & CX
Cloud, IT Infra. & IT Ops Cybersecurity Distribution/Channel Partners End User
Computing Healthcare Networking Storage & Data Protection UC & Collaboration By
company size: By company size Small Mid Large

Looking to engage your target audience more effectively? For 25 years,
TechTarget has become standard for great companies like yours.



In diverse categories like AI, Analytics & Data Management, more vendors turn to
TechTarget because of the hyper-specificity we can provide.



Leaders in cloud-native architectures, low- and no-code platforms and more turn
to TechTarget to strengthen their GTMs.



CRM. CX. SCM. HCM. ERP. ECM. Whatever your acronym, we capture the audiences
that help more innovative business application vendors succeed.



All of the top 5 cloud application vendors and all of the top 15 hybrid cloud
vendors turn to TechTarget.



In the exploding Cybersecurity space, the top players turn to TechTarget.



Channel players are quickly discovering there’s incredible value in real
purchase intent for growing more business faster.



As EUC continues to evolve, more innovative companies continuously rely on
TechTarget.



At the intersection of Healthcare and technology, the top players turn to
TechTarget.



We connect more great Networking vendors to more great Networking customers than
anyone else.



As Storage technology continues to advance, Storage players know that TechTarget
captures their audiences.



Unified Communications, Collaboration and Call Center tech have never been more
important. That’s why industry leaders use TechTarget to compete.



More fast-moving disrupters choose TechTarget to outpace their competition



For mid-sized companies, TechTarget provides the right combination of actionable
insights and easy-to-use services to scale.



Audiences and insights the world's most successful tech companies depend on.


AI, Analytics & Data Mgmt. Application Development Business Applications & CX
Cloud, IT Infra. & IT Ops Cybersecurity Distribution/Channel Partners End User
Computing Healthcare Networking Storage & Data Protection UC & Collaboration By
company size: By company size Small Mid Large

In diverse categories like AI, Analytics & Data Management, more vendors turn to
TechTarget because of the hyper-specificity we can provide.



Leaders in cloud-native architectures, low- and no-code platforms and more turn
to TechTarget to strengthen their GTMs.



CRM. CX. SCM. HCM. ERP. ECM. Whatever your acronym, we capture the audiences
that help more innovative business application vendors succeed.



All of the top 5 cloud application vendors and all of the top 15 hybrid cloud
vendors turn to TechTarget.



In the exploding Cybersecurity space, the top players turn to TechTarget.



Channel players are quickly discovering there’s incredible value in real
purchase intent for growing more business faster.



As EUC continues to evolve, more innovative companies continuously rely on
TechTarget.



At the intersection of Healthcare and technology, the top players turn to
TechTarget.



We connect more great Networking vendors to more great Networking customers than
anyone else.



As Storage technology continues to advance, Storage players know that TechTarget
captures their audiences.



Unified Communications, Collaboration and Call Center tech have never been more
important. That’s why industry leaders use TechTarget to compete.



More fast-moving disrupters choose TechTarget to outpace their competition



For mid-sized companies, TechTarget provides the right combination of actionable
insights and easy-to-use services to scale.



Audiences and insights the world's most successful tech companies depend on.




LATEST SALES & MARKETING THINKING VISIT RESOURCES

Visit resources

White Paper/E-Book

FOUR ELEMENTS OF WELL-DESIGNED VIDEO

Content Creation

Infographic

3 DATA-DRIVEN WAYS TO BREAK INTO YOUR BUYER’S EMAIL INBOX

EMEA

Intent Data

Webinars/Events

DECISION-MAKING DYNAMICS: ROLES, BUYING TEAMS AND THE TECH PURCHASE PROCESS

Demand Generation

Video

INTRODUCING INTENT: BUILDING SUCCESS FROM DAY 1

Healthcare Marketing


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